Alzheimer's Los Angeles

What Alzheimer's Los Angeles does

Alzheimer's Los Angeles is a 501(c)(3) nonprofit organization founded in 1981 in Los Angeles, California, providing free care, education, and support services to families affected by Alzheimer's disease and other dementias throughout Los Angeles County. The organization operates an integrated service delivery platform combining a 24/7 toll-free helpline (844.HELP.ALZ), one-on-one care counseling from professional social workers, in-person and virtual support groups, the evidence-based Memory Club® eight-week early-stage program, and Enhanced Care Management services delivered in coordination with Medi-Cal. Supporting programs include Caregiver Wellness Days, on-demand caregiver education, the Savvy Caregiver® training curriculum, Memories in the Making art programming, an Early Memory Loss Conference, and downloadable tip sheets and videos in multiple languages.

The organization maintains culturally and linguistically responsive outreach across African American, Latino (Spanish-language), Asian American/Pacific Islander (English and Mandarin), and LGBTQ+ communities, leveraging partnerships with faith-based organizations, healthcare systems, and community-based organizations to reach underserved populations. Distinctive intellectual property includes the registered trademarks Memory Club®, An Unforgettable Evening®, and hope4ALZ®, plus the award-winning Spanish-language telenovela Recuerdos Perdidos (Lost Memories), recognized with a 2024 Maude's Award. Distribution channels span a self-serve website, Zoom-based virtual programs, in-person programming across community locations, and healthcare provider referral partnerships.

The business model is donation-funded, with revenue streams from individual donations, corporate sponsorships (Eli Lilly, Eisai, Biogen, Cedars Sinai, UCLA Health), foundation grants (Hearst Foundations, Arthur N. Rupe Foundation, Alfred E. Mann Charities), major-gift events (An Unforgettable Evening gala raised $860,000 in 2024 for the Disney Family Fund), and a newly established Medi-Cal Enhanced Care Management reimbursement stream following successful advocacy. All programs and services are provided free of charge to families. The organization is led by President & CEO Heather Cooper Ortner and operates from a single headquarters at 2922 Crenshaw Blvd, Suite 125, Los Angeles, with 11–50 employees.

Name

Alzheimer's Los Angeles

Legal name

Alzheimer's Los Angeles

Website

https://alzheimersla.org

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Alzheimer's Los Angeles is a 501(c)(3) nonprofit founded in 1981 that provides free care, education, and support services to families affected by Alzheimer's and other dementias throughout Los Angeles County, with culturally responsive programming for African American, Latino, AAPI, and LGBTQ+ communities.

Ownership category

akta.pro rank

Product category

Dementia Care and Family Support Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro primary industry

Dementia/Alzheimer’s Care Management & Behavioral Support (HLADALAF)

Keywords

• Dementia support services
• Caregiver education programs
• Memory loss support
• Nonprofit healthcare services
• Community-based elder care

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: Tax-deductible contributions from individual donors, including tribute gifts, memorial donations, and planned giving options. Organization is a 501(c)(3) tax-exempt organization (#95-3718119).
2. Major Gift Events: Annual fundraising events including An Unforgettable Evening gala (raised $860,000 in 2024), Visionary Women's Afternoon Tea, and Making Memories Festival community event.
3. Corporate Sponsorships: Corporate partnerships and sponsorships for events and programs, including pharmaceutical companies (Eli Lilly, Eisai, Biogen), healthcare systems (Cedars Sinai, UCLA Health), and general sponsors (Zenith, Alfred E. Mann Charities).
4. Foundation Grants: Grant funding from foundations including Arthur N. Rupe Foundation (for African American Voices videos), and other institutional funders supporting specific programs.
5. Medi-Cal Reimbursement: Following advocacy success, people with dementia receiving Medi-Cal are now entitled to receive services including support from community-based organizations like Alzheimer's LA through Enhanced Care Management.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Alzheimer's Los Angeles provides free, comprehensive care and support services to families affected by Alzheimer's and other dementias throughout Los Angeles County. Core offerings include a 24/7 helpline, one-on-one care counseling, in-person and virtual support groups, the Memory Club® early-stage program, Enhanced Care Management, and culturally responsive community outreach in English, Spanish, and Mandarin. The organization also delivers caregiver education (workshops, tip sheets, on-demand videos, the Savvy Caregiver® program), community awareness events, and policy advocacy.

