Premium Outlets De Mexico, S. De R.l. De C.v.

What Premium Outlets De Mexico, S. De R.l. De C.v. does

Premium Outlets De Mexico, S. De R.l. De C.v. is a privately held commercial real estate joint venture formed in 1999 between Grupo Sordo Madaleno, a Mexican urban-development and architecture firm founded in 1937, and Simon Property Group (NYSE: SPG), the S&P 100 global mall operator. The company builds, operates, and manages Premium Outlet Centers in Mexico under trademarks licensed from Simon Property Group, currently operating two brick-and-mortar destinations: Punta Norte in Cuautitlán Izcalli, Estado de México (170+ stores, serving the Mexico City metropolitan area) and Querétaro on Carretera a Celaya (85+ stores, serving central Mexico). The centers are open seven days a week with extended hours and house an internationally recognized tenant mix spanning luxury fashion (Dolce & Gabbana, Prada, Carolina Herrera, Hugo Boss, Zegna, Ferragamo), sportswear (Adidas, Under Armour, The North Face, Lululemon, Columbia), contemporary apparel (Calvin Klein, Tommy Hilfiger, Lacoste, Levi's, Brooks Brothers, Coach, Michael Kors), and specialty retail (Sephora, Swarovski, Converse, Timberland).

The company's underlying technology is conventional physical retail real estate with bilingual web presence (premiumoutlets.com.mx) and active social channels (Facebook, Instagram, WhatsApp); there is no e-commerce or online ordering capability and all sales occur in-person at the storefronts. Distribution is purely physical retail showroom, anchored by highway-accessible locations with free parking, supplemented by a free VIP Club loyalty program that distributes seasonal-sale alerts, VIP event access, and a complimentary Discount Passport at the Information Desk, plus accommodation partnerships with Real Inn Tlalnepantla and Holiday Inn Mexico City Perinorte for visitor lodging packages.

The business model is landlord-style: revenue is generated by leasing retail space to branded tenant operators (recurring rent) and is reinforced by traffic-driven tenant sales that strengthen leasing terms (transaction-fee-like percentage-rent mechanics). Pricing is set by individual tenants, with the company advertising consistent year-round discounts of up to 65% and seasonal promotional discounts of 30-90%. End customers are value-conscious fashion shoppers, family shoppers, luxury seekers, and athletic/sports enthusiasts in Mexico; the JV targets both domestic shoppers and tourism flows via its hotel alliances.

Name

Premium Outlets De Mexico, S. De R.l. De C.v.

Legal name

Premium Outlets De Mexico, S. De R.l. De C.v.

Website

https://premiumoutlets.com.mx

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Premium Outlets De Mexico is a privately held joint venture between Grupo Sordo Madaleno and Simon Property Group that operates two brick-and-mortar outlet shopping centers in Mexico (Punta Norte, 170+ stores, and Querétaro, 85+ stores), leasing retail space to internationally recognized luxury, sportswear, and specialty brands and serving value-conscious Mexican consumers with year-round discounts of up to 65%.

Ownership category

akta.pro rank

Product category

Outlet Shopping Centers

NAICS

General Merchandise Retailers (455)

SIC

Retail-Department Stores (5311)

akta.pro primary industry

Luxury Off-Price / Outlet Department Stores (CRAGADAI)

Keywords

• Outlet shopping centers
• Retail space leasing
• Designer brand outlets
• Premium outlet malls
• Factory outlet retail

Headquarters

HQ city

Cuautitlán Izcalli

HQ country

Mexico

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Retail Space Leasing: The company generates revenue by leasing retail space to branded store operators within its outlet centers. Tenants include international fashion brands, sportswear retailers, accessories, footwear, home goods, and food & beverage operators who pay rent to operate their stores in Premium Outlets locations.
2. Shopping Traffic and Volume-Based Tenant Revenue: As the operator of high-traffic outlet destinations, the company benefits from drawing large consumer volumes to its centers, which drives sales volume for tenant retailers and strengthens leasing terms.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Premium Outlets De Mexico owns and operates two brick-and-mortar outlet shopping centers in Mexico—Punta Norte in Cuautitlán Izcalli (Estado de México) with 170+ stores and Querétaro with 85+ stores—leasing retail space to international designer, luxury, sportswear, and lifestyle brands and offering year-round discounts of up to 65%. The company markets the centers as full-day shopping destinations anchored by internationally renowned tenants such as Dolce & Gabbana, Prada, Carolina Herrera, Hugo Boss, Adidas, and Sephora, and supports the destination experience with a free VIP Club loyalty program, seasonal promotional events, and partnered hotel accommodation packages.

Product overview

Premium Outlets De Mexico operates two outlet shopping centers in Mexico: Premium Outlets Punta Norte in Cuautitlan Izcalli (with more than 170 stores) and Premium Outlets Queretaro (with more than 85 stores). Both destinations offer discounts up to 65% on internationally renowned designer and sportswear brands daily. The portfolio includes core outlet center operations enhanced by a VIP Club loyalty program offering exclusive sales access and events, plus accommodations partnerships with nearby hotels. The shopping centers house numerous brand stores including luxury fashion (Dolce & Gabbana, Zegna, Carolina Herrera), sportswear (Nike, Adidas, Under Armour, The North Face), contemporary fashion (Calvin Klein, Tommy Hilfiger, Lacoste), and specialty retailers (Sephora, Swarovski), creating a comprehensive outlet shopping experience.

