What Emergency University does

Emergency University, Inc. is a privately held, women-owned emergency preparedness and training company founded in 1993 and incorporated in California (San Mateo County). The company operates an integrated platform that combines emergency response technology (EUAlert!™ cellphone-based alerting, Smart Response™ protocol automation), training administration software (Maestro™), AED program management (AED Ready™), and certification management (EUCert!™ patent-pending smartphone app) with accredited instructional content for CPR, First Aid, Blood Borne Pathogens, BLS, and AED certification. Underlying technology is a cloud-based delivery stack running on AWS with web, mobile, and instructor-portal interfaces.

The company generates revenue across six streams: per-course consumer/enterprise training sales ($19.95–$119.95 per certification), subscription access to its technology platforms, usage-based Tele-Doc physician consultations ($65 per 15-minute increment), hardware sales (AEDs, first aid cabinets, trauma kits), an instructor channel partner program, and enterprise custom solutions with dedicated account management. Distribution combines a direct e-commerce store, government and corporate enterprise field sales, inside sales, and a certified-instructor reseller network.

Emergency University serves a diversified vertical mix including federal agencies (FAA, U.S. Coast Guard, Department of Treasury, HHS, U.S. Navy, U.S. Army via GSA Contract GS-02F-0082N), Fortune 500 corporations (CSX, GE Digital, Twitter, Veritas, LinkedIn, EFI-Zynga, Bayshore Global), 500+ hospitals and medical centers (Stanford, Yale-New Haven, Brigham and Women's, Jacksonville Naval Hospital), schools/universities, home healthcare agencies, and individual consumers. Differentiation rests on a 20-year track record of 75% cardiac arrest survival rates among AED-program clients (vs. <10% national average), zero FDA-reported adverse AED events, GSA/USCG/AHA/OSHA credentials, and blended training content validated as 60% more effective than traditional training by U.S. Department of Education research.

Name

Emergency University

Legal name

Emergency University, Inc.

Website

https://emergencyuniversity.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Emergency University is a privately held emergency preparedness and training company serving federal agencies, Fortune 500 corporations, hospitals, and schools with integrated technology platforms (EUAlert!, Smart Response, Maestro, AED Ready, EUCert!) alongside accredited CPR, First Aid, BLS, and AED training programs since 1993.

Ownership category

akta.pro rank

Product category

Emergency Preparedness Training

NAICS

Educational Services (61), Educational Support Services (6117), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Health Services (8000), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Emergency Response, Fire Safety & Evacuation (EDABAEAE)

akta.pro secondary industries

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ), EMS Education, Training & Simulation Centers (HLAFANAL), Emergency Medical Response & On-Campus EMS/AED Programs (EDAEACAO), Medical Emergency Response & On-site First Aid/Paramedics (BPABANAG)

Keywords

• Emergency response training
• AED program management
• CPR certification courses
• Workplace safety compliance
• First aid training

Headquarters

HQ city

Redwood City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Online Training Courses: Individual and corporate training courses sold directly through online store. Courses include CPR, First Aid, Blood Borne Pathogens, BLS, AED training. One-time purchase per course with 1-2 year certification validity.
2. Technology Platform Subscriptions: Subscription access to EUAlert!, Smart Response, Maestro, AED Ready, and First Aid Ready platforms for emergency response management and training administration.
3. Tele-Doc Consultations: $65 per 15-minute increments for physician consultations on COVID-19, home worker risks, return to work plans, and health-related business decisions.
4. Equipment Sales: AEDs, First Aid Cabinets, Trauma Kits, Responder/Floor Warden supplies, Executive Protection Medical Bags, Disaster Supplies sold alongside training programs.
5. Instructor Partner Program: Revenue share and volume discounts for certified instructors who deliver training using EU curriculum and platforms. Instructors pay for course materials access.
6. Enterprise Custom Solutions: Customized emergency response programs, consultation services, and implementation support for corporations and government agencies with dedicated account management.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Emergency University delivers accredited emergency preparedness training (CPR, First Aid, BLS, Blood Borne Pathogens) and an integrated technology platform (EUAlert!, Smart Response, Maestro, AED Ready, First Aid Ready, EUCert!) for managing emergency response programs, AED compliance, and digital certification tracking. Offerings include online, blended, and instructor-led training, physician tele-consultations, AED equipment, and custom emergency action plans tailored for government agencies, Fortune 500 corporations, healthcare providers, and individual consumers.

