Spree

What Spree does

Spree, legally SPREE GROUP INC. and operating under the trade name Spree Speed, is a mobile-first luxury marketplace platform founded by Lottie Oakley in April 2020 in New York City. The company connects discerning luxury consumers with personal shopping assistants called "Spree Stars" via real-time chat and video, offering curated access to luxury brands such as Madison Avenue boutiques and international houses including Luisa Beccaria. The platform operates two sides: a consumer-facing shopper interface for browsing and purchasing from curated luxury edits, and a brand-facing selling platform that gives Spree Stars built-in tools and real-time data to drive higher conversion. Underlying technology is built around OAuth-based social sign-on (Google, Facebook, Instagram, Apple), Stripe-powered payment processing, Apple App Store distribution for the iOS application, and Google Analytics for engagement tracking.

The business was created in direct response to the COVID-19 retail disruption that furloughed approximately 2 million US sales associates in the first two months of lockdown; Spree's value proposition is to enable those associates to maintain their client relationships and selling capacity through their personal devices rather than relying on physical retail floors. Go-to-market is hybrid: a direct-to-consumer motion targets individual luxury shoppers via app download, while an enterprise field-sales motion uses an inquiry form to recruit luxury brands as supply-side partners. Spree Stars themselves function as a distributed sales channel, each bringing their own book of clients to the platform. The company is privately held with 1-10 employees, headquartered at 530 West 30th Street, New York.

Spree's revenue model is nascent. Terms & Conditions (effective July 26, 2021) state that services are currently free while reserving the right to charge for services in the future, and the implied monetization path is transaction-based fees on luxury sales facilitated through Spree Stars, with subscription models flagged as a future option. No revenue, GMV, or active funding round has been publicly disclosed beyond a single entry involving Evolution VC Partners with a reported amount of $0. Operating geographies are listed as North America and Asia Pacific, with marketing positioning that references cross-regional luxury shopping from New York to Tokyo. Chris Burch, founder and CEO of Burch Creative Capital, is publicly quoted on the company's website, lending reputational support though no ownership stake is disclosed.

Name

Spree

Legal name

SPREE GROUP INC.

Website

https://spreespeed.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Spree (SPREE GROUP INC.) is a mobile-first luxury marketplace founded in 2020 that connects shoppers with personal shopping assistants (Spree Stars) via chat and video, serving luxury consumers and luxury brand partners through a curated, human-mediated e-commerce channel.

Ownership category

akta.pro rank

Product category

Luxury E-commerce Marketplace

NAICS

Department Stores (4551), General Merchandise Retailers (455)

SIC

Retail-Department Stores (5311)

akta.pro primary industry

Flagship Luxury Department Stores (CRAGADAA)

akta.pro secondary industry

Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO)

Keywords

• Luxury e-commerce marketplace
• Personal shopping platform
• Live shopping assistants
• Curated luxury retail
• Video commerce platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction-based sales: The platform facilitates transactions between luxury brands and consumers through Spree Stars, generating revenue from the sale of luxury products. The Terms state services are currently free but future fees may be charged.
2. Potential subscription services: Services currently free but company reserves the right to charge for certain or all Services in the future, indicating potential subscription model.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Spree operates a mobile-first luxury shopping marketplace that connects discerning shoppers with dedicated personal shopping assistants known as "Spree Stars" via real-time chat and video. Shoppers access curated edits from the world's most coveted luxury brands anytime and anywhere, while luxury brands gain a new customer acquisition channel powered by human-led, digitally enabled personal selling.

Product overview

Spree operates as a unified luxury e-commerce marketplace platform with two primary customer-facing products: a shopper platform for consumers to access curated luxury brands, and a brand selling platform for retailers to reach high-value customers through dedicated personal shopping assistants. The platform's core differentiator is the 'Spree Stars' network of sales associates who connect with shoppers via chat or video to deliver personalized, curated luxury shopping experiences. The ecosystem combines digital commerce convenience with the personal touch of in-store shopping, enabling brands to acquire customers through this human-connected acquisition channel.

Differentiator

Problem solved

Functional benefit

Brands

• Spree Stars: Personal shopping assistants or stylists who connect with shoppers via chat or video to provide curated luxury shopping experiences.

Products and services

• Spree Speed Marketplace Mobile-first luxury shopping marketplace connecting shoppers with dedicated personal shopping assistants (Spree Stars) via chat or video for curated luxury brand experiences; available on iOS via the Apple App Store and on the web.
• Spree Stars Network Network of trained luxury sales associates and personal shopping assistants who connect with shoppers via the Spree platform to deliver personalized, curated luxury shopping experiences through chat or video interactions, acting as the human layer of the marketplace.

Quantifiable outcome

• 2 Million sales associates were furloughed or fired in first 2 months of lockdown (2020)

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Stripe, Inc.coreTechnology or IntegrationPayment processing partner for handling payment card transactions, last 4 digits of payment cards, and billing information. Critical infrastructure partner for e-commerce transactions.
• Apple Inc. (App Store)coreTechnology or IntegrationPlatform provider for Spree's iOS mobile application distribution through the Apple App Store, with specific terms governing application availability and use.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Nordstrom: Large U.S. department store with a significant personal-shopping and styling services arm (including Trunk Club). Represents the broader incumbent retail model that combines luxury assortment with personal styling services, against which Spree competes as a digital-native alternative.
• Saks Fifth Avenue: Iconic luxury department store with a long-established personal-shopping program. Comparable as the incumbent operator of in-person luxury personal shopping that Spree is attempting to digitize; founder Lottie Oakley herself completed Saks's Executive Program.
• Shopbop: Amazon-owned online retailer specializing in curated women's and men's fashion from contemporary and luxury labels. Comparable curated luxury e-commerce experience, though without the human-stylist layer that defines Spree.

Direct peers

• Farfetch: Global online luxury fashion marketplace aggregating thousands of brands and boutiques. Spree competes in the same curated luxury multi-brand marketplace category but differentiates via real-time human stylists rather than purely digital storefronts.
• Mytheresa: Curated luxury e-commerce platform selling ready-to-wear, shoes, bags, and accessories from over 200 luxury brands. Comparable multi-brand luxury marketplace with similar target customer and AOV profile to Spree.
• Net-a-Porter: Premier online luxury fashion retailer (part of Richemont's Yoox Net-a-Porter Group) offering curated multi-brand luxury assortments. Directly comparable to Spree's luxury consumer-facing marketplace, with personal-shopper services layered on top.
• Stitch Fix: Online personal styling service using a mix of human stylists and algorithms to curate apparel for consumers. Highly comparable to Spree's Spree Stars model of pairing shoppers with a human stylist for curated selections.
• Nordstrom Trunk Club: Personal styling and clothing curation service owned by Nordstrom, connecting customers with stylists who curate boxes of apparel. Same human-stylist-plus-curation mechanics as Spree, but inside the Nordstrom ecosystem.

Emerging players

• Maisonette: Curated online marketplace for children's luxury and premium brands, founded by two industry veterans. Comparable curated multi-brand marketplace model with a B2B brand-partnership GTM, though narrower in category (kids).
• The Yes: AI-powered shopping platform that personalized fashion and beauty recommendations via a Tinder-style feed. Functionally comparable as a next-generation, technology-enabled personalized shopping experience targeting luxury-leaning consumers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spree