Santagloria

What Santagloria does

Santagloria is a Spanish artisanal coffee shop and bakery chain founded in 1963 in Barcelona and operated as a commercial brand under FOODBOX, S.A., a privately-held Spanish corporation headquartered in Madrid. The company produces and sells handcrafted breads, pastries, sandwiches, brunch items, and a proprietary ecological organic coffee blend (Café Ecológico) through 200+ physical retail locations concentrated in Madrid, Barcelona, Valencia, Mallorca, and Valladolid, with additional online ordering and home/office delivery via pedidos.santagloria.com. Production relies on in-house bakeries (obradores propios) employing traditional methods including slow fermentation for sourdough breads and natural leavening for seasonal specialties tied to Spanish culinary traditions (panettone, torrijas, panellets, roscón de reyes).

The business generates revenue through five primary streams: in-store retail sales across the café-bakery footprint, online ordering and delivery, corporate and private event catering, gift boxes (Cajas de Glorias) sold in-store and online, and franchise fees from the 'Abre tu Santagloria' program that enables third-party entrepreneurs to open Santagloria locations under license. Customer segments span individual consumers (the primary horizontal segment), corporate/B2B clients requiring catering, and franchisees/entrepreneurs. Distribution combines owned and franchised physical stores with a digital ordering platform and direct B2B catering sales.

The company invests in brand-building through a blog, social channels (Instagram, TikTok, Facebook, LinkedIn), an email newsletter, a branded videopodcast ('Momentos que saben a Gloria' launched December 2024), and the Club Santagloria loyalty program. A charity partnership with Acción contra el Hambre was launched in December 2024, donating €1 per Roscón de Reyes sold. No public revenue, funding events, or external investor disclosures are present in the available data.

Name

Santagloria

Legal name

FOODBOX, S.A.

Website

https://santagloria.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Santagloria is a Spanish artisanal coffee shop and bakery chain founded in 1963, operating 200+ locations across Spain under FOODBOX, S.A. It serves individual consumers, corporate catering clients, and franchisees through physical retail, online ordering, delivery, and event catering.

Ownership category

akta.pro rank

Product category

Bakery & Café

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Specialty Food Retailers (4452), Other Specialty Food Retailers (44529)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810), Bakery Products (2050)

akta.pro primary industry

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

akta.pro secondary industries

Dessert Cafes (Coffee + Desserts) (THAFADAH), Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Bread & Pastry Specialty Stores (CRAHAGAC), Bakery & Desserts Distribution (CRAOABAE)

Keywords

• Artisanal bakery chain
• Coffee shop franchise
• Corporate catering services
• Organic coffee blend
• Spanish café bakery

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices23 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Café & Bakery Sales: Revenue generated from walk-in customers purchasing coffee, pastries, bread, sandwiches, brunch items, and seasonal specialties at Santagloria's 200+ physical locations across Spain.
2. Online Ordering & Delivery: Revenue from the pedidos.santagloria.com platform for breakfast, lunch, and catering delivery to homes and offices. Includes combined breakfast & lunch menu orders and catering packages.
3. Corporate Catering: B2B catering services for corporate events, meetings, breakfasts, and celebrations. Includes customized menus with artisanal products, vegetarian, vegan, and gluten-free options.
4. Gift Boxes (Cajas de Glorias): Pre-packaged gift boxes containing artisanal pastries, sweets, and savory items sold in-store and online for gifting occasions and special celebrations.
5. Franchise Fees: Revenue from the franchise model ('Abre tu Santagloria') where entrepreneurs open and operate Santagloria locations under the brand.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Santagloria operates a chain of more than 200 café-bakery locations across Spain under the FOODBOX, S.A. parent, selling freshly baked artisanal breads, pastries, seasonal specialties, and proprietary organic coffee to walk-in consumers. Beyond in-store retail, the company generates revenue through corporate catering, home/office delivery via pedidos.santagloria.com, gift boxes (Cajas de Glorias), and a franchise program ('Abre tu Santagloria') that enables entrepreneurs to open branded locations.

