Alzheimer’s San Diego

What Alzheimer’s San Diego does

Alzheimer's San Diego is an independent 501(c)(3) nonprofit (EIN 47-5534541) founded in 2015 when its local chapter separated from the national Alzheimer's Association. Headquartered at 3635 Ruffin Road, Suite 300, San Diego, the organization provides free dementia support services across San Diego County, serving an addressable population of nearly 100,000 county residents diagnosed with Alzheimer's or other dementias and approximately 300,000 unpaid caregivers. Service delivery combines in-person, virtual, and hybrid formats through 10+ community locations including libraries, senior centers, and partner facilities spanning Oceanside to Otay Mesa.

Its service portfolio is organized around five interconnected pillars: (1) Personalized Dementia Support delivered by trained Dementia Care Coaches; (2) Support Groups in English, Spanish, and Korean across specializations (FTD, young-onset, late-stage, bereavement, long-distance); (3) Community Education & Training including classes and a webinar library; (4) Social Activities & Outings (music therapy, pet encounter therapy, Movement & Motion exercise, museum tours); and (5) free Memory Screenings at multiple county sites. Cross-cutting programs include ALZ Companions (volunteer in-home respite, up to four hours per visit), ALZ Ally (services for adults living alone with dementia), Clinical Trials Navigation (in partnership with UCSD Shiley-Marcos ADRC), Professional Education for healthcare and law-enforcement personnel, and a full Spanish-language service track. The underlying platform is operational rather than technological—Zoom powers virtual groups, Neon CRM manages donations and engagement, and CookieYes handles consent—delivering 245,000+ service instances and 36,531 respite hours over the past decade.

The business model is donation- and grant-funded with zero fees charged to end users. Revenue streams include individual donations and monthly giving, major fundraising events (Rides4ALZ and Walk4ALZ together raised $522,000 in 2025), federal and state grants (including a nearly $1 million 2021 Administration for Community Living award), corporate and foundation partnerships (Axos Bank, T-Mobile, Charles Schwab Foundation, Padres Foundation, Barney & Barney Foundation, Sharp HealthCare, Grossmont Healthcare District), and planned giving through the Visionary Giving Circle. Go-to-market is community-led and referral-driven: outreach spans local media (CBS 8, NBC San Diego, KPBS, Univision, Telemundo), social channels (Facebook, Instagram, LinkedIn, YouTube), and professional referral pathways from healthcare providers and law enforcement.

Name

Alzheimer’s San Diego

Legal name

Alzheimer's San Diego

Website

https://alzsd.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Alzheimer's San Diego is an independent 501(c)(3) nonprofit providing free dementia support services—including personalized coaching, support groups, respite, education, and memory screenings—to nearly 100,000 San Diego County residents with dementia and their ~300,000 unpaid caregivers, funded through donations, events, and grants.

Ownership category

akta.pro rank

Product category

Dementia Care and Caregiver Support Services

NAICS

Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)

akta.pro secondary industries

Alzheimer’s & Dementia-Specific Adult Day Programs (HLADAIAC), Adult Day Memory Care Programs (Dementia Day Care/Day Health) (HLADACAH)

Keywords

• Dementia support services
• Caregiver education programs
• Memory care resources
• Nonprofit healthcare services
• Community-based social services

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Individual Donations & Fundraising Events: Primary revenue stream through donations, monthly giving programs, tribute gifts, and major annual events (Rides4ALZ and Walk4ALZ). Raised $522,000 through events in 2025; 195 donors have given every year since 2015.
2. Federal & State Grants: Grant funding from government sources including Administration for Community Living (ACL) federal grant of nearly $1 million in 2021 to support Spanish-speaking caregivers, intellectual/developmental disability training, and adults living alone with memory loss.
3. Corporate & Foundation Partnerships: Funding from corporate partners including Axos Bank, Barney & Barney Foundation, Padres Foundation, Charles Schwab Foundation, Sharp, T-Mobile, and community foundations.
4. Planned Giving: Legacy giving through wills and estate planning, with a Visionary Giving Circle recognition program for major donors.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Alzheimer's San Diego is a 501(c)(3) nonprofit organization that provides a comprehensive suite of free dementia support services to individuals living with Alzheimer's or other dementias and their unpaid caregivers throughout San Diego County. Core offerings include personalized one-on-one dementia coaching from trained Dementia Care Coaches, facilitated peer support groups in multiple languages and specializations, community education classes and webinars, free memory screenings, social activities and outings, in-home volunteer respite through the ALZ Companions program, and the specialized ALZ Ally program for adults living alone with memory loss. All programs are provided at no charge to clients and are funded through donations, grants, and fundraising events.

