Franke+Fiorella
Franke+Fiorella is a Minneapolis-based branding agency founded in 1998 that delivers brand strategy, identity design, rebranding, and brand activation for Fortune 1000 enterprises, nonprofits, and public-sector clients across verticals including B2B, healthcare, education, and agriculture.
- Company typePrivate
- Founded1998
- HeadquartersMinneapolis, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Franke+Fiorella does
Franke+Fiorella is a privately held, Minneapolis-based branding agency founded in 1998 by principals Craig Franke (Creative Director) and Deb Fiorella (Strategy Director). The firm delivers brand strategy, brand identity design, rebranding, naming, verbal identity, visual identity systems, and brand activation/training for an enterprise and nonprofit client base that has historically included Fortune 1000 organizations such as Cargill, 3M, Valspar, The Mosaic Company, CHS Field, and Children's Minnesota, alongside nonprofits and public-sector clients including Hopkins Public Schools, MacPhail Center for Music, and Hope Haven.
The agency's core service offering is organized around a proprietary 8-step branding process spanning discovery, research, strategy, design, implementation, training, launch, and measurement, delivered through project-based engagements. Underlying 'technology' is human creative and strategic expertise rather than software; the firm operates as a classic professional services business without proprietary platforms, APIs, or productized software. Service breadth has expanded from core identity into adjacent offerings including insights and planning (audits, journey mapping, portfolio analysis), animation/motion/sonic branding, naming/nomenclature systems, and corporate communications design.
Commercially, Franke+Fiorella runs a sales-led, relationship-driven model. Pricing is project-based and quote-driven rather than published, and a meaningful portion of revenue comes from repeat engagements and referrals (Edmentum, Mosaic, Hope Haven are documented repeat clients). The firm markets through a content-led motion — its registered 'identityWise' publication, a brand resilience eBook funnel, blog, social channels, and AIGA Design Camp participation — and claims both Midwest and global client reach without disclosed geographic offices beyond its Minneapolis headquarters. It is incorporated as Franke & Fiorella, Inc. in Minnesota, operates with 1–10 employees, and has never raised external funding.
Franke+Fiorella firmographics
Firmographics- Name
- Franke+Fiorella
- Legal name
- Franke & Fiorella, Inc.
- Website
- https://frankefiorella.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Franke+Fiorella is a Minneapolis-based branding agency founded in 1998 that delivers brand strategy, identity design, rebranding, and brand activation for Fortune 1000 enterprises, nonprofits, and public-sector clients across verticals including B2B, healthcare, education, and agriculture.
- Ownership category
- akta.pro rank
Franke+Fiorella industry classification
Industry- Product category
- Branding and Design Consulting Services
- NAICS
- Graphic Design Services (541430)
- akta.pro primary industry
- Brand Campaign & Integrated Communications Agencies (MPAAAAAC)
Keywords
Where Franke+Fiorella is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Franke+Fiorella business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Branding and Brand Strategy Consulting: Project-based professional services fees for brand strategy, brand identity design, messaging, naming, and related branding engagements. Work is delivered through a structured 8-step process spanning discovery, research, strategy, design, implementation, training, launch, and measurement.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Franke+Fiorella product offering
Product offeringCore offering
Franke+Fiorella is a boutique branding agency that delivers brand strategy, brand identity design, and rebranding services through a structured 8-step process. Offerings span insights and research, brand positioning and architecture, messaging, content creation, visual identity systems, corporate communications design, naming, animation and sonic branding, and brand activation with employee training and guidelines. The firm primarily serves Fortune 1000 enterprises and nonprofits across B2B, education, healthcare, agriculture, and M&A verticals.
Product overview
Franke+Fiorella is a branding agency (not a software/SaaS company) offering strategic branding and design services. Their core offerings span the entire brand development lifecycle: Insights & Planning, Brand Strategy, Messaging, Content Creation, Design & Identity, Corporate Communications, Animation/Motion Graphics/Sonic Branding, Naming & Nomenclature Systems, and Brand Activation & Training. They work primarily with Fortune 1000 organizations and nonprofits across industries including B2B, healthcare, education, agriculture, mergers & acquisitions, and nonprofits. Their notable client work includes brand identity systems for Cargill, 3M, Valspar, Mosaic, CHS Field, and Edmentum, among others. They also publish identityWise, a thought leadership publication on branding topics.
Differentiator
Problem solved
Functional benefit
Brands
- identityWise: Strategic branding publication that shares perspectives on branding topics including positioning, brand management, and identity design. Published by and a registered trademark of Franke+Fiorella.
