South Metro Safety Foundation

What South Metro Safety Foundation does

South Metro Safety Foundation is a Colorado-based 501(c)(3) nonprofit (legal name Adam and Dorothy Miller Lifesafety Education Center, Inc.) that delivers community safety education throughout the South Metro Denver area. Incorporated in 1991 from a 1983 estate gift by Adam and Dorothy Miller to the Parker Fire Protection District, the organization operates from its headquarters at 9195 E. Mineral Ave. in Centennial and delivers programming through South Metro Fire Rescue Authority fire stations in Parker, Littleton, and Lone Tree. Its core offerings are American Heart Association CPR/AED/First Aid certification (adult and teen, $105), the seven-hour Teen Crash Avoidance behind-the-wheel class ($180 with an $80 essay refund) taught by off-duty law enforcement and firefighters, the Super Sitter Babysitting Class ($105) and Kids Home Alone Safety Class ($90) for ages 11–16, Adult/Senior Driving Skills, complimentary 30-minute child car seat inspections across multiple fire stations, and AED hardware sales and placement supported by free medical oversight from Centura Health. Primary customer segments are youth aged 11–16, teen drivers aged 15–22, families with young children, and adults/seniors seeking defensive driving refreshers.

The organization runs four revenue streams: course registration fees paid at the point of registration, corporate and event sponsorship tiers (Platinum $2,500 down to Friend of SMSF $250), tax-deductible donations as a 501(c)(3), and AED hardware sales that have operated since 2004. Its go-to-market is event-driven and community-rooted: direct-to-consumer registration through the website and phone (303-805-0228), referrals through South Metro Fire Rescue personnel and school partnerships, and outreach via the South Metro Fire Mailer, NextDoor, and Facebook. Strategic partnerships anchor both fundraising and program delivery, including South Metro Fire Rescue Authority, Children's Hospital Colorado Heart Institute (Heart-Safe Community initiative), The Brianna Badger Foundation, State Farm (Survivor Car display and Celebrate My Drive scholarships), and Centura Health via Dr. John Riccio. Programmatic milestones include the 2008 rebranding following the Parker Fire/South Metro Fire merger, the 2004 launch of AED distribution, and recent expansion into senior-focused safety programming and community-wide Heart-Safe initiatives.

The foundation is governed independently by its own board (President Tracy Sherman) and has 11–50 employees. No revenue is publicly disclosed, and the 2024 disclosure of a $10,000 State Farm grant alongside a 1985 seed endowment of $47,000 suggests a small, community-scale operating budget. Geographic reach is constrained to the South Metro Denver metro area, with AED distribution described as extending somewhat more broadly across the greater Denver area.

Name

South Metro Safety Foundation

Legal name

Adam and Dorothy Miller Lifesafety Education Center, Inc.

Website

https://southmetrofoundation.org

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

South Metro Safety Foundation is a Colorado 501(c)(3) nonprofit that delivers AHA CPR/AED/First Aid certification, teen crash avoidance driving classes, babysitting and home-alone safety courses, complimentary child car seat inspections, and AED distribution to South Metro Denver residents, leveraging South Metro Fire Rescue Authority fire stations and off-duty first-responder instructors.

Ownership category

akta.pro rank

Product category

Community Safety Education and Training

NAICS

Automobile Driving Schools (611692)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Health, Safety & Compliance Training (CPR/First Aid, Safeguarding, Licensing) (EDACAIAH)

akta.pro secondary industries

Safety Compliance, Audits & Risk Assessments (Security Assessments, CPTED) (EDAEACAN), Home Safety & Accessibility Check (Handrails, Trip Hazards, Childproofing) (HSAGAOAO)

Keywords

• Safety education
• CPR AED certification
• Teen driving courses
• Car seat inspections
• Community safety training

Headquarters

HQ city

Centennial

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Course Registration Fees: Fee-based safety education classes including teen driving courses, babysitting classes, CPR certification, and kids home alone safety training.
2. Sponsorships: Corporate sponsorship tiers for events (Platinum $2500, Gold $1000, Silver $500, Bronze $250) and ongoing organizational sponsorships.
3. Donations: Tax-deductible donations as a 501(c)(3) nonprofit organization supporting safety education programs.
4. AED Sales and Distribution: Sale and distribution of Automatic External Defibrillators to schools, churches, municipalities, businesses, and individuals since 2004.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

South Metro Safety Foundation is a 501(c)(3) non-profit that delivers community safety education and prevention programs across the South Metro Denver area. It offers fee-based courses in CPR/AED/First Aid certification, teen crash avoidance driving skills, classroom-based driver awareness, adult and senior winter driving skills, and youth life-skill classes (Super Sitter babysitting and Kids Home Alone). It also provides free car seat inspections and distributes AEDs through the Heart-Safe Community program.

