Heritage MD
Heritage MD is a Montreal-based, privately held wealth advisory firm that provides integrated financial planning, portfolio management, and insurance solutions exclusively to physicians and healthcare professionals across Canada, powered through partnerships with Manulife Wealth, Manulife Bank, and Heritage Family Wealth.
- Company typePrivate
- Founded-
- HeadquartersMontreal, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Heritage MD does
Heritage MD is a privately held, Montreal-headquartered wealth advisory firm that provides integrated financial planning, discretionary portfolio management, risk management and insurance, legacy planning, and mortgage and financing solutions exclusively to physicians and healthcare professionals across Canada. The firm was co-created with physician leadership from the McGill University Health Centre and is governed by the Heritage Council chaired by Dr. Renzo Cecere, positioning it as a healthcare-vertical specialist rather than a generalist wealth manager.
The firm's operating model is a platform-plus-partnerships construct: Heritage MD delivers advisory services directly through its own team, while institutional functions such as institutional financial safety and platform infrastructure are powered by a partnership with Manulife Wealth (providing access to 1,000+ independent advisors and 230+ branches nationally), Manulife Bank provides mortgage and financing solutions, and Heritage Family Wealth (launched September 2025 with Bakish Wealth as flagship partner) provides discretionary portfolio management and a national affiliation vehicle for additional advisory practices. The firm does not operate proprietary technology platforms, does not disclose pricing, and generates revenue through fee-based advisory engagements and referral economics with Manulife.
Heritage MD is actively scaling, evidenced by a 20,000-square-foot flagship office opened in February 2026 near Montreal-Trudeau International Airport, the senior appointments of Salomon Elbaz (Head of Legacy Planning, ex-MD Financial Management Signature Private Wealth) and Cindy Lavoie (VP Client Relations, ex-Scotiabank), and sustained community engagement including a $500K pledge to the MUHC Foundation and presentation of events such as MUHC's Got Talent and the Breakthrough Run at the Montreal Marathon. Ownership appears founder-controlled with no disclosed external institutional capital.
Heritage MD firmographics
Firmographics- Name
- Heritage MD
- Legal name
- Heritage MD
- Website
- https://heritagemd.ca
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Heritage MD is a Montreal-based, privately held wealth advisory firm that provides integrated financial planning, portfolio management, and insurance solutions exclusively to physicians and healthcare professionals across Canada, powered through partnerships with Manulife Wealth, Manulife Bank, and Heritage Family Wealth.
- Ownership category
- akta.pro rank
Heritage MD industry classification
Industry- Product category
- Wealth Management Advisory
- NAICS
- Portfolio Management and Investment Advice (523940), Trusts, Estates, and Agency Accounts (52592), Finance and Insurance (52)
- SIC
- Investment Advice (6282), Life Insurance (6311)
- akta.pro primary industry
- Estate & Legacy Planning Advisory (FSAEAAAG)
- akta.pro secondary industries
- Estate Planning, Trust Structuring & Governance (FSAAADAF), Estate Planning & Trust Structuring Advisory (FSAEAKAC)
Keywords
Where Heritage MD is headquartered
LocationHeadquarters
- HQ city
- Montreal
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
Heritage MD business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wealth Advisory and Planning Services: Heritage MD generates revenue through fees for specialized wealth advisory services for healthcare professionals. The firm provides integrated legacy planning, financial planning, risk management and insurance strategies, and discretionary portfolio management through its partnership with Heritage Family Wealth. Revenue is derived from ongoing advisory relationships with physicians and healthcare families.
- Discretionary Portfolio Management: Through partnership with Heritage Family Wealth, the firm offers professional discretionary portfolio management services, generating fees for portfolio oversight and continuous stewardship aligned with client objectives, risk tolerance, and long-term financial plans.
- Mortgage and Financing Solutions: Through Manulife Bank partnership, Heritage MD provides mortgage and financing solutions to healthcare professionals, integrating borrowing decisions with broader financial planning objectives.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Heritage MD product offering
Product offeringCore offering
Heritage MD is a specialized wealth advisory firm providing integrated wealth planning, legacy planning, risk management and insurance strategies, discretionary portfolio management, tax planning, estate planning, and mortgage and financing solutions exclusively to physicians and healthcare professionals across Canada. The firm is co-created with physician leadership from the McGill University Health Centre and delivers its services through partnerships with Manulife Wealth, Manulife Bank, and Heritage Family Wealth.
