MSK Vets
MSK Vets is an independent UK veterinary referral clinic in Leicestershire specializing in musculoskeletal care for dogs and cats. It delivers advanced regenerative therapies, CT imaging, and gait analysis through referrals from primary veterinary practices, operating under the Nupsala Group.
- Company typePrivate
- Founded2022
- HeadquartersMelton Mowbray, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What MSK Vets does
MSK Vets is an independent veterinary referral clinic based in Melton Mowbray, Leicestershire, specializing in musculoskeletal care for dogs and cats. Founded in 2022 and operating under the Nupsala Veterinary Services / Nupsala Group umbrella (a parent group marking 14 years in osteoarthritis care), the clinic was rebranded to MSK Vets in June 2025 alongside a full clinic refurbishment. It serves two linked customer segments: pet owners whose animals suffer from arthritis, joint pain, or mobility issues, and the primary care veterinary practices that refer those patients for specialist diagnostics and treatment.
The clinic's core offering is an integrated musculoskeletal care pathway built around advanced diagnostic equipment and regenerative therapies. Diagnostic capabilities include a GE Revolution ACT 32-Slice CT Scanner, a Zebris CanidGait treadmill system for objective gait analysis, a pressure mat for passive stance assessment, digital radiography, and musculoskeletal ultrasound led by Dr Fabrizio Tucciarone. Treatment modalities include autologous and xenogeneic (DogStem) stem cell therapy, platelet-rich plasma (PRP), polyacrylamide hydrogel injections, epidural steroid injections, weight management, and structured rehabilitation. Clinical leadership comprises Vet Director Drew Tootal (featured on the VETchat podcast), CEO Greg McGarrell, Dr Adam Nayar (pursuing the WSAVA certificate in Chronic Pain Management), and an RCVS-credentialed nursing team.
MSK Vets generates revenue through professional service fees on a pay-as-you-go basis, with no subscription or contracted-volume component. Initial consultations are priced at £250 for 45 minutes, follow-ups at £125 for 30 minutes, regenerative therapies at £462–£2,667 depending on modality and number of joints, and CT imaging at £600–£900. The clinic operates exclusively through a veterinary referral distribution model with two formal pathways: vet-led outpatient referrals (referring practice retains case management, 10% discount) and full case transfers to MSK Vets. Insurance claims are not processed directly; clients settle at the point of service and seek reimbursement. The business is privately held with no disclosed external funding and a single UK site, with international reach handled separately through the parent group's Nupsala EU entity launched in 2025.
MSK Vets firmographics
Firmographics- Name
- MSK Vets
- Legal name
- MSK Vets
- Website
- https://mskvets.co.uk
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MSK Vets is an independent UK veterinary referral clinic in Leicestershire specializing in musculoskeletal care for dogs and cats. It delivers advanced regenerative therapies, CT imaging, and gait analysis through referrals from primary veterinary practices, operating under the Nupsala Group.
- Ownership category
- akta.pro rank
MSK Vets industry classification
Industry- Product category
- Veterinary Specialty Services
- NAICS
- Veterinary Services (541940), Veterinary Services (54194)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Veterinary Rehabilitation, Sports Medicine & Physical Therapy Centers (HLAMACAK)
Keywords
Where MSK Vets is headquartered
LocationHeadquarters
- HQ city
- Melton Mowbray
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
MSK Vets business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Veterinary Consultation Services: Revenue from initial veterinary examinations, follow-up consultations, and extended appointment time. Initial examination at £250 for 45 minutes, additional time at £90 per 30 minutes, follow-up consultations at £125 for 30 minutes.
- Regenerative Medicine and Intra-articular Therapies: Revenue from advanced injection therapies including xenogeneic stem cell therapy (DogStem), autologous stem cell therapy, platelet rich plasma (PRP), and hydrogel injections. Prices range from £462 to £2,667 depending on therapy type and number of joints treated.
- Diagnostic Imaging Services: Revenue from CT scanning services, radiography (X-rays), and ultrasound imaging. CT scans offered at £600 during promotional periods (standard £900). Services include optional VetCT specialist reporting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Initial Veterinary Examination (45 minutes) |
| Unit Pricing | Pay-as-you-go | Follow-up Consultations (30 minutes) |
| Unit Pricing | Pay-as-you-go | Xenogeneic Stem Cell Therapy (DogStem) |
| Unit Pricing | Pay-as-you-go | Autologous Stem Cell Therapy |
| Unit Pricing | Pay-as-you-go | Platelet Rich Plasma (PRP) |
| Unit Pricing | Pay-as-you-go | Hydrogel Injection |
| Unit Pricing | Pay-as-you-go | Epidural Injection |
| Unit Pricing | Pay-as-you-go | CT Scan |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
MSK Vets product offering
Product offeringCore offering
MSK Vets operates an independent veterinary referral clinic in Leicestershire providing specialist musculoskeletal care for dogs and cats. Services span advanced regenerative injection therapies (xenogeneic and autologous stem cells, platelet rich plasma, polyacrylamide hydrogel), diagnostic imaging (32-slice CT, digital radiography, ultrasound), and objective gait analysis using a sensorised treadmill. Patients are acquired exclusively via referrals from primary care veterinary practices, with the clinic acting as a specialist extension of those practices rather than a direct-to-consumer provider.