Product overview

South Metro Safety Foundation operates as a 501(c)(3) nonprofit organization offering a portfolio of safety education services and programs. The organization provides classroom-based and hands-on training across several core areas: youth safety skills (babysitting classes, home-alone safety), CPR/AED/First Aid certification through American Heart Association, teen and adult/senior driving skills including crash avoidance training, and child passenger safety through car seat inspections. Additional services include AED distribution and the Heart-Safe Community program focused on CPR training and AED placement. The foundation also operates the Survivor Car display for seat belt awareness education. Classes are held at various fire stations throughout the greater Denver area including South Metro Fire Rescue HQ in Centennial, Station 45 in Parker, and other regional fire stations.

Differentiator

Problem solved

Functional benefit

Products and services

• Super Sitter Babysitting Class

Quantifiable outcome

• 88% of cardiac arrests happen at home; effective bystander CPR can double or triple victim's chance of survival
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• South Metro Fire Rescue AuthoritycoreStrategic or Co-development PartnerAffiliated with South Metro Fire Rescue Authority following the 2008 merger of Parker Fire and South Metro Fire. Provides safety education programs using fire department infrastructure and personnel.
• Western Welcome WeekminorGTM or Marketing PartnerCo-hosting Avenue Q fundraising event for Littleton's Western Welcome Week 100th anniversary in 2028.
• Children's Hospital Colorado Heart InstitutecoreStrategic or Co-development PartnerPartner in Heart-Safe Community initiative to build heart-safe community through CPR training and AED placement in schools.
• The Brianna Badger FoundationcoreStrategic or Co-development PartnerPartner in Heart-Safe Community initiative and Sweet Hearts Ball fundraiser for cardiac safety.
• Dr. John Riccio of Centura HealthcoreImplementation/ SI/ Consulting PartnerProvides medical approval and oversight for AED programs at no cost as a community service.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Sudden Cardiac Arrest Foundation: Focused on AED placement, bystander CPR, and Heart-Safe community initiatives — closely aligned with SMSF's Heart-Safe Community program and AED distribution mission.
• Heart Safe Society: A community-based AED placement and CPR training nonprofit with a similar Heart-Safe program structure to SMSF's Heart-Safe Community initiative.

Direct peers

• Impact Teen Drivers: Impact Teen Drivers delivers driver awareness and decision-making classroom programs targeting the same teen driver segment as SMSF's Driver Awareness Program.
• Safe Kids Worldwide: Safe Kids runs child passenger safety certification (CPST) and car seat inspection programs — directly comparable to SMSF's certified car seat inspection service.
• American Heart Association: AHA sets the CPR/AED/First Aid curriculum that SMSF teaches under its certification; AHA's own training network and ECC programs compete for the same community CPR market.
• American Red Cross: The American Red Cross delivers CPR/AED/First Aid certification, babysitting classes, and community safety education nationwide — directly overlapping with SMSF's certification and youth safety programs.
• B.R.A.K.E.S. (Be Responsible And Keep Everyone Safe): B.R.A.K.E.S. provides hands-on teen crash avoidance driving instruction taught by professional drivers — directly comparable to SMSF's Teen Crash Avoidance Skills class.

Broad incumbents

• Emergency University: Provides CPR/AED/First Aid training and AED program management for businesses and institutions — competing with SMSF's commercial AED distribution and CPR offerings.
• AAA Foundation for Traffic Safety: AAA Foundation funds teen driver safety research and supports driver education initiatives, operating as a broader incumbent in the same teen crash avoidance / defensive driving space as SMSF.
• National Safety Council: NSC provides first aid/CPR training, defensive driving courses, and community safety education nationally — overlapping with SMSF across multiple program lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/smsf1991
• Facebookfacebook.com/southmetrosafetyfoundation
• LinkedInlinkedin.com/company/south-metro-safety-foundation-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South Metro Safety Foundation