Differentiator

Problem solved

Functional benefit

Brands

• Premium Outlets Punta Norte: Premium Outlet Center located in Cuautitlan Izcalli, Estado de Mexico with over 170 stores offering discounts up to 65% daily.
• Premium Outlets Queretaro
• VIP Club

Products and services

• Premium Outlets Punta Norte The flagship Premium Outlets shopping center located in Cuautitlán Izcalli, Estado de México, featuring more than 170 stores of internationally renowned designer and sportswear brands with year-round discounts of up to 65%, food and beverage options, and full-day shopping destination amenities.
• Premium Outlets Querétaro The secondary Premium Outlets shopping center located on Carretera a Celaya in Querétaro, featuring more than 85 stores of internationally renowned brands with year-round discounts of up to 65%.
• VIP Club Loyalty Program A free membership program offering timely information on seasonal sales, exclusive access to VIP events, and a complimentary Discount Passport distributed at the Information Desk; available at both Punta Norte and Querétaro locations.
• Accommodations Partner Packages Partner hotel accommodation packages designed for visitors to Premium Outlets Punta Norte, offered through Real Inn Tlalnepantla and Holiday Inn Mexico City Perinorte, with special rates and transportation options for out-of-town visitors.

Quantifiable outcome

• Up to 65% discount on branded merchandise available 365 days a year

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core/flagship and minor.

• Simon Property Groupcore/flagshipStrategic or Co-development PartnerSimon Property Group is an S&P 100 company (NYSE: SPG) and the world's largest mall operator. As a strategic partner, Simon provides global expertise in outlet center development, operation, and management. Simon's properties across North America, Europe, and Asia generate billions in annual retail sales and provide shopping experiences for millions of consumers daily. The partnership brings the Premium Outlets brand and proven outlet center operating model to the Mexican market.
• Grupo Sordo Madalenocore/flagshipStrategic or Co-development PartnerGrupo Sordo Madaleno, founded in 1937, is one of Mexico's most renowned firms in urban development, architecture, and interior design. The company brings deep local market knowledge, established relationships in the Mexican real estate and retail sectors, and world-class architectural capabilities. Portfolio includes major Mexican shopping centers such as Plaza Universidad, Plaza Satélite, Ángelópolis, and Antara - demonstrating expertise in retail destination development.
• Real Inn TlalnepantlaminorGTM or Marketing PartnerHotel accommodation partner offering packages that combine lodging with shopping experiences at Premium Outlets Punta Norte. Provides visitor accommodation to support the full-day shopping destination model.
• Holiday Inn Mexico City PerinorteminorGTM or Marketing PartnerHotel partner offering special rates for visitors to Premium Outlets with transportation to the city center included. Supports tourism and visitor experience for out-of-town shoppers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• El Puerto de Liverpool: Mexico's largest department store chain (BMV: LIVEPOL), operating Liverpool-branded department stores including outlet formats. Comparable as a Mexican multi-format department and outlet retailer competing for the same value-conscious luxury shopper.
• El Palacio de Hierro: Mexico's leading luxury department store chain, including Palacio Outlet stores. Comparable as a Mexican luxury retailer with overlapping brand portfolio and a direct outlet-format competitor.
• Fibra Uno (FUNO): Mexico's largest REIT (BMV: FUNO11) with a diversified portfolio of shopping malls and retail properties. Comparable as a Mexican retail real estate landlord/operator serving similar consumer segments through mall destinations.

Direct peers

• Simon Premium Outlets: The US sister operation of Premium Outlets De Mexico, also operated under the Simon Property Group umbrella using the same 'Premium Outlets' brand and outlet center operating model. Most directly comparable on format, tenant mix, and discount positioning.
• McArthurGlen Group: European operator of designer outlet villages with luxury and premium brand tenants. Closely comparable business model (landlord/operator of multi-brand outlet destinations serving value-conscious luxury shoppers) and overlapping tenant relationships.
• Value Retail (Bicester Collection): Operator of luxury outlet shopping villages (Bicester Village and others) across Europe and China. Comparable as a global luxury off-price destination operator with similar brand portfolio and tourism-driven traffic model.
• Tanger Outlets: US-based outlet center operator (NYSE: SKT) running multi-brand outlet destinations with similar tenant mix of luxury, designer, and sportswear brands. Comparable outlet landlord economics and tenant base.

Broad incumbents

• Unibail-Rodamco-Westfield: Global operator of flagship shopping destinations including premium outlets in the US and Europe. Comparable as a broader incumbent in retail destination real estate with overlapping luxury tenant relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/premium-outlets

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premium Outlets De Mexico, S. De R.l. De C.v.