Jungceylon
Jungceylon is a privately held 200,000+ square meter shopping and lifestyle center in Patong, Phuket, operated by Phuket Square Co., Ltd. It serves international tourists (up to 80% of visitors) and local residents through 200+ retail, dining, entertainment, and tourist service tenants across four themed zones following its 2024 renovation relaunch.
- Company typePrivate
- Founded-
- HeadquartersPhuket, Thailand
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Jungceylon does
Jungceylon is a privately held shopping and lifestyle center located in Patong, Phuket, Thailand, operated by Phuket Square Co., Ltd. The company completed a major renovation and relaunched in 2024 as 'The New Chapter Jungceylon' under a 'Tropical Resort Mall' concept, organizing over 200,000 square meters and 200+ tenants into four themed zones: The Jungle (basement outlets and souvenirs), The Bay (semi-outdoor dining and entertainment), The Garden (Sino-Portuguese dining and nightlife), and The Botanica (fashion and beauty). The tenant mix combines international luxury outlets (COACH, SKECHERS, Superdry, 71 Export, The Outlet Pro), flagship beauty retailers (EVEANDBOY's 58th store, Boots, Watsons, Thann), Thai F&B (including Din Tai Fung's first Thai-province location outside Bangkok), entertainment (cinema, VR, kart racing), and tourist services (currency exchange, travel desk, tourist privilege booth, parking with E-stamp discount system).
The business model is anchored on recurring retail space rental from the 200+ tenants, supplemented by transaction-fee revenue from parking (20 baht/hour, with free parking thresholds tied to in-mall spend), promotional and event fees from seasonal sales campaigns (Summer Sale, Black Friday, Best Fest Deal, Amazing Thailand Grand Sale), and tourist-related services. Customer segments are led by international tourists (stated at up to 80% of visitors) with secondary segments of local Phuket residents, families, and Gen Z/young adults. Marketing is multi-channel across Facebook, Instagram, TikTok, LINE, WeChat, Weibo, and Xiaohongshu to reach Asian inbound tourists alongside domestic Thai consumers.
Underlying technology is primarily physical infrastructure rather than software: solar power systems, advanced chillers and lighting, water reuse systems, heat-reflective architecture, and ISO-certified waste management underpin a sustainability profile that earned the Thailand Energy Awards 2025 (Building Category) from DEDE, Ministry of Energy. The E-stamp parking system digitally links visitor spend to free parking hours. Operating leadership includes Prawit Janyasittikul (CEO), Prapawit Janyasittikul (CEO), Jacky Thia (General Manager), Tassanee Tepprasertvangsa (Chief Marketing Officer), Disara Changcharoen (Senior Manager, Marketing), and Rattana Kacharak (Vice President of Sales). The mall maintains a Bangkok head office in addition to its Patong headquarters and does not have a parent company, public listing, or external institutional investor identified in the data.
Jungceylon firmographics
Firmographics- Name
- Jungceylon
- Legal name
- Phuket Square Co., Ltd.
- Website
- https://jungceylon.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Jungceylon is a privately held 200,000+ square meter shopping and lifestyle center in Patong, Phuket, operated by Phuket Square Co., Ltd. It serves international tourists (up to 80% of visitors) and local residents through 200+ retail, dining, entertainment, and tourist service tenants across four themed zones following its 2024 renovation relaunch.
- Ownership category
- akta.pro rank
Jungceylon industry classification
Industry- Product category
- Shopping Mall
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Department Stores (5311)
- akta.pro primary industry
- Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)
Keywords
Where Jungceylon is headquartered
LocationHeadquarters
- HQ city
- Phuket
- HQ country
- Thailand
- HQ region
- Asia
Offices2 records
Markets served
Jungceylon business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Marketing or Sales, Personnel
Revenue model
- Retail Space Rental: Revenue generated from renting retail space to tenants including international brands, local stores, restaurants, and service providers across multiple zones
- Parking Fees: Parking fees collected from visitors, with free parking provided based on minimum spending thresholds
- Promotional and Event Fees: Revenue from hosting promotional events, exhibitions, and seasonal sales campaigns
- Tourist Services: Revenue from tourist-related services including currency exchange, travel services, and convenience offerings
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Motorcycle Parking - Free with minimum spend |
| Transaction based/ take rate | Pay-as-you-go | Car Parking - Free with minimum spend |
| Transaction based/ take rate | Pay-as-you-go | Cinema Parking |
| Unit Pricing | Pay-as-you-go | Overtime Parking |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Jungceylon product offering
Product offeringCore offering
Jungceylon operates a large shopping and lifestyle mall in Patong, Phuket, Thailand, offering more than 200 retail stores, dining outlets, and entertainment venues across four themed zones. The property serves as a centralized shopping and entertainment destination for both local residents and the regional tourist market.
Product overview
Jungceylon is a large-scale shopping mall and lifestyle destination in Patong, Phuket, spanning over 200,000 square meters with more than 200 shops. The mall operates as a 'Tropical Resort Mall' concept organized into four themed zones: The Jungle (basement level with outlet stores and souvenirs), The Bay (semi-outdoor central area with entertainment and dining), The Garden (Sino-Portuguese style dining and nightlife), and The Botanica (additional retail space). The property offers a diverse retail mix including international luxury outlets (COACH, SKECHERS, Superdry), beauty retailers (EVEANDBOY, Boots, Watsons, Thann), beauty salons and spas, diverse dining options, entertainment facilities including VR experiences, and comprehensive tourist services including parking, privilege booths, and tourist information centers.