Product overview
Heritage MD is a specialized wealth advisory firm designed exclusively for healthcare professionals across Canada. The offering is structured as a platform-plus-services model anchored by Heritage MD's core wealth advisory services, including Institutional Financial Safety (powered by Manulife Wealth partnership), Personalized Financial Security, and Financial Literacy. Heritage 1887 provides specialized sub-services including Continuing Medical Education, Risk Management & Insurance Strategies, and Integrated Legacy Planning. Heritage Family Wealth offers Discretionary Portfolio Management through partnership. Manulife Bank provides Mortgage & Financing Solutions. The firm was co-created with physician leadership from the McGill University Health Centre (MUHC) and is aligned with the MUHC Foundation, with the Heritage Council serving as the governing advisory body representing healthcare professionals nationwide.
Differentiator
Problem solved
Functional benefit
Brands
- Heritage Family Wealth: National strategic platform designed to unite accomplished wealth advisory practices, offering discretionary portfolio management and serving healthcare professionals and multi-generational families across Canada.
Products and services
- Integrated Legacy Planning Delivers cohesive advice across different areas of clients' financial lives including planning, investing, tax, retirement, risk management, estate, and corporate considerations, with ongoing monitoring and refinement as circumstances evolve. Targeted at physicians and healthcare professionals.
- Risk Management & Insurance Strategies Helps healthcare professionals identify key risks and implement insurance and protection strategies to safeguard income, family, assets, estate objectives, and long-term financial stability, covering life insurance, disability coverage, long-term care, and liability exposure.
- Discretionary Portfolio Management Professional discretionary portfolio management offered through partnership with Heritage Family Wealth, designed to align clients' investments with their objectives, risk tolerance, time horizon, and broader financial plan.
- Mortgage & Financing Solutions Strategic financing solutions for healthcare professionals including home purchases, refinancing, liquidity management, and practice financing, integrated with broader financial planning.
- Financial Literacy Educational service providing healthcare professionals with financial knowledge and resources through articles in English and French.
- Continuing Medical Education Events Heritage MD hosts educational events that allow healthcare professionals to obtain the continuing education credits they require to maintain their professional licenses.
Companies that use Heritage MD
Customer profileSegments3 records
Ideal customer profiles2 records
Heritage MD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Heritage MD partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship and supporting.
- Heritage Family WealthcoreHeritage Family Wealth (Héritage Fortune Familiale) is a national strategic platform designed to unite accomplished wealth advisory practices. The platform is actively expanding its national footprint by attracting top advisors through market-leading partnership terms and collaboration opportunities. Bakish Wealth became the flagship founding partner in this growth initiative.
- Bakish WealthflagshipBakish Wealth partnered with Heritage MD to bring wealth offerings to healthcare professionals across Canada. With 20 years of history serving healthcare professionals, Bakish Wealth brings disciplined investment and financial plans to the partnership. Joseph Bakish serves as National Lead - Portfolio Management for Heritage Family Wealth and is a past IIAC Top Under 40 Award winner.
- Manulife WealthcoreManulife Wealth added Heritage MD to its platform to expand delivery of tailored financial solutions for healthcare professionals across Canada. Manulife Wealth provides institutional backing through its platform, supporting Heritage MD's ability to deliver expert holistic planning and personalized counsel to healthcare professionals nationwide. The platform serves over 1,000 independent advisors across more than 230 branches in Canada.
- MUHC FoundationcoreHeritage MD pledged $500K to the McGill University Health Centre Foundation to support various life-changing initiatives from cancer to cardiology to infectious disease research. This multi-year collaboration marks the beginning of an exciting partnership across the financial and healthcare sectors. The gift underscores Heritage MD's commitment to supporting the MUHC and fostering collaborations that will positively impact lives nationwide.
- Heritage Council (McGill University Health Centre)coreHeritage MD was co-created with physician leadership from the McGill University Health Centre. The Heritage Council, led by Dr. Renzo Cecere (past Chief of Cardiac Surgery at MUHC), represents the diversity of the healthcare community nationwide and empowers healthcare professionals to guide and shape a truly independent firm aligned with their aspirations.
- Manulife BanksupportingThrough partnership with Manulife Bank, Heritage MD provides healthcare professionals with access to mortgage and financing solutions integrated with their broader financial planning. Services include home purchasing, refinancing, liquidity management, and practice financing structured within the context of clients' overall financial pictures.
Scale indicators5 records
Recent moves9 records
Expansion highlights4 records
Heritage MD competitors and assessment
Company assessmentDirect peers
- PWL Capital: PWL Capital is a Canadian independent, fee-only wealth advisory firm serving professionals, executives, and high-net-worth families across Canada. It is comparable in its independence positioning, fee-only model, and professional-client focus, though without Heritage MD's healthcare specialization.
