Pass Tech

What Pass Tech does

Pass Tech is a UK-based education technology company founded in 2016 in Harrogate (previously operating as Complete Tuition Ltd, rebranded to Pass in 2024). It operates an AI-powered learning and teaching platform focused on improving maths and English outcomes, built around three proprietary technology pillars: free diagnostic and subject-knowledge assessments for learner placement, the 'Dr Clive' AI marking engine that grades every response including long-form essays at human-examiner accuracy, and the 'Exam Ready' predictive model that uses millions of learner data points to forecast exam readiness with a disclosed 93% predictive accuracy. The platform is integrated with e-portfolio and LMS systems (including OneFile), produces DfE- and Ofsted-aligned reports, and includes comprehensive SEND accessibility features such as screen reader and keyboard navigation support.

The product portfolio spans the core Pass platform plus sub-brands and modules addressing Functional Skills (Level 2, Level 1, Entry Level 3), GCSE Maths and English, A Levels (Pass A Level, launched January 2026), 11 Plus, ESOL, Numerical Reasoning, GCSE equivalency testing, alternative provision, and digital Functional Skills. Pass Learn, launched June 2026, aggregates multiple qualifications, courses, and exam booking into a unified B2C service. The company operates a registered exam centre in partnership with four awarding bodies (TQUK, Open Awards, City & Guilds, and Pearson), enabling Ofqual-regulated exams to be booked and remotely invigilated directly through the platform.

Pass Tech runs a dual B2B and B2C go-to-market model. B2B revenue is generated through subscription licensing to apprenticeship training providers, FE colleges, universities, public sector bodies, and alternative provision settings, with named customers spanning apprenticeship specialists (Apprenticeship Connect, Educationwise Academy, e-Qualitas, AJT Training), alternative provision providers (Futures-Essex, Valley Tuition, Malvern Business Academy), and a smaller set of enterprise employer-training clients (NHS, Accenture, Siemens). B2C revenue comes from individual adult learners purchasing online courses and exam bookings (with bundled free resits), supplemented by free diagnostic tools acting as top-of-funnel acquisition. Pricing is freemium for diagnostics, subscription-based for provider software, and pay-as-you-go or bundled for individual learner courses and exams. In February 2026 the company received private equity investment from Hypha Partners alongside founders Oliver Naylor and Lewis Wilding, with Hypha co-founders joining the board alongside a new chair, to accelerate platform capability, content, and B2C/B2B growth.

Name

Pass Tech

Legal name

Complete Tuition Ltd

Website

https://pass.tech

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Pass Tech is an AI-powered learning and teaching platform that improves maths and English outcomes for FE colleges, apprenticeship providers, universities, public sector bodies, and individual learners via AI marking, predictive exam readiness analytics, and integrated exam booking.

Ownership category

akta.pro rank

Product category

Education Technology (EdTech) Software

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online Exam Delivery & Test Administration Platforms (EDAFADAA)

akta.pro secondary industries

Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC), Digital Assessment Platforms & Computer-Based Testing Authorities (EDADAFAK), Remote & Live Online Proctoring Platforms (EDAFADAB), Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.) (EDANAGAH)

Keywords

• AI education platform
• Functional skills software
• GCSE online learning
• Apprenticeship training tools
• Exam readiness analytics

Headquarters

HQ city

Harrogate

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Training Provider Subscriptions: B2B SaaS licensing model where apprenticeship training providers, FE colleges, universities, and public sector bodies pay for access to the platform software, diagnostic tools, course content, exam booking, and reporting tools. Pricing is tailored based on provider size and usage.
2. Individual Learner Courses and Exams: B2C revenue from individual learners purchasing online courses, booking exams, and accessing premium resources. Learners can study at their own pace with 24/7 access to materials and book exams with secure remote invigilation.
3. Exam Centre Services: Pass operates as a registered exam centre with four awarding bodies (TQUK, Open Awards, City & Guilds), enabling Ofqual-regulated exams to be booked through the platform. Revenue generated from exam booking fees with economies of scale from registering thousands of learners annually.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Pass Tech operates an AI-powered learning and teaching platform for Maths and English Level 2 qualifications (Functional Skills and GCSEs). It provides free diagnostic assessments, AI-marked mock exams via the Dr Clive marking system, predictive exam-readiness analytics, online courses, comprehensive reporting, and integrated exam booking through partnerships with four Ofqual-regulated awarding bodies. The platform is sold both as B2B SaaS to training providers and FE colleges and as B2C courses and exams to individual learners.

