Green Initiative

Name

Green Initiative

Legal name

Green Initiative

Website

https://greeninitiative.eco

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Climate Advisory and Certification Services

NAICS

Support Activities for Forestry (1153), Environment, Conservation and Wildlife Organizations (813312)

akta.pro primary industry

Benchmarking, Ratings & Stakeholder Reporting Portals (Scorecards, Dashboards) (EUABAEAJ)

akta.pro secondary industries

Climate Target-Setting, Transition Planning & Performance Management Platforms (EUABAEAF), Avoided Conversion & Ecosystem Protection (REDD+, Blue Carbon Conservation) (EUABABAC), Climate Change Mitigation & Adaptation (BPAGAGAF), Climate Change Mitigation, Adaptation & Resilience Programs (BPAIAMAD)

Keywords

• Climate advisory services
• Carbon footprint certification
• Emissions measurement verification
• Nature positive solutions
• Sustainability consulting services

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Climate Certification Services: Tiered certification programs (Climate Measured, Carbon Neutral, Climate Positive) with annual renewal requirements. Revenue generated from assessment, verification, and certification fees.
2. Advisory and Consulting Services: Climate strategy, governance, and nature-positive action advisory services helping organizations integrate climate into core business models.
3. Software Subscriptions (SaaS): Greenia platform subscription for automated emissions tracking; Forest Friends platform for reforestation integration; Climate Performance Platform for real-time monitoring.
4. Nature-Based Solutions: Carbon sequestration assessments, ecosystem restoration facilitation, and insetting strategies for organizations seeking to become climate positive.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Green Initiative is a climate advisory and certification organization that measures, verifies, and certifies the climate performance of organizations, destinations, and supply chains. It delivers tiered certifications (Climate Measured, Carbon Neutral, Climate Positive) validated against ISO 14064-1:2018, ISO 14068-1:2023, and the GHG Protocol, supported by an integrated technology ecosystem comprising the Greenia AI carbon engine, the Climate Performance Platform (CPP), the Transparency Performance Platform (TPP) with QR-enabled certificates, and the Forest Friends reforestation and brand-integration platform.

Product overview

Green Initiative operates as a climate and nature-positive advisory and certification organization offering a platform-plus-services architecture. The core offering consists of four service pillars (Climate Certifications, Carbon Footprint Management, Monitoring & Traceability, and Nature Positive Service) supported by an integrated technology ecosystem. Key platforms include Greenia (AI-powered carbon footprint intelligence tool), Forest Friends (reforestation and brand integration program), Climate Performance Platform (CPP - real-time monitoring and KPI tracking), and Transparency Performance Platform (TPP - QR-enabled verified data). The company provides tiered certifications (Climate Measured, Carbon Neutral, Climate Positive) validated against ISO 14064-1:2018, ISO 14068-1:2023, and GHG Protocol standards, with an average certification timeline of 3-6 months.

Differentiator

Problem solved

Functional benefit

Brands

• Greenia: AI-powered carbon footprint intelligence tool for automated environmental data management, emissions tracking, and compliance reporting aligned with GHG Protocol and ISO 14064-1:2018
• Forest Friends
• Climate Performance Platform (CPP) / Transparency Performance Platform (TPP)
• Climate Mitigation Finance Guide