Product overview

Alzheimer's San Diego operates as a nonprofit social services organization offering a comprehensive, integrated suite of free programs for individuals affected by dementia and their caregivers. The core portfolio centers on five interconnected service pillars: (1) Personalized Dementia Support delivered by Dementia Care Coaches who provide one-on-one navigation and care planning; (2) Support Groups across multiple formats (in-person, virtual, in Spanish and Korean) and specializations (late-stage, FTD, young-onset, bereavement); (3) Community Education & Training including in-person classes and a webinar library; (4) Social Activities & Outings combining recreational programs (Movement & Motion, music therapy, pet encounters, museum visits) with structured respite; and (5) Memory Screenings providing free cognitive assessments at multiple county locations. Cross-cutting programs include ALZ Companions (in-home volunteer respite), the ALZ Ally program (for individuals living alone with dementia), Clinical Trials Navigation, Professional Education for healthcare and service workers, and a full Spanish-language service track. All programs are provided at no cost to clients and are funded through donations and grants.

Differentiator

Problem solved

Functional benefit

Brands

• ALZ Ally: Program serving adults living alone with dementia, providing volunteer social support, case management, food deliveries, and home visits.
• ALZ Companions
• Rides4ALZ
• Walk4ALZ
• Visionary Luncheon & Auction
• Date With A Cure

Products and services

• Personalized Dementia Support (Dementia Care Coaches) One-on-one guidance from trained Dementia Care Coaches who help families understand the disease, create care plans, explore symptom management options, and connect with community resources. Free of charge to San Diego County families affected by dementia.
• Support Groups Facilitated peer support groups for caregivers and care partners, offered in-person and virtually across multiple languages (English, Spanish, Korean) and specialized topics including bereavement, late-stage, long-distance, young-onset, and FTD caregivers.
• Community Education & Training Interactive classes and webinars covering dementia basics, caregiving skills, care planning, safety, communication, legal/financial topics, and specialized topics like driving, late-stage care, and hospice. Available in English and Spanish.
• Social Activities & Outings Recreational programs for people with memory loss and their companions, including Movement & Motion exercise sessions, music therapy, pet encounter therapy, museum tours, art classes, and bingo.
• Memory Screenings Free 30-minute cognitive health screenings offered at multiple San Diego County locations, providing immediate results and referrals to help identify memory concerns.
• ALZ Companions Respite Program Trained volunteer companions who make weekly in-home visits (up to four hours) to provide respite for caregivers, engaging people with dementia in activities such as reminiscence, walks, games, and music.
• ALZ Ally (Services for People Living Alone with Memory Loss) A program serving adults with dementia who live alone, offering home safety assessments, independence items, food deliveries, case management, friendly calls, and volunteer visits to help maintain independence and safety.
• Servicios en Español Spanish-language versions of all core services including bilingual dementia coaches, Spanish support groups, Spanish-language education classes and webinars, and Spanish-language blog posts and tip sheets.
• Professional Education & Training Workshops designed for healthcare and service professionals who work with people living with dementia, covering topics such as dementia in individuals with intellectual and developmental disabilities, behavior management, and caregiver support.
• Clinical Trials Navigation Connects individuals with local clinical trials working toward dementia treatments and cures, linking the community with cutting-edge research in San Diego County.
• Referral Services Streamlined referral pathways for law enforcement/PERT clinicians, healthcare professionals, and general community members to connect individuals with dementia to free support services.