Product overview
MSK Vets is an independent veterinary referral clinic offering a unified platform of musculoskeletal care services for dogs and cats. The core portfolio includes advanced regenerative therapies (hydrogel injections, platelet-rich plasma, stem cell therapy), diagnostic imaging (gait analysis, radiography, CT scanning, ultrasound), and specialized treatment programs for osteoarthritis and orthopaedic conditions. Services operate as an integrated care pathway where patients receive comprehensive assessment followed by tailored treatment plans combining multiple therapeutic approaches. The clinic works as a referral partner with primary care veterinarians, providing specialist diagnostics and procedures while maintaining continuity of care. Key services include gait analysis using Zebris CanidGait technology, CT imaging with a GE Revolution ACT 32-slice scanner, and various intra-articular injection therapies. Treatment programs cover arthritis management, cruciate ligament injuries, elbow dysplasia, hip dysplasia, and lumbosacral disease.
Differentiator
Problem solved
Functional benefit
Products and services
- Hydrogel Injection Therapy Polyacrylamide hydrogel injection for arthritis management in dogs and cats, providing joint cushioning and improved mobility with benefits reported to last up to two years for many pets. Delivered via intra-articular injection under sedation.
- Stem Cell Therapy Regenerative treatment using autologous (patient's own) or xenogeneic (DogStem, equine umbilical cord) stem cells to reduce inflammation and support tissue repair in arthritic joints and tendons. Includes GA, harvesting of stem cells where applicable, and injection.
- Platelet Rich Plasma (PRP) Therapy Regenerative therapy using the patient's own concentrated platelets to reduce joint pain and support natural tissue healing in joints, muscles, tendons, and ligaments. Includes sedation/GA, blood collection and processing, and injection into joint or target tissue.
- Gait Analysis Objective mobility assessment using the Zebris CanidGait treadmill system and a passive stance pressure mat to measure weight distribution, step length, gait cycle, speed, and limb loading in dogs and cats. Available both as a vet referral and directly to owners.
- Radiography Digital X-ray imaging service for detailed assessment of bones and joints in dogs and cats to guide treatment planning for musculoskeletal conditions.
- CT Scanner Imaging High-resolution 3D imaging using a GE Revolution ACT 32-Slice CT Scanner for advanced diagnostic assessment of musculoskeletal, neurological, and internal organ conditions. Optional VetCT specialist reporting available, typically returned within 7 days.
- Musculoskeletal Ultrasound Imaging Non-invasive high-frequency sound wave imaging for assessment of muscles, tendons, ligaments, and joints, delivered by RCVS Advanced Practitioner and Ultrasound Clinic Lead Dr Fabrizio Tucciarone.
- Working Dog Monitoring Gait monitoring and mobility assessment service to track movement changes over time, detect early musculoskeletal issues, and guide preventive treatment for dogs of all activity levels, including working dogs.
- Arthritis Management Programme Comprehensive osteoarthritis management combining pain relief, weight management, physiotherapy, laser therapy, joint injections, and ongoing monitoring for dogs and cats.
- Cruciate Ligament Injury Treatment Specialist management of cranial cruciate ligament injuries in dogs, including regenerative therapy options and post-treatment rehabilitation support.
- Elbow Dysplasia Treatment Diagnostic and treatment services for elbow dysplasia, including surgical options, regenerative therapies, gait analysis, and ongoing monitoring for affected large breed dogs.
- Hip Dysplasia Management Non-surgical and surgical management of hip dysplasia, including novel therapies such as hydrogel, PRP, and stem cell injections, plus gait analysis for early assessment.
- Lumbosacral Disease Treatment Comprehensive management of lumbosacral disease including conservative treatment, epidural steroid injections, stem cell therapy, and surgical referral support for nerve decompression.
- Weight Management Programme Specialised weight management programme to reduce joint pressure and inflammation, supporting overall mobility improvement for pets with arthritis and musculoskeletal conditions.
