Acupuncture Nz

What Acupuncture Nz does

Acupuncture NZ (AcNZ, legal name 'The New Zealand Register of Acupuncturists - Acupuncture NZ Inc.') is an incorporated professional society founded in 1977 and headquartered at 30 Queens Drive, Kilbirnie, Wellington. It serves as the principal professional membership body for approximately 1,200 acupuncture and Chinese medicine practitioners across New Zealand, providing advocacy, continuing professional development, clinical practice resources, and a public 'Find a Practitioner' directory. Following the 2021 designation of Chinese medicine as a regulated health profession under the HPCA Act 2003 and the 2022 appointment of the inaugural Chinese Medicine Council of New Zealand (CMCNZ), AcNZ's role shifted from quasi-regulator to advocacy and member-services body, while regulatory authority resides with CMCNZ.

The organisation operates a web-based platform built around a content-managed website (acupuncture.org.nz), a members-only portal with CPD tracking, a publicly searchable practitioner directory with Google Maps integration, and online event registration backed by Stripe, Microsoft Teams and Zoom. Core member-facing products include annual membership (Full and reduced Graduate tiers, free Student tier), a flagship annual conference (2026 at Novotel Auckland Ellerslie), a curated CPD events calendar (Complement Channels series, Korean Hand Therapy, Battlefield Acupuncture, AACMAC 2026), a group-negotiated insurance package brokered by Marsh and underwritten by Vero, classifieds advertising, and EBSCO allied-health research database access.

Revenue is generated through four streams: recurring annual membership fees (the 2026/2027 cycle), paid event and workshop registrations (per-workshop fees ranging from $40 webinars to $600 incl. GST for multi-day CPD), classifieds advertising for jobs and clinic listings, and conference sponsorship/exhibitor packages from named commercial sponsors (AcuShop, Herbs for Health, DongBang). The organisation has 1-10 employees, a volunteer Board (President Robin Kerr, Vice President Renjie Xi), and is a member of Allied Health Aotearoa NZ (AHANZ), the World Federation on Acupuncture-Moxibustion Societies (WFAS), and the World Federation of Chinese Medicine Societies (WFCMS).

Name

Acupuncture Nz

Legal name

The New Zealand Register of Acupuncturists - Acupuncture NZ Inc.

Website

https://acupuncture.org.nz

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Acupuncture NZ (AcNZ) is a 1977-founded incorporated professional society headquartered in Wellington, serving approximately 1,200 acupuncture and Chinese medicine practitioners nationwide through advocacy, CPD events, a public practitioner directory, and a group-negotiated insurance package, following its successful campaign to secure statutory recognition under the HPCA Act 2003.

Ownership category

akta.pro rank

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: Primary recurring revenue stream. Annual membership fees for Full Members and reduced Graduate membership fees for the first 24 months post-graduation. Student Members pay no fee. Membership cycle aligns with the 2026/2027 financial year (referenced as 'Member Fees 2026/2027').
2. Event and conference fees: Paid event registrations including the annual AcNZ Conference (2026 at Novotel Auckland Ellerslie, 31 October-1 November), paid workshops (e.g., Complement Channels Series $600 incl. GST, Korean Hand Therapy Modules 1 & 2 $390), webinars (e.g., $40 TCMHC webinar), and trade exhibitor/sponsorship packages.
3. Classifieds advertising: Paid classifieds advertising for job vacancies, room/clinic rentals, and clinics for sale on the AcNZ Classifieds page.
4. Conference sponsorship and exhibitor fees: Trade exhibitor registration and sponsorship packages for the annual AcNZ Conference, including programme advertising, conference bag inserts, and spot prize donations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Acupuncture NZ is an incorporated professional membership society that represents approximately 1,200 acupuncture and Chinese medicine practitioners across New Zealand. It delivers advocacy, government representation, continuing professional development (CPD) events and seminars, a member-only clinical and business resource portal, a public 'Find a Practitioner' directory, and a group-negotiated professional indemnity and liability insurance package for its members.