Product overview

Pass Tech operates as an AI-powered education technology platform structured around its core Pass platform supplemented by multiple sub-brands and specialized modules. The core Pass platform delivers free diagnostic assessments, AI-marked mock exams via the Dr Clive system, Exam Ready predictive analytics (93% accuracy), and a comprehensive reporting suite, all connected through integrations with e-portfolio and LMS platforms. The sub-brand portfolio includes Pass Learn (unified qualifications hub), Pass A Level (A Level-only service), Pass GCSE (adult GCSE resit service), and Pass Functional Skills (standalone Functional Skills qualifications). Supporting modules cover 11 Plus preparation, numerical reasoning, GCSE equivalency testing, ESOL, digital Functional Skills, and exam centre services. Provider-specific solutions serve FE colleges, apprenticeship training providers, universities, public sector bodies, and alternative education settings. The company also offers standalone resources including MME and The Exam Tutor. All qualifications are Ofqual-regulated and delivered through partnerships with TQUK, Open Awards, City & Guilds, and Pearson awarding bodies.

Differentiator

Problem solved

Functional benefit

Brands

• Pass Learn: Online learning platform bringing together multiple recognised qualifications, online courses, and exam booking services.
• Pass GCSE
• Pass A Level
• Pass Functional Skills
• Pass 11 Plus
• MME
• A Star Equivalency
• Pass Numerical Reasoning

Products and services

• Pass (AI-Powered Learning and Teaching Platform) Core AI-powered SaaS platform delivering free diagnostic assessments, AI-marked mock exams via Dr Clive, Exam Ready predictive analytics, comprehensive reporting, e-portfolio/LMS integration, and exam booking for Maths and English Functional Skills and GCSEs. Sold as a B2B SaaS subscription to training providers, FE colleges, universities, and public sector bodies and accessed by individual learners for self-paced study.
• Dr Clive (AI Marking) Advanced AI marking engine that evaluates every learner response, including long-form essays, with human-examiner-level accuracy and delivers instant, detailed feedback showing exactly what is needed to gain remaining marks. Reduces tutor marking workload and improves learner engagement.
• Exam Ready (Predictive Exam Readiness Analytics) Predictive analytics feature that correlates real-time learning activity with verified individual exam outcomes across thousands of learners to forecast when an individual learner is ready to pass their exam with 93% accuracy, supporting targeted intervention and improved first-time pass rates.
• Functional Skills Software Online course software covering Level 2, Level 1, and Entry Level 3 Functional Skills in maths and English, with video tutorials, interactive questions, mock exams, and educator tools and reports for targeted interventions. Targeted at FE colleges, apprenticeship providers, and learners.
• GCSE Software Online GCSE course software with structured modules, video content, practice questions, topic tests, and mock exams, designed for learners preparing for GCSE exams including adult resit students.
• Pass Learn Unified online service that brings together multiple recognised qualifications, online courses, and exam booking services in one place, covering Access to Higher Education Diplomas and broader qualification pathways for adult learners, school leavers, and career changers.
• Pass A Level Dedicated online service focused exclusively on helping students achieve recognised A Level qualifications through flexible online study, comprehensive preparation resources, teaching slides, practice questions, private candidate exam support, and resit pathways.
• Pass GCSE Online service providing resources and guidance for learners to pass their GCSEs or equivalent qualifications, including 24/7 online courses tailored to adult learners, revision guides, practice papers, exam scheduling, and connections to private GCSE exam centres.
• Pass Functional Skills Online service supporting learner attainment of Functional Skills qualifications with revision guides, practice papers, diagnostic assessments, tuition, exam scheduling, and exams. Accepted as equivalent to GCSE grade C/4 by most employers, universities, and training providers.
• Exams Service (Registered Exam Centre) Registered exam centre service enabling Ofqual-regulated Functional Skills, GCSE, and other exams to be booked directly through the Pass platform with secure remote invigilation, partnered with TQUK, Open Awards, City & Guilds, and Pearson awarding bodies.
• ESOL Software English for Speakers of Other Languages software for FE colleges and training providers supporting learners who need ESOL qualifications alongside Functional Skills.
• A Star Equivalency Online service delivering GCSE equivalency tests to learners alongside preparation help, including practice questions, past papers, AI marking, progress tracking, and online and paper invigilated exams.
• Pass 11 Plus Complete 11 Plus exam preparation service helping primary school learners succeed at the 11 Plus exam stage, making high-quality learning and exam preparation accessible.
• Pass Numerical Reasoning Online service helping learners improve their numerical reasoning test scores through practice questions and solutions, practice exams, revision, and information on graduate schemes.
• MME (MyMathsForSchool) Online learning brand supplying content from KS3 to A Level on a leading UK online learning platform, including online and paper revision resources such as videos and worksheets, and operating as a registered exam centre.
• The Exam Tutor Online GCSE tutor service providing flexible, fully supported online GCSE study options for learners needing guided tuition alongside the platform's self-study resources.
• Digital Functional Skills Complete digital Functional Skills online course provision covering maths and English, enabling online delivery of qualifications with remote exam booking and invigilation options.

