What Saddle Creek does

Saddle Creek is a privately held lifestyle shopping center located in Germantown, Tennessee, four miles east of Memphis on Poplar Avenue. Developed in 1987, it holds the distinction of being the first shopping center in the U.S. purpose-built as a lifestyle center. The property is split into two sections — Saddle Creek North (Poplar Avenue at West Farmington Boulevard) and Saddle Creek South (Poplar Avenue at West Street) — and houses more than 40 retailers and restaurants, including national anchors Apple, Sephora, and lululemon, alongside specialty brands such as Anthropologie, Free People, Vineyard Vines, ALO, Tecovas, Kendra Scott, Lovesac, and Evereve, plus dining options including Stoney River, Rise Southern Biscuits, Local Lime, City Silo, and Crumbl Cookies.

The center's technology footprint is modest: its consumer website is operated on the Placewise Digital / Shoptopia Network platform, web traffic is measured via Google Analytics, and customer engagement is driven through Facebook, Instagram, the "Kimmie's Corner" blog, and the "Saddle Creek Insiders" email newsletter. Saddle Creek also offers a formal short-term "Pop Up at Saddle Creek" leasing program, an ESG Initiatives program, and a recurring calendar of community and tenant-driven events (Tax-Free Weekend, Style Sessions, wine tastings, in-store wellness classes).

Saddle Creek is owned and managed by Trademark Property Company, a commercial real estate firm governed under Colorado law; on-site leadership consists of General Manager Heather Guess with leasing oversight by Phil Pearson (Senior VP – Leasing) and Doug Hermann (Director – Leasing). Revenue is generated primarily through long-term and pop-up retail leases to national and local brands; lease rates are not publicly disclosed, and the property does not publish revenue figures.

Name

Saddle Creek

Legal name

Trademark Property Company

Website

https://shopsofsaddlecreek.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Saddle Creek is a privately held lifestyle shopping center in Germantown, Tennessee, owned and operated by Trademark Property Company. It houses 40+ national and local retail, dining, and service tenants across two sections and serves upscale consumers in the Memphis and Mid-South region.

Ownership category

akta.pro rank

Headquarters

HQ city

Germantown

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Retail Tenant Leasing: Saddle Creek generates revenue by leasing retail space to national and local brands. Tenants include fashion retailers, restaurants, beauty brands, and service providers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Saddle Creek is an upscale lifestyle shopping center in Germantown, Tennessee, operating two connected sections (North and South) along Poplar Avenue with more than 40 retail stores, restaurants, and personal-service tenants. The center's commercial product is retail space leasing — both long-term storefront leases to national and local brands and short-term pop-up leases — monetized through consumer foot traffic driven by a curated mix of fashion, beauty, dining, and service tenants.

Product overview

Saddle Creek is a lifestyle shopping center developed as the first of its kind in the nation in 1987, consisting of two sections (Saddle Creek North and Saddle Creek South) with over 40 retail stores and restaurants. The center offers a mix of fashion, beauty, home goods, technology, and dining options including Anchor stores (Apple, Sephora, lululemon), apparel brands (Anthropologie, Free People, Altar'd State, Chico's, Talbots), accessories (Kendra Scott, Pandora, Brahmin), activewear (Athleta, Fabletics, Evereve), home & furniture (Lovesac, Sleep Number, Paper Source), beauty (Lush, VIO Med Spa), dining (Stoney River, Rise Southern Biscuits, Local Lime, City Silo, Crumbl Cookies), and services (Xfinity, AT&T, Nail Bar & Co., SEE Eyewear, The Barefoot Bride). Additional offerings include pet-friendly shopping, complimentary Wi-Fi, the Saddle Creek Insiders email program, pop-up leasing opportunities, and ESG sustainability initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Shops of Saddle Creek (Lifestyle Shopping Center) An upscale open-air lifestyle shopping center on Poplar Avenue in Germantown, Tennessee, comprising two sections (North and South) with more than 40 retail stores, restaurants, and personal-services tenants including Apple, Sephora, lululemon, Anthropologie, Vineyard Vines, Stoney River, Crumbl Cookies, and others; offers pet-friendly shopping, complimentary Wi-Fi, convenient parking, and a year-round events calendar for Memphis/Mid-South consumers.
• Pop-Up Retail Leasing Program Short-term retail space leasing program at Saddle Creek that allows businesses to set up temporary shops; prospective tenants apply through an online application process covering business description, merchandise details, price points, and desired square footage.
• Long-Term Retail Leasing Long-term storefront leasing to national and local retail, dining, and service brands (e.g., Apple, Sephora, lululemon, Anthropologie, Vineyard Vines, Talbots, Brahmin) at Saddle Creek's North and South sections; managed by Trademark Property Company's leasing team.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered core.

