Boys & Girls Club of the Muskegon Lakeshore

What Boys & Girls Club of the Muskegon Lakeshore does

Boys & Girls Club of the Muskegon Lakeshore (BGCML) is a 501(c)(3) nonprofit founded in 2014 that delivers free out-of-school youth development programming to K-12 youth across Muskegon County, Michigan. The organization operates two main delivery channels: year-round programming at its owned Clubhouse facility at 900 W. Western Ave., Muskegon (purchased in 2022), serving grades 1-12 through age-tiered tracks (Clubhouse Juniors, Middles, Teen Zone), and site-based programming at Oakridge School District sites (K-12) funded primarily through 21st Century CCLC federal and state pass-through grants. Programming is organized into seven core areas: Academic Support & Mentorship (Power Hour, Project Learn), the STEAM'N Initiative, Healthy Lifestyles, Career Readiness (internships, certifications, college tours), Meals & Snacks, Philanthropy & Community Service, and Events. The Clubhouse houses the Scharmer & Harris Clubhouse Aquatic Center (25-meter, 6-lane indoor pool), which operates as an American Red Cross Authorized Training Provider. Membership is provided at no cost to families; programs run Monday-Thursday during the school year (3:00-7:30 PM) and expanded summer hours including a new Summer Evening Rec Drop-In for ages 13-19. Membership grew from 30 youth in 2015 to over 1,400 in 2024, serving youth from 30+ schools.

BGCML uses standard nonprofit technology — a Salesforce-based my.site.com parent portal for registration, Google Meet for virtual orientations, and GiveLively for online donations. There is no proprietary technology platform, no AI/ML capabilities, and no app products. The operating model is community-led, relying on school partnerships (over 30 Muskegon County schools), municipal collaboration (City of Muskegon), and referral pathways through service providers and families. A volunteer program engages community members 16+ as mentors and program assistants.

Revenue is generated entirely through grants, donations, and facility-based earned income rather than membership fees — roughly 30% from individual and corporate donations, 20% from co-located Neal Fitness Center memberships and facility rentals (birthday parties, corporate events, pool parties ranging $125–$500+), 40% from state and local grants, and 10% from direct federal grants. The organization's stated annual operating budget to maintain current Clubhouse operations is approximately $2 million, exclusive of satellite locations. The 2025 fiscal year brought a $600,000 federal funding freeze from the Department of Education affecting Summer programming, and the Clubhouse suffered severe arson-related fire damage in late 2023. Camille Jourden-Mark was appointed CEO effective September 8, 2025, succeeding prior leadership and bringing prior experience as VP/GM of Michigan's Adventure.

Name

Boys & Girls Club of the Muskegon Lakeshore

Legal name

Boys & Girls Club of the Muskegon Lakeshore

Website

https://bgclubmuskegon.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Boys & Girls Club of the Muskegon Lakeshore is a 501(c)(3) nonprofit that provides free out-of-school youth development programming — including academics, STEM, aquatics, meals, and career readiness — to over 1,400 K-12 youth across Muskegon County, Michigan.

Ownership category

akta.pro rank

Headquarters

HQ city

Muskegon

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Individual and Corporate Donations: Approximately 30% of funding comes from donations from individuals and corporations. The Club runs annual campaigns, the Great Futures Fund (a board-restricted endowment fund), and special capital campaigns (Clubhouse Campaign). Donor recognition levels range from $10,000 (Torch Club) to $1,000,000+ (Maximizing Impact).
2. State and Local Grants: Approximately 40% of funding comes from state and local grants, including pass-through funding from federal sources. The Oakridge sites utilize 21st Century CCLC federal and state funding.
3. Federal Grants: Approximately 10% of funding comes directly from federal grants. The organization faced a $600,000 federal funding freeze in 2025 from the Department of Education affecting summer programming.
4. Facility Memberships and Rentals: Approximately 20% of funding comes from Neal Fitness Center memberships and facility rentals. The Clubhouse offers event rental packages including Get Moving Package ($175), Memory Making Package ($125), Pool Vibes Package ($350), Corporate Events ($500), and custom a la carte pricing.
5. Event and Facility Rentals: Revenue-generating rentals include birthday parties, graduation parties, corporate meetings, baby showers, and pool parties. Non-profits receive 20% discount. Spaces include cafeteria (100 guests), classrooms, conference room, gymnasium, pool, fitness studios, and waterfront areas.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Boys & Girls Club of the Muskegon Lakeshore (BGCML) provides free, out-of-school youth development programming for K-12 youth in Muskegon County, Michigan, delivered through the main Clubhouse facility and Oakridge School District sites. Programming spans academic support and mentorship, STEM/STEAM education, healthy lifestyles, career readiness, meals and snacks, aquatics, and arts. Membership is provided at no cost to families.