Product overview

Emergency University offers an integrated emergency preparedness platform combining technology solutions (EUAlert!™, Smart Response™, Maestro™, AED Ready™, First Aid Ready™, EUCert!™) with training programs, equipment supplies, and consulting services. The core technology platform enables emergency communication, AED management, and certificate administration, supplemented by professional services including emergency response programs, health and safety consulting, instructor-led and online training, equipment provisioning, and executive protection medical services. Add-on capabilities include Tele-Doc physician consultations and Xpress Certification virtual training.

Differentiator

Problem solved

Functional benefit

Products and services

• EUAlert!™
• Smart Response™
• Maestro™
• AED Ready™
• First Aid Ready™
• EUCert!™
• Tele-Doc
• Xpress Certification
• Emergency Response Programs
• Health and Safety Services
• Training Programs
• Equipment and Supplies
• New Hire EH&S Programs
• Executive Protection: Medical

Quantifiable outcome

• 75% cardiac arrest survival rate (vs. national average of less than 10%)
• +5 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered infrastructure and minor.

• Amazon Web Services (AWS)infrastructureTechnology or IntegrationAWS cloud servers used for data processing and storage. Personal information is maintained on AWS cloud servers located in the U.S. with international data transfers for service delivery.
• Perkins CoieminorOthersPerkins Coie, the #1 U.S. patent law firm, recognized Emergency University's inventors as leading 'technology pioneers' for innovations in Health & Safety and Emergency Response.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HealthStream: Enterprise healthcare workforce training and credentialing platform; BLS/CPR compliance is a common module within its hospital customer base, putting it in adjacent competition with EU's healthcare-provider BLS business.
• American Heart Association: The standard-setter for CPR and ECC guidelines that Emergency University's training programs follow, and a direct competitor in CPR/BLS/ACLS certification through its own training network and digital courses.
• Medic First Aid / HSI (Health & Safety Institute): Large workplace safety and emergency care training organization offering CPR, First Aid, AED, and OSHA programs to enterprises — directly competing in EU's corporate channel.
• American Red Cross: Operates one of the largest CPR/First Aid/AED certification programs in the U.S., competing head-to-head with Emergency University for corporate, government, and consumer training customers.
• Stericycle (now known as Revvity/clinical services) / Stericycle Communication Solutions: Compliance and communication services firm with mass-notification and emergency-management solutions for large enterprises — a partial competitor to EUAlert! and Smart Response™ in the integrated emergency communications category.

Emerging players

• RQI Partners (AHA/Laerdal): Joint venture delivering Resuscitation Quality Improvement (RQI) quarterly skills training to hospitals — an institutional subscription alternative to time-bucket CPR recertification that overlaps EU's BLS renewal model.

Direct peers

• CareerSafe: OSHA-compliant safety training provider for schools, career tech, and workplace programs — competing in adjacent safety/EHS certification content where EU also operates.
• ProTrainings: Online CPR, First Aid, BLS, and AED certification provider selling direct-to-consumer and proctored courses to individuals and small businesses — overlapping directly with EU's training catalog and consumer marketplace.
• AED Superstore: Specialty retailer of AEDs, first aid supplies, and training equipment — overlapping directly with Emergency University's equipment and supplies line of business.
• EMS Safety Services: Specialty training provider for CPR, First Aid, AED, BLS, ACLS, and bloodborne pathogens certifications across workplaces and government agencies — directly overlapping EU's core curriculum.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/emergencyu
• Facebookfacebook.com/emergencyuniversityEU
• LinkedInemergencyuniversity.com/t/?c=linkedin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emergency University