All Sizes

What All Sizes does

All Sizes is a privately held creative studio based in Den Haag, Netherlands, founded in 2023 by David Veneman, Jelle Koper, and Tom Laan. Operating under the tagline 'Studio voor nieuwe ideeën' (Studio for new ideas), it delivers concept development, visual identity, graphic design, digital design, campaigns, print, animation, and wayfinding for clients in the Dutch cultural and creative sector. Public case studies span museums, theaters, festivals, literary platforms, performing-arts venues, and media organizations, including Het Nationale Theater, De Parade, Kanaal40, PAARD, Firma Mes, De Situatie, Regelloos, De Nacht, Poezieboys, and Zaal 3.

The studio's offering is a unified portfolio of services rather than a modular product platform, executed through a four-phase methodology of exploration (briefing and quote), design (visual proposals informed by client input and original research), execution (production of deliverables), and delivery. Services span visual identity systems, digital platforms and websites (including webshops and an online jukebox for Kanaal40), sales and social campaigns, outdoor and theatrical interventions, printed publications, and permanent installations such as the Zaal 3 billboard facade. The studio collaborates with a network of external specialists — Atelier Brenda, Céline Hurka, Alex Heuvink, temet.studio, Garage Noord, Kanaal40, and Radio Radio — to extend capability on a project basis.

Commercially, All Sizes operates a professional services / project-based revenue model with custom scoping and quotation rather than publicly listed pricing. GTM is sales-led and relationship-driven, targeting primarily Dutch cultural institutions and arts organizations through direct engagement, a public portfolio at allsiz.es, and organic social presence on Instagram and LinkedIn. The firm has 1–10 employees, no disclosed funding rounds, no parent company, and serves clients exclusively in the Netherlands.

Name

All Sizes

Legal name

All Sizes

Website

https://allsiz.es

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

All Sizes is a Den Haag-based creative studio founded in 2023 that delivers concept development, visual identity, digital design, campaigns, and wayfinding for Dutch cultural institutions, theaters, museums, festivals, and arts organizations on a project basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Services and Design Projects: All Sizes generates revenue through project-based engagements for visual identity development, digital platforms, campaigns, graphic design, and related creative services. Their four-phase methodology (exploration, design, execution, delivery) suggests a professional services model with custom project scoping and quotation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

All Sizes is a Dutch creative studio ("Studio voor nieuwe ideeën") that provides concept development, visual identity design, graphic design, digital platform design, and campaign work for cultural and creative clients. The studio works with museums, theaters, festivals, literary platforms, and arts organizations in the Netherlands through a four-phase methodology covering exploration, design, execution, and delivery.

Product overview

All Sizes is a creative studio offering a unified portfolio of design services rather than a modular product platform. The core offering combines strategy, concept development, design, and development to create experiences that resonate. Services span visual identity development, digital platforms (websites, webshops, interactive web apps), campaigns (sales campaigns, social activations, outdoor campaigns), graphic design (posters, print materials, publications), and wayfinding systems. Projects are tailored to cultural institutions, theaters, festivals, and organizations seeking distinctive brand expressions. The studio works iteratively through phases of exploration, design, execution, and delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Visual Identity Development Development of brand identities for cultural institutions, theaters, festivals, and organizations, including visual language systems, typography, and brand positioning. Delivered as a standalone service to Dutch cultural sector clients.
• Digital Platforms Design and development of websites and digital experiences including online jukeboxes, webshops, campaign platforms, and interactive web applications for cultural organizations.
• Campaigns Creation of sales campaigns, social activations, outdoor campaigns, and theatrical interventions across online and offline channels for arts and cultural clients.
• Graphic Design Graphic design services including posters, print materials, publications, and visual systems for various media, delivered to cultural and arts organizations.
• Wayfinding & Signage Design of intuitive, humorous wayfinding systems for festival and event venues, including physical signage and spatial design for cultural events.
• Concept Development Strategic concept development combining research, strategy, and creative direction to create distinctive brand narratives for cultural institutions and creative organizations.

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Garage Noord, Kanaal40, Radio RadiocoreStrategic or Co-development PartnerCollaborative partnership for De Nacht project - a platform celebrating Amsterdam's night culture. Garage Noord, Kanaal40, and Radio Radio jointly developed this initiative marking 750 years of Amsterdam with over 80 events including club nights, talks, and workshops.
• Atelier BrendaminorStrategic or Co-development PartnerAtelier Brenda designed the visual identity for Kanaal40 project, which All Sizes translated into a digital experience. The visual identity features an expressive style that visually connects playlists, moods, and interactive experiences.
• Céline HurkaminorStrategic or Co-development PartnerLetter designer Céline Hurka collaborated with All Sizes on the De Situatie literary platform project. The collaboration addresses the question of how typography itself can play a content role rather than just being a carrier.
• temet.studiominorStrategic or Co-development Partnertemet.studio provided photography for the Regelloos project, contributing to the visual documentation of Tilburg's creative scene.
• Alex HeuvinkminorStrategic or Co-development PartnerAlex Heuvink provided photography for multiple projects including Billboards (Zaal 3/Het Nationale Theater), De Parade, and PUSH (PAARD).

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Experimental Jetset: Amsterdam-based graphic design studio with a comparable boutique founder model. Similar scope in identity, graphic design, and cultural-sector projects, with a parallel focus on conceptual rigor.
• Lust: The Hague-based design studio working at the intersection of design, research, and technology. Same city as All Sizes with comparable boutique scale and cultural-sector engagements.
• Thonik: Amsterdam-based graphic design studio known for identity, cultural, and public-sector work. Closely comparable to All Sizes in design discipline (identity-led), boutique founder-led model, and Dutch cultural-sector focus.
• Vruchtvlees: Utrecht-based creative studio working in identity, graphic design, and digital. Comparable boutique scale, Dutch market focus, and design discipline to All Sizes.
• Studio Boot: Dutch graphic design studio working across identity, editorial, and cultural-sector projects. Comparable boutique scale and design-led practice with a similar Dutch cultural-sector client base.
• Bovenbouw: Rotterdam-based graphic design studio with cultural-sector work. Comparable boutique scale, Dutch market focus, and identity-led design discipline.

Broad incumbents

• Studio Dumbar: Established Dutch identity design firm with extensive cultural and public-sector portfolio. Comparable in identity-led discipline and Dutch cultural-sector focus, though larger in scale and longer-established.
• Fabrique: Amsterdam design and branding agency with strong Dutch cultural-sector credentials. Comparable in branding and identity work but operates at significantly larger scale across many sectors.
• DEPT®: Large Amsterdam-based digital and creative agency. Overlaps with All Sizes on digital platforms and campaign work but operates at much larger scale across multiple sectors and geographies.
• Total Design: Established Amsterdam design firm (now part of DDB) with a broad portfolio including cultural and public-sector clients. Comparable in design discipline but operates at significantly larger scale and broader sector coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/allsizes
• Instagraminstagram.com/allsiz.es

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Sizes