Product overview

Boys & Girls Club of the Muskegon Lakeshore operates as a single-site youth development organization with multiple programming locations. The core offering consists of supervised after-school and summer youth programs delivered through two main delivery channels: Clubhouse Programming at the main facility (900 W. Western Ave) serving grades 1-12, and Oakridge Programming at Oakridge School District sites serving K-12. These programs are organized into distinct programmatic areas including Academic Support & Mentorship, STEAM'N Initiative, Healthy Lifestyles, Career Readiness, Meals & Snacks, Philanthropy, and Events. Supporting facilities include the Scharmer & Harris Clubhouse Aquatic Center (6-lane indoor pool) and facility rentals. The organization utilizes a tiered program structure (Juniors/Middles/Teen Zone for Clubhouse; Lower Elementary/Upper Elementary/Middle/High School for Oakridge) to deliver age-appropriate programming Monday-Thursday during the school year and extended summer hours. Membership is provided at no cost to families.

Differentiator

Problem solved

Functional benefit

Products and services

• Clubhouse Programming Year-round after-school and summer programming at the main Clubhouse location (900 W. Western Ave) for youth in grades 1-12 through three age-specific tracks: Clubhouse Juniors (Grades 1-4), Clubhouse Middles (Grades 5-8), and Clubhouse Teen Zone (Grades 9-12). Membership is free.
• Oakridge Programming After-school and summer programs at Oakridge School District sites serving youth from Kindergarten through 12th grade, utilizing 21st Century CCLC federal and state funding to provide no-cost programming including Lower Elementary, Upper Elementary, Middle School, and High School tracks. Programs run Monday-Friday right after school until 6:30pm.
• Scharmer & Harris Clubhouse Aquatic Center Indoor 6-lane, 25-meter swimming pool facility with certified lifeguards, offering shallow (4ft) and deep (10.7ft) sections, pool toys, lifejackets, and American Red Cross training including Learn-to-Swim, Basic Water Rescue, Lifeguarding, and Water Safety Instructor courses.
• Facility Rentals Event venue rental services including pool, gymnasium, cafeteria, classrooms, conference room, and program spaces for parties, corporate events, and community gatherings. Packages include Get Moving Package ($175), Memory Making Package ($125), Pool Vibes Package ($350), and Corporate Events ($500); non-profits receive 20% discount.
• Volunteer Programs Volunteer opportunities for individuals 16 years and older, requiring application, background check (18+), orientation and training to support youth programs as mentors, tutors, and program assistants.
• Professional Development Training Professional development opportunities for afterschool staff in Muskegon County, offered free of charge through partnership with United Way of the Lakeshore.