Product overview

Alzheimer's Los Angeles is a nonprofit organization offering an integrated ecosystem of support services, educational programs, and community outreach for families affected by Alzheimer's and other dementias. The core service suite includes a Helpline staffed by care counselors, one-on-one Care Counselors, Support Groups (in-person and virtual), Memory Club® for early-stage individuals, and Enhanced Care Management. Supporting these are educational programs such as Caregiver Wellness Day, On-Demand Family Caregiver Education, Memories in the Making (art program), The Savvy Caregiver®, and the Early Memory Loss Conference. Resource materials include Caregiver Tip Sheets and Caregiver Tips Videos. Targeted community outreach serves African American (Faith & Health Luncheon), Asian & Asian American (English/Mandarin), and Latino communities. Specialized programming includes Connections: Living Out Loud for LGBTQ+ older adults and Dementia Friends community education sessions. The Ask Miriam column provides monthly caregiver advice.

Differentiator

Problem solved

Functional benefit

Brands

• Memory Club®: An eight-week series that provides support for people with early-stage memory loss and their care partners. An evidence-based program focusing on different aspects of adjusting to life with a diagnosis of Alzheimer's or another dementia.
• hope4ALZ®
• Connections: Living Out Loud
• Recuerdos Perdidos (Lost Memories)

Products and services

• 24/7 Helpline (844.HELP.ALZ) Toll-free telephone helpline staffed by care counselors providing information, emotional support, and community resource referrals for families affected by Alzheimer's and other dementias, available 24/7.
• Care Counselors One-on-one support from professional social workers who help families navigate dementia care, create care plans, and connect with community resources.
• Support Groups Peer support groups for caregivers and people with dementia, offered both in-person and virtually, including groups organized by community, interest, or identity.
• Memory Club® Registered trademark eight-week evidence-based program providing support for people with early-stage memory loss and their care partners, with sessions focusing on different aspects of adjusting to life with a dementia diagnosis.
• Enhanced Care Management Coordinated care management services helping individuals with dementia and their families navigate healthcare systems and access needed support services through Medi-Cal Enhanced Care Management.
• Caregiver Wellness Day Free annual event dedicated to family caregivers providing a day of rest, relaxation, presentations, workshops, exhibitors, and wellness activities; bilingual English/Spanish.
• On-Demand Family Caregiver Education Virtual educational content available on-demand covering various aspects of dementia caregiving, brain health, and care strategies.
• Memories in the Making An art program providing creative expression opportunities for people with memory loss and dementia.
• The Savvy Caregiver®

Quantifiable outcome

• In-person outreach and program enrollment grew over 70% from 2023 to 2024
• +2 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, supporting and emerging.

