Agriventures Agway

What Agriventures Agway does

Agriventures Agway, Inc. is a privately held specialty retailer founded in 2000 by Brian Leonard and Dave O'Leary, both former Agway Inc. employees, who purchased four Agway stores and opened a new Danbury location. The company operates two brick-and-mortar retail stores — 92 Mill Plain Road, Danbury, CT and 126 Housatonic Avenue, New Milford, CT — and sells farm, pet, lawn and garden, hardware, wild bird, pool, and nursery supplies under seven core categories. The business is organized around seven product categories (pet products across 100+ brands, farm and livestock feed, lawn and garden, hardware, wild bird, pool supplies, and Monrovia-sourced nursery plants) and serves three primary customer segments: farm and livestock owners, pet owners, and lawn/garden enthusiasts, with secondary segments in wild bird and outdoor/pool categories. Distribution is multi-channel: in-store retail, curbside pickup (4-hour SLA), weekly farm delivery with a $300 minimum order covering Western Connecticut and Eastern New York, lawn and garden delivery, propane refills, bulk mulch delivery/pickup, and nationwide ship-to-home via a Shopify storefront. In 2021 the company merged with Bennie's Feed in Brewster, NY, adding partner Andy Straiton and extending coverage into eastern New York. The company is a member of the Chamber of Commerce and Connecticut Nursery Landscaping Association and operates a 'Support Local Non-Profits' wishlist program with nine partner organizations.

The business model is straightforward retail and delivery economics: per-unit SKU pricing published online, pay-as-you-go billing, and revenue diversified across consumer foot traffic, recurring farm delivery accounts, and e-commerce orders. The firm has no external institutional capital and remains partner-owned; headcount is 51-100 employees. No proprietary technology, AI/ML capabilities, or API platform is disclosed — the operational technology footprint consists of the Shopify storefront, basic phone/textline ordering, and internal delivery logistics. The principal revenue drivers are the two physical stores, the farm delivery book of business, and the emerging ship-to-home e-commerce channel; ancillary revenue includes propane refills, bulk mulch sales, and nursery plant sales.

Name

Agriventures Agway

Legal name

Agriventures Agway Pickup & Delivery

Website

https://agwayct.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Agriventures Agway is a privately held, two-store specialty retailer in Connecticut selling farm, pet, lawn and garden, hardware, wild bird, pool, and nursery supplies, with farm delivery, curbside pickup, and nationwide ship-to-home e-commerce.

Ownership category

akta.pro rank

Product category

Farm and Pet Supply Retail

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Nursery, Garden Center, and Farm Supply Retailers (444240), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro industry

PRIMARYCRAIADAG

Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers)

Consumer Products & Retail/Home & Furniture Retail/Home Improvement & Hardware Retail

SECONDARYAFABAJAM

Farm Hardware, Parts & Consumables Retail (Tools, PPE, Repair)

Agriculture & Food Production/Agricultural Inputs & Agrochemicals/Agrochemical Distribution & Retail (Farm Supply, Co-ops)

SECONDARYAFABAJAF

Fertilizer & Nutrient Retail (Dry, Liquid, Blends)

Agriculture & Food Production/Agricultural Inputs & Agrochemicals/Agrochemical Distribution & Retail (Farm Supply, Co-ops)

SECONDARYCRAIAIAC

Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail

Consumer Products & Retail/Home & Furniture Retail/Gardening & Outdoor Living Retail (Patio, Grills, Lawn & Garden)

Keywords

• Farm supply retail
• Pet supplies store
• Lawn and garden
• Livestock feed
• Hardware retail

Headquarters

HQ city

New Milford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Store Sales: In-store purchases at two physical retail locations (Danbury and New Milford, CT) across multiple product categories including pet supplies, farm feed, lawn & garden, hardware, wild bird, and nursery.
2. E-commerce / Ship-to-Home: Online sales with national US shipping. Includes ship-to-home service delivering products across the country.
3. Farm Delivery Service: Weekly farm deliveries from both Danbury and New Milford locations covering Western Connecticut and Eastern New York. Minimum order of $300. Storage trailers also available for lease.
4. Lawn & Garden Delivery: Delivery service for lawn and garden products to Danbury and New Milford, CT areas.
5. Propane Refills: On-site propane tank refills at both store locations for various tank sizes used for outdoor grills, heaters, RV appliances, and generators.
6. Bulk Mulch and Landscaping Materials: Bulk mulch, topsoil, and sweet peat available for pickup or delivery at all locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Agriventures Agway is a dual-location retail farm, pet, lawn and garden, hardware, wild bird, and pool supply store operating in Danbury, CT and New Milford, CT. The company sells products from over 100 brands across seven product categories and supplements retail with farm delivery, lawn and garden delivery, propane refills, bulk mulch, curbside pickup, and nationwide ship-to-home fulfillment via a Shopify e-commerce storefront.

