Aimee Dunne
Aimee Dunne Ltd. is a London-based, founder-led luxury wedding and event planning company delivering bespoke weddings, private celebrations, and hospitality consultancy to high-net-worth couples, affluent families, corporate clients, and luxury hotels in the UK and internationally.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Aimee Dunne does
Aimee Dunne Ltd. is a privately held, founder-led luxury wedding and event planning company registered in England and Wales (Company No. 8290059) and headquartered in Bromley, London. Founded in 2010 by Aimee Dunne — a former City of London investment management professional — the company delivers bespoke wedding planning, private celebration planning (birthdays, anniversaries, baby showers, children's parties, corporate events), and a more recently introduced luxury hospitality consultancy for hotels and venues. The business operates without a proprietary technology platform, API, or mobile application; service delivery is performed personally by the founder and a curated team, with consultation booking handled via Calendly and lead capture via the company website and standard social channels (Instagram, Facebook, Pinterest, X).
The revenue model is entirely professional services, with three streams — wedding planning, event/party planning, and hospitality consultancy — all priced on a quote basis and not publicly disclosed. Go-to-market is direct-to-client sales targeting high-net-worth couples, affluent families, corporate clients, and luxury hotels/venues, with a global footprint anchored in London and the UK but extending internationally through destination weddings in Europe, the Middle East, and beyond. Distribution is supported by official recommended-supplier status at Coworth Park (Dorchester Collection) and Chewton Glen, alongside extensive earned media in CNN, BBC, Harper's Bazaar, Brides Magazine, Cosmopolitan Bride, and Good Housekeeping, plus active participation in luxury industry events including Engage! Summits and Planners Xtraordinaire.
The business carries no external funding, no parent company, no subsidiaries, and no disclosed headcount. Operations are concentrated in a single registered UK address and rely materially on the founder's personal brand, network, and availability. The service mix is high-touch, low-volume by design, with each engagement representing a single bespoke client relationship rather than a recurring or scalable product.
Aimee Dunne firmographics
Firmographics- Name
- Aimee Dunne
- Legal name
- Aimee Dunne Ltd.
- Website
- https://aimeedunne.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Aimee Dunne Ltd. is a London-based, founder-led luxury wedding and event planning company delivering bespoke weddings, private celebrations, and hospitality consultancy to high-net-worth couples, affluent families, corporate clients, and luxury hotels in the UK and internationally.
- Ownership category
- akta.pro rank
Aimee Dunne industry classification
Industry- Product category
- Wedding & Event Planning Services
- akta.pro primary industry
- Full-Service Wedding Planning (HSACABAA)
- akta.pro secondary industries
- Destination Wedding Planning (HSACABAD), Wedding Budgeting, Timeline & Logistics Management (HSACABAI), Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM)
Keywords
Where Aimee Dunne is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Aimee Dunne business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Wedding Planning Services: Bespoke luxury wedding planning services for high-net-worth clients. Services encompass the entire wedding planning process from venue selection to day-of coordination. Revenue is generated through professional service fees for personalized wedding planning engagements.
- Event & Celebration Planning: Planning services for birthdays, anniversary parties, baby showers, children's parties, and other celebrations. Both intimate gatherings and large-scale international events are accommodated.
- Hospitality Consultancy: Luxury hospitality consultancy services for hotels and venues, providing targeted reviews based on customer experience including guest stay reviews, touchpoint assessments, and service evaluations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Aimee Dunne product offering
Product offeringCore offering
Aimee Dunne Ltd is a London-based luxury wedding and event planning company founded in 2010. It offers bespoke full-service wedding planning, luxury event and party planning for private celebrations, and hospitality consultancy services to luxury hotels and venues. Services span venue selection, design, supplier coordination, day-of management, and guest experience auditing for clients in the UK and internationally.
Product overview
Aimee Dunne operates as a bespoke luxury wedding and event planning company, offering three interconnected service offerings: Luxury Wedding Planning (full-service wedding planning and design for UK and international destinations), Luxury Event & Party Planning (celebration planning for birthdays, anniversaries, baby showers, and corporate events), and Luxury Hospitality Consultancy (auditing and advisory services for luxury hotels and venues). The company does not offer a software platform or digital product; all services are delivered as professional planning and consultancy services by the Aimee Dunne team.
Differentiator
Problem solved
Functional benefit
Products and services
- Luxury Wedding Planning
Companies that use Aimee Dunne
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Aimee Dunne technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aimee Dunne partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Coworth ParkcoreCoworth Park, part of the Dorchester Collection, is a prestigious wedding venue in Ascot where Aimee Dunne is an official recommended wedding planner. This partnership provides exclusive access and referral flow for couples seeking luxury weddings at this venue.
- Chewton GlencoreChewton Glen in the New Forest is a renowned luxury wedding venue where Aimee Dunne is an official recommended wedding planner. The partnership enables preferred access and coordinated services for couples planning weddings at this venue.
- Royal Mansour MarrakechminorRoyal Mansour is a luxury hotel venue in Marrakech where Aimee Dunne has conducted site visits and viewings for potential destination wedding clients. The property offers stunning event spaces including riads, spa gardens, and pool areas for exclusive celebrations.