Differentiator

Problem solved

Functional benefit

Products and services

• Acupuncture NZ Professional Membership Annual membership for acupuncture and Chinese medicine practitioners providing advocacy, CPD access, group-negotiated insurance package, member directory listing, and reduced fees for graduates; student membership is offered at no fee.
• Find a Practitioner Directory Public-facing searchable directory of AcNZ member practitioners across New Zealand with city, suburb, specialisation, and Veteran Certified filters; each listing shows practitioner name, phone, email, clinic address, and Google Maps link.
• AcNZ Annual Conference Acupuncture NZ's signature annual CPD event featuring local and international speakers, the William Wong Doo Award, trade exhibition, and sponsorship opportunities for members and suppliers.
• AcNZ Members Insurance Package Group insurance package arranged through Marsh Insurance Brokers and underwritten by Vero Liability Insurance Limited: Professional Indemnity, Public and Products Liability, Employers Liability, and Work Lawsafe policies.
• Complement Channels CPD Series 2026 Four-part advanced clinical training series on classical Chinese medicine channel systems taught by Ada Sobieszczuk (Sinews, Luo, Divergent, Extraordinary Channels); each module is 14 CPD hours and $600 incl. GST, held in Auckland.
• CPD Events Calendar / Seminars Programme Curated calendar of approved online and in-person CPD seminars, lectures and workshops for members, covering clinical, regulatory, and business topics.
• Business Hub Members-only business operations resource covering tax/GST (IRD), employment (Employment NZ), health and safety (Worksafe), advertising compliance, accepted health insurers, and clinical waste disposal.
• Clinical Practice Member Resources Members-only clinical compliance resources covering the Privacy Act 2020, Health Information Privacy Code 2020, Health and Disability Commissioner Code of Rights, complaints management, safe needling of the thorax, and reflective practice models.
• Classifieds (Jobs and Clinic Listings) Member classifieds board advertising acupuncturist job vacancies and clinic / treatment room opportunities across New Zealand.
• EBSCO Allied Health Research Database Access Members are granted a 60-day trial of EBSCO's CINAHL Plus Full Text database providing full text for 770+ allied health and nursing journals, via AcNZ's membership of AHPAF.
• Government and Sector Advocacy Advocacy and representation to government and allied health bodies (including AHANZ, WFAS, WFCMS) on behalf of member practitioners, including direct meetings with ministers and regulatory consultation.

Quantifiable outcome

• Acupuncture members covered by ACC treatment provider recognition since 1990 (over 35 years)
• +4 more outcomes

Named customers3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

18 partnerships are on record, tiered flagship, core and minor.

