ウッドデザインパーク

What ウッドデザインパーク does

Wood Design Park Co., Ltd. (ウッドデザインパーク株式会社) operates a portfolio of 13+ outdoor lifestyle facilities across Japan, primarily concentrated in Aichi Prefecture with regional extensions into Kyoto, Hyogo, Fukuoka, and Tokyo. The company's core offering is multi-format outdoor recreation: glamping resort accommodations (Okazaki, Ichinomiya-Tsumugi, Noma Resort, Seto, Yoi, Kyoto, Fukuoka), day-use BBQ venues across mountain, river, oceanfront, and urban indoor settings, seasonal oyster hut operations, and the NOMA RESORT WEDDING outdoor wedding venue. Revenue is generated through per-stay and per-person transaction pricing, with day-use BBQ ranging from ¥3,000 (carry-in) to ¥8,800 (premium seafood courses) and glamping packages starting at approximately ¥21,900 per site plus meal charges. All-inclusive pricing, all-weather indoor/outdoor formats, and turnkey provisioning (grills, charcoal, utensils) remove preparation friction for consumers.

The business model is direct-to-consumer, relying on the owned reserve.489ban.net reservation platform supplemented by OTA presence (Hot Pepper Gourmet, Gurunavi, Tabelog) for restaurant/day-use bookings, with a dedicated corporate/group inquiry channel for events of 50+ persons. A tiered WDP Membership Program (Bronze to Platinum) drives repeat bookings through point accumulation (50 points per ¥1,000) and rank-based perks. The company is a subsidiary of NIKKA HOME GROUP, a diversified housing and hospitality conglomerate, and also operates the Self Cafe unmanned cafe brand (50+ locations, 80,000 monthly users) as a separate but related subsidiary targeting remote workers and students with an unlimited-stay single-drink purchase model.

Name

ウッドデザインパーク

Legal name

ウッドデザインパーク株式会社

Website

https://wood-designpark.jp

Company type

Private

Operating status

Operating

Short description

Wood Design Park operates 13+ outdoor lifestyle facilities across Japan offering glamping, day-use BBQ, sauna, wedding venues, and the Self Cafe unmanned cafe brand, primarily serving families, couples, students, and corporate groups seeking turnkey outdoor recreation experiences.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality and Recreation

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), Amusement and Theme Parks (71311), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

akta.pro secondary industries

Safari Camps & Tented Lodges (THAGAOAF), Cabin & Cottage Campgrounds (THAGAOAD), Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB)

Keywords

• Glamping accommodations
• Outdoor BBQ venues
• Resort hospitality services
• Unmanned cafe operations
• Wedding event venues

Headquarters

HQ city

Nagoya (Aichi)

HQ country

Japan

HQ region

Asia

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Glamping & Resort Accommodations: Overnight stays in glamping tents and cabins with all-inclusive meal packages (dinner BBQ, breakfast). Facilities include private saunas, outdoor baths, and recreational activities. Premium tier includes alcohol and activity add-ons. Revenue is per-stay, room-night based with seasonal demand pricing.
2. Day-Use BBQ & Day Glamping: Daytime BBQ site rentals with optional food and beverage packages. Indoor and outdoor venue options across 13+ locations. Revenue per-person or per-group with tiered pricing based on food quality tier (light, standard, premium, seafood, etc.).
3. Oyster Hut (Kaki Koya) Seasonal Operations: Seasonal winter oyster grill operations at multiple locations (野間, いちのみや-紡-, 与位, 野並). Fixed-term campaigns from approximately October through March. Revenue per-course or per-all-you-can-eat.
4. Wedding & Event Venue Rental: NOMA RESORT WEDDING provides outdoor oceanfront wedding ceremonies and receptions at the 野間 coastal location. Includes photography packages, catering, and resort accommodation add-ons.
5. Self Cafe Unmanned Cafe Operations: Self-service cafe format where customers purchase a single drink and can stay unlimited time. Wi-Fi and power outlets for remote workers and students. Over 50 locations nationwide, 80,000 monthly users. 40-seat format at new Gifu location.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Wood Design Park operates outdoor lifestyle theme parks offering overnight glamping accommodations, day-use BBQ venues (outdoor and all-weather indoor), private sauna facilities, and seasonal oyster huts across 13+ locations primarily in Aichi Prefecture with regional expansion to Kyoto, Hyogo, Fukuoka, and Tokyo. The portfolio also includes NOMA RESORT WEDDING outdoor wedding services and the separate Self Cafe unmanned self-service cafe chain with 50+ locations and 80,000 monthly users. Revenue is generated through per-stay, per-person, and per-course fees plus all-inclusive food/beverage packages and membership loyalty spend.

