Vapo'Chill

What Vapo'Chill does

Vapo'Chill SAS is a French independent omnichannel retailer of electronic cigarettes, e-liquids, vaping hardware, accessories, and CBD products, founded in 2014 and headquartered at La Grande Noue, 37110 Saunay, with operating boutiques across the Indre-et-Loire department. The company runs four physical retail boutiques — Tours Nord (the original 2014 store within the Auchan La Petite Arche shopping centre, stocking over 400 references), Bléré (opened August 2021), Château-Renault (opened April 2024), and Tours Centre (opened May 2025, featuring a dedicated CBD tasting space) — alongside a Shopify-hosted e-commerce storefront at vapochill.fr that lists 652 SKUs across e-liquids, hardware, CBD, and DIY supplies. The product mix combines curated third-party brands (Fighter Fuel, E-Tasty, Pulp, Cupide, AirMust/Le Primeur/Ferox, Secret's Lab, Geekvape, Vaporesso, Samsung, Sony) with two private-label lines: La Gamme Tourangelle (landmark-inspired 50ml e-liquides) and CBD Chill (CBD flowers, 3x-filtered resins, and CBD-infused teas compliant with French THC <0.3% regulations).

The core technology is a standard Shopify e-commerce platform augmented by an interactive DIY e-liquid calculator that computes volumes of base liquid, nicotine booster, and flavour concentrate based on user-specified nicotine strength (0–18 mg), PG/VG ratio (70/30, 50/50, 30/70, 20/80, 0/100), and flavour dilution percentage. The company earns revenue through one-time retail unit sales (with promotional bundle pricing: 4+1 on 10ml e-liquids, 2+1 on 50ml and 100ml e-liquids, plus volume discounts on CBD products) and volume discounts on CBD flower and resin, with free shipping offered on orders above €49.90 in mainland France and same-day dispatch for orders placed before 1 PM. The go-to-market is direct-to-consumer via physical boutiques and the Shopify storefront, supplemented by organic social channels (Instagram, Facebook, Messenger live chat), email newsletters, blog/news content covering vape regulation and product guides, and SEO on vapochill.fr.

Vapo'Chill targets a single customer segment: individual adult vapers and CBD consumers (18+) in France seeking alternatives to combustible tobacco, DIY e-liquid preparation, flavour discovery, and CBD relaxation/wellness products. Pricing is low-ticket (10ml e-liquids from €5.90, 50ml e-liquids €16.90–€21.90, clearomizers ~€23.90) and the business is privately held by founder/management with no external institutional investors disclosed, structured as a SAS with €3,000 registered capital and Romain Thierry listed as director of publication.

Name

Vapo'Chill

Legal name

Vapo'Chill SAS

Website

https://vapochill.fr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Vapo'Chill is a French independent omnichannel retailer of electronic cigarettes, e-liquids, vaping hardware, and CBD products, operating four physical boutiques across the Indre-et-Loire department and a Shopify e-commerce storefront serving mainland France.

Ownership category

akta.pro rank

Product category

Vape and CBD Specialty Retail

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

akta.pro primary industry

Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA)

akta.pro secondary industries

Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers) (CRANAEAG), E-Liquid & Nicotine Salt Retail (CRANAEAH)

Keywords

• Vaping products retail
• CBD products retail
• Electronic cigarettes
• E-liquides retail
• DIY vaping supplies

Headquarters

HQ city

Tours

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail & E-commerce Sales of Vape & CBD Products: Vapo'Chill generates revenue through direct sales of e-cigarettes, e-liquids, vaping accessories, and CBD products via its four physical retail boutiques and its Shopify-powered online store. Products are sold at retail prices with promotional bundle deals (e.g., 4+1 on 10ml, 2+1 on 50ml and 100ml). The company also offers its own private-label products (La Gamme Tourangelle, CBD Chill) alongside curated third-party brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Vapo'Chill is a French multi-channel specialty retailer that sells electronic cigarettes, e-liquides, vaping hardware and accessories, CBD products (flowers, resins, infusions), and DIY e-liquid preparation materials. It operates four physical boutiques in the Tours metropolitan area (Indre-et-Loire) alongside a Shopify-powered e-commerce store (vapochill.fr) that distributes nationwide via Colissimo, supplemented by own-label lines (La Gamme Tourangelle, CBD Chill) and an integrated DIY e-liquid calculator tool.

