Kumulus Vape
Kumulus Vape is a French specialty e-commerce retailer founded in 2012 that sells e-cigarettes, e-liquids, DIY supplies, and accessories through kumulusvape.fr and the Cigaverte retail network, serving adult smokers seeking tobacco cessation, experienced vapers, and DIY enthusiasts in France.
- Company typePublic
- Founded2012
- HeadquartersCorbas, France
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Kumulus Vape does
Kumulus Vape is a French specialty e-commerce retailer of electronic cigarettes, e-liquids, and vaping consumables, headquartered in Corbas in the Lyon metropolitan area and founded in 2012. The company sells more than 11,000 product references from around 300 partner brands (including GeekVape, Vaporesso, VOOPOO, Innokin, and Lost Vape) through its kumulusvape.fr website, complemented by the Cigaverte physical retail network across France. It targets adult smokers seeking tobacco cessation, experienced vapers, and DIY enthusiasts, and operates proprietary private-label e-liquid brands (Mexican Cartel, Religion Juice, Nirvana) formulated and produced in France, plus a Stock B refurbishment channel (~15% discount). Underlying technology is a standard B2C e-commerce platform offering same-day shipping for orders placed before 4pm via Colissimo and Mondial Relay, same-day-dispatch logistics, third-party verified reviews (Société des Avis Garantis, 9.8/10), and installment payments via Alma for orders of €60 and above.
Revenue is generated primarily through one-time direct-to-consumer sales of vaping hardware (starter kits, pods, box mods, clearomizers), e-liquids in multiple flavors and nicotine strengths (including nicotine salts), DIY components (concentrates, bases, boosters, bottles), accessories (coils, batteries, drip tips), and a growing rechargeable-puff category following France's February 25, 2025 ban on disposable puffs. The company became the first European e-cigarette company to list on a public exchange when it joined Euronext Growth in 2019 and is ranked among Les Echos 500 strongest-growth companies and the Financial Times 1000 first European companies; it carries a 67/100 EthiFinance extra-financial rating. Kumulus Vape's go-to-market is content-first, relying on expert editorial guides on harm reduction, nicotine selection, and product comparison, supplemented by commissioned BVA Xsight (2024) and IFOP (2025) research used for advocacy with French political representatives.
Kumulus Vape firmographics
Firmographics- Name
- Kumulus Vape
- Legal name
- Kumulus Vape
- Website
- https://kumulusvape.fr
- Company type
- Public
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Kumulus Vape is a French specialty e-commerce retailer founded in 2012 that sells e-cigarettes, e-liquids, DIY supplies, and accessories through kumulusvape.fr and the Cigaverte retail network, serving adult smokers seeking tobacco cessation, experienced vapers, and DIY enthusiasts in France.
- Ownership category
- akta.pro rank
Kumulus Vape industry classification
Industry- Product category
- Vaping Products Retail
- NAICS
- Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)
- akta.pro primary industry
- Vape & E-Cig Online Retail (DTC & Marketplaces) (CRANAEAB)
- akta.pro secondary industries
- Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA), Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers) (CRANAEAG)
Keywords
Where Kumulus Vape is headquartered
LocationHeadquarters
- HQ city
- Corbas
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Kumulus Vape business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- E-commerce Product Sales: Direct-to-consumer online sales of vaping hardware (cigarettes électroniques, kits, pods, clearomizers, boxes, mods), e-liquides in various flavors and nicotine strengths, accessories (batteries, chargers, drip tips, tools), and DIY supplies (concentrated flavors, bases, nicotine boosters, bottles). Revenue generated through individual product transactions at various price points.
- Private Label E-liquides: Sale of proprietary e-liquid brands including Mexican Cartel, Religion Juice, and Nirvana, formulated and manufactured in France. These private label products provide higher margins than third-party brands.
- Stock B / Refurbished Products: Sale of refurbished or packaging-damaged products (Stock B) at reduced prices (approximately -15%), offering budget-friendly alternatives to new products while reducing waste.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing across 11,000+ SKUs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Kumulus Vape product offering
Product offeringCore offering
Kumulus Vape is a French online and physical retailer of electronic cigarettes, e-liquids, DIY vaping components, accessories, and rechargeable puffs. It operates the e-commerce platform kumulusvape.fr with more than 11,000 references from 300 brands, complemented by a network of Cigaverte retail stores across France. The company also markets three proprietary e-liquid brands (Mexican Cartel, Religion Juice, Nirvana) produced in France.
Product overview
Kumulus Vape is a French e-commerce specialist distributor of electronic cigarettes, e-liquides, and vaping consumables operating since 2012. The company operates kumulusvape.fr as its primary online platform, offering a catalog of over 10,000 products from 300 brands. The core offering consists of electronic cigarette kits (pods, box mods, sub-ohm systems) and e-liquides across multiple flavor categories (Classic, Fruité, Menthe, Gourmand), complemented by DIY products (concentrates, bases, boosters), accessories (coils, chargers, batteries), and rechargeable puffs. Kumulus Vape also sells its proprietary e-liquid brands including Mexican Cartel, Religion Juice, and Nirvana. The company operates the Cigaverte retail network across France and offers a Stock B (second-quality) line for discounted products. Same-day shipping is available for orders before 4pm, with payment options including Alma installments and Payplug.
Differentiator
Problem solved
Functional benefit
Brands
- Mexican Cartel: Own-brand e-liquid line with fruity and refreshing flavors, formulated and produced in France.
