Salon Internacional Alta Relojeria

Name

Salon Internacional Alta Relojeria

Legal name

Salón Internacional Alta Relojería

Website

https://salonaltarelojeria.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Luxury Watch Trade Show

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), All Other Amusement and Recreation Industries (713990)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHAHABAJ

Retail, Consumer Goods & Lifestyle Shows Organizers

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Exhibition & Trade Show Organizers

SECONDARYCRAKADAG

Complications & Haute Horlogerie

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Watches & Timepieces

SECONDARYTHAHAKAH

Exhibition & Trade Show Catering (Show Floor Concessions, Exhibitor Hospitality)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Catering & Banqueting Services for Events

Keywords

• Luxury watch exhibitions
• Haute horlogerie events
• Trade show management
• Watch industry events
• Luxury trade fairs

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Exhibitor Fees: Revenue generated from watchmaking brands and maisons paying to exhibit at SIAR events (main edition and Summer format)
2. Sponsorship: Corporate sponsors (automotive, spirits, hospitality brands) pay for branding, lounges, and experiential activations at the event
3. Press Accreditation: Media accreditation process for press coverage; SIAR is a private event with access by invitation only
4. Hospitality Experiences: Curated dining, mixology, and lifestyle experiences integrated into the event through partnerships with restaurants and hospitality brands

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SIAR organizes invitation-only haute horlogerie exhibition events in Mexico City, serving as the leading trade platform for luxury watch brands in Latin America. The portfolio includes the main annual SIAR edition (19 editions since 2007) and the seasonal SIAR Summer Experience (launched 2021), featuring over 150 watch brands, more than 1,000 timepieces per edition, and curated hospitality, mixology, and lifestyle experiences.

Product overview

SIAR (Salón Internacional Alta Relojería) operates as an exhibition and event platform for haute horlogerie in Latin America. The portfolio consists of two main event formats: the primary SIAR annual exhibition (19 editions since 2007) and the seasonal SIAR Summer Experience (launched 2021, now in its sixth edition). Supporting offerings include the Makers Lounge for watchmaking mastery discovery, press conferences and panels featuring industry leaders, media partnerships with major watch and lifestyle publications, and retailer accreditation services. The platform serves as a meeting point for over 150 watch brands and the Mexican/LATAM enthusiast market, featuring more than 1,000 timepieces and 17,000 exclusive pieces per edition.

Differentiator

Problem solved

Functional benefit

Products and services

• SIAR Annual Exhibition (Salón Internacional Alta Relojería) The primary haute horlogerie exhibition event serving as the leading destination for the watchmaking industry in Latin America. Features 19 editions since 2007, showcasing over 1,000 timepieces per edition from more than 150 brands, with over 58,000 attendees and 17,000 exclusive pieces featured across events. The three-day program includes curated exhibitions, conferences, networking experiences, and hospitality activations for brands, retailers, press, and collectors.
• SIAR Summer Experience A seasonal pop-up format that brings together leading watch maisons and independent brands in a closer, more dynamic, and contemporary environment through conversations, product presentations, and direct encounters with executives, watchmakers, and specialists. Held at the Four Seasons Hotel Mexico City gardens, it targets a younger collector demographic and has grown to 31 brands, 1,727 guests, and 109 press media by its fifth edition in 2025.

Quantifiable outcome

• 19 editions since 2007
• +4 more outcomes

Named customers51 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered major sponsor, partner, media partner, sponsor, alliance and concierge partner.