Product overview

Agriventures Agway is a dual-location retail farm, pet, and garden supply store operating in Danbury, CT and New Milford, CT. The business operates as an e-commerce-enabled brick-and-mortar retailer offering a comprehensive portfolio organized into seven core product categories: Pet Products (featuring dog, cat, bird, fish, reptile, and small animal supplies from over 100 brands including Blue Buffalo, Fromm, Purina, Wellness, and Earthborn Holistic); Farm Products (livestock and poultry feed, fencing, hardware, and supplies from Nutrena, Manna Pro, Poulin Grain, and Farnam); Lawn & Garden Products (equipment, fertilizer, seeds, soil, mulch from Scotts, Miracle-Gro, Bonide, Espoma, and Jonathan Green); Hardware Products (fasteners, door hardware, safety equipment from DeWalt, 3M, and Master Lock); Wild Bird Products (bird food, seed, suet, and feeders from Feathered Friend, Droll Yankees, and Audubon); Pool Supplies (chemicals and accessories from HTH and Clorox); and Nursery Plants (annuals, perennials, trees, and shrubs via Monrovia). Beyond retail products, the company offers four primary services: Farm Delivery (minimum $300 order, servicing CT and NY), Lawn & Garden Delivery, Curbside Pickup (within 4 hours), Ship to Home (nationwide), Propane Refills, and Bulk Mulch delivery. The business was founded in 2000 by Brian Leonard and Dave O'Leary, merged with Bennie's Feed in 2021, and is a member of the Chamber of Commerce and Connecticut Nursery Landscaping Association.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Bennie's FeedcoreStrategic or Co-development Partner · 1 January 2021In 2021, Agriventures Agway merged with Bennie's Feed in Brewster, New York. Long-time Bennie's employee Andy Straiton became a partner in the business. The merger allowed Agriventures Agway to fully serve eastern New York areas including Brewster, North Salem, and South Salem, expanding the company's geographic footprint.
• MonroviaminorChannel Partner/ Reseller/ DistributorAgriventures Agway partners with Monrovia for nursery plants, directing customers to Monrovia's website for plant ordering. The stores feature Monrovia nursery stock including annuals, perennials, trees and shrubs available at their greenhouse locations.
• ColemanminorChannel Partner/ Reseller/ DistributorColeman propane fuel and products are available for sale at Agriventures Agway stores, with propane refill services compatible with Coleman outdoor equipment.
• Manchester TankminorChannel Partner/ Reseller/ DistributorManchester Tank propane tanks are available for purchase at Agriventures Agway, complementing the on-site propane refill services.
• WorthingtonminorChannel Partner/ Reseller/ DistributorWorthington propane tanks and products are sold at Agriventures Agway stores alongside the propane refill station services.
• Chamber of CommerceminorOthersAgriventures Agway is a member of the Chamber of Commerce, providing networking and local business community engagement.
• Connecticut Nursery Landscaping AssociationminorOthersAgriventures Agway is a member of the Connecticut Nursery Landscaping Association, supporting the local nursery and landscaping industry.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Blain's Farm & Fleet: Family-owned Midwest farm-and-fleet retailer selling farm, pet, lawn & garden, hardware, automotive, and outdoor products in a one-stop store format that directly mirrors Agriventures Agway's category mix and target customer.
• Orscheln Farm and Home: Farm, home, and outdoor retailer with 175+ stores across the Midwest and South offering livestock feed, pet, lawn & garden, hardware, and automotive — a comparable store-based, multi-category rural retailer to Agriventures Agway.
• Tractor Supply Company: The largest U.S. rural-lifestyle retailer selling farm supplies, pet food, lawn & garden, hardware, and outdoor products through ~2,000+ stores. Most directly comparable publicly traded peer in the same product categories, customer segments, and store-based + delivery model Agriventures Agway operates.
• Rural King: Midwest-based farm, home, and outdoor retailer carrying livestock feed, pet, lawn & garden, hardware, and propane — a near-identical category mix to Agriventures Agway but at much greater scale and broader geographic footprint.
• Fleet Farm: Upper Midwest regional retailer offering farm supplies, pet, lawn & garden, hardware, hunting, and outdoor living products in a multi-category store format highly analogous to Agriventures Agway's Danbury and New Milford locations.
• Chewy: Leading online pet food and supplies retailer offering deep brand assortment (including Fromm, Blue Buffalo, Earthborn Holistic carried by Agriventures Agway). Competes head-on with Agriventures Agway's ship-to-home pet channel on price and selection nationally.
• Pet Supplies Plus: Neighborhood pet supply retailer carrying food, supplies, grooming, and services across 700+ stores. Directly comparable to Agriventures Agway's pet category, which is a primary segment and one of their highest-margin offerings.

Broad incumbents

• Home Depot: Largest U.S. home improvement retailer selling hardware, lawn & garden, and outdoor products through thousands of stores. Competes with Agriventures Agway's hardware and lawn & garden categories but lacks the farm/pet feed specialty and local delivery.
• Ace Hardware: Large hardware cooperative with thousands of franchised stores selling paint, hardware, tools, and outdoor/garden products. Overlaps with Agriventures Agway's hardware and lawn & garden categories but does not compete in farm/pet feed as core offering.
• True Value Company: Hardware cooperative selling building materials, hardware, tools, paint, and lawn & garden supplies through independently owned local stores. Overlaps significantly with Agriventures Agway's hardware and garden categories but does not specialize in farm/pet feed.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Agriventures-Agway-165717467748
• Instagraminstagram.com/agwayct3
• LinkedInlinkedin.com/company/agriventures-agway

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agriventures Agway