• State of CaliforniacoreOthers · 21 September 2024Governor Newsom signed legislation on World Alzheimer's Day to improve law enforcement's response to wandering incidents for people with dementia. Alzheimer's LA advocated for this legislation.
• LA LGBT CentercoreStrategic or Co-development PartnerVital partner in outreach, education, and connecting older LGBTQ+ adults to Alzheimer's LA programs. Collaborates on community education workshops and referral pathways for LGBTQ+ individuals affected by dementia.
• Triangle SquarecoreStrategic or Co-development PartnerAffordable housing community for LGBTQ+ seniors. Hosts Alzheimer's LA workshops and helps reach LGBTQ+ seniors in affordable housing settings.
• Being AlivesupportingStrategic or Co-development PartnerPartners to reach community members navigating chronic illness and early memory concerns in the LGBTQ+ community.
• Connie Norman Trans Empowerment CenteremergingStrategic or Co-development PartnerEmerging partnership to ensure transgender older adults have affirming pathways to dementia support and care.
• AARPsupportingGTM or Marketing PartnerCollaboration on storytelling initiative empowering Asian American and Pacific Islander individuals and families to have conversations about caregiving and dementia. Includes Help the Helper program awareness.
• Medi-Cal (California Medicaid)coreOthersSuccessfully advocated for Medi-Cal to recognize people living with dementia as a population of focus, entitling them to receive special services including support from community-based organizations like Alzheimer's LA through Enhanced Care Management.
• West Angeles Church of God in ChristcoreStrategic or Co-development PartnerHosts annual Faith & Health Luncheon bringing together leaders from over a dozen Black/African American churches to address Alzheimer's in the community.
• Cedars SinaisupportingStrategic or Co-development PartnerHealthcare system sponsor of Making Memories Festival.
• UCLA HealthsupportingStrategic or Co-development PartnerHealthcare system sponsor of Making Memories Festival.
• NextFestsupportingStrategic or Co-development PartnerFestival production partner for Making Memories Festival.
• MedicAlert FoundationsupportingGTM or Marketing PartnerPartnership providing medical ID products for people with dementia who may wander, offered through Alzheimer's LA resource referrals.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Hilarity for Charity: National Alzheimer's nonprofit focused on caregiver support for families and young adult caregivers. Comparable caregiver-support mission with a younger, digital-first delivery model and overlapping celebrity/fundraising approaches.

Broad incumbents

• BrightFocus Foundation: National nonprofit funding research and providing public education on Alzheimer's, macular degeneration, and glaucoma. Comparable mission area (dementia education and support) with overlapping donor base and grant-making role.
• Cure Alzheimer's Fund: National nonprofit focused exclusively on funding research to prevent, slow, or reverse Alzheimer's. Overlaps on donor base and dementia mission but operates primarily as a research funder rather than direct service provider.
• AARP: National nonprofit serving older adults with caregiver resources, advocacy, and storytelling initiatives. Active GTM partner with Alzheimer's LA on AAPI caregiver storytelling — a broad incumbent with overlapping caregiver-support programming at national scale.
• UsAgainstAlzheimer's: National advocacy and policy-focused Alzheimer's organization. Overlaps with Alzheimer's LA on policy advocacy, federal/state lobbying, and diverse-community outreach (e.g., African American, Latino engagement) but with a national, not regional, footprint.
• Alzheimer's Association: The national 501(c)(3) Alzheimer's disease organization providing care consultation, support groups, education, and research funding. Direct comparator on mission and service lines but operates at vastly greater scale across all 50 states, including overlapping LA County services.

Direct peers

• Family Caregiver Alliance: National nonprofit providing care planning, education, advocacy, and respite services for family caregivers of adults with chronic, disabling health conditions including dementia. Closely comparable service model focused on caregiver support rather than clinical care.
• Alzheimer's San Diego: Regional Alzheimer's nonprofit serving San Diego County. Co-sponsor of AB 960 with Alzheimer's LA and Alzheimer's OC; offers parallel helpline, family consultation, and community education services with comparable operational footprint.
• Leeza's Care Connection: Southern California-based nonprofit offering free support services, education, and wellness programs for family caregivers — directly comparable peer with overlapping LA-area geographic reach and caregiver-support mission.
• Alzheimer's Orange County: Independent regional Alzheimer's nonprofit serving Orange County, CA. Co-sponsor with Alzheimer's LA on AB 960 — operates nearly identical model (helpline, care counseling, support groups, culturally specific programming) and serves as a natural chapter/replication peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/AlzheimersLA
• Facebookfacebook.com/AlzheimersLA
• Instagraminstagram.com/alzheimersla
• Xx.com/AlzheimersLA

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alzheimer's Los Angeles