Differentiator
Problem solved
Functional benefit
Products and services
- Jungceylon Shopping Mall A retail and lifestyle shopping complex offering over 200 stores, restaurants, cafes, and entertainment venues across four themed zones, serving tourists and local shoppers in Patong, Phuket.
- Retail Leasing Services Leasing of physical retail space to international brands, local retailers, food and beverage operators, and entertainment tenants within the mall's four themed zones.
- Dining and Entertainment Zone Food and beverage outlets and entertainment venues operating within the Jungceylon complex, providing leisure activities and dining options for visitors.
Quantifiable outcome
- Up to 80% international tourist visitors
- +2 more outcomes
Companies that use Jungceylon
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles1 record
Jungceylon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Jungceylon partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Phuket Pride Festival 2025minorJungceylon served as a key partner in Phuket Pride Festival 2025 under the concept From Visibility To Equality, supporting LGBTQ+ community celebrations.
- Haadthip Public Company LimitedminorCollaboration on the Coke Trash Lucky campaign encouraging better waste separation and comprehensive waste management. Jungceylon partnered with Haadthip to promote environmental responsibility among visitors and tenants.
- Siriraj Foundation (Siriraj Hospital)minorJungceylon collaborated with Siriraj Foundation on the Gift for Give campaign to support low vision patients and donated to the Siriraj Foundation's low vision fund.
- Vachira Phuket HospitalminorJungceylon donated to the construction of Phuket's first cancer center in partnership with Vachira Phuket Hospital.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Jungceylon competitors and assessment
Company assessmentDirect peers
- GMS (Global Mega Shopping): Thai retail property operator managing super-regional malls across Thailand with mixed retail, dining, and entertainment offerings. Operates comparable multi-category destination malls targeting broad consumer segments.
- Central Phuket (Floresta): Operated by Central Pattana in Phuket, this is Jungceylon's most direct in-market competitor with a similar mix of international brands, dining, and entertainment. Located within driving distance of Patong, both compete for tourist and local spend on the island.
- Terminal 21 Pattaya: Thai lifestyle mall chain with themed floors and strong tourist-customer base in a beach destination. Operates a similar concept of themed zones, international tenant mix, and tourist-focused services that mirrors Jungceylon's Patong positioning.
- CentralWorld: One of the largest shopping complexes in Southeast Asia located in Bangkok, offering multi-zone retail, dining, and entertainment. Comparable in scale, lifestyle-mall concept, and event-driven foot traffic strategy targeting both locals and tourists.
- Siam Paragon: Premier Bangkok luxury shopping mall with similar anchor tenant mix (luxury brands, dining, cinema, entertainment). Comparable in target demographic of high-spend tourists and locals, though located in Bangkok's CBD versus Jungceylon's beach-resort setting.
- Central Pattana (CPN): Thailand's largest retail property developer operating Central Phuket (Floresta) which directly competes in Phuket with Jungceylon. Both run super-regional lifestyle malls with international tenant mixes targeting tourists and locals, making CPN the most direct comparable for tenant mix, scale, and rental economics.
- ICONSIAM: Bangkok mega-mall positioned as a destination retail and tourism hub, similar in concept to Jungceylon's tourist-lifestyle positioning. Both combine luxury retail, dining, entertainment, and cultural experience zones to capture tourist and premium local spending.
- Premium Outlets Thailand: Thai outlet mall chain (Chiang Mai, other locations) featuring outlet stores from international brands like COACH and SKECHERS. Compares to Jungceylon's outlet offerings (COACH Outlet, SKECHERS Outlet, Superdry Outlet) targeting value-oriented tourists.
- The Mall Group (The Mall, EmQuartier, Emporium): Operates multiple lifestyle malls across Thailand including EmQuartier (Bangkok lifestyle destination) and others with themed zones, premium retail, and dining. Comparable in multi-format mall strategy and lifestyle mall positioning.
Regional players
- Pavilion KL: Premier lifestyle mall in Kuala Lumpur, Malaysia with similar positioning as a tourist-retail destination featuring luxury brands, dining, and themed zones. Comparable in lifestyle destination model though operating in a different geography (Malaysia versus Thailand).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Jungceylon social profiles
Digital presenceJungceylon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jungceylon leadership team
Management profileNumber of profiles
Jungceylon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jungceylon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jungceylon
What does Jungceylon do?
Jungceylon operates a large shopping and lifestyle mall in Patong, Phuket, Thailand, offering more than 200 retail stores, dining outlets, and entertainment venues across four themed zones. The property serves as a centralized shopping and entertainment destination for both local residents and the regional tourist market.
Is Jungceylon a public or private company?
Jungceylon is a private company. It is classified as unknown and is currently operating.
When was Jungceylon founded?
Jungceylon was founded in -1. It employs 101 to 250 people.
Where is Jungceylon based?
Jungceylon is headquartered in Phuket, Thailand, in the Asia region.
How does Jungceylon make money?
Four revenue lines are on record. Retail Space Rental is the primary driver. The others are parking Fees, promotional and Event Fees and tourist Services.
Who are Jungceylon's main competitors?
Direct peers on record are GMS (Global Mega Shopping), Central Phuket (Floresta), Terminal 21 Pattaya, CentralWorld, Siam Paragon, Central Pattana (CPN), ICONSIAM, Premium Outlets Thailand and The Mall Group (The Mall, EmQuartier, Emporium). Pavilion KL is listed as a regional player.
Does Jungceylon have an API?
No public API is recorded for Jungceylon.
What industry is Jungceylon in?
Jungceylon's product category is Shopping Mall. Its primary akta.pro industry code is CRAGAFAH, Regional Department Store–Anchored Multi-Category Retail (Store-in-Store). Its NAICS code is 455 and its SIC code is 5311.