Product overview

Vapo'Chill is a French multi-channel specialist retailer of vaping products and CBD, operating both e-commerce and four physical boutiques (Tours Nord since 2014, Bléré since 2021, Château-Renault since 2024, and Tours Centre since 2025). The product portfolio spans: (1) e-liquides across multiple brands — own-label Vapo'Chill and La Gamme Tourangelle (a Tours/Touraine landmark-inspired line of 50ml e-liquides), alongside curated third-party brands including Fighter Fuel, E-Tasty, Pulp, Cupide, AirMust/Le Primeur/Ferox, Secret's Lab, and Liquideo; (2) vaping hardware including clearomizers (Geekvape Zeus Nano 3), pod systems (Fighter-X 32K rechargeable puffs with 1000 mAh battery), replacement pods (Vaporesso Apex), starter kits, and rechargeable batteries (Samsung, Sony); (3) CBD products under the CBD Chill sub-brand covering flowers (Small Bud, Big Bud, Boost categories), 3x filtered resins, and CBD-infused teas; and (4) DIY materials including concentrates (30ml from Le Coq Qui Vape, E-Tasty, Pulp, etc.) and Vapo'Chill-branded base liquids in 1-litre bottles. An online DIY calculator tool supports customer self-service e-liquid mixing. The company holds no publicly listed third-party technical certifications.

Differentiator

Problem solved

Functional benefit

Brands

• CBD Chill: Private-label CBD brand offering flowers, resins, and infusions with THC content below 0.3%.
• La Gamme Tourangelle

Products and services

• Vapo'Chill E-Liquides

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• La Vapote: French specialist vape retailer offering e-cigarettes, e-liquids, DIY, and accessories through an e-commerce storefront. Comparable product categories and customer base to Vapo'Chill, though without Vapo'Chill's CBD vertical.
• Le Petit Vapoteur: One of France's largest dedicated vape specialist retailers, operating predominantly e-commerce. Directly comparable product catalog (e-cigarettes, e-liquids, DIY, accessories) and target customer (adult vapers), with Vapo'Chill differentiated by its physical store footprint.
• Kumulus Vape: French vape retailer/distributor combining e-commerce and physical stores with a multi-brand e-liquid assortment and own-brand products. Directly comparable operating model to Vapo'Chill across vape retail and accessories.
• Maison de la Vape: French vape retailer combining physical boutiques with e-commerce for e-cigarettes, e-liquids, DIY and accessories. Closest operational analog to Vapo'Chill in omnichannel specialty vape retail, though with a wider geographic footprint.
• CigaFrance / Cigarette-Electronique.fr: Established French online vape retailer specializing in e-cigarettes, e-liquids and accessories. Comparable assortment and target customer; both compete for online adult vapers across France.
• Vape and Co (ex Vape-shop.fr): French vape specialist retailer with a broad multi-brand e-liquid and hardware assortment sold online and through partner stores. Directly comparable in product mix and adult-vaper customer segment.
• Taffe Liberty / CBD Growshop: French specialty CBD retailer selling flowers, resins and infusions across online and physical channels. Directly comparable CBD product vertical, though Vapo'Chill is primarily vape-led with CBD as add-on.

Broad incumbents

• Greeneo: Large French CBD brand and online retailer selling flowers, oils and infusions nationwide. Overlaps with Vapo'Chill's CBD Chill private-label range and competes for the same wellness-leaning CBD consumer; broader scale but no vape side.
• Fighter Fuel (New Fluids): Established French e-liquid brand with significant direct-to-consumer retail. Comparable as a supplier stocked at Vapo'Chill and as an adjacent brand competing for the same flavor-seeking French adult vaper.
• E-Tasty (Tasty Cloud): Prominent French e-liquid brand and online distributor with its own D2C website. Comparable as both a supplier and adjacent brand competing for shelf and brand affinity at vape retailers like Vapo'Chill.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vapochill.tours
• Instagraminstagram.com/vapo.chill

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vapo'Chill