- MD Financial Management: MD Financial Management is the dominant Canadian wealth advisory firm exclusively serving physicians, owned by the Canadian Medical Association. It is Heritage MD's most direct competitor, operating at vastly greater scale with structural advantages in physician-channel distribution and brand recognition.
- Bakish Wealth Partners: Bakish Wealth is a Toronto-based independent wealth advisory firm with 20+ years of specialization serving Canadian healthcare professionals, founded by Joseph Bakish. It is both a direct competitor and now the flagship partner in Heritage MD's Heritage Family Wealth platform, making it the closest operational analogue.
Broad incumbents
- Nicola Wealth Management: Nicola Wealth is a Canadian independent wealth management firm offering discretionary portfolio management, financial planning, and estate services to high-net-worth clients and families. It competes for the same physician and professional client segment that Heritage MD targets and operates a comparable multi-family-office-style model.
- CIBC Private Wealth Management: CIBC Private Wealth is the private banking and wealth advisory arm of CIBC, offering integrated wealth, estate, and lending services to high-net-worth professionals and families across Canada. It is a direct competitor for physician clients seeking institutional-level wealth services with banking integration.
- Manulife Wealth: Manulife Wealth is the institutional wealth platform on which Heritage MD operates, comprising 1,000+ independent advisors and 230+ branches across Canada. As Heritage MD's host platform, it is a critical enabler but also a broader incumbent offering competing advisory services at scale.
- Scotia Wealth Management: Scotia Wealth Management is the wealth advisory arm of Scotiabank, offering full-service advisory, portfolio management, estate, and lending solutions to high-net-worth Canadians. It competes for the same physician segment and historically employed Cindy Lavoie, now VP Client Relations at Heritage MD.
- IG Wealth Management: IG Wealth Management (Investors Group) is one of Canada's largest wealth management firms, serving millions of Canadian households with financial planning and investment advisory services. It competes broadly for professional and high-income clients and represents the scale-incumbent alternative to Heritage MD's specialized model.
- Raymond James Ltd. (Canada): Raymond James Canada is a large independent wealth advisory firm serving high-net-worth Canadians with discretionary portfolio management, financial planning, and estate services. It competes for similar professional client segments and offers an alternative platform model for advisor practices considering joining Heritage Family Wealth.
Emerging players
- Wealthsimple: Wealthsimple is a Canadian digital wealth management platform offering low-fee robo-advisory, investing, and financial planning services to younger Canadian professionals. It represents the digital-first competitive threat to Heritage MD's relationship-led model, particularly for early-career physicians.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Heritage MD social profiles
Digital presenceHeritage MD financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heritage MD leadership team
Management profileNumber of profiles
Profiles9 records
Heritage MD subsidiaries and ownership
Company hierarchySubsidiaries1 record
Heritage MD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heritage MD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heritage MD
What does Heritage MD do?
Heritage MD is a specialized wealth advisory firm providing integrated wealth planning, legacy planning, risk management and insurance strategies, discretionary portfolio management, tax planning, estate planning, and mortgage and financing solutions exclusively to physicians and healthcare professionals across Canada. The firm is co-created with physician leadership from the McGill University Health Centre and delivers its services through partnerships with Manulife Wealth, Manulife Bank, and Heritage Family Wealth.
Is Heritage MD a public or private company?
Heritage MD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Heritage MD founded?
Heritage MD was founded in -1. It employs 11 to 50 people.
Where is Heritage MD based?
Heritage MD is headquartered in Montreal, Canada, in the North America region.
How does Heritage MD make money?
Three revenue lines are on record. Wealth Advisory and Planning Services are the primary driver. The others are discretionary Portfolio Management and mortgage and Financing Solutions.
Who are Heritage MD's main competitors?
Direct peers on record are PWL Capital, MD Financial Management and Bakish Wealth Partners. Broad incumbents are Nicola Wealth Management, CIBC Private Wealth Management, Manulife Wealth, Scotia Wealth Management, IG Wealth Management and Raymond James Ltd. (Canada). Wealthsimple is listed as an emerging player.
Does Heritage MD have an API?
No public API is recorded for Heritage MD.
What industry is Heritage MD in?
Heritage MD's product category is Wealth Management Advisory. Its primary akta.pro industry code is FSAEAAAG, Estate & Legacy Planning Advisory, with a secondary code of FSAAADAF, Estate Planning, Trust Structuring & Governance. Its NAICS code is 523940 and its SIC code is 6282.