Bonjour Québec

What Bonjour Québec does

Bonjour Québec is the official tourism portal of the Government of Québec, operated under the Ministère du Tourisme (Ministry of Tourism). The platform serves as the authoritative government-sanctioned information resource for tourism in the province of Québec, Canada, targeting both domestic Canadian travelers and international visitors from the United States, United Kingdom, France, and Mexico. It addresses the visitor challenge of navigating a 1.6 million square kilometer territory by centralizing information on attractions, accommodations, activities, dining, events, and itineraries across 17+ tourism regions.

The platform's core products include the Bonjour Québec Tourism Portal, a Trip Planner (Planificateur de voyage) for self-directed itinerary building, an Interactive Map (Carte du Québec) for geographic discovery of tourism providers, Live Chat Support, and a Newsletter Subscription (Infolettre). Supporting the main portal are specialized directory sections covering 239 family entertainment venues, 187 shopping locations, 130 nightlife and casino venues, 31 theme parks, and 87 youth hostels. The platform is deployed in six language variants (fr-ca, fr-fr, en-ca, en-us, en-gb, es-mx) and has a broad social media footprint spanning Facebook, Instagram, Pinterest, Twitter/X, YouTube, and Spotify, including a #BonjourQuebec user-generated content campaign. Real-time wildfire status updates from SOPFEU are integrated into the homepage during fire season as a public safety feature.

Bonjour Québec's business model is government-funded rather than commercial. As a state entity, it does not sell products or services and generates no direct revenue; all operational funding flows from the provincial government's tourism budget. Its strategic partnerships include Loto-Québec (casino promotion), SOPFEU (wildfire emergency communications), and SAQ (gastronomy and local product promotion), all operating as listed content relationships rather than commercial agreements. The entity's value proposition rests on its regulatory authority as the official portal, its comprehensive content library, and its multilingual international reach rather than on any proprietary technology or commercial monetization mechanics.

Name

Bonjour Québec

Legal name

Gouvernement du Québec - Ministère du Tourisme

Website

https://bonjourquebec.com

Company type

Private

Operating status

Operating

Short description

Bonjour Québec is the official government-operated tourism portal of the Province of Québec, providing multilingual travel information, trip planning tools, regional guides, and curated directories of attractions, accommodations, and activities for domestic and international visitors.

Ownership category

akta.pro rank

Product category

Tourism Information Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Multi-Country/Regional Circuit Tour Operators (THAKADAK)

Keywords

• Government tourism portal
• Destination marketing services
• Travel planning platform
• Regional tourism guides
• Visitor information services

Headquarters

HQ city

Québec City

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Distribution channels5 records

Marketing channels9 records

Core offering

Bonjour Québec is the official government-operated tourism portal of the Gouvernement du Québec, providing comprehensive travel information, trip planning tools, regional guides, and curated tourist routes for visitors to the province. The platform offers an interactive map, a trip planner, multilingual content (French, English, Spanish), directories of attractions, accommodations, activities, nightlife, and shopping, plus real-time wildfire safety alerts and contact with destination specialists. It is funded by public resources and does not sell tourism products or services directly.

Product overview

Bonjour Québec is the official tourism portal of the Government of Quebec, operating as a content and directory platform rather than a commercial technology product. The platform consists of a main tourism information portal with integrated trip planning tools (Trip Planner, Interactive Map, Live Chat Support, and Newsletter Subscription), supported by multiple specialized directory sections covering family entertainment centres (239 venues), theme parks (31 venues), nightlife and casinos (130 venues), shopping locations (187 venues), and youth hostels (87 accommodations). The directories serve as searchable listings of Quebec tourism providers rather than standalone commercial products.

Differentiator

Problem solved

Functional benefit

Products and services

• Bonjour Québec Tourism Portal
• Trip Planner (Planificateur de voyage)
• Interactive Map of Québec (Carte du Québec)
• Newsletter Subscription (Infolettre)
• Destination Specialist Live Chat and Phone Support
• Family Entertainment Centres Directory
• Theme Parks and Attractions Directory
• Nightlife and Casinos Directory
• Shopping Directory
• Youth Hostels and Student Residences Directory

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Loto-QuébeccoreStrategic or Co-development PartnerLoto-Québec operates casinos promoted through the Bonjour Québec platform including Hôtel-Casino Lac-Leamy, Casino de Mont-Tremblant, and Casino de Montréal. The partnership supports Québec's tourism ecosystem by featuring gaming and entertainment destinations.
• SOPFEU (Société de protection des forêts contre le feu)minorOthersSOPFEU provides wildfire status updates and safety information featured on the Bonjour Québec homepage during fire season, helping visitors plan safe travel.
• Société des alcools du Québec (SAQ)minorOthersSAQ is referenced as a destination for purchasing local alcoholic products including wines, beers, and spirits from Québec producers featured in gastronomic tourism content.
• Ministère du Tourisme du QuébeccoreStrategic or Co-development PartnerBonjour Québec is operated under the authority of Québec's Ministry of Tourism as the official government tourism portal, providing official tourism information and statistics.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Visit California: US state-level DMO operating an official tourism portal with regional guides, itineraries, and multilingual content. Same operating model (government-funded tourism marketing portal) applied to a single large jurisdiction.
• Atout France: France's national tourism development agency, responsible for promoting France as a destination and supporting tourism providers. Same official government-backed tourism marketing mandate, with comparable audience overlap given Québec's Francophone positioning.
• Brand USA: USA's national destination marketing organization promoting inbound travel. Same public-private tourism marketing mandate and federal-scale portal operations as Bonjour Québec.
• Tourism Australia: Australian government's official tourism portal promoting regional destinations, itineraries, and experiences globally. Same government-backed DMO model with international audience targeting and curated content depth.
• VisitBritain: UK's national tourism agency operating an official consumer portal with regional guides, itineraries, and trip-planning tools. Bonjour Québec explicitly serves UK visitors, making VisitBritain both a peer and a partner-of-interest.
• Switzerland Tourism: National tourism board of Switzerland running an official multilingual portal with curated regional itineraries, attractions directory, and trip-planning tools. Highly comparable operating model and content structure to Bonjour Québec.
• Visit Brussels: Regional tourism agency for Brussels, Belgium, running an official city/region portal with attractions directory, itineraries, and events. Comparable in scope and operating model as a sub-national government tourism portal.
• Visit Norway: Norway's national tourism portal operated by Innovation Norway, featuring curated regional guides, outdoor activities, and multilingual content. Directly comparable in promoting a nature/outdoor-heavy destination with strong adventure tourism positioning.
• Tourisme Montréal: Regional DMO serving the city of Montréal, operating under a comparable government-mandated tourism promotion model within Québec. Both portals aggregate accommodations, attractions, events, and itineraries for travelers, with overlapping content scope.

Broad incumbents

• Destination Canada: Canada's national tourism agency, marketing the country internationally. Bonjour Québec operates as the provincial counterpart within Destination Canada's federated DMO structure, sharing mandate, audience, and content distribution approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/tourismequebec
• YouTubeyoutube.com/c/TourismeQuebecTQ
• Facebookfacebook.com/tourismequebec.ca.fr/?brand_redir=153795997995404
• Instagraminstagram.com/tourismequebec
• Pinterestpinterest.com/tourismequebec

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonjour Québec