Northern Jet

What Northern Jet does

Northern Jet is a privately held private aviation operator founded in 1995 and headquartered in Grand Rapids, Michigan, with additional operational bases in Orlando and Naples, Florida. The company operates a fleet of more than 40 late-model aircraft under FAA Part 135 certification, spanning light jets through ultra-long-range heavy jets (including a Gulfstream G550 capable of approximately 6,500 NM range), and provides helicopter charter from Orlando. Northern Jet's revenue model is diversified across multiple revenue streams: on-demand charter billed hourly ($3,500–$15,000/hour depending on aircraft class), prepaid Private Advantage jet cards (10–100 hour blocks ranging from approximately $75,600 to $312,000+), fractional jet ownership (initial share purchases of $500K–$1.5M plus monthly management fees and hourly flight costs), full-service aircraft management for third-party owners, aircraft acquisition sales and brokerage, and discounted empty leg flights. The company holds ARGUS Platinum and Wyvern Wingman PRO safety certifications with SMS Level 4 status, and reports a 98.2% renewal rate on its Private Advantage Cards in 2025.

The business targets high-net-worth individuals, corporate executives, and enterprises with a particular focus on the Midwest–Florida travel corridor, while also providing access to over 3,500 airports across North America. Go-to-market is sales-led, combining direct phone/email consultations, exclusive aircraft preview events in Florida, and a referral-driven acquisition motion (the majority of new customers originate through referrals). The company maintains a partnership ecosystem with luxury brands including Denison Yachting, AMORE Yacht, Lake Nona Golf & Country Club, and LIV Golf's Majesticks, enabling cross-promotion to aligned HNW customer bases. Operational leadership is provided by an executive team including CEO Chris Bull, Chairman Chuck Cox, and Chief Strategy Officer Katie Bull, with specialized VPs across Sales, Client Accounts, Maintenance, Operations, and Safety.

Fiscal 2025–2026 has been an active expansion period, with fleet additions including Challenger 300, Learjet 75, Pilatus PC-12, Challenger 350, Citation Sovereign, and Eurocopter EC120 in 2025, followed by a Challenger 650, two Challenger 604s, and the flagship G550 in 2026. Product launches during the same window include the Heavy Jet Card (June 2026) and a limited-release Summer Advantage Card (March 2026). The company is privately held with no disclosed external investors, subsidiaries, or M&A activity.

Name

Northern Jet

Legal name

Northern Jet

Website

https://northernjet.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

Northern Jet is a privately held, Grand Rapids-based private aviation operator founded in 1995, running a 40+ aircraft fleet under FAA Part 135 across charter, jet cards, fractional ownership, and aircraft management for HNW individuals and corporate clients in the Midwest-Florida corridor.

Ownership category

akta.pro rank

Product category

Private Aviation Services

NAICS

Nonscheduled Chartered Passenger Air Transportation (481211), Other Nonscheduled Air Transportation (481219)

SIC

Air Transportation, Nonscheduled (4522)

akta.pro primary industry

Business Jet Charter (On-Demand) (THABAFAA)

akta.pro secondary industries

Private Jet Charter (Midsize/Super-Midsize/Heavy Jet) (TLAFABAB), Private Aviation Experiences (Charters, Scenic Flights, Helicopter Tours) (THAJALAF)

Keywords

• Private jet charter
• Jet card programs
• Fractional jet ownership
• Aircraft management services
• Aircraft sales brokerage

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Private Jet Charter: On-demand private jet charter flights charged by the hour based on aircraft type. Customers pay per flight based on aircraft category (light, midsize, super mid, heavy jets) with rates varying from approximately $3,500-$15,000 per hour depending on aircraft type.
2. Private Advantage Card (Jet Card): Prepaid jet card memberships offering guaranteed access to aircraft fleets with prepaid hour blocks. Cards range from 10-100 hours with tiered pricing by aircraft category. Features include no blackout dates, fleet-wide access, and transparent pricing.
3. Fractional Jet Ownership: Fractional ownership program where clients purchase shares (1/16 to 1/2) in aircraft, typically ranging from $500,000 to $1.5 million for initial share, plus monthly management fees and hourly flight costs. Includes guaranteed repurchase at fair market value.
4. Aircraft Management: Full-service aircraft management including crew staffing, insurance, maintenance, scheduling, and hangar space. Owners pay management fees while Northern Jet handles all operational aspects.
5. Aircraft Sales & Brokerage: Aircraft acquisition, sales, and brokerage services for buying or selling new or pre-owned aircraft. Includes market evaluation, marketing, negotiations, and closing management.
6. Empty Leg Flights: Discounted flights offered when aircraft are repositioning empty. Available at significantly reduced rates, sometimes up to 75% off standard charter prices.
7. Helicopter Charter: Helicopter charter services from Orlando, Florida to destinations statewide including beaches, islands, and coastal areas.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Northern Jet is a private aviation services company operating an FAA Part 135 certified fleet of 40+ late-model aircraft. It sells on-demand private jet charter, prepaid jet card memberships (Private Advantage Card), fractional jet ownership shares, full-service aircraft management for owners, aircraft acquisition and brokerage, empty leg flights, helicopter charter, and curated luxury experience partnerships.