Quantifiable outcome

• 245,000+ instances of support, education, respite, and social connection over 10 years
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• San Diego Alzheimer's Project / Health SystemscoreStrategic or Co-development Partner · 1 January 2026Post-research collaboration helping five San Diego health systems adopt EMR-integrated standards for cognitive screening and evaluation following UCSD study on primary care training.
• Sharp HealthCarecoreStrategic or Co-development Partner · 1 January 2025Healthcare system partner providing joint programming including caregiver well-being webinars and professional education collaboration.
• UC San Diego School of Medicine / Shiley-Marcos ADRCcoreStrategic or Co-development Partner · 1 January 2025Academic medical partnership presenting FTD & Other Dementias Caregivers support group and connecting clients to clinical trials and research. Dr. Douglas Galasko serves on Alzheimer's San Diego Board.
• Home InsteadcoreStrategic or Co-development Partner · 1 January 2025Home care provider partnership supporting family caregivers and providing referrals to Alzheimer's San Diego services.
• Helen Woodward Animal CenterminorStrategic or Co-development Partner · 1 January 2025Partner providing pet therapy program (Pet Encounter Therapy) for people living with dementia, enhancing social activities and quality of life.
• San Diego County Sheriff's DepartmentcoreStrategic or Co-development Partner · 1 January 2025Law enforcement partnership for dementia awareness training and referral pathways. Captain Nathan Rowley serves on Board of Directors.
• San Diego OasisminorStrategic or Co-development Partner · 1 January 2025Partner organization providing senior programming including Movement & Motion exercise classes and communication skills workshops for caregivers.
• ElderHelpminorStrategic or Co-development Partner · 1 January 2025Partner providing communication skills workshops for dementia caregivers through collaborative programming.

Scale indicators22 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Family Caregiver Alliance: Bay Area-based nonprofit providing caregiver support services, education, and policy advocacy for families caring for people with dementia and other chronic conditions. Comparable service mix and nonprofit, community-based delivery model.
• Alzheimer's Los Angeles: Independent local chapter that split from the national Alzheimer's Association; provides free dementia support, education, and care navigation across Los Angeles County. Closest operating-model peer: same service pillars, same funding mix, same regional-only constraint.
• Alzheimer's Orange County: Independent local Alzheimer's nonprofit serving Orange County, CA. Operates comparable free programs (support groups, education, care consultation, respite) and competes with Alzheimer's San Diego for California funder attention.
• ElderHelp: San Diego-based nonprofit providing social and supportive services to seniors, including a partnership with Alzheimer's San Diego on caregiver communication-skills workshops. Directly comparable mission, geography, and nonprofit operating model.

Broad incumbents

• Alzheimer's Association: National nonprofit providing Alzheimer's care, support, and research funding; Alzheimer's San Diego spun off from its local chapter in 2015. Direct overlap in mission, services, and fundraising constituencies, but with vastly larger scale and a national footprint.

Emerging players

• Association for Frontotemporal Degeneration (AFTD): National nonprofit focused specifically on frontotemporal dementia (FTD); provides support groups, education, and research funding. Alzheimer's San Diego references AFTD partnerships and shares caregiver-support methodology, though AFTD is disease-specific rather than all-dementia.
• Lewy Body Dementia Association: National nonprofit serving the Lewy body dementia community with support resources, education, and research advocacy. Comparable nonprofit caregiver-support model, but narrowly focused on a single dementia subtype.

Regional players

• Home Instead: National franchised in-home personal care provider with explicit partnership with Alzheimer's San Diego for caregiver referrals. Comparable in-home dementia support, but for-profit, fee-based, and operating through franchisees across all50 states.

Others

• UsAgainstAlzheimer's: National advocacy and policy-focused Alzheimer's organization. Tangentially related through shared mission and overlapping federal-policy engagement, but does not deliver direct local caregiver services.
• BrightFocus Foundation: National nonprofit funding research and providing public education on Alzheimer's, macular degeneration, and glaucoma. Complementary mission (research + education) and a partial overlap in donor constituencies, but does not deliver direct caregiver services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC6hFzL9SHB3pvm7tJia6xZg
• Facebookfacebook.com/AlzheimersSD
• LinkedInlinkedin.com/company/alzheimerssd
• Instagraminstagram.com/alzheimerssd
• Xx.com/AlzheimersSD

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alzheimer’s San Diego