International Artists
- Company typePrivate
- Founded1987
- HeadquartersGrave, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
International Artists firmographics
Firmographics- Name
- International Artists
- Legal name
- International Artists
- Website
- https://international-artists.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
International Artists industry classification
Industry- Product category
- Artist Booking and Entertainment Agency Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Talent Booking Agencies (Live Performance) (MPAIAGAB)
- akta.pro secondary industries
- Full-Service Artist Management (MPAIAGAA), Tour & Artist Management Services (HSACAHAN), Artist Booking, Talent Buying & Agency Services (MPAGAAAF)
Keywords
Where International Artists is headquartered
LocationHeadquarters
- HQ city
- Grave
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
International Artists business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Artist Booking Commission: International Artists acts as an intermediary between artists and event promoters, earning commissions on successful bookings. Services include artist bookings, artist management, tour management, and event planning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom booking arrangements |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
International Artists product offering
Product offeringCore offering
International Artists is a Netherlands-based booking agency that represents international music and entertainment artists and arranges exclusive bookings for event promoters, festivals, and corporate event organizers worldwide. Its services span artist bookings (A to Z), artist management, full tour management, and event planning consultation including line-up and layout. The agency represents a roster spanning the 1960s through the 2020s across pop, dance, Eurodance, rock, R&B, tribute acts, and DJs.
Product overview
International Artists operates as a unified booking agency platform offering four core services: Artist Bookings (handling all booking logistics from A to Z), Artist Management (strategic career guidance), Tour Management (full coordination for artists and promoters), and Event Planning (line-up and layout consultation). The company represents artists across multiple decades ('60s through '20s), categorizes them as tribute artists, DJs, and show entertainment acts, and provides festival booking services. The portfolio includes acts like Boney M. Xperience, Earth Wind & Fire Experience by Al McKay, Björn Again, and numerous international DJs and pop artists.
Differentiator
Problem solved
Functional benefit
Products and services
- Artist Bookings Full-service artist booking from A to Z, with direct contact with artists and/or their representatives for worldwide or country-specific exclusive bookings; serves event promoters, festivals, and corporate event organizers.
- Artist Management Guides represented artists and manages their careers, providing strategic guidance for growth and success so artists can focus on their music.
- Tour Management Full tour management services handling all aspects of organization and coordination around artists, making work easier for both Artist and Promoter.
- Event Planning Event planning services including line-up planning and event layout, providing consultation for events.
- Festival Bookings Booking services dedicated to festivals, coordinating artist appearances and lineups for festival events across multiple years.
- Tribute Artist Bookings Booking representation for tribute artist acts including Boney M. Xperience, Earth Wind & Fire Experience by Al McKay, Björn Again, Michael Jackson impersonators, Amy Winehouse tributes, and others for nostalgic events.
- DJ Bookings Booking services for DJ acts including Afrojack, Benny Benassi, Bob Sinclar, Darude, and other international DJs for events and festivals.
Companies that use International Artists
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
International Artists technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
International Artists partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Room5 AgencyminorPartner agency for artist bookings, appears in partner section of International Artists website.
- DJ BookingminorPartner platform for DJ artist bookings, appears in partner section of International Artists website.
- The TributeminorPartner of The Tribute (SB6 The Tribute - Battle of the Bands TV show), mutual partnership in tribute artist bookings.
- Artist Booking AgentsminorPartner platform for artist booking agents, appears in partner section of International Artists website.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
International Artists competitors and assessment
Company assessmentBroad incumbents
- WME (William Morris Endeavor): One of the largest global talent and entertainment agencies, representing musicians, artists, and live performers for tours, festivals, and bookings across all major markets — a scaled, multi-vertical incumbent where International Artists plays in the same booking category at a smaller scale.
- Creative Artists Agency (CAA): Global full-service talent agency that books music artists for live tours, festivals, and corporate engagements. Directly comparable in core artist-booking activity but operates at vastly larger scale with broader entertainment verticals.
- Paradigm Talent Agency: Major talent agency booking music artists for tours, festivals, and live performances alongside representation across TV, film, and publishing — directly comparable in live music booking but with significantly broader service lines and scale.
- Live Nation Entertainment: World's largest live entertainment company and concert promoter; serves as both booking counterparty and competitive force in artist representation. Vertically integrated incumbent across the same booking-to-event value chain International Artists operates in.
- United Talent Agency (UTA): Global talent agency representing artists across music, film, TV, and live performance — directly comparable in live music booking and artist representation but operating at much broader scale and service scope.
Direct peers
- Primary Talent International: UK-based artist booking agency focused on live music and entertainment bookings across Europe — closely comparable in size, geographic focus, and service offering to International Artists' European artist booking business.
- Buddy Lee Attractions: US-based talent booking agency booking music artists, tribute acts, and specialty performers for events, fairs, and festivals — comparable in its focus on booking live music including nostalgia and tribute categories.
- Asgard Talent Agency: Nordic-region artist booking agency representing international music acts for festivals, corporate events, and concerts — comparable boutique-sized competitor serving overlapping European geographies with a similar roster model.
- Monopoly Entertainment Agency: Dutch/European boutique artist booking agency specializing in nostalgia and pop acts for festivals and corporate events — comparable boutique competitor with similar roster focus and European promoter clientele.
Regional players
- Music Industry Group (MIG): Dutch-based music booking and artist management agency serving Benelux and broader European markets — comparable regional competitor with similar heritage/nostalgia act roster and Dutch/European client base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
International Artists social profiles
Digital presenceInternational Artists financial estimates
Financial estimateRevenue estimate
Valuation estimate
International Artists leadership team
Management profileNumber of profiles
Profiles4 records
International Artists funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
International Artists M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about International Artists
What does International Artists do?
International Artists is a Netherlands-based booking agency that represents international music and entertainment artists and arranges exclusive bookings for event promoters, festivals, and corporate event organizers worldwide. Its services span artist bookings (A to Z), artist management, full tour management, and event planning consultation including line-up and layout. The agency represents a roster spanning the 1960s through the 2020s across pop, dance, Eurodance, rock, R&B, tribute acts, and DJs.
Is International Artists a public or private company?
International Artists is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was International Artists founded?
International Artists was founded in 1987. It employs 1 to 10 people.
Where is International Artists based?
International Artists is headquartered in Grave, Netherlands, in the Europe region.
How does International Artists make money?
One revenue line is on record: artist Booking Commission.
Who are International Artists's main competitors?
Broad incumbents on record are WME (William Morris Endeavor), Creative Artists Agency (CAA), Paradigm Talent Agency, Live Nation Entertainment and United Talent Agency (UTA). Direct peers are Primary Talent International, Buddy Lee Attractions, Asgard Talent Agency and Monopoly Entertainment Agency. Music Industry Group (MIG) is listed as a regional player.
Does International Artists have an API?
No public API is recorded for International Artists.
What industry is International Artists in?
International Artists's product category is Artist Booking and Entertainment Agency Services. Its primary akta.pro industry code is MPAIAGAB, Talent Booking Agencies (Live Performance), with a secondary code of MPAIAGAA, Full-Service Artist Management. Its NAICS code is 7114 and its SIC code is 7990.