Addiopizzo Travel

What Addiopizzo Travel does

Addiopizzo Travel is a Sicilian social cooperative (cooperativa sociale a r.l.) founded in 2009 and headquartered in Isola delle Femmine, in the province of Palermo. It emerged from the Comitato Addiopizzo, an anti-mafia consumer movement launched in 2004, and channels a portion of revenues to local anti-extortion associations. The cooperative organizes ethical tourism in Sicily, including guided cultural tours, cycling excursions, accommodation bookings, and educational study trips for individual travelers and student groups. Tour prices range from €12 to €990 per participant depending on duration and inclusions.

The core product is curated itineraries that connect visitors with a vetted network of "mafia-free" restaurants, hotels, and producers across Sicily. In 2024 the cooperative launched MuST23, an immersive museum experience that uses virtual reality, non-fungible tokens, and biometric interaction to educate visitors on the history of mafia extortion, extending the offering beyond guided tours into fixed-location experiential infrastructure. The operational technology stack is commodity SaaS — Bokun for reservations, Sendinblue for email, wati.io for WhatsApp — rather than proprietary systems.

Revenue is generated through direct tour sales, commission-based accommodation bookings, and recurring solidarity contributions passed to anti-mafia organizations. In 2024 the cooperative served 15,272 travelers and 5,442 students, with educational institutions and individual responsible travelers forming the primary customer base. The social cooperative structure precludes external equity investment and no debt or funding round is disclosed; the team comprises roughly 20 members led by co-founders Francesca Vannini (President), Dario Riccobono (Ashoka Fellow), and Edoardo Zaffuto.

Name

Addiopizzo Travel

Legal name

Addiopizzo Travel cooperativa sociale a r.l.

Website

https://addiopizzotravel.it

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Addiopizzo Travel is a Sicilian social cooperative providing ethical anti-mafia tourism across Sicily, including guided tours, cycling excursions, accommodation bookings, and educational study trips for individual travelers and student groups.

Ownership category

akta.pro rank

Product category

Responsible Tourism Services

NAICS

Tour Operators (56152), Tour Operators (561520), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Educational & Student Multi-Day Tour Operators (THAKADAJ)

akta.pro secondary industries

Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Domestic/In-Country Multi-Day Tour Operators (THAKADAL), History, Heritage & Museum-Focused Study Tours (THAKAGAN)

Keywords

• Responsible tourism services
• Anti-mafia tours
• Cultural walking tours
• Educational study trips
• Sicilian bike tours

Headquarters

HQ city

Isola Delle Femmine

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tour and Excursion Sales: Primary revenue from selling guided tours, day excursions, multi-day trips, and study trips across Sicily and Southern Italy. Tours range from €12 to €990 per person depending on duration and type.
2. Accommodation Bookings: Revenue from booking accommodations in partner hotels, B&Bs, and guesthouses that are part of the Addiopizzo mafia-free network.
3. Solidarity Contributions: Small donations collected from travelers that are passed through to grassroots anti-mafia organizations like Comitato Addiopizzo, supporting their ongoing campaigns and community work.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Addiopizzo Travel is an ethical tour operator and Italian social cooperative that designs and sells anti-mafia tourism experiences in Sicily and Southern Italy, including guided walking tours, bike tours, multi-day cultural trips, 8-day educational study trips for schools and universities, and the MuST23 immersive museum at the former Capaci train station. Revenue supports a vetted network of mafia-free (pizzo-free) businesses and grassroots anti-mafia organizations.