• Health Minister Hon. Simeon Brown (NZ Government)flagshipStrategic or Co-development Partner · 1 May 2026Government engagement: AcNZ President Robin Kerr and her AHANZ Co Chairs met with Health Minister Hon. Simeon Brown in May 2026 to advocate for a strong national allied health voice and a system centred on person-led, function-focused care. The Minister was enthusiastic about creativity and innovation across allied health professions.
• Shanghai University of Traditional Chinese Medicine (SHUTCM)coreStrategic or Co-development Partner · 1 July 2024SHUTCM delegation visited Health NZ Te Whatu Ora at North Shore Hospital on 26 July 2024, hosted by Renjie Xi (AcNZ Vice President). Prof Yongjun Wang (VP of SHUTCM) presented on 'Bones and Kidney essence' research. The visit explored potential collaboration on health professional and student exchange programmes.
• Centre for Asian and Ethnic Minority Health Research and Evaluation (CAHRE), University of AucklandcoreStrategic or Co-development Partner · 8 June 2024AcNZ is a partner and supporter of the CAHRE Conference 2026 (8 September 2026) themed 'Reimagining Healthy Futures Through Ethnic Minority Lenses: Evidence, Experience and Cultural Insights.' AcNZ also participated in the CAHRE 2024 Conference in September 2024.
• European Traditional Chinese Medicine Association (ETCMA)flagshipStrategic or Co-development Partner · 1 September 2015Memorandum of Understanding signed at the WFAS conference in Toronto, Canada (September 2015). Paddy McBride signed on behalf of Acupuncture NZ and Gerd Ohmstede from Germany signed on behalf of ETCMA. With continued growth and popularity of acupuncture in western countries, the MoU establishes mutual support and sharing of ideas, information and research between the two organisations.
• Allied Health Aotearoa New Zealand (AHANZ)flagshipStrategic or Co-development PartnerAcNZ has been a member of AHANZ since 2008. AcNZ President Robin Kerr and her AHANZ Co Chairs met with Health Minister Hon. Simeon Brown in May 2026 to advocate for a strong national allied health voice and a system centred on person-led, function-focused care. The partnership enables collaboration with massage therapy, physiotherapy, and other allied health bodies.
• World Federation of Acupuncture-Moxibustion Societies (WFAS)flagshipStrategic or Co-development PartnerAcNZ is a member of WFAS, which connects over 200 TCM organisations globally. AcNZ President Robin Kerr attended the WFAS 2024 International Symposium in London (11-13 October 2024) and was honoured to co-host the opening ceremony. AcNZ hosted WFAS in New Zealand in June 2024 for the TCM Acupuncture-Moxibustion 'Belt and Road' Tour.
• World Federation of Chinese Medicine Societies (WFCMS)flagshipStrategic or Co-development PartnerAcNZ is a member of WFCMS, the leading international federation for Chinese medicine societies. Membership enables knowledge exchange, research collaboration, and global advocacy for the profession.
• Marsh Insurance Brokers (with Vero Liability Insurance Limited)coreStrategic or Co-development PartnerAcNZ has partnered with Marsh Insurance Brokers to deliver the AcNZ Member Insurance Package to members. Coverage includes Professional Indemnity Insurance, Public and Products Liability, Employers Liability Insurance, and Lawsafe Policy, all underwritten by Vero Liability Insurance Limited. Member complaints and claims handled by Mark Jackson, Client Executive FINPRO Specialty at Marsh ([email protected]).
• Herbs for HealthminorGTM or Marketing PartnerWebsite sponsor of Acupuncture NZ. One-stop shop for acupuncture supplies and TCM products, stocking Hwato, Tai Chi, Power100, Seirin, Sensei and Dong Bang Needles plus the Sun Herbal range of ChinaMed and Black Pearl formulas. 25 years of industry experience. Contact: 0800 100 482, [email protected].
• AcuShopcoreGTM or Marketing PartnerWebsite sponsor and event host of Acupuncture NZ. One of the widest ranges of acupuncture and TCM supplies in New Zealand — acupuncture needles, moxa, cupping sets, clinic furniture and essentials. Hosts signature AcNZ workshops including Battlefield Acupuncture (with John Howard, Nov 2026) and Michelle Gellis Facial Acupuncture Workshop (Feb 2027). Contact: 021 042 9619, [email protected].
• DongBang Oceania LtdcoreGTM or Marketing PartnerWebsite sponsor of Acupuncture NZ. Founded in 1987, DongBang produces the highest quality DongBang acupuncture needles on an advanced automated production line. Supplies products to over 25 countries. Sales office has been supplying DongBang Acupuncture Needles and MTS (Microneedle Therapy System) in New Zealand and Australia since 2011. Contact: 021 823 199, [email protected].
• New Zealand College of Chinese Medicine (NZCCM)coreImplementation/ SI/ Consulting PartnerApproved New Zealand acupuncture training provider whose graduates are eligible for AcNZ membership at reduced graduate rates for the first 24 months. Located at Level 1, 321 Great South Road, Greenlane, Auckland 1015 (Phone 09 580 2376). Co-hosted the WFAS TCM Acupuncture-Moxibustion 'Belt and Road' Tour on 8 June 2024 with the China-New Zealand TCM Center, supported by AcNZ, NZASA, and NZCMAS.
• NZ School of Acupuncture & Traditional Chinese Medicine (NZSATCM)coreImplementation/ SI/ Consulting PartnerApproved New Zealand acupuncture training provider whose graduates are eligible for AcNZ membership. Visited by the WFAS delegation on 7 June 2024 with presentations by Robin Kerr (AcNZ President), Paddy McBride (CMCNZ Chair), Debra Betts (Program Lead), and WFAS delegation led by Liu Baoyan. Graduates of 2025 celebrated by AcNZ.
• Chinese Medicine Council of New Zealand (CMCNZ)flagshipStrategic or Co-development PartnerStatutory regulatory authority under the HPCA Act 2003 governing the registration of Chinese medicine practitioners in New Zealand. Inaugural council appointed 20 May 2022; AcNZ members must also be registered with CMCNZ to practise. Paddy McBride serves as Chair of CMCNZ; Joan Campbell as Vice Chair; Ming-Chun Wu as Board member. AcNZ acts as the advocacy/professional body while CMCNZ handles regulatory functions.
• Chinese Consulate General in ChristchurchcoreStrategic or Co-development PartnerCultural and diplomatic partnership. AcNZ President Robin Kerr addressed the 2025 Chinese Language and Traditional Chinese Medicine Lectures and Exhibition (27 April 2025) at Tūranga, Christchurch City Library, as the invited representative for NZ CM practitioners. The April 2026 event featured the 'Million Needles Project' donation to Canterbury Museum by former AcNZ Vice President Jinhong Thomas Lin.
• Sustain Health Academy (Australia)coreStrategic or Co-development PartnerEvent partner hosting advanced acupuncture workshops for AcNZ members including Dr Tan's Core Essentials Module 1 (14-16 August 2026, Melbourne), Tung's Acupuncture Workshop 2 Earth Level (30-31 August 2026, Melbourne), and Nanopuncture Stroke Foundation and Concussion Strategies (4-6 September 2026, Melbourne).
• Australian Acupuncture and Chinese Medicine Association (AACMA) - AACMAC 2026 ConferenceminorStrategic or Co-development PartnerAcNZ partners with AACMA to offer AACMAC 2026 conference attendance benefits (up to 37.5 CPD hours, 36 top presenters, replay access till 30 November 2026) to AcNZ members via the May newsletter. Held 7-9 August 2026 at Pullman Melbourne on the Park.
• Deaf Way NZminorGTM or Marketing PartnerFree on-demand online course 'Deaf Awareness Essentials for Healthcare Professionals' provided to AcNZ members, made possible with funding from the Think Human Fund.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Others

