Action Point Training
- Company typePrivate
- Founded2008
- HeadquartersWorcester, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
Action Point Training firmographics
Firmographics- Name
- Action Point Training
- Legal name
- Action Point Training & Consultancy Ltd
- Website
- https://actionpointtraining.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Action Point Training industry classification
Industry- Product category
- Workplace Safety Training
- NAICS
- Other Technical and Trade Schools (611519)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Occupational Safety, OSHA & Workplace Compliance Training (EDAOAMAK)
- akta.pro secondary industry
- Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)
Keywords
Where Action Point Training is headquartered
LocationHeadquarters
- HQ city
- Worcester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Action Point Training business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- In-House Instructor-Led Training: Qualified trainers deliver courses at client workplaces. Pricing varies per course (e.g., Positive Handling £600, First Aid Requalifying £795, Mental Health First Aid £1,850 all-inclusive). Typically includes up to 12-14 people per session.
- Open Public Courses: Scheduled courses at Action Point Training's venue in Pershore/Worcester area. Per-person pricing (e.g., Mental Health First Aid £200 per person, First Aid Annual Refresher £295).
- Online Training: Self-paced online courses via their training portal. Per-person pricing (e.g., Dementia Awareness £35, Level 1 Food Safety £15, Legionella Awareness £65).
- Care Certificate Bundle: Complete 3-day Care Certificate covering all 15 standards at £1,295 for up to 14 people, providing bundled pricing for comprehensive training packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Safe Administration of Medicines - In-house group training |
| Unit Pricing | Pay-as-you-go | Mental Health First Aid in the Workplace |
| Unit Pricing | Pay-as-you-go | Complete Care Certificate Standards bundle |
| Unit Pricing | Pay-as-you-go | Level 3 Food Safety |
| Unit Pricing | Pay-as-you-go | Dementia Awareness - Online |
| Unit Pricing | Pay-as-you-go | Level 1 Food Safety - Online |
| Unit Pricing | Pay-as-you-go | CPR and Defibrillation |
| Unit Pricing | Pay-as-you-go | First Aid Annual Refresher |
| Unit Pricing | Pay-as-you-go | Paediatric First Aid |
| Unit Pricing | Pay-as-you-go | First Aid at Work Requalifying |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Action Point Training product offering
Product offeringCore offering
Action Point Training delivers regulated and non-regulated workplace training courses across first aid, mental health first aid, health & safety, manual handling, fire safety, food safety, health and social care, and education sector topics. Courses are delivered as instructor-led training at client sites, scheduled open public courses at the Worcester venue, and self-paced online courses, with certificates issued by Ofqual regulated awarding organisations.
Product overview
Action Point Training & Consultancy Ltd offers a comprehensive portfolio of workplace safety and professional training courses. The company provides three primary delivery methods: Instructor-led Training (in-house at client venues or their venue), Online Training (self-paced via their online portal), and Open Courses (public scheduled sessions). Their core training categories include First Aid Training (adult and paediatric), Mental Health First Aid, Health & Safety Training, Manual Handling Training, Fire Safety Training, Food Safety Training, Health and Social Care Training, Education Sector Training, and Leisure & Hospitality Training. The company is an approved awarding centre with Qualsafe Awards, Trusted Accreditation, and other organisations including RoSPA and IATP, offering Ofqual regulated qualifications. Training is available for various sectors including workplaces, education, health and social care, and leisure and hospitality industries.
Differentiator
Problem solved
Functional benefit
Products and services
- First Aid Training Regulated first aid training covering adult and paediatric first aid, including First Aid at Work, Emergency First Aid at Work, Paediatric First Aid, CPR and Defibrillation, and Basic Life Support courses for workplaces and childcare settings.
- Mental Health First Aid in the Workplace Level 3 Award in Mental Health First Aid in the Workplace - a 2-day regulated qualification designed for those who want to become a Mental Health First Aider, covering mental health awareness, support strategies, and signposting to professional help.
- Health & Safety Training Health and safety training courses including Working Safely, Principles of Health & Safety, Risk Assessment, Asbestos Awareness, COSHH, Legionella Awareness, Confined Spaces, Display Screen Equipment, Working at Height, and Abrasive Wheels training.
- Manual Handling Training Manual handling training for objects and people including Safe Moving and Handling, Moving People Safely, Hoisting People Safely, Moving & Hoisting People Safely, Manual Handling in Childcare, and Using Wheelchairs Safely.
- Fire Safety Training Fire safety training including Fire Safety Awareness, Fire Marshal Training, and Fire Extinguisher Practical courses.
- Food Safety Training Food hygiene training at Levels 1, 2, and 3 covering catering, retail and manufacturing environments.
- Health and Social Care Training Comprehensive health and social care training including Care Certificate Standards (15 standards), Dementia Awareness, Mental Capacity Act, Learning Disability, Infection Prevention & Control, and medication administration courses for care homes and healthcare facilities.
- Education Sector Training Training for the education and early years sector including Paediatric First Aid, Positive Handling in Schools, Prevent Duty, and Safeguarding Children courses for schools, nurseries, and childcare providers.
- Leisure & Hospitality Training Training for the leisure and hospitality sector including First Aid, Health & Safety, Food Safety, Fire Safety, and Manual Handling courses tailored for hotels, leisure centres, restaurants, and entertainment venues.
- Care Certificate Training Complete Care Certificate Standards - 3-day in-house instructor-led course covering all 15 standards for health and social care workplaces, providing bundled pricing for comprehensive compliance training.