Products and services
- Insights & Planning Market research and strategic planning services including brand audits, customer insights, employee insights, stakeholder interviews, market research, personas, journey mapping, brand portfolio analysis, and communications planning, delivered for enterprise and nonprofit clients.
- Brand Strategy
- Messaging
- Content Creation
- Design & Identity
- Corporate Communications
- Animation, Motion Graphics & Sonic Branding
- Naming & Nomenclature Systems
- Brand Activation & Training
Quantifiable outcome
- Cargill's new logo and brand identity system helped the company grow from $50 billion in revenues in 2001 to $119 billion in 2011
- +3 more outcomes
Companies that use Franke+Fiorella
Customer profileNamed customers21 records
Segments6 records
Ideal customer profiles6 records
Franke+Fiorella technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Franke+Fiorella partnerships and signals
Strategic signalScale indicators2 records
Expansion highlights6 records
Franke+Fiorella competitors and assessment
Company assessmentDirect peers
- MetaDesign: International brand and design consultancy with offices across Europe, the US, and Asia. Directly comparable in brand strategy, identity, and design offering, particularly for multinational and cross-cultural engagements.
- Superunion: Global brand consultancy formed from the merger of Brand Union and other WPP agencies. Directly competes in enterprise brand strategy, identity, and architecture work similar to Franke+Fiorella's Cargill and Mosaic engagements.
- Moving Brands: Independent global brand and design consultancy with offices in London, San Francisco, Zurich, and New York. Directly comparable boutique-scale competitor offering brand strategy, identity, motion, and digital experience design.
- Pentagram: Partner-led independent design studio with a boutique, founder-driven model very similar to Franke+Fiorella. Competes for the same brand identity, logo, and visual identity system engagements with major corporations.
- Turner Duckworth: Brand identity and packaging design agency with offices in London, San Francisco, and New York. Directly comparable in its focus on iconic brand identity systems for major global consumer and corporate brands.
- Lippincott: Pioneering brand strategy and design consultancy founded in 1943. Directly comparable to Franke+Fiorella in offering brand strategy, identity design, and naming services to Fortune 500 clients globally.
- Siegel+Gale: Global brand strategy, design, and consulting firm known for simplicity-driven brand systems. Directly competes in the same enterprise brand identity and strategy space as Franke+Fiorella.
Regional players
- Periscope: Minneapolis-based marketing and brand agency operating in the same regional market as Franke+Fiorella. Comparable in offering brand strategy and creative services to B2B and consumer clients, primarily in the Midwest.
Broad incumbents
- Interbrand: Global brand consultancy and publisher of the Best Global Brands rankings. Directly comparable service offering (brand strategy, identity, naming) but operates as a much larger incumbent serving global Fortune 500 clients.
- Landor & Fitch: Large global brand consultancy offering strategy, identity, and design services to Fortune 500 clients. Operates in the same enterprise branding category as Franke+Fiorella but at significantly greater scale and geographic breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Franke+Fiorella social profiles
Digital presenceFranke+Fiorella financial estimates
Financial estimateRevenue estimate
Valuation estimate
Franke+Fiorella leadership team
Management profileNumber of profiles
Profiles2 records
Franke+Fiorella funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Franke+Fiorella M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Franke+Fiorella
What does Franke+Fiorella do?
Franke+Fiorella is a boutique branding agency that delivers brand strategy, brand identity design, and rebranding services through a structured 8-step process. Offerings span insights and research, brand positioning and architecture, messaging, content creation, visual identity systems, corporate communications design, naming, animation and sonic branding, and brand activation with employee training and guidelines. The firm primarily serves Fortune 1000 enterprises and nonprofits across B2B, education, healthcare, agriculture, and M&A verticals.
Is Franke+Fiorella a public or private company?
Franke+Fiorella is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Franke+Fiorella founded?
Franke+Fiorella was founded in 1998. It employs 1 to 10 people.
Where is Franke+Fiorella based?
Franke+Fiorella is headquartered in Minneapolis, United States, in the North America region.
How does Franke+Fiorella make money?
One revenue line is on record: branding and Brand Strategy Consulting.
Who are Franke+Fiorella's main competitors?
Direct peers on record are MetaDesign, Superunion, Moving Brands, Pentagram, Turner Duckworth, Lippincott and Siegel+Gale. Periscope is listed as a regional player. Broad incumbents are Interbrand and Landor & Fitch.
Does Franke+Fiorella have an API?
No public API is recorded for Franke+Fiorella.
What industry is Franke+Fiorella in?
Franke+Fiorella's product category is Branding and Design Consulting Services. Its primary akta.pro industry code is MPAAAAAC, Brand Campaign & Integrated Communications Agencies. Its NAICS code is 541430.