• World Federation of Acupuncture-Moxibustion Societies (WFAS): WFAS is the global umbrella body of which AcNZ is a member. While not a competitor, it is comparable as a federation for acupuncture-moxibustion societies and is referenced in AcNZ's international engagement, conferences, and Belt and Road tours.
• Allied Health Aotearoa New Zealand (AHANZ): AHANZ is the umbrella body for allied health professional associations in NZ, of which AcNZ has been a member since 2008. It is comparable as a parent-style allied-health membership and advocacy organisation, providing AcNZ with its political and sector-level voice.
• Chinese Medicine Council of New Zealand (CMCNZ): CMCNZ is the statutory regulator for Chinese medicine practitioners in NZ under the HPCA Act 2003. While not a commercial peer, it is the regulatory counterpart to AcNZ, governs practitioner registration for AcNZ members, and was established with significant input from AcNZ leadership.
• World Federation of Chinese Medicine Societies (WFCMS): WFCMS is the global federation of Chinese medicine societies and a partner organisation for AcNZ. It is comparable in mission and structure as an international Chinese medicine umbrella body, although it does not compete for NZ members.

Direct peers

• European Traditional Chinese Medicine Association (ETCMA): ETCMA is the pan-European TCM professional body with which AcNZ signed a 2015 MoU at WFAS Toronto. It is comparable in mission (membership, advocacy, international federation participation) and operates in multiple European jurisdictions.
• New Zealand Acupuncture Standards Authority (NZASA): NZASA is an alternative New Zealand-based acupuncture registration and professional body. It directly competes with AcNZ for the same pool of NZ acupuncture practitioners, offering practitioner registration, complaints processes, and CPD programs, making it the closest direct peer.
• New Zealand Chinese Medicine and Acupuncture Society (NZCMAS): NZCMAS is another NZ-based Chinese medicine and acupuncture member body, jointly referenced in WFAS events and Belt and Road tours. It competes with AcNZ for Chinese-medicine practitioners in the same New Zealand market.

Broad incumbents

• British Acupuncture Council (BAcC): The BAcC is the UK's largest self-regulatory body for acupuncture practitioners and a long-standing reference point for AcNZ's advocacy and CPD programming. Comparable in scale and member services but operates in a larger, more established UK market.
• Physiotherapy New Zealand: Physiotherapy New Zealand is the largest allied-health professional body in NZ and a fellow AHANZ member. It is comparable in operating model (membership, CPD, advocacy, ACC treatment provider status) and serves as a benchmark for what a scaled NZ allied-health association can achieve.

Regional players

• Australian Acupuncture and Chinese Medicine Association (AACMA): AACMA is the principal Australian acupuncture and Chinese medicine professional body and a partner in the AACMAC 2026 conference promoted to AcNZ members. It offers a comparable membership, CPD, and advocacy model across the Tasman, serving as the closest trans-Tasman counterpart.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nzacupuncture
• LinkedInlinkedin.com/company/acupuncture-new-zealand

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acupuncture Nz