101 Music
101 Music Pty Ltd is an Australian boutique production music library that licenses its own catalogue (85+ albums) plus 450,000 represented tracks to television, film, advertising, podcast, and game producers globally via 24 sub-publisher agents and a direct online platform.
- Company typePrivate
- Founded2017
- HeadquartersBalmain, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What 101 Music does
101 Music Pty Ltd is an Australian boutique production music library founded by Art Phillips (two-time Emmy Award-winning composer) and headquartered in Balmain, NSW. The company owns and operates a catalogue of more than 85 albums (approximately 1,200 music titles) and represents an additional 80+ external production music libraries totalling roughly 450,000 tracks. Approximately 80% of the 101-owned catalogue is composed by Australasian writers, positioning the offering as a source of fresh, less-overused music relative to dominant North American and UK libraries. The firm releases approximately 10 albums per year and distributes them globally within 48 hours via Harvest Media Distribution and SourceAudio.
The core product is the 101 Music Licensing Platform at search.101.audio, which combines a searchable catalogue of owned and represented tracks, one-step licensing that clears copyright and master sound recording simultaneously, music supervision and curated playlist delivery (within 90 minutes or by client deadline), and bespoke custom score composition led by Dr Wah (PhD). AI-powered search and recommendation engines (Harmix and AIMS) have been integrated into the platform to accelerate discovery. Supporting offerings include marketing asset tools for sub-publishers and a music distribution service backbone.
The business operates a fully outsourced model with no in-house employees, instead engaging independent contractors for composition, engineering, metadata, artwork, marketing, and distribution support. Go-to-market is executed primarily through 24 sub-publisher agents operating under 25 contractual agreements (3-year terms with automatic 1-year renewals) across 80+ countries, complemented by a direct e-commerce storefront on the 101.audio website. Revenue is generated through territory- and media-based licensing fees (e.g., AUD ~$47-235 per 30-second unit depending on clearance scope), custom score professional services, and music supervision engagements. End customers include television networks, independent production companies, film houses, advertising agencies, podcast producers, and game developers, with named placements including the Night Train feature film and Saban Films distribution.
101 Music firmographics
Firmographics- Name
- 101 Music
- Legal name
- 101 Music Pty Ltd
- Website
- https://101.audio
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 101 Music Pty Ltd is an Australian boutique production music library that licenses its own catalogue (85+ albums) plus 450,000 represented tracks to television, film, advertising, podcast, and game producers globally via 24 sub-publisher agents and a direct online platform.
- Ownership category
- akta.pro rank
101 Music industry classification
Industry- Product category
- Production Music Licensing
- NAICS
- Music Publishers (512230), Music Publishers (51223)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Production Music Libraries (Library Music, Trailer Music, Stock Cues) (MPAIABAH)
- akta.pro secondary industries
- Production Music Libraries (Catalogs) (MPAIALAC), Music Supervision Services (MPAIALAB), Custom Music & Original Score/Composition (MPAIALAD)
Keywords
Where 101 Music is headquartered
LocationHeadquarters
- HQ city
- Balmain
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
101 Music business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Production Music Licensing: Licensing pre-existing production music from the 101 Music catalogue to television networks, film houses, production companies, advertising agencies, and internet content providers for use in their productions. One-step licensing process clears both copyright and master sound recording.
- Custom Original Music Scores: Creating bespoke original music scores, opening title themes, and promotional scores exclusive to individual clients. The company's own Dr Wah (PhD) oversees the custom music composition process.
- Music Supervision Services: Hollywood-style music supervision including music searches, curated playlists, and soundtrack design services for production projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Territory-based licensing rates |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
101 Music product offering
Product offeringCore offering
101 Music licenses production music from its proprietary catalogue of 85+ albums (~1,200 titles) and a represented catalogue of 80+ production music libraries totaling approximately 450,000 tracks for use in television, film, documentaries, advertising, podcasts, games, and other multimedia productions. The company also creates bespoke original music scores, opening title themes, and promotional scores, and provides Hollywood-style music supervision and 90-minute playlist curation services. Customers access the catalogue through the search.101.audio online platform, completing a one-step licence that clears both copyright and master sound recording.
Product overview
101 Music is a boutique Australian production music library company offering a unified platform combining its proprietary catalogue of 85+ music albums (with approximately 500-original composition titles) plus representation of 80+ external production music libraries (totaling 450,000+ tracks). The core offering is the searchable music licensing platform at search.101.audio, where users can register, search, preview, and license music for television, film, advertising, podcasts, and games. Supporting services include custom original music composition (led by DR WAH PhD), global distribution via Harvest Media and SourceAudio, music supervision, and marketing asset tools. The company distributes approximately 10 new album releases per year.
Differentiator
Problem solved
Functional benefit
Brands
- 101 Music Pty Ltd®: Primary brand for production music library services
Products and services
- 101 Music Production Music Library Catalogue A curated catalogue of 85+ proprietary music albums (~1,200 titles) plus representation of 80+ external production music libraries (approximately 450,000 tracks), licensed for use in television, documentaries, feature films, radio, advertising, podcasts, games, and multimedia productions.
- Music Licensing Platform (search.101.audio) Online platform at search.101.audio enabling users to register, search, preview, download, and license music from the 101 Music catalogue. Features fast metadata-driven search tools, curated playlists, and a one-step licensing process that clears both copyright and master sound recording simultaneously.
- Custom Original Music Scores Bespoke music composition services for original custom scores, opening title themes, and promotional music themes created exclusively for individual clients. Led by DR WAH (PhD), providing full-service original music production from composition to final delivery.