Product overview

ウッドデザインパーク (WDP) is an outdoor lifestyle theme park operator with 13+ facilities across Japan, primarily centered in Aichi Prefecture, plus locations in Hyogo, Kyoto, Fukuoka, and Tokyo. The company operates a multi-format portfolio consisting of (1) glamping resort accommodations at Okazaki, Ichinomiya Tsunagi, Noma Resort, Seto, Yoi, Kyoto, and Fukuoka; (2) day-use BBQ venues at Okazaki, Noma, Ichinomiya, Seto, Yoi, Sakae (indoor), Nonami (indoor), Iwayado, Seaside Magic, Odaiba, and Fukuoka; (3) seasonal oyster huts at Noma, Ichinomiya, Yoi, and Nonami; (4) the NOMA RESORT WEDDING outdoor wedding venue; (5) the Self Cafe unmanned cafe brand (50+ locations nationwide); and (6) a WDP Membership loyalty program with tiered rewards. WDP's core differentiator is offering both outdoor/nature-based and all-weather indoor BBQ-glamping experiences across diverse settings (mountain, river, beach, urban), with a unified booking platform and membership system across participating locations.

Differentiator

Problem solved

Functional benefit

Brands

• セルフカフェ (Self Cafe): Wi-Fi and power-equipped unmanned cafe brand offering unlimited stay time with one drink purchase, operating 50+ locations nationwide with 80,000+ monthly users

Products and services

• Glamping Resort Accommodations Overnight stays in glamping tents, gel tents, dome tents, and log cabins with all-inclusive meal packages (dinner BBQ, breakfast). Facilities include private saunas, outdoor baths, jacuzzis, bonfires, and recreational activities such as trout fishing. Premium tier includes alcohol and activity add-ons. Per-stay, room-night pricing with seasonal demand variation. Target customers include families, couples, students, and corporate groups.
• Day-Use BBQ Experiences Daytime BBQ site rentals with optional food and beverage packages across indoor and outdoor venues. Includes carry-in plans and bundled plans with grill, charcoal, utensils, sauces, and food. Pricing tiers range from ¥3,000 (bring-your-own at Iwayado) to ¥8,800 (luxury course at Ichinomiya), with food quality tiers from light to premium seafood. Available seat types include sofa seats, table seats, and private tent seats. Day-use glamping plans also offered at select locations.
• Indoor BBQ Restaurants All-weather indoor BBQ restaurants with smoke-free electric grill format, glamping-style decor, artificial turf, tent seating, hammocks, and Edison bulb ambiance. Course menus range from regular BBQ (~¥4,480-¥5,280) to premium Wagyu (~¥5,480-¥6,280), with soft drink and alcohol all-you-can-drink add-ons. Accommodate up to 75-100 guests and support parties, banquets, and corporate events. Projector and microphone rental available for events.
• NOMA RESORT WEDDING Outdoor oceanfront wedding ceremony and reception venue at the Noma lighthouse beach in Chita Peninsula. Includes wedding ceremonies, photo weddings, BBQ catering for receptions, photography packages, and luxury resort accommodation add-ons at Noma Resort. Targets couples seeking natural, non-traditional wedding venues that combine ceremony, reception, and honeymoon accommodation in one location.
• Self Cafe (Unmanned Cafe) Unmanned self-service cafe format where customers purchase a single drink and can stay unlimited time. Wi-Fi and power outlets provided for remote workers and students. Over 50 locations nationwide, 80,000 monthly users. Positioned as 'daily infrastructure' workspace for commuters, remote workers, and students. Operated as a separate brand under the same parent company.
• Oyster Huts (カキダオレ) Seasonal winter oyster grill operations at multiple WDP locations (Noma, Ichinomiya Tsunugi, Yoi, Nonami). Features charcoal-grilled oysters, oyster course menus (e.g., Kaki Zanmizuki course at ¥4,500/person including oyster three ways, grilled oysters, oyster rice), and all-you-can-eat options. Soft drink and alcohol all-you-can-drink add-ons available. Operates as a traveling seasonal oyster shack brand across WDP locations.
• WDP Membership Program Points-based loyalty membership program valid at select WDP locations. Members earn 50 points per ¥1,000 spent on Basic plan, redeemable at 1 point = ¥1 on web reservations. Tiered ranks (Bronze, Silver, Gold, Platinum) unlock perks such as anniversary gifts, additional order discounts, extended checkout, and meal upgrades. Communicated via registered email and LINE messaging.
• Corporate and Group Event Services Dedicated in-store BBQ and glamping services for corporate and group events including private buyouts, team building events, corporate training, and party bookings. Available across all WDP locations with dedicated consultation for groups of 50+. Includes karaoke, AV equipment, projector, microphone rental, and catering packages. Largest venues support up to 100 guests (Nonami) and 260 seats (SEASIDE MAGIC).