Quantifiable outcome

• 86% of Club members are interested in continuing education in science, computers or technology
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• City of MuskegoncoreStrategic or Co-development PartnerPartnership for summer youth programming at select parks across the city. Also partnered for facility use and community initiatives.
• Oakridge Chartwell'scoreStrategic or Co-development PartnerFood service partner for Oakridge Club sites, serving meals and snacks to youth participants.
• Muskegon Community CollegeminorStrategic or Co-development PartnerCommunity partner providing college tours and educational opportunities for Club teens.
• HealthWestcoreStrategic or Co-development PartnerLocal safety and wellness partner contributing to child safety initiatives and support services.
• Hackley Community CarecoreStrategic or Co-development PartnerLocal healthcare partner contributing to child safety and wellness initiatives.
• City of Muskegon Police DepartmentcoreStrategic or Co-development PartnerLocal law enforcement partnership supporting child safety initiatives and community safety.
• PraesidiumcoreStrategic or Co-development PartnerNational child safety expert providing 24-hour toll-free Child Safety Hotline and safety policy guidance through national Boys & Girls Clubs of America partnership.
• National Center for Missing & Exploited ChildrenminorStrategic or Co-development PartnerNational safety partner providing guidance and resources for child protection through BGCA partnership.
• National Children's Advocacy CenterminorStrategic or Co-development PartnerNational safety partner providing child abuse prevention resources and training guidance.
• Boys & Girls Clubs of America (BGCA)coreStrategic or Co-development PartnerNational parent organization providing brand, safety standards (Spillet University training), programming frameworks, CEO search support, and national safety partnerships.
• Michigan State UniversityminorStrategic or Co-development PartnerResearch partner for 21st Century CCLC statewide evaluation, conducting anonymous youth surveys on safety, staff support, and academic engagement.
• Neal Fitness CentercoreStrategic or Co-development PartnerCo-located fitness facility sharing the Clubhouse location. Contributes approximately 20% of BGCML revenue through memberships and rentals. Also provides referral link for aquatics center information.
• Kid's Food BasketminorStrategic or Co-development PartnerCommunity partner providing food and nutrition support for youth programs.
• West MI SymphonyminorStrategic or Co-development PartnerCultural partner providing music and arts enrichment opportunities for Club members.
• MI WorksminorStrategic or Co-development PartnerWorkforce development partner supporting career readiness programming for teen members.
• WMEAC (West Michigan Environmental Action Council)minorStrategic or Co-development PartnerEnvironmental partner supporting youth philanthropy projects including environmental initiatives.
• Taco BellminorStrategic or Co-development PartnerCommunity partner supporting youth programs and fundraising initiatives.
• American Red CrosscoreStrategic or Co-development PartnerTraining partner for aquatic safety. The Scharmer & Harris Clubhouse Aquatic Center is an Authorized Training Provider offering Learn-to-Swim, Basic Water Rescue, Lifeguarding, and Water Safety Instructor training.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• YMCA of Muskegon: The local YMCA serving the same Muskegon geography as BGCML, offering after-school care, aquatics, and youth programming on a membership-fee + sliding-scale + donor model. Most direct local competitor for youth and family recreation dollars.
• YMCA of Greater Grand Rapids: Provides youth development, childcare, aquatics, and fitness programming in West Michigan using a membership and donor-funded nonprofit model. Overlaps directly with BGCML on after-school care, swim instruction, and facility-based youth programming.
• Boys & Girls Club of Greater Kalamazoo: Sister Boys & Girls Club affiliate serving youth in a comparable mid-sized Michigan city with multiple sites, free membership, and federal/state grant reliance. Directly comparable in scale and operational profile to BGCML.
• Boys & Girls Club of Holland: Nearby Michigan BGCA affiliate with similar after-school and summer programming for school-age youth. Comparable free-to-families model and donor-driven funding structure.
• Boys & Girls Club of Grand Rapids: Operates the same Boys & Girls Clubs of America model serving K-12 youth in a nearby West Michigan urban area, with multiple sites, free programming, and similar reliance on donations and grants. Highly comparable in mission, delivery model, and funding mix to BGCML.

Emerging players

• Police Athletic League (PAL): National youth development nonprofit offering after-school and athletic programming, often in partnership with local law enforcement — overlapping with BGCML on the safe-environment, mentorship, and recreation dimensions of its work.
• 4-H (National 4-H Council): Youth development organization offering STEM, healthy living, and civic engagement programming through cooperative extension and club models. Comparable target audience (K-12) and outcomes focus, but typically delivered through school and community partnerships rather than dedicated facilities.

Broad incumbents

• Boys & Girls Clubs of America (national organization): National parent/umbrella organization that provides branding, safety standards, programming frameworks, and federal advocacy to all local BGCA affiliates including BGCML. BGCML is an independently governed member of this network.

Others

• Muskegon Public Schools (MPS): Public K-12 district that partners with BGCML on summer evening rec programming at Hackley Middle School and serves as a major referral pipeline. Comparable in that it serves the same Muskegon youth population but is a public school system rather than a youth development nonprofit.
• United Way of the Lakeshore: Major BGCML funder and community partner that also funds and coordinates many other Muskegon-area youth and family services. Strongly comparable on mission alignment and donor base, but is a grantmaker/intermediary rather than a direct program operator.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Customer concentration

• Facebookfacebook.com/BGClubMuskegon/photos_by

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boys & Girls Club of the Muskegon Lakeshore