• Range Rovermajor sponsorGTM or Marketing Partner · 1 January 2026Premium automotive sponsor for SIAR Summer 2026 edition. Range Rover provides luxury automotive lounge experience and brand association with haute horlogerie.
• Maestro Dobelmajor sponsorGTM or Marketing Partner · 1 January 2026Premium spirits sponsor for SIAR Summer 2026. Maestro Dobel provides hospitality experiences and premium brand activation.
• Cafe EtruscapartnerGTM or Marketing Partner · 1 January 2026Coffee and hospitality partner for SIAR Summer 2026.
• SolitopartnerGTM or Marketing Partner · 1 January 2026Sartoria (tailoring) partner for SIAR Summer 2026, providing lifestyle and fashion connections to the watchmaking event.
• ClimatspartnerGTM or Marketing Partner · 1 January 2026Partner for SIAR Summer 2026 edition.
• Tiempo de Relojesmedia partnerGTM or Marketing Partner · 1 January 2026Dedicated watchmaking media partner for SIAR Summer 2026, covering haute horlogerie content.
• TDR Womanmedia partnerGTM or Marketing Partner · 1 January 2026Women's watchmaking media partner for SIAR Summer 2026.
• Mercedes-Benzmajor sponsorGTM or Marketing Partner · 1 January 2025Premium automotive sponsor for SIAR 2025 main edition. Mercedes-Benz provides automotive lounge experiences and lifestyle brand association.
• The Macallanmajor sponsorGTM or Marketing Partner · 1 January 2025Premium whisky sponsor for SIAR 2025, providing hospitality and brand activation experiences.
• Moet & Chandonmajor sponsorGTM or Marketing Partner · 1 January 2025Champagne sponsor for SIAR 2025, providing luxury hospitality experiences.
• VolcansponsorGTM or Marketing Partner · 1 January 2025Sponsor for SIAR 2025 edition.
• HuaweiallianceTechnology or Integration · 1 January 2025Technology alliance partner for SIAR 2025, providing tech integration and innovation association.
• El Universalmedia partnerGTM or Marketing Partner · 1 January 2025Major Mexican newspaper as media alliance partner for SIAR 2025.
• Gannetconcierge partnerOthersConcierge services partner providing general personalized concierge services, accommodations, transfers, flights, bespoke experiences, and tailored assistance during stay in Mexico for SIAR attendees. Contact: [email protected]
• Harper's Bazaar Mexicomedia partnerGTM or Marketing PartnerLuxury fashion media partner covering SIAR events.
• Forbes Mexicomedia partnerGTM or Marketing PartnerBusiness and lifestyle media partner covering SIAR events.
• GQ Mexicomedia partnerGTM or Marketing PartnerMen's lifestyle media partner covering SIAR events.
• Europa Starmedia partnerGTM or Marketing PartnerInternational watchmaking industry media partner covering SIAR.
• Robb Report Mexicomedia partnerGTM or Marketing PartnerLuxury lifestyle media partner covering SIAR events.
• Revolution Watchmedia partnerGTM or Marketing PartnerDedicated watchmaking media partner covering SIAR events.
• World Tempusmedia partnerGTM or Marketing PartnerInternational watchmaking media platform covering SIAR events.
• Caras Mexicomedia partnerGTM or Marketing PartnerMexican celebrity and lifestyle media partner covering SIAR.
• Gentleman (Excelsior)media partnerGTM or Marketing PartnerMexican men's lifestyle media partner covering SIAR.

Scale indicators21 records

Recent moves6 records

Expansion highlights5 records

Others

• Hodinkee: Leading English-language watch publication that has expanded into retail, insurance, and live events. Comparable to SIAR as a curator and amplifier of haute horlogerie culture, though primarily through digital content rather than physical exhibitions.
• Time + Tide: Independent watch media brand running editorial content, podcasts, and pop-up watch experiences. A smaller-scale analogue of SIAR's content-plus-events positioning, though without a major anchor exhibition.
• WatchTime: Global watch media brand (print + digital) covering haute horlogerie launches and trends. Comparable to SIAR as an enabler of brand-to-collector storytelling, though without its own anchor exhibition.
• Revolution Watch: Global watch media platform and event organizer (The Revolution Awards, Geneva parties) that is a media partner of SIAR. Comparable as an adjacent ecosystem participant that mixes editorial content with live watch experiences.
• Phillips Watches (auctions): Auction house with a leading global watch department and frequent physical watch events/roadshows. Comparable to SIAR as a touchpoint for collectors and as a current SIAR exhibitor/partner; competes for high-end collector attention.
• Europa Star: Long-running international watch industry publication that also produces industry events and content. A SIAR media partner; comparable as an adjacent ecosystem participant serving watch brands, press, and trade professionals.

Direct peers

• Dubai Watch Week: Biennial watch exhibition organized by Ahmed Seddiqi & Sons in Dubai, combining brand showcases, panels, and hospitality. Mirrors SIAR's invitation-only, experience-driven format but targets the Middle Eastern HNW market.
• Watches and Wonders Geneva: The largest global haute horlogerie trade show, held annually in Geneva (with a Hong Kong edition). Directly comparable to SIAR as an invite-driven watch exhibition serving brands, press, and collectors — but at global scale.
• Geneva Watch Days: Independent multi-brand watch event in Geneva launched in 2020, with a boutique-hotel circuit format similar in spirit to SIAR Summer. Comparable as a curated, cross-brand showcase competing for the same exhibitor wallet.
• LVMH Watch Week: LVMH's annual watch event showcasing Bulgari, Hublot, TAG Heuer, Zenith and others — several of which also exhibit at SIAR. A peer from a brand-owner rather than independent organizer perspective, competing for press attention and collector mindshare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/siarmx
• Instagraminstagram.com/siarmx
• Xx.com/siarmexico_2012
• LinkedInlinkedin.com/company/salon-internacional-alta-relojeria

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salon Internacional Alta Relojeria