Products and services

• Climate Strategy & Advisory Comprehensive climate advisory service integrating climate strategy, governance, and nature-positive action into core business models, validated through internationally recognized science-based standards including ISO 14064, ISO 14068, and the GHG Protocol. For organizations seeking to embed climate into operations and competitive positioning.
• Climate Certifications Tiered certification program offering Climate Measured, Carbon Neutral, and Climate Positive certifications. Validates organizational performance against ISO 14064-1:2018 and ISO 14068-1:2023 standards, accompanied by QR-enabled certificates linked to the Transparency Performance Platform for real-time verification. Average certification timeline 3-6 months, with annual renewal requirements.
• Carbon Footprint Management Service for measuring, verifying, and strategizing emissions reduction. Includes GHG inventories (Scope 1, 2, 3), science-based target support, climate action plans, and corporate climate strategy development. Aligns with the GHG Protocol Corporate Standard.
• Monitoring & Traceability Science-based monitoring and traceability solutions for EUDR compliance, supply chain efficiency, and verifiable climate impact. Includes deforestation-free traceability, ESG reporting, and Scope 3 emissions optimization using satellite-based vegetation change detection (Sentinel-2 and Landsat).
• Nature Positive Service Service for measuring, enhancing, and certifying carbon removals through scientific carbon sequestration assessments, ecosystem restoration, and customized insetting strategies. Includes the Forest Friends flagship reforestation program with GPS-verified impact tracking.
• Greenia AI-powered web application for automated environmental data management. Unifies emissions tracking, regulatory forecasting, risk analytics, and compliance workflows into an intelligent dashboard. Features multi-profile management across Scope 1, 2, and 3 emissions with predictive analytics for decarbonization and scenario modeling. Subscription-based.
• Forest Friends Reforestation and brand-integration platform enabling businesses to integrate tree planting into operations. Includes footprint calculator, one-tree-per-product campaigns, loyalty programs, and GPS-verified impact tracking for ecosystem restoration. Selected for the Economy of Francesco Extraordinary Ideas Global Call 2025.
• Climate Performance Platform (CPP) Real-time monitoring platform that centralizes climate data, tracks performance KPIs against Net Zero targets, and visualizes projected emissions scenarios for strategic compliance and decarbonization planning.
• Transparency Performance Platform (TPP) Independence-verification system that provides comprehensive verified climate performance data on every certified entity. Accessed via QR codes on Green Initiative certificates, delivering real-time, transparent performance data.

Quantifiable outcome

• 26.7% reduction in emissions intensity per client with 23%+ service volume increase
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Sesc and Senac BahiacoreImplementation/ SI/ Consulting Partner · 1 January 2026Green Initiative (GI International) conducted Carbon Neutral certifications for five units of Sesc and Senac Bahia in January 2026, establishing Brazil's most comprehensive decarbonization program in the service sector. Certifications performed in accordance with ISO 14064-1:2018 and GHG Protocol standards.
• GI International (Brazil operations)coreStrategic or Co-development PartnerOperating exclusively as GI International within Brazil, providing hands-on capacity building and strategic advisory services to Brazilian commercial banks, sustainable operators, and development agencies.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• South Pole: Swiss-based climate solutions provider offering climate strategy advisory, carbon offset origination, and corporate certification/verification — the closest global analog to Green Initiative's blended advisory + certification + tech model.
• Normative: Carbon accounting SaaS platform focused on Scope 1/2/3 emissions and science-based targets — a direct functional peer to Green Initiative's Greenia platform.
• ClimatePartner: Climate action company providing carbon accounting, offsetting, and certified 'climate-neutral' labels for enterprises and products — same advisory + certification + SaaS mix and similar customer verticals.
• Sweep: Carbon and ESG data management SaaS platform for corporates, with similar Scope 1/2/3 tracking and reporting positioning as Green Initiative's Greenia.
• Watershed: Enterprise carbon accounting and climate platform offering Scope 1/2/3 measurement, reporting, and reduction tools — directly comparable to Green Initiative's Greenia and CPP offerings.
• Carbon Trust: International climate consultancy offering advisory, certification (Carbon Neutral, PAS 2060), and footprint management services — directly comparable on the advisory + certification side of Green Initiative's offering.
• EcoAct: Climate consultancy and carbon accounting firm offering GHG inventories, SBTi target setting, and climate strategy services — comparable on advisory and carbon footprint management.
• Persefoni: Climate Management & Accounting Platform for enterprises covering Scope 1-3 emissions and target setting — overlapping functionality with Green Initiative's Greenia/CPP and similar enterprise SaaS buyer profile.

Broad incumbents

• Verra: Operator of the VCS carbon standard and a range of climate/forestry credit programs — establishes the underlying certification infrastructure Green Initiative's carbon-neutral certifications validate against.
• Plan Vivo: Certification standard for community-based ecosystem restoration and carbon credits — overlaps with Green Initiative's Forest Friends and nature-based solutions offering as a standards-body peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UClhDfaOJF4MNzeDsxC4IaqA
• Facebookfacebook.com/greeninitiative.eco
• LinkedInlinkedin.com/company/green-initiative-international
• Instagraminstagram.com/greeninitiative.eco
• Xx.com/greeniniti979

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Initiative