New York Subliners

What New York Subliners does

The New York Subliners is a professional esports franchise team competing in the Activision Blizzard-owned Call of Duty League (CDL), one of 12 franchise teams in the league. Operated by CDXL, LLC under the DBA "New York Subliners" and also competing under the Cloud9 brand as "Cloud9 New York," the team is based in New York and competes in Call of Duty: Black Ops 7 on PC using league-approved controllers. Gameplay takes place in three standardized league-sanctioned modes (CDL Hardpoint, CDL Search & Destroy, and CDL Overload) played across multiple maps in best-of-five series formats, with four Major tournaments held annually.

The Subliners generate revenue through three identifiable streams: (1) sale of team-branded in-game digital merchandise (operator skins, weapon camos, charms, animated calling cards, emblems, stickers, and sprays) bundled as a team pack at $11.99 USD, distributed globally across PlayStation Store, Xbox Store, Battle.net, and Steam; (2) CDL League Packs priced at 2,400 Call of Duty points; and (3) live event ticket sales for the Championship Weekend (e.g., the 2026 event at Michelob Ultra Arena at Mandalay Bay, Las Vegas, July 16-19). Distribution channels are largely league-provided, including the official CDL Twitch channel with viewership rewards (Twitch Drops), social media presence on Twitter/X, Instagram, Facebook, Snapchat, and YouTube, an email newsletter, and a Pick'Em fan-prediction platform.

The Subliners serve the consumer esports fan base—passionate Call of Duty players and viewers who consume live competitive content on Twitch, attend live events, and purchase in-game cosmetic items. The competitive schedule is globalized: the 2026 season includes four Major tournaments with international venues, including Major IV in Paris, France (June 26-28, 2026) and Championship Weekend in Las Vegas. The franchise was launched in 2021 with Expansion Venture Capital participation, operates as a private LLC, has no disclosed parent company, no disclosed headcount, no disclosed revenue, and no venture funding rounds beyond the 2021 launch.

Name

New York Subliners

Legal name

CDXL, LLC

Website

https://callofdutyleague.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

New York Subliners is a Call of Duty League franchise esports team operated as CDXL, LLC, competing as Cloud9 New York on Call of Duty: Black Ops 7 for Call of Duty esports fans via gameplay, branded in-game merchandise, and live tournament events.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Revenue model

1. Team Merchandise Sales: Sale of New York Subliners branded in-game team packs available on PlayStation Store, Xbox Store, Battle.net, and Steam. Each team pack includes team-designed Home & Away operator skins (Male & Female), weapon camo, charm, animated calling card, emblem, stickers and spray, priced at $11.99 USD.
2. League Packs: Sale of CDL League Packs containing Home/Away Male and Female Operator Skins, weapon camo, charm, vinyl, calling cards, emblems and sprays. Available for 2,400 Call of Duty points.
3. Live Event Tickets: Revenue from Championship Weekend tickets for the 2026 Call of Duty League Championship held at Michelob Ultra Arena at Mandalay Bay, Las Vegas, Nevada (July 16-19).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

The New York Subliners is a professional franchise esports team that competes in the 12-team Call of Duty League (CDL), playing Call of Duty: Black Ops 7 in best-of-five matches across three game modes. The organization generates revenue through the sale of branded in-game digital merchandise (New York Subliners Team Packs), CDL League Packs, and tickets to live tournament events such as the 2026 Championship Weekend in Las Vegas.

Product overview

No product or service information specific to New York Subliners was found in the provided sources. The scraped content is from callofdutyleague.com, the Call of Duty League's official website, which provides league-wide information including match schedules, standings, team packs, and viewership rewards for all 12 CDL teams including New York Subliners (operated by CDXL, LLC as New York Cloud9).

Differentiator

Problem solved

Functional benefit

Products and services

• New York Subliners Team Pack
• CDL League Pack
• Championship Weekend Live Event Tickets
• Major Tournament Tickets (Major IV Paris)

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CDXL, LLCcoreOthersCDXL, LLC is the legal entity operating the New York Subliners Call of Duty League franchise team. Privacy policy available at https://andbox.com/privacy-policy/. The Subliners compete as one of 12 professional esports teams in the CDL.

Scale indicators4 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• FaZe Clan: Diversified gaming and esports organization operating the FaZe Vegas CDL franchise plus content, lifestyle, and merchandise - a relevant public-comparable peer.
• Cloud9: The Subliners compete as 'Cloud9 New York'; Cloud9 is the broader multi-title esports organization brand, making it a parent-brand peer with portfolio comparison value.
• 100 Thieves: Multi-title esports organization operating the LA Thieves CDL franchise and apparel/lifestyle business; broader portfolio benchmark against the Subliners' narrower single-franchise focus.

Direct peers

• OpTic Texas: Another of the 12 CDL franchise teams, directly competing in the same Call of Duty League with the same competitive formats and revenue model (team packs, league packs, live events).
• Los Angeles Thieves: CDL franchise operated by 100 Thieves; directly comparable city-based franchise team competing in the same league with identical in-game merchandise and event monetization mechanics.
• Toronto KOI: CDL franchise owned by OverActive Media - a publicly listed esports holding company providing a directly comparable single-franchise esports business model.
• Paris Gentle Mates: European CDL franchise team competing in the same 2026 CDL calendar including Major IV in Paris - structurally and competitively identical to the Subliners.
• OverActive Media: Publicly-listed esports owner-operator of multiple franchise teams including Toronto KOI (CDL) and the Overwatch League's Toronto Defiant - comparable as a franchise-holding business.
• FaZe Vegas: CDL franchise operated by FaZe Clan - a direct peer sharing the same Call of Duty League competition calendar and merchandise/ticket revenue streams.

Others

• Andbox: Operating company related to CDXL, LLC (Subliners) based on shared privacy-policy infrastructure; an OTHERS peer as a parent-adjacent entity in the same competitive gaming ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CODLeague
• Facebookfacebook.com/codleague

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New York Subliners