Raven & Crow

What Raven & Crow does

Raven & Crow is a privately-held creative agency headquartered in Richmond, Virginia (with stated Brooklyn and Los Angeles heritage) operating with a team of 1-10 employees. The firm provides brand development, visual identity systems, print design, web design, event branding, illustration, data visualization, packaging, and merchandise design for a client mix dominated by non-profit organizations, supplemented by select small businesses and educational institutions. Service delivery is project-based professional-services work, with no public pricing, no disclosed revenue, no software product, and no technology platform - all output is human-produced creative labor tailored per engagement.

The agency's client roster includes UNICEF, UN OCHA, NRDC, Farm Sanctuary, Planned Parenthood, First Book, Winrock International, Caltech, Yale, ACLU, Centre for Humanitarian Data, MooShoes, Orchard Grocer, VPM, Oceana, and Per Scholas/Barclays. Revenue mechanics rely on direct client engagement with multi-year to multi-decade retention: MooShoes has been a client since 2004, Farm Sanctuary since 2006, UN OCHA since 2008, and First Book since 2011. There are no funding rounds, no investors, and no M&A activity disclosed; the business appears to be bootstrapped and founder-led by Troy Farmer (Founder & Creative Director). Marketing is portfolio-driven through ravenandcrowstudio.com and two Instagram accounts, with no paid acquisition infrastructure documented.

Geographic reach is primarily United States-based with one observed European delivery (Centre for Humanitarian Data, The Hague, June 2024). The firm has no API or SDK offering, no app, no patents or trademarks listed, no partnerships/alliances disclosed, and no certifications/compliance in scope. AI and ML capabilities are entirely absent from the disclosed operations; all creative work appears to be human-delivered using conventional design tooling.

Name

Raven & Crow

Legal name

Raven & Crow

Website

https://ravenandcrowstudio.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Raven & Crow is a Richmond, Virginia-based creative agency (1-10 employees, founded 2006) providing brand development, print and web design, event branding, illustration, and data visualization primarily for non-profit organizations, with selected small business and educational institution clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Project-based creative services including brand development, design for print and screens, visual identity systems, web design, event branding, and illustration. Revenue generated through client projects for non-profits, small businesses, and organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Raven & Crow is a creative agency that provides brand development, design for print and screens, and visual creative services. Core offerings include visual identity creation, brand refreshes, print collateral design (brochures, newsletters, posters, annual reports, signage), web design, event branding, merchandise and packaging design, custom illustration, and data visualization. The agency serves non-profits, small businesses, educational institutions, and mission-driven organizations.

Product overview

Raven & Crow is a Brooklyn-born, Los Angeles–bred, RVA-based creative agency offering a unified suite of creative services centered on brand development and visual design. The agency provides brand development services, print design services, web design services, event branding services, data visualization services, merchandise design services, and illustration services. Working primarily with non-profits, small businesses, and mission-driven organizations, the agency delivers comprehensive visual creative solutions across both print and digital platforms. The company does not operate a software product or platform but rather provides professional creative agency services tailored to each client's needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Development Services

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pentagram: Pentagram is the world's largest independently owned design firm, offering brand identity, print, digital, and editorial design services to a similar institutional and mission-driven client base. Most directly comparable boutique-to-mid-sized creative-services peer.
• Mother Design: Mother Design is the design arm of Mother, the global creative agency, providing brand identity, editorial, and digital design for cultural and commercial clients. Comparable in offering mix; larger scale than Raven & Crow.
• Civilization: Civilization is an independent creative agency working in brand identity, design, and digital for socially conscious clients—closely comparable in both scale and values-aligned positioning.
• Manual: Manual is a creative agency focused on visual identity, editorial, and digital design for mission-driven organizations and cultural institutions—a near-mirror of Raven & Crow's non-profit/values-aligned positioning and service mix.
• Mucca: Mucca is a New York-based branding and design studio serving clients across retail, cultural, and corporate sectors with a comparable full-service offering including identity, packaging, and digital.
• Hyperakt: Hyperakt is a Brooklyn-based design studio specializing in brand identity and visual communications for social-impact clients including UN agencies, foundations, and cultural institutions—directly comparable in vertical focus, scale, and service offering.
• Franke+Fiorelli: Franke+Fiorelli is a small Brooklyn-based design studio offering branding, print, and digital design for cultural and non-profit clients—a strong boutique-scale analog to Raven & Crow.
• Proverb LLC: Proverb is a brand strategy and design agency focused on mission-driven organizations, with work across non-profits, education, and ethical brands—closely aligned with Raven & Crow's clientele and approach.

Emerging players

• Squarespace Design Services: Squarespace (the platform Raven & Crow uses) and adjacent template/diy design platforms represent a structural substitute at the lower end of the market that pressures boutique pricing for entry-level clients.

Broad incumbents

• Wieden+Kennedy: Wieden+Kennedy is a major independent creative agency with design and brand-development capabilities that has worked with mission-driven brands; represents the upper-tier end of the independent-agency competitive set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ravenandcrow
• Xx.com/ravenandcrow
• Facebookfacebook.com/RavenAndCrowStudio
• LinkedInlinkedin.com/company/raven-crow-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raven & Crow