HandStands Promo

What HandStands Promo does

HandStands Promo is a B2B promotional products brand founded in 1983 and now operating as one of nine specialized brands inside HPG Brands, headquartered in Draper, Utah. The brand supplies custom-imprinted merchandise — spanning technology accessories (chargers, power banks, headphones/earbuds, speakers, phone accessories), desk and office items (mousepads, notebooks), and auto accessories, with related categories of bags, totes, beverage insulators, candy, drinkware, and emblematics sold across the broader HPG portfolio. Its core commercial proposition is flexible customization with one-piece minimum order quantities, rush and same-day shipping options, and deep inventory programs; notable 2024 launches include the Sound Saber Clip On Wireless Monitor Speaker and the Lunogrip Magnetic Phone Holder.

The company's go-to-market is sales-led and multi-channel: field sales representatives serve enterprise clients, HPG Company Stores provide dedicated B2B storefronts for large buyers, and the HPG e-commerce platform — featuring AI-powered search and filters, Storyboard+ virtuals, Catalog+, and Video+ — supports mid-market and remote purchase flows. Pricing is unit-based across a $1–$50+ budget ladder with pay-as-you-go billing, and the customer base spans B2B corporate buyers across at least ten verticals (Agriculture, Automotive, Construction, Education, Finance, Government, Healthcare, Manufacturing, Non-profit, Real Estate). Product reach extends to premium retail brands (Stanley, Yeti, Bose, Dyson, Ray-Ban, Oakley, Titleist, Weber, Anne Klein, among others) offered under customization programs.

HandStands is privately held, employs 51–100 people, and operates across North America with US and Canadian storefronts. Industry credentials (ASi #61966, SAGE #52284, PPAI #110772) and an EcoVadis-verified carbon-neutral certification at the parent level support buyer trust; sustainable (Goods 2 Know), Made-in-USA, and Tariff-Free merchandising cues indicate go-to-market emphasis on compliance- and sourcing-conscious buyer segments. No external funding, M&A, or revenue figures are disclosed.

Name

HandStands Promo

Legal name

HandStands

Website

https://handstandspromo.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

HandStands Promo is a 1983-founded B2B promotional products brand under HPG Brands, supplying custom-imprinted technology accessories, desk items, notebooks, and auto accessories to corporate buyers across ten-plus North American verticals via field sales, company stores, and e-commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Draper

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Promotional Products Distribution: HandStands generates revenue through the wholesale distribution of branded promotional products to B2B customers, including custom-imprinted merchandise, technology accessories, office supplies, and drinkware. Products are sold with one-piece minimums and various customization options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

HandStands Promo supplies and distributes custom-branded promotional merchandise to businesses, offering products across technology accessories, desk accessories, notebooks, auto accessories, and drinkware. The brand supports corporate marketing, employee recognition, trade show giveaways, and client gifting with customization options and one-piece minimum order quantities. HandStands operates as part of the HPG Brands multi-brand promotional products portfolio alongside BCG, Beacon, Debco, Evans, Hub, Mixie, Origaudio, and SugarSpot.

Product overview

HandStands Promo is a brand under HPG Brands, a promotional products company. The brand offers a portfolio of customizable branded merchandise organized into core product categories: Technology (chargers, computer accessories, power banks, speakers), Desk Accessories (mousepads, office items), Notebooks, and Auto Accessories. Featured new products include the Sound Saber Clip On Wireless Monitor Speaker and Lunogrip Magnetic Phone Holder. HandStands operates as part of the HPG Brands multi-brand portfolio alongside BCG, Beacon, Best Promotions, Debco, Evans, Hub, Mixie, Origaudio, and SugarSpot, offering 1-piece minimum order quantities for promotional products.

Differentiator

Problem solved

Functional benefit

Products and services

• HandStands Tech Products
• HandStands Desk Accessories
• HandStands Notebooks
• HandStands Auto Accessories
• Sound Saber Clip On Wireless Monitor Speaker
• Lunogrip Magnetic Phone Holder

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• HPG BrandscoreChannel Partner/ Reseller/ DistributorHandStands is a brand owned and operated by HPG Brands. HPG Brands is the parent company providing distribution, sales infrastructure, and marketing support for the HandStands promotional products brand.
• Retail Brands Partners (Anne Klein, Bose, Dyson, Stanley, Yeti, etc.)minorChannel Partner/ Reseller/ DistributorHandStands/HPG Brands offers products from major retail brands including Anne Klein, Bose, Dyson, Stanley, Yeti, Ray-Ban, Oakley, Titleist, Weber, and many others for custom branding and promotional use.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gemline: Gemline is a leading supplier of promotional bags, drinkware, and accessories — categories that overlap heavily with HandStands' core catalog — selling through B2B distributors and direct corporate accounts.
• PCNA (Polyconcept): PCNA is one of North America's largest promotional-products suppliers, distributing custom-branded hard goods and apparel through a multi-brand catalog — directly comparable in product mix (drinkware, bags, tech accessories) to HandStands Promo.
• alphabroder: Alphabroder is a leading North American wholesaler of imprinted apparel and promotional products, with a multi-brand portfolio and a B2B distribution model that closely mirrors the HPG Brands/HandStands setup.
• 4imprint: 4imprint is the largest publicly tracked direct marketer of promotional products in North America, selling custom-branded merchandise to B2B buyers across the same end-use cases (trade shows, corporate gifting, employee programs) that HandStands targets.
• HALO (Staples Promotional Products): HALO is a major direct distributor of branded merchandise in North America with company-store platforms and a similar mix of tech accessories, drinkware, and apparel — directly competing with HandStands for enterprise and mid-market B2B spend.
• National Pen: National Pen is a long-established direct manufacturer and distributor of custom promotional products, with similar small-quantity ordering and corporate buyer-targeting as HandStands Promo.
• Hit Promotion: Hit Promotion is a Florida-based supplier of promotional products with deep inventory and rush services — directly comparable to HandStands on product mix, MOQ flexibility, and B2B promo distribution.
• BIC Graphic: BIC Graphic is a major manufacturer and distributor of promotional products (writing instruments, drinkware, bags, tech) — overlapping materially with HandStands' portfolio and serving the same B2B promotional-products channel.

Broad incumbents

• SanMar: SanMar is a large wholesale supplier of imprintable apparel and accessories with deep inventory and a multi-brand/territory structure — broader than HandStands but functionally comparable as a B2B promotional-products platform.

Emerging players

• SwagUp: SwagUp is an emerging tech-enabled platform that handles end-to-end corporate swag (sourcing, warehousing, company-store fulfillment) — competing with HandStands for the same B2B buyer through a software-first, on-demand model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/hpgbrands
• Instagraminstagram.com/hpgbrands
• TikToktiktok.com/@hpgbrands
• Xx.com/HandStandsPROMO
• Facebookfacebook.com/handstandspromo
• LinkedInlinkedin.com/company/handstands-promotional-products

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HandStands Promo