- Music Supervision Services Hollywood-style music supervision services including playlist curation within 90 minutes or by deadline, catalogue searches, and curated music playlists tailored to project requirements.
- Music Distribution Services (via Harvest Media and SourceAudio) Global music distribution via Harvest Media Distribution and SourceAudio platforms, enabling delivery of audio files, metadata, album artwork, and marketing materials to 24+ sub-publisher agents across 80+ countries within 48 hours of release.
Quantifiable outcome
- Music from Night Train film reached #1 most popular movie/TV show globally on HULA platform (July 2023)
- +2 more outcomes
Companies that use 101 Music
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
101 Music technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature2 records
101 Music partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Harvest Media DistributioncoreDigital delivery platform through which 101 Music releases new albums to sub-publisher agents globally. Sub-publisher agents are immediately notified of new releases and can download music, metadata, artwork, and marketing materials within 48 hours of release. This is a core distribution infrastructure partner enabling global catalogue distribution.
- SourceAudiocoreDigital delivery platform integrated with 101 Music's distribution infrastructure, providing sub-publishers with access to music catalogues, metadata, album artwork, and marketing materials. The complete 101 Music catalogue is available on the SourceAudio platform.
- PrimalHouse MusiccoreUSA sub-publisher music distributor that obtained the license for 101 Music Pty Ltd music to be used in the feature film 'Night Train'. PrimalHouse Music acts as the sub-publishing agent representing 101 Music in the United States territory.
- 80+ Production Music Libraries (Represented Catalogue)core101 Music represents over 80 production music libraries from around the world, totalling approximately 450,000 tracks. These library owners and producers have an award-winning track record. Many of these catalogues are new to the Australasian market.
- 24 Sub-publisher Agents (Global Network)core24 sub-publisher agents operating across 80+ countries under 25 separate contractual agreements (3-year terms with automatic 1-year renewals). These agents market 101 Music's catalogue to television networks, independent production companies, film houses, advertising agencies, and internet content providers in their respective territories.
Scale indicators5 records
Recent moves2 records
Expansion highlights5 records
101 Music competitors and assessment
Company assessmentDirect peers
- Sonoton Music: Long-established production music library and one of the catalogues 101 Music's founder has previously composed for. Highly comparable catalogue structure, sync licensing model, and target customers in film and broadcast.
- Audio Network: Independently-owned production music library licensing original music for film, TV, advertising, and games. Closely comparable catalogue-based sync licensing model with global distribution footprint.
- Artlist: Subscription-based music and SFX licensing platform for video creators, filmmakers, and brands. Comparable target customer base (video producers, agencies) with similar digital delivery and licensing model.
- Epidemic Sound: Subscription-based music licensing platform popular with YouTube creators, podcasts, and brands. Comparable target use cases (digital content, ads, podcasts) though delivered via subscription rather than per-track sync licensing.
- Musicbed: Curated production music marketplace licensing original artist-composed tracks to filmmakers, brands, and agencies. Comparable boutique positioning and custom-score/curation services offered alongside catalogue licensing.
- APM Music (Associated Production Music): Long-established production music library offering pre-cleared music for media use. Directly comparable catalogue and licensing model serving similar TV/film/advertising customers.
Broad incumbents
- BMG Production Music: Production music arm of BMG, one of the world's largest music companies. Comparable catalogue-based sync licensing offering backed by major-label parent and global infrastructure.
- Getty Images Music: Music licensing arm of Getty Images, offering pre-cleared tracks for editorial and commercial use. Comparable royalty-free music licensing model targeting similar professional content customers.
- Pond5: Stock media marketplace offering production music alongside video footage and other creator assets. Comparable music licensing for film/TV/advertising customers though as part of broader stock-media ecosystem.
- Universal Production Music: World's largest production music library, part of Universal Music Group. Directly comparable to 101 Music as a sync-licensing catalogue serving film, TV, and advertising, but at vastly greater scale and with major-label backing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
101 Music social profiles
Digital presence101 Music financial estimates
Financial estimateRevenue estimate
Valuation estimate
101 Music leadership team
Management profileNumber of profiles
Profiles1 record
101 Music funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
101 Music M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 101 Music
What does 101 Music do?
101 Music licenses production music from its proprietary catalogue of 85+ albums (~1,200 titles) and a represented catalogue of 80+ production music libraries totaling approximately 450,000 tracks for use in television, film, documentaries, advertising, podcasts, games, and other multimedia productions. The company also creates bespoke original music scores, opening title themes, and promotional scores, and provides Hollywood-style music supervision and 90-minute playlist curation services. Customers access the catalogue through the search.101.audio online platform, completing a one-step licence that clears both copyright and master sound recording.
Is 101 Music a public or private company?
101 Music is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 101 Music founded?
101 Music was founded in 2017. It employs 1 to 10 people.
Where is 101 Music based?
101 Music is headquartered in Balmain, Australia, in the Oceania region.
How does 101 Music make money?
Three revenue lines are on record. Production Music Licensing is the primary driver. The others are custom Original Music Scores and music Supervision Services.
Who are 101 Music's main competitors?
Direct peers on record are Sonoton Music, Audio Network, Artlist, Epidemic Sound, Musicbed and APM Music (Associated Production Music). Broad incumbents are BMG Production Music, Getty Images Music, Pond5 and Universal Production Music.
Does 101 Music have an API?
No public API is recorded for 101 Music.
What industry is 101 Music in?
101 Music's product category is Production Music Licensing. Its primary akta.pro industry code is MPAIABAH, Production Music Libraries (Library Music, Trailer Music, Stock Cues), with a secondary code of MPAIALAC, Production Music Libraries (Catalogs). Its NAICS code is 512230 and its SIC code is 2741.