- Professional Focus Training Sector-specific training courses including GDPR, Administration of Medicines, Safeguarding Adults, Safeguarding Children, Infection Control, Stress Management, Epilepsy Awareness, Diabetes Awareness, and Asthma Awareness.
- Online Training Portal Online/virtual training platform allowing learners to access courses anytime on computer or mobile device, with download and print certificate options upon completion.
- Open Public Courses Public scheduled courses held at the company venue in Worcester/Pershore, allowing individuals and small groups to book onto specific dates with per-person pricing.
Companies that use Action Point Training
Customer profileSegments4 records
Ideal customer profiles4 records
Action Point Training technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Action Point Training partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Qualsafe AwardscoreApproved awarding centre with Qualsafe Awards, an Ofqual regulated awarding organisation. Provides accredited qualifications for first aid, health & safety, food safety, and manual handling courses. Subject to external audits and quality assurance.
- Trusted AccreditationcoreIndependent external accreditation body for which Action Point Training is an approved centre. Provides external validation of training quality and standards.
- Royal Society for Prevention of Accidents (RoSPA)minorOffer training courses through RoSPA affiliation, providing additional credibility and access to RoSPA's network of safety professionals.
- Independent Asbestos Training Providers (IATP)minorAccredited to deliver asbestos awareness training through IATP membership, meeting regulatory requirements for asbestos training.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Action Point Training competitors and assessment
Company assessmentDirect peers
- Virtual College: UK training provider offering online health & safety, care, and safeguarding courses to the public and private sector. Competes with Action Point's online training arm and the Care Certificate vertical, particularly in healthcare and education.
- Tigerlily Training: Midlands-based first aid and safety trainer (regional proximity to Action Point) offering similar in-house and open course formats. Closely comparable in size, geography, and course mix including paediatric and workplace first aid.
- British Safety Council: Established UK provider of health, safety, and environmental training and qualifications. Competes with Action Point on H&S awareness, manual handling, and food safety courses, and serves similar workplace compliance buyers across multiple sectors.
- ProTrainings UK: UK-regulated training provider delivering first aid, health & safety, and care-sector courses through instructor-led and online self-paced formats. Direct overlap on FaaW, Paediatric First Aid, Food Safety, and Care Certificate content with hybrid delivery.
- iHASCO: UK e-learning specialist in health & safety, HR, and safeguarding courses for workplaces, with a strong online catalogue and subscription model. Overlaps with Action Point's online channel and competes for the same SME compliance training budgets, especially in health and social care.
- Highspeed Training: UK online training provider offering low-cost, accredited health & safety, food hygiene, and safeguarding courses. Overlaps Action Point's online catalogue and competes directly on per-person pricing on self-paced delivery.
- Nuco Training: UK-based first aid and safety training provider offering in-house, open, and regulated qualifications (First Aid at Work, Fire Safety, Manual Handling). Closely comparable in size, delivery model, course catalogue, and Qualsafe/Ofqual accreditation approach.
- St John Ambulance Training: The UK's largest first aid and workplace safety training provider, delivering first aid, health & safety, and mental health courses to workplaces, schools, and communities. Direct competitor on the same regulated Ofqual courses (First Aid at Work, Paediatric First Aid) across overlapping geographic and vertical markets.
- British Red Cross Training & Education: Major UK first aid and workplace training provider offering regulated first aid, resuscitation, and health & safety courses via in-house, public, and online formats — the same multi-channel structure Action Point operates. Direct overlap on First Aid at Work, Paediatric First Aid, and defibrillation training.
Emerging players
- First Aid for Life: Specialist UK first aid training provider focused on paediatric, adult, and sports first aid with strong online course catalogue. Partial overlap with Action Point's paediatric and workplace first aid offerings, particularly for schools and parents.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Action Point Training social profiles
Digital presenceAction Point Training compliance and trust
Trust signalCompliance4 records
Action Point Training financial estimates
Financial estimateRevenue estimate
Valuation estimate
Action Point Training leadership team
Management profileNumber of profiles
Profiles1 record
Action Point Training funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Action Point Training M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Action Point Training
What does Action Point Training do?
Action Point Training delivers regulated and non-regulated workplace training courses across first aid, mental health first aid, health & safety, manual handling, fire safety, food safety, health and social care, and education sector topics. Courses are delivered as instructor-led training at client sites, scheduled open public courses at the Worcester venue, and self-paced online courses, with certificates issued by Ofqual regulated awarding organisations.
Is Action Point Training a public or private company?
Action Point Training is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Action Point Training founded?
Action Point Training was founded in 2008. It employs 1 to 10 people.
Where is Action Point Training based?
Action Point Training is headquartered in Worcester, United Kingdom, in the Europe region.
How does Action Point Training make money?
Four revenue lines are on record. In-House Instructor-Led Training is the primary driver. The others are open Public Courses, online Training and care Certificate Bundle.
Who are Action Point Training's main competitors?
Direct peers on record are Virtual College, Tigerlily Training, British Safety Council, ProTrainings UK, iHASCO, Highspeed Training, Nuco Training, St John Ambulance Training and British Red Cross Training & Education. First Aid for Life is listed as an emerging player.
Does Action Point Training have an API?
No public API is recorded for Action Point Training.
What industry is Action Point Training in?
Action Point Training's product category is Workplace Safety Training. Its primary akta.pro industry code is EDAOAMAK, Occupational Safety, OSHA & Workplace Compliance Training, with a secondary code of BPAKAOAJ, Emergency Response, First Aid/CPR/AED & Incident Management Training. Its NAICS code is 611519 and its SIC code is 8200.