Quantifiable outcome

• 120,000 annual visitors across all facilities
• +2 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Self Cafe (セルフカフェ)minorOthers · 27 March 2026Self Cafe is a related unmanned cafe brand under the same parent company (NIKKA HOME GROUP). It shares brand association and cross-promotion with Wood Design Park properties. The brand operates 50+ locations nationwide with 80,000 monthly users, serving as a complementary lifestyle/workspace concept to WDP's outdoor recreation business.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Tsumagoi Kogen: Tsumagoi Kogen operates resort-style glamping and outdoor lodging facilities, particularly in Gunma and northern Kanto. Comparable to WDP in offering multi-format glamping (tents, cabins) combined with day-use BBQ in scenic natural settings.
• THE FARM: THE FARM operates a Chiba-based outdoor complex combining glamping, BBQ, and agricultural experiences. Direct overlap with WDP in the integrated glamping-plus-day-use-BBQ format targeting families and corporate events in accessible suburban locations.
• PICA Resorts: PICA Resorts operates campgrounds, glamping, and cottage-style lodging primarily in Yamanashi and surrounding prefectures. The company overlaps with WDP in offering multi-format outdoor accommodations (cabins, tents, day-use BBQ) with family-oriented amenities.
• Recamp: Recamp operates a network of glamping and campground facilities across Japan, directly competing with WDP in the family-focused glamping and day-use BBQ segment. Both target similar urban and suburban family demographics seeking turnkey outdoor experiences in regional locations.
• B.B.Q LAND (LANLAN): B.B.Q LAND is a Japanese day-use BBQ venue operator with multiple locations offering bring-your-own and all-inclusive BBQ plans. Directly comparable to WDP's day-use BBQ business (Okazaki, Noma, Seto, Iwayado) targeting similar price points and casual group use cases.
• Village: Village Inc. operates multiple glamping and outdoor recreation brands across Japan, including HOSHIKAGE and VILLA MAKOTONEKO. Direct competitor in the premium Japanese glamping segment with comparable cabin and tent accommodation formats.

Emerging players

• Nordisk Hygge Circles: Nordisk Hygge Circles operates Scandinavian-design glamping facilities in Japan, focusing on premium tent-style accommodations. Comparable to WDP's luxury NOMA RESORT and Ichinomiya-Tsumugi glamping offerings, though with a more niche design-forward positioning.
• Snow Peak Headquarters: Snow Peak, primarily an outdoor goods brand, operates its flagship Snow Peak Headquarters Field in Niigata with glamping and camping experiences. Represents the brand-extension approach into experiential outdoor hospitality that overlaps with WDP's positioning.

Broad incumbents

• Hoshino Resorts: Hoshino Resorts is Japan's largest luxury outdoor/ryokan operator with a portfolio spanning hot spring resorts, glamping, and experiential lodgings under brands like Hoshinoya and Risonare. While much larger and broader in scope, the company's glamping and outdoor experience offerings compete for the same premium Japanese leisure customer.
• Pronto: Pronto operates a nationwide chain of cafes and casual restaurants with Wi-Fi-equipped workspaces, comparable to WDP's Self Cafe brand targeting remote workers and casual commuters. Pronto's broader national footprint makes it a relevant incumbent in the workspace-cafe segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/wood_design_park

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ウッドデザインパーク