Product overview

Addiopizzo Travel is an ethical tour operator and social cooperative based in Sicily, founded in 2009 out of the anti-mafia movement Addiopizzo. Its portfolio consists of three main product lines: (1) One Day Tours – guided urban tours, bike rides, and excursions led by activists, including the flagship Palermo No Mafia Tour, Antimafia Bike Tour, and Palermo NO mafia – Regeneration; (2) Trips and Journeys – weekend and multi-day trips to destinations across Sicily, Campania, and the Aeolian Islands, including themed experiences such as wine & anti-mafia weekends, culinary tours, and the 5-day Heart of Sicily bike journey; and (3) Study Trips – 8-day academic programs for university and school students on mafia and anti-mafia strategies. A distinct offering is the MuST23 interactive museum at the former Capaci train station (launched 2024), which uses immersive technologies to narrate the 1992 mafia massacre. All offerings are designed to support the mafia-free economic network and funnel part of revenues to grassroots anti-mafia organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• One Day Tours Guided day tours, excursions, bike rides, and urban treks across Palermo, Corleone, Cinisi, and other Sicilian destinations, designed to discover authentic Sicily alongside guides, tour leaders, and anti-mafia activists. Includes flagship offerings such as the Palermo No Mafia Tour, Antimafia Bike Tour Palermo, Corleone beyond the Mafia, and Cinisi One Hundred Steps. Targeted at individual conscious travelers and small groups.
• Trips and Journeys (Viaggi e Vacanze) Weekend and multi-day trips across West Sicily, East Sicily, Naples, and the smaller Sicilian Islands, covering art, culture, traditions, nature, archaeology, food, and anti-mafia themes. Includes City Break Palermo Antimafia, Napoli Unveiled Weekend, Corleone Wine & Antimafia Weekend, Weekend Agrigento: The Other Face, Eolian Islands Weekend, The Good Side of Modica Weekend, The Heart of Sicily No Mafia Bike Tour, and The Gaze of the Myth. Targeted at cultural enthusiasts and conscious travelers.
• Study Trips (Viaggi di Istruzione) Educational programs designed for school and university students combining history, active citizenship, and cultural discovery, with a focus on mafia and anti-mafia strategies. The Study Trip on Sicilian Mafia & Antimafia Strategies is an 8-day academic tour for Law, Criminology, and Sociology students visiting Corleone, Cinisi, and Capaci, and meeting with prosecutors, activists, and historians (minimum 20 participants, quote-based pricing).
• MuST23 Immersive Museum MuST23 is an interactive and multimedia museum experience in Capaci (former train station), dedicated to the 1992 mafia massacre of Judge Giovanni Falcone and his wife. Uses virtual reality, NFTs, and biometrics to create a sensory and emotional experience telling the story of the anti-mafia movement, priced at €12 per person for a 1-hour experience.
• Palermo No Mafia Tour A 3-hour walking tour in Palermo's historic center visiting symbolic sites of civic anti-mafia resistance and the uprising against the extortion racket (pizzo), priced from €34 per person. Targeted at conscious travelers seeking authentic anti-mafia history experiences.
• Palermo NO mafia Regeneration Tour A 3-hour walking tour through Palermo's Kalsa and Vucciria districts exploring social and urban regeneration projects, starting at the Addiopizzo Committee headquarters in a mafia-confiscated property, priced at €42 per person. Includes an aperitivo.
• Antimafia Bike Tour Palermo A 12-kilometer bike tour from Palermo's old town to the outskirts, visiting the Falcone Tree Memorial, waterfront areas, and Via Libertà, combining cycling with anti-mafia history education.
• Corleone Beyond the Mafia A 3-hour guided tour of Corleone led by a local activist, visiting the Laboratory of Legality museum and panoramic viewpoints, priced from €36 per person.
• Corleone E-bike Tour An 8-hour e-bike tour covering 30 km of Corleone's countryside, including wine tasting at Principe di Corleone winery and a visit to the Antimafia Museum, priced from €235 per person (minimum 8).
• Cinisi One Hundred Steps