• Placewise Digital (Mallfinder Network LLC)coreTechnology or IntegrationPlacewise Digital powers the Saddle Creek website and manages information collected through the site. They help with promotional efforts and conduct surveys related to the site and shopping experiences. Placewise Digital operates the Shoptopia Network of shopping center websites.
• Trademark Property CompanycoreOthersTrademark Property Company owns and operates Saddle Creek shopping center. They are responsible for management, leasing, and overall property operations. The company's Senior VP – Leasing is Phil Pearson and Director – Leasing is Doug Hermann.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Simon Property Group: The largest U.S. shopping-center REIT operating premium malls and lifestyle centers. Comparable to Saddle Creek's operator (Trademark Property Company) as the dominant institutional owner of premium retail real estate in the U.S.
• King of Prussia Mall: One of the largest upscale shopping malls in the U.S. located in King of Prussia, PA. Comparable to Saddle Creek in premium tenant positioning and broad multi-category retail mix, though it is operated by Simon Property Group and significantly larger.
• The Galleria: A major upscale enclosed shopping mall in Houston, TX anchored by Nordstrom, Macy's, and featuring premium brands. Comparable to Saddle Creek as an upscale multi-category shopping destination serving a major metro market, though at much larger scale.

Direct peers

• Bellevue Square: A premier upscale shopping center in Bellevue, WA anchored by Macy's, Apple, and Crate & Barrel with a mix of premium national brands. Comparable to Saddle Creek as a high-end regional shopping destination serving an affluent suburban trade area.
• Bridgewater Commons: A two-level upscale shopping center in Bridgewater, NJ. Comparable to Saddle Creek in format, premium brand mix, and role as a regional shopping destination for an affluent suburban market.
• Crocker Park: A New Urbanist lifestyle center in Westlake, OH featuring national retailers, dining, and residential in an open-air format. Closely comparable to Saddle Creek in concept, tenant mix strategy, and suburban upscale positioning.
• The Domain: A large-scale open-air lifestyle center in Austin, TX featuring luxury and contemporary retailers, dining, and offices. Comparable to Saddle Creek in upscale tenant mix, open-air lifestyle-center format, and curated shopping-dining-services positioning.
• Country Club Plaza: An upscale open-air lifestyle and shopping district in Kansas City. It is directly comparable to Saddle Creek as an upscale lifestyle center with a curated mix of national retailers, restaurants, and services in a single walkable property.
• Rookwood Commons: An upscale open-air lifestyle shopping center in Cincinnati, OH. Comparable to Saddle Creek as a Midwestern/U.S. regional lifestyle center anchored by premium national brands and serving an affluent suburban trade area.

Others

• Trademark Property Company: The owner and operator of Saddle Creek. Directly relevant as the parent portfolio company with multiple lifestyle-center assets that share the same operating model, tenant strategy, and capital allocation framework.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/shopsofsaddlecreek
• Instagraminstagram.com/shopsofsaddlecreek
• Xx.com/saddlecreekshop

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saddle Creek