Product overview

Santagloria Coffee & Bakery is an artisanal coffee shop and bakery chain founded in 1963, operated by FOODBOX, S.A. The company offers a unified café experience centered on handcrafted baked goods and specialty coffee, with over 200 locations across Spain. The core offering includes fresh breads (masa madre, barra clásica, barra rústica, integral, de semillas, hogazas), pastries (croissants, panettone, tortitas, maritozzo, panellets), and ecological coffee. The product portfolio extends to branded services like Catering Santagloria for events, home/office delivery service, Club Santagloria loyalty program, and gift box offerings (Cajas de Glorias, Cajas DIP). The company operates primarily as a franchise model, with stores throughout Spain including Barcelona, Madrid, Valencia, Mallorca, and Valladolid.

Differentiator

Problem solved

Functional benefit

Products and services

• Santagloria Coffee & Bakery (Café-Bakery Experience) Artisanal café-bakery offering freshly baked goods, specialty coffee, sandwiches, brunch, and seasonal specialties served in physical locations for dine-in, takeaway, and delivery. For individual consumers and corporate clients in Spain.
• Café Ecológico (Organic Coffee)

Quantifiable outcome

• 200 store openings across Spain, including a record month in September 2024 and the 200th location opening in Barcelona in December 2025

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Acción contra el HambrecoreStrategic or Co-development Partner · 1 December 2024Santagloria launched a charity initiative in December 2024 through its videopodcast 'Momentos que saben a Gloria', where for each Roscón de Reyes (King's Cake) sold, one euro is donated to Acción contra el Hambre. The partnership supports the NGO's programs in Spain focused on employment and food security. The initiative was featured as the inaugural episode of the brand's videopodcast.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Brioche Dorée: International bakery-café chain under Le Duff; offers sandwiches, pastries and coffee in a similar café-bakery format across European markets, competing on mass-market bakery-café occasions.
• Costa Coffee: UK-origin specialty coffee chain operating internationally; competes in Spanish retail and foodservice coffee occasions that overlap with Santagloria's café traffic.
• Le Pain Quotidien: International bakery-café chain serving organic bread, pastries and coffee in a community-table setting; comparable on artisanal-organic positioning and breakfast/brunch daypart.
• Paul Bakery: Internationally established French artisan bakery-café chain; broader multinational incumbent in the premium bakery-café category that Santagloria competes with on craft positioning and breakfast occasions.
• Starbucks: Global coffee chain with major Spanish presence and significant breakfast and snack cross-sell; competes with Santagloria for Spanish morning and coffee occasions, though with a different core product focus.

Direct peers

• Pans & Company: Spain-based sandwich and bakery café chain offering breads, pastries, salads and coffee with a similar dine-in/café model and broad Spanish footprint; one of the closest direct comparables to Santagloria.
• Rodilla: Iberian café-bakery chain serving sandwiches, pastries, bread and coffee across Spain with long-standing brand heritage; directly comparable in category, format, and target customer.
• Granier: Spanish bakery-café chain selling fresh bread, pastries, sandwiches and coffee in a similar café-bakery format across Spain; competes head-to-head with Santagloria on breakfast and brunch occasions.
• Cafe & Tapas (Restalia group): Spanish franchise café-bakery concept operated by Restalia, combining cafeteria service with bakery offerings — a direct franchise-format competitor to Santagloria's café-bakery positioning.

Regional players

• Telepizza: Large Spanish foodservice chain with overlapping delivery and franchise infrastructure; primarily a pizza QSR, not a direct café-bakery competitor, but comparable as a Spanish multi-unit franchise foodservice operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/santagloriapanaderia
• LinkedInlinkedin.com/company/santagloria-coffee-bakery
• Instagraminstagram.com/santagloria_es/?hl=es
• TikToktiktok.com/@santagloria_es
• Xx.com/Santagloria_Pan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santagloria