Quantifiable outcome

• 15,272 travelers and 5,442 students served in 2024
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• iSTARS Project ConsortiumcoreStrategic or Co-development Partner · 1 July 2023European project 'Island Sustainable Tourism Action Through Resilient SMEs' co-financed by the European Commission under the Single Market Programme. Addiopizzo Travel was selected among 125 SMEs across Cyprus, Greece, Ireland, Spain, and Italy to develop sustainability strategies with expert support. Partners include Cyprus Chamber of Commerce, INSULEUR (Greece), Tourism Observatory for Islands (Italy), Mallorca Chamber of Commerce, Mallorca Tourism Foundation, and Vagabond Tours (Ireland).
• ACTA - Sensi ContemporaneicoreStrategic or Co-development PartnerSocial enterprise from Milan specializing in sustainable tourism that provided expert support for developing Addiopizzo Travel's sustainability strategy and action plan aligned with Global Sustainable Tourism Council criteria.
• Comitato AddiopizzocoreStrategic or Co-development PartnerThe grassroots anti-mafia movement founded in Palermo in 2004 that birthed Addiopizzo Travel. The committee pioneered the critical consumption campaign against extortion and continues to receive solidarity contributions from tour revenues.
• Centro Siciliano di Documentazione Giuseppe Impastato OnlusminorStrategic or Co-development PartnerCollaboration for exhibitions and cultural events, including the 'Addiopizzo 20' twenty-year anniversary exhibition hosted at the No Mafia Memorial. The center preserves and shares the story of the anti-mafia struggle.
• Capaci No Mafia ETScoreStrategic or Co-development PartnerPartner in developing MuST23, the interactive museum at the former Capaci train station about the 1992 mafia massacre. This collaboration creates an immersive experience honoring Judge Falcone and the anti-mafia movement.
• Rete Ferroviaria ItalianaminorStrategic or Co-development PartnerItalian Railway Network granted free use of the former Capaci train station spaces for establishing the MuST23 museum, enabling the project to create a permanent cultural space at the site of the 1992 massacre.

Scale indicators6 records

Recent moves12 records

Expansion highlights4 records

Others

• Centro Siciliano di Documentazione Giuseppe Impastato: Nonprofit cultural institution preserving and sharing the story of the anti-mafia movement, including Casa Memoria in Cinisi. Comparable as a collaborating partner on Addiopizzo's Cinisi tours and MuST23-related cultural programming.

Broad incumbents

• Intrepid Travel: Large established responsible-tourism operator offering small-group tours worldwide with a strong B-Corp sustainability positioning. Comparable as a broader incumbent in responsible/ethical tourism but operates globally rather than focused on a niche thematic mission.
• Viator: Global online marketplace for tours, attractions, and experiences owned by Tripadvisor. Comparable as a broad incumbent in tour distribution and booking, though it operates as a marketplace rather than a thematic operator.
• Responsible Travel: UK-based platform and tour operator pioneering holidays that 'leave a positive trace' in destinations. Comparable as a broader incumbent in the responsible tourism space that aggregates vetted ethical operators.
• TourRadar: Online marketplace for multi-day guided tours and adventure packages globally. Comparable as a broad incumbent aggregating multi-day tour operators and competing for the same booking demand.

Direct peers

• Context Travel: Global tour operator offering expert-led small-group cultural and historical walking tours in major cities and regions. Comparable in delivering themed, expert-led, docent-style guided experiences to culturally curious travelers.
• Walks: Italy-focused tour operator offering small-group guided experiences including food tours, walking tours, and skip-the-line access in Italian destinations. Directly comparable in offering curated, themed guided experiences in Italy for international travelers.
• Viaggi Solidali: Italian tour operator specializing in responsible and solidarity-based tourism with ethical itineraries across Italy and developing countries. Directly comparable as an Italian responsible-tourism operator serving conscious travelers with themed itineraries.
• Libera Terra Mediterraneo: Italian social cooperative managing agricultural estates and properties confiscated from the mafia, offering food, wine, and hospitality experiences. Directly comparable as an anti-mafia social enterprise in Sicily offering ethically-themed travel and accommodation experiences.

Regional players

• Kel 12 Tour Operator: Italian tour operator specializing in adventure, cultural, and themed itineraries across Italy and beyond. Comparable as a regional tour operator with similar cultural/adventure tour offerings but broader (non-ethical) positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC00i2zhxHe_HvQbbgbKysbg
• Facebookfacebook.com/AddiopizzoTravel
• LinkedInlinkedin.com/company/addiopizzo-travel
• Instagraminstagram.com/addiopizzotravel
• Xx.com/AddiopizzoTour

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Addiopizzo Travel