Quantifiable outcome

• 93% pass rate for learners who complete the Pass course
• +3 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature6 records

Partnerships

One partnership is on record.

• TQUK, Open Awards, and City & Guilds (Awarding Bodies)coreTechnology or IntegrationPass is a registered exam centre with partnerships with four awarding organisations (TQUK, Open Awards, and City & Guilds mentioned), enabling Ofqual-regulated exams to be booked directly through the platform with greater flexibility and availability for components such as English speaking exams.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• bksb: bksb provides UK Functional Skills initial assessments, diagnostics, and learning resources for English, maths, and digital skills. It is one of the closest direct comparables because Pass explicitly competes in Functional Skills diagnostics and provider-facing assessment software.
• CENTURY Tech: CENTURY Tech provides AI-powered personalised learning and assessment for schools and colleges. It is comparable through its use of diagnostics, adaptive learning pathways, and educator analytics to improve learner outcomes.
• Seneca Learning: Seneca Learning provides online GCSE, A Level, and school-subject revision through a freemium digital platform. It is comparable to Pass's student-facing revision and qualification-prep products, especially in GCSE and A Level content.
• Sparx Maths: Sparx Maths provides adaptive online maths homework and learning tools for schools. It is comparable to Pass's maths-focused learning, assessment, and analytics capabilities, although Sparx is more school-maths specific.
• GCSEPod: GCSEPod is a digital GCSE learning and revision platform used by schools and students. It is comparable to Pass's GCSE software and student-facing exam preparation resources, though it is less focused on Functional Skills and exam-centre services.
• learndirect: learndirect sells online adult learning courses, including GCSE and Functional Skills-style pathways, to individuals seeking qualifications. It overlaps with Pass's B2C adult learner courses and flexible online qualification model.
• Skills Forward: Skills Forward offers online initial assessment, diagnostic assessment, and learning resources for Functional Skills and GCSE delivery. It is highly comparable to Pass's provider-focused assessment, learning, and progress-tracking platform for FE and apprenticeship markets.

Emerging players

• Tassomai: Tassomai offers quiz-based GCSE and school exam revision using personalised practice and spaced repetition. It is comparable to Pass's exam-prep and revision products, though it is more narrowly focused on revision rather than integrated exam booking and provider reporting.
• Eedi: Eedi provides diagnostic maths questions, personalised interventions, and tutoring-style support for learners and schools. It is comparable to Pass's maths diagnostics and personalised learning plans, but narrower in subject and qualification coverage.

Broad incumbents

• Pearson: Pearson is a global education, assessment, and qualifications provider with courseware, digital learning platforms, and exam services. It is a broad incumbent comparable through overlapping qualifications, assessment infrastructure, and digital learning content rather than Pass's specific provider SaaS niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pass-edtech

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pass Tech