- Religion Juice
- Nirvana
Products and services
- Kits de Cigarettes Électroniques (Electronic Cigarette Kits)
Companies that use Kumulus Vape
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Kumulus Vape technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Kumulus Vape partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Un Toit pour les AbeillesminorPartnership for biodiversity preservation through bee conservation. Kumulus Vape sponsors beehives across France to support new colony development in wild spaces, contributing to the protection of pollinators essential to ecosystems.
- Abeilles EnvironnementminorNetwork of artisan beekeepers committed to local, respectful apiculture. Kumulus Vape supports this partnership for bee preservation and environmental protection.
- AgefiphcoreFrench organization promoting professional inclusion of people with disabilities in the private sector. Kumulus Vape has recruited deaf and hard-of-hearing employees through this partnership, demonstrating commitment to diversity and equal opportunity.
- Coeur2BouchonsminorNetwork dedicated to collecting and recycling plastic bottle caps for the benefit of people with disabilities. Kumulus Vape and its employees contribute plastic materials that fund equipment for people with reduced mobility.
- CigavertecoreRetail store network under the Cigaverte brand, expanding throughout France. Provides physical retail presence for Kumulus Vape products alongside the e-commerce platform.
- Colissimo and Mondial RelayminorShipping and logistics partners enabling nationwide delivery of orders with and without signature, supporting same-day shipping commitment.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Kumulus Vape competitors and assessment
Company assessmentDirect peers
- Happy Liquid: French-owned vaping liquids brand with a strong France-manufactured positioning. A category peer given Kumulus Vape's own Mexican Cartel, Religion Juice and Nirvana private-label e-liquids face the same France-made, flavour-led proposition.
- Le Petit Vapoteur: France's largest online vape specialist, headquartered in Normandy. Competes head-on with Kumulus Vape on e-cigarette kits, e-liquids and DIY through a flagship B2C e-commerce platform with similar same-day shipping and educational content positioning.
- Cigartex / Cigarette-electronique.fr: Long-established French online vape retailer combining consumer education, expert content, and broad hardware/e-liquid catalogues. Directly comparable on category mix, customer segmentation, and content-led SEO acquisition.
- Neovapo: French vape retailer operating both an online store and physical shop network across France. Competes directly with Kumulus Vape on multi-brand hardware, e-liquid depth, and the omnichannel adult-vaper proposition that complements Cigaverte.
- Taffe Lib: Online French vape retailer distributing a wide range of hardware and e-liquid brands. Overlaps with Kumulus Vape on multi-brand marketplace positioning and the price-sensitive DIY vaper segment.
- Vaponaute: French online and retail vape specialist with a curated catalogue of devices, e-liquids, and DIY supplies. Overlaps with Kumulus Vape's premium and DIY segments and competes for the same experienced-vaper persona.
- Vape Discount: Major French online vape e-tailer with a deep multi-brand catalogue of devices and e-liquids. Closely overlaps Kumulus Vape on assortment breadth, promotional pricing, and target audience of adult cessation and hobbyist vapers.
Broad incumbents
- Philip Morris International: Global tobacco major with a significant reduced-risk products portfolio (e.g., IQOS and VEEV). A broad incumbent competing for share of the adult smoker-to-vaper funnel that Kumulus Vape also targets with kits and e-liquids.
- British American Tobacco: Tobacco multinational operating a broad vape and modern oral portfolio (Vuse). Adjacent incumbent that competes for the same adult consumer using closed-pod systems and large marketing budgets across European retail channels.
- Imperial Brands: International tobacco group with a growing next-generation products division (myblu, Pulze). A broad incumbent in the European vape category whose commercial reach and regulatory clout frame the competitive environment for specialist retailers such as Kumulus Vape.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kumulus Vape social profiles
Digital presenceKumulus Vape financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kumulus Vape leadership team
Management profileNumber of profiles
Profiles2 records
Kumulus Vape subsidiaries and ownership
Company hierarchySubsidiaries1 record
Kumulus Vape funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kumulus Vape M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kumulus Vape
What does Kumulus Vape do?
Kumulus Vape is a French online and physical retailer of electronic cigarettes, e-liquids, DIY vaping components, accessories, and rechargeable puffs. It operates the e-commerce platform kumulusvape.fr with more than 11,000 references from 300 brands, complemented by a network of Cigaverte retail stores across France. The company also markets three proprietary e-liquid brands (Mexican Cartel, Religion Juice, Nirvana) produced in France.
Is Kumulus Vape a public or private company?
Kumulus Vape is a public company. It is classified as public and is currently operating.
When was Kumulus Vape founded?
Kumulus Vape was founded in 2012. It employs 51 to 100 people.
Where is Kumulus Vape based?
Kumulus Vape is headquartered in Corbas, France, in the Europe region.
How does Kumulus Vape make money?
Three revenue lines are on record. E-commerce Product Sales are the primary driver. The others are private Label E-liquides and stock B / Refurbished Products.
Who are Kumulus Vape's main competitors?
Direct peers on record are Happy Liquid, Le Petit Vapoteur, Cigartex / Cigarette-electronique.fr, Neovapo, Taffe Lib, Vaponaute and Vape Discount. Broad incumbents are Philip Morris International, British American Tobacco and Imperial Brands.
Does Kumulus Vape have an API?
No public API is recorded for Kumulus Vape.
What industry is Kumulus Vape in?
Kumulus Vape's product category is Vaping Products Retail. Its primary akta.pro industry code is CRANAEAB, Vape & E-Cig Online Retail (DTC & Marketplaces), with a secondary code of CRANAEAA, Dedicated Vape & E-Cigarette Shops (Specialty Retail). Its NAICS code is 459991.