- Amie Bone FlowersminorLuxury florist and friend of the business who collaborated on a Summer Soiree event at Jumeirah Carlton Tower in London. Represents a preferred supplier relationship for wedding floral design services.
- Beyond WeddingsminorBeyond Weddings is an online resource for couples seeking luxury wedding venues in the UK and overseas. Aimee was invited as a speaker at The Luxury Wedding Fair organized by Beyond Weddings, establishing marketing and referral partnership.
- Palazzo Versace DubaiminorPalazzo Versace Dubai hosted the Planners Xtraordinaire Show where Aimee Dunne spoke. The venue represents a destination wedding venue option for international clients.
- Borgo EgnaziaminorLuxury resort venue in Puglia, Italy that hosted Engage!16 Europe summit. Represents a high-end destination wedding venue for international clients.
- Roberta Facchini PhotographyminorFeatured photographer on the credits page, indicating an ongoing working relationship for wedding photography services.
- Abi Chadwick Wedding PhotographyminorFeatured photographer on the credits page, indicating an ongoing working relationship for wedding photography services.
- Jodie Chapman PhotographyminorFeatured photographer on the credits page, indicating an ongoing working relationship for wedding photography services.
- Mills FilmsminorFeatured videographer on the credits page, indicating an ongoing working relationship for wedding cinematography services.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Aimee Dunne competitors and assessment
Company assessmentDirect peers
- Katrina Otter Weddings: Boutique luxury wedding planner serving UK and international HNW clients with bespoke planning and design services; comparable founder-led model and premium positioning.
- Bruce Russell Bespoke Weddings: London-based luxury wedding specialist providing full planning and design services for high-end couples; competes in the same Dorchester Collection venue partnership tier and editorial coverage set as Aimee Dunne.
- Philippa Fleming Weddings: UK luxury wedding planner offering full-service planning for affluent couples, frequently featured in Brides Magazine and Harper's Bazaar — closely comparable on clientele, premium positioning, and media presence.
- Matthew Oliver Weddings: UK-based luxury wedding and event planner with similar HNW clientele in London and across the UK, specializing in full-service bespoke wedding planning with international destination capability and venue partnerships.
- Carrie Sober Luxury Weddings: London-based luxury wedding planner serving high-net-worth couples with bespoke UK and destination weddings; overlaps directly with Aimee Dunne on target customer, service scope, and London luxury venue ecosystem.
- Burnett's Table: UK-based luxury event and wedding planning firm producing high-end celebrations with a focus on design and supplier curation; comparable on service scope, supplier-led model, and HNW target audience.
Others
- Rock My Wedding: Leading UK wedding industry platform and inspiration directory used by luxury planners for marketing and referral; functions as an indirect channel partner rather than a direct competitor.
- Dorchester Collection: Luxury hotel group whose venues (Coworth Park, The Dorchester) are key partnership and referral sources for Aimee Dunne; not a competitor but an adjacent ecosystem partner shaping the supply side of the market.
- Condé Nast Brides: Leading global wedding media brand and recommended-supplier listing source cited in Aimee Dunne's recognition set; serves as a credibility and lead-generation channel rather than a competitor.
Broad incumbents
- The Knot Worldwide: Large-scale wedding planning and vendor marketplace serving mass-market to premium couples globally; offers an online planning alternative where Aimee Dunne competes only at the very top of the luxury segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Aimee Dunne social profiles
Digital presenceAimee Dunne financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aimee Dunne leadership team
Management profileNumber of profiles
Profiles1 record
Aimee Dunne funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aimee Dunne M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aimee Dunne
What does Aimee Dunne do?
Aimee Dunne Ltd is a London-based luxury wedding and event planning company founded in 2010. It offers bespoke full-service wedding planning, luxury event and party planning for private celebrations, and hospitality consultancy services to luxury hotels and venues. Services span venue selection, design, supplier coordination, day-of management, and guest experience auditing for clients in the UK and internationally.
Is Aimee Dunne a public or private company?
Aimee Dunne is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aimee Dunne founded?
Aimee Dunne was founded in 2010. It employs 1 to 10 people.
Where is Aimee Dunne based?
Aimee Dunne is headquartered in London, United Kingdom, in the Europe region.
How does Aimee Dunne make money?
Three revenue lines are on record. Wedding Planning Services are the primary driver. The others are event & Celebration Planning and hospitality Consultancy.
Who are Aimee Dunne's main competitors?
Direct peers on record are Katrina Otter Weddings, Bruce Russell Bespoke Weddings, Philippa Fleming Weddings, Matthew Oliver Weddings, Carrie Sober Luxury Weddings and Burnett's Table. Others are Rock My Wedding, Dorchester Collection and Condé Nast Brides. The Knot Worldwide is listed as a broad incumbent.
Does Aimee Dunne have an API?
No public API is recorded for Aimee Dunne.
What industry is Aimee Dunne in?
Aimee Dunne's product category is Wedding & Event Planning Services. Its primary akta.pro industry code is HSACABAA, Full-Service Wedding Planning, with a secondary code of HSACABAD, Destination Wedding Planning.