Product overview

Northern Jet is a private aviation company offering a comprehensive portfolio of private jet services. The core offerings include on-demand Private Jet Charter and the prepaid Private Advantage Card (Jet Card) program with multiple tiers (Preview, LightJet, Mid-SizedJet, Super Mid Jet, HeavyJet, and seasonal Summer Advantage Card). Additional services include Fractional Jet Ownership for long-term access, Aircraft Management for owners, Aircraft Acquisition Sales Brokerage, Empty Leg discounted flights, Helicopter Charter from Orlando, and Private Jet Membership. Strategic Partnerships enhance experiences with yachting, golf, and luxury automotive connections. The company operates a fleet of 40+ late-model aircraft spanning light, midsize, super midsize, and heavy jet categories, with facilities in Grand Rapids, MI, Orlando, FL, and Naples, FL.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Jet Charter On-demand private jet charter flights providing access to over 3,500 airports, with rates from approximately $3,500/hour (light jets) to $15,000/hour (heavy jets), serving business or leisure travelers.
• Private Advantage Card (Jet Card) Prepaid jet card membership offering guaranteed aircraft access with no blackout dates, fleet-wide interchangeability, and transparent pricing across light, midsize, super mid, and heavy jet categories.
• Summer Advantage Card Limited-release seasonal jet card with exclusive summer rates for June, July, and August travel, limited to 25 cards with two-year terms; light jets starting at $6,635/hour, midsize at $8,635/hour, super-midsize at $10,635/hour.
• Fractional Jet Ownership Signature fractional ownership program allowing clients to purchase shares (1/16 to 1/2) of private jets with initial share costs ranging from $500,000 to $1.5 million, plus monthly management fees and hourly flight costs.
• Aircraft Management Turnkey aircraft management services for aircraft owners including crew staffing, maintenance, scheduling, insurance, hangar space, and regulatory compliance.
• Aircraft Acquisition Sales Brokerage Expert assistance for buying or selling new or pre-owned aircraft, including market evaluation, marketing, inspection management, negotiations, and closing process support.
• Empty Leg Flights Discounted repositioning flights offered when aircraft would otherwise fly empty, providing savings up to 75% off standard charter rates.
• Helicopter Charter Orlando-based helicopter charter service featuring EC130, AS350, and EC120 aircraft for Florida travel statewide including beaches, islands, and coastal areas.
• Private Jet Membership Membership program for travelers flying to/from Florida, Northeast, and Midwest with 25+ hours on Bombardier Learjet 45 Series or Cessna CJ3 aircraft, 24/7 availability, and all-inclusive pricing.

Quantifiable outcome

• 98.2% renewal rate on Private Advantage Cards in 2025
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor.

• Denison YachtingminorGTM or Marketing PartnerPartnership with Denison Yachting provides Northern Jet clients access to yacht sales, purchase, and charter services. Denison's team of yacht brokers offers 3 generations of yachting expertise for selling, buying, or experiencing superyacht charters. This partnership allows Northern Jet to offer comprehensive luxury travel experiences beyond aviation.
• AMORE YachtminorGTM or Marketing PartnerAMORE yacht offers exclusive yacht experiences in the Bahamas, particularly the Exumas. The partnership provides Northern Jet clients with spectacular Bahamas yacht charter options, combining private aviation with luxury yachting experiences.
• Tavistock Development CompanyminorStrategic or Co-development PartnerTavistock Development Company is redefining architectural landscape in Central Florida with state-of-the-art homes and innovation centers. Partnership provides Northern Jet clients with luxury real estate development access and experience.
• LIV Golf MajesticksminorGTM or Marketing PartnerPartnership with LIV Golf League's Majesticks Golf Club provides Northern Jet clients with exclusive access to global LIV Golf events. The partnership aligns luxury aviation with premium sporting experiences for discerning clients.
• Lake Nona Golf & Country ClubminorGTM or Marketing PartnerLake Nona Golf & Country Club is a premier private club in Southeast Orlando. The partnership offers Northern Jet clients access to world-class golf, family experiences, and luxury living within the Lake Nona community.
• Orlando Premier CollectionminorGTM or Marketing PartnerOrlando Premier Collection is a luxury automotive dealer/service provider. The partnership provides Northern Jet clients with premium ground transportation and automotive experiences complementing private aviation.
• Boothbay Harbor Country ClubminorGTM or Marketing PartnerExclusive resort and golf partnership in Maine offering Northern Jet clients luxury cottage, villa, and hotel accommodations with guest memberships. Features 18 championship golf holes, private yachts, and coastal activities.

Scale indicators10 records

Recent moves12 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/northernjetmanagement
• LinkedInlinkedin.com/company/northern-jet
• Instagraminstagram.com/flynorthernjet

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northern Jet