Quantifiable outcome
- Hydrogel injection benefits lasting up to two years for many pets
- +2 more outcomes
Companies that use MSK Vets
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
MSK Vets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MSK Vets partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Nupsala Veterinary Services / Nupsala GroupcoreNupsala Veterinary Services is the proud operator of MSK Vets. MSK Vets is part of the Nupsala Group, which is celebrating 14 years of innovation and impact in osteoarthritis care. Nupsala Group has expanded with Nupsala EU office, marking international growth. Nupsala Group operates wholesale veterinary services through nupsala.com.
Scale indicators4 records
Recent moves10 records
Expansion highlights5 records
MSK Vets competitors and assessment
Company assessmentBroad incumbents
- Linnaeus Veterinary Group: Large UK veterinary group (part of Mars Petcare) operating a network of referral hospitals and primary practices. Overlaps with MSK Vets in providing referral-level orthopaedics and diagnostic imaging, but at significantly greater scale and geographic reach.
- VetPartners: Large UK and European veterinary group operating primary practices and referral hospitals including orthopaedic services. Broad incumbent competing for the same referral pipelines that feed MSK Vets.
- IVC Evidensia: Major UK and European veterinary group with extensive primary care and referral hospital footprint. Indirect competitor to MSK Vets for referral flow from primary vet practices, with broader multi-specialty capabilities.
Direct peers
- VRCC Veterinary Referral Centre: UK veterinary referral hospital with orthopaedic, spinal and advanced imaging services. Directly comparable single-site specialist referral destination serving primary vet referrals.
- Southern Counties Veterinary Specialists: UK multidisciplinary veterinary referral hospital offering orthopaedics, diagnostic imaging and advanced surgery. Directly comparable as a UK referral clinic that primary vets refer into for specialist musculoskeletal and orthopaedic cases.
- Eastcott Veterinary Referrals: UK veterinary referral hospital covering orthopaedics, diagnostic imaging and internal medicine. Closely comparable referral model to MSK Vets, with primary vets referring complex cases for specialist workup and treatment.
- Anderson Moores Veterinary Specialists: UK veterinary referral hospital with strong orthopaedics and soft tissue surgery services. Directly comparable specialist referral offering for musculoskeletal and orthopaedic cases referred by primary practices.
- Davies Veterinary Specialists: Large UK veterinary referral hospital offering orthopaedics, neurology, oncology and diagnostic imaging. Comparable as a multi-specialty referral centre that competes for the same primary vet referrals for advanced musculoskeletal cases.
- Northwest Veterinary Specialists: UK veterinary referral hospital providing orthopaedics, internal medicine and advanced imaging. Comparable referral competitor for musculoskeletal cases originating from primary vet practices.
Others
- VetCT: Veterinary teleradiology and specialist reporting provider. Listed as an MSK Vets partner for CT reporting and is an ecosystem enabler rather than a competitor; comparable as an adjacent technology/services provider in veterinary diagnostics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MSK Vets social profiles
Digital presenceMSK Vets financial estimates
Financial estimateRevenue estimate
Valuation estimate
MSK Vets leadership team
Management profileNumber of profiles
Profiles6 records
MSK Vets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MSK Vets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MSK Vets
What does MSK Vets do?
MSK Vets operates an independent veterinary referral clinic in Leicestershire providing specialist musculoskeletal care for dogs and cats. Services span advanced regenerative injection therapies (xenogeneic and autologous stem cells, platelet rich plasma, polyacrylamide hydrogel), diagnostic imaging (32-slice CT, digital radiography, ultrasound), and objective gait analysis using a sensorised treadmill. Patients are acquired exclusively via referrals from primary care veterinary practices, with the clinic acting as a specialist extension of those practices rather than a direct-to-consumer provider.
Is MSK Vets a public or private company?
MSK Vets is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MSK Vets founded?
MSK Vets was founded in 2022. It employs 1 to 10 people.
Where is MSK Vets based?
MSK Vets is headquartered in Melton Mowbray, United Kingdom, in the Europe region.
How does MSK Vets make money?
Three revenue lines are on record. Veterinary Consultation Services are the primary driver. The others are regenerative Medicine and Intra-articular Therapies and diagnostic Imaging Services.
Who are MSK Vets's main competitors?
Broad incumbents on record are Linnaeus Veterinary Group, VetPartners and IVC Evidensia. Direct peers are VRCC Veterinary Referral Centre, Southern Counties Veterinary Specialists, Eastcott Veterinary Referrals, Anderson Moores Veterinary Specialists, Davies Veterinary Specialists and Northwest Veterinary Specialists. VetCT is listed as an others.
Does MSK Vets have an API?
No public API is recorded for MSK Vets.
What industry is MSK Vets in?
MSK Vets's product category is Veterinary Specialty Services. Its primary akta.pro industry code is HLAMACAK, Veterinary Rehabilitation, Sports Medicine & Physical Therapy Centers. Its NAICS code is 541940 and its SIC code is 8000.