Vema Lift Oy
Vema Lift Oy is a Finnish manufacturer of custom-engineered hydraulic aerial platforms and firefighting vehicles (21–114m reach), sold to municipal, industrial, and airport fire services globally via direct enterprise sales and six regional channel partners, with after-sales maintenance, OEM spare parts, and the cloud-based VEMA Connect diagnostics service.
- Company typePrivate
- Founded1980
- HeadquartersKaarina, Finland
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Vema Lift Oy does
Vema Lift Oy is a Finland-based manufacturer of hydraulic aerial platforms and aerial firefighting vehicles, founded under the Vema Lift brand in the late 1980s and operating today as a subsidiary of the Europress Group. The company's product portfolio spans four series — the F-Series (working heights 32–70m), the premium FER-Series (32–114m), the WT-Series water and foam towers (32–62m, up to 6,000 l/min flow rate), and the Combi-Series three-in-one rescue vehicles (21–30m) — supported by a proprietary technology stack that includes the CS3 operating system, Double Motion automatic stabilization on slopes up to 10°, and the cloud-based VEMA Connect remote diagnostics platform. Vema's flagship FER-Series reaches up to 114 meters, which the company positions as the industry benchmark, with 600kg cage load, 39m horizontal outreach, and 28m up-and-over capability.
The business serves two primary verticals — municipal fire brigades and industrial firefighting (with airport fire services as a secondary vertical) — almost exclusively through a B2B enterprise sales model involving direct sales from Kaarina headquarters and a network of six regional channel partners covering the UK, Brazil, Africa, India, Bangladesh, and Australia. Revenue is generated through custom-engineered hardware sales with multi-year contracts, complemented by a recurring-services layer comprising OEM spare parts, factory or on-site maintenance and overhauls, operator training, and (since 2026) subscription-based remote monitoring through VEMA Connect. All units are certified to EN 1777, CCCF (China), ISO 9001:2015, and ISO 14001:2015. The customer base is dominated by government tenders (Bangladesh, Kuwait Fire Force, Yilan County Taiwan, Rauma, Telangana, Lapland, Lübeck, Bomberos de Chile) with selective industrial deployments (e.g., Audi Brussels), supported by over 1,000 cumulative units delivered worldwide from the 10,000 m² Kaarina facility completed in January 2021.
Vema Lift Oy firmographics
Firmographics- Name
- Vema Lift Oy
- Legal name
- Vema Lift Oy
- Website
- https://vema.fi
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Vema Lift Oy is a Finnish manufacturer of custom-engineered hydraulic aerial platforms and firefighting vehicles (21–114m reach), sold to municipal, industrial, and airport fire services globally via direct enterprise sales and six regional channel partners, with after-sales maintenance, OEM spare parts, and the cloud-based VEMA Connect diagnostics service.
- Ownership category
- akta.pro rank
Vema Lift Oy industry classification
Industry- Product category
- Aerial Firefighting Platforms
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (8113)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Aerial Access & Lift Equipment MRO (Boom/Scissor Lifts, Telehandlers) (TLAKAHAD)
- akta.pro secondary industry
- MRO Shop & Component Overhaul (Wheels/Brakes, Hydraulics, Pneumatics, Fuel) (EDAOAFAH)
Keywords
Where Vema Lift Oy is headquartered
LocationHeadquarters
- HQ city
- Kaarina
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Vema Lift Oy business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Aerial Platform Vehicles: Sale of aerial firefighting platforms including F-Series, FER-Series, WT-Series, and Combi-Series. Custom-built units with various reach heights from 21m to 114m, sold directly to fire departments and emergency services globally.
- After-Sales Services: Comprehensive lifecycle support including startup support, operator training, regular service and maintenance, overhauls, retrofits, and upgrades performed at Finnish factory or through global service network.
- Spare Parts: Genuine OEM spare parts for maintaining aerial platform performance and reliability. Available 24/7 for customer inquiries.
- VEMA Connect Remote Monitoring: Cloud-based remote diagnostics and monitoring service. Included with new platforms during warranty period, with optional extension or retrofit for earlier units.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom platform configurations with variable specifications |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels10 records
Vema Lift Oy product offering
Product offeringCore offering
Vema Lift Oy designs and manufactures custom-built aerial firefighting platforms and rescue vehicles, offering four product series (F-Series, FER-Series, WT-Series, Combi-Series) with working heights from 21m to 114m, mounted on chassis from Scania, MAN, IVECO, Ashok Leyland, and Volkswagen. The company provides comprehensive after-sales support including startup assistance, operator training, scheduled maintenance, overhauls, 24/7 spare parts, and the cloud-based VEMA Connect remote diagnostics platform for fleet monitoring.
Product overview
Vema Lift Oy is a manufacturer of aerial platforms and aerial firefighting vehicles, offering a portfolio of four distinct product series plus connected services. The F-Series (32–70 m) and FER-Series (32–114 m) are the core aerial platform product lines, with the FER-Series representing premium flagship models with superior reach and load capacity. The WT-Series provides dedicated water and foam tower capabilities for industrial applications, while the Combi-Series offers three-in-one rescue vehicles for space-constrained environments. VEMA Connect adds intelligent remote monitoring and diagnostics as an add-on module. All products are supported by comprehensive after-sales services including maintenance, spare parts, and operator training.
Differentiator
Problem solved
Functional benefit
Products and services
- F-Series Versatile aerial platforms with working heights from 32 to 70 meters, available with or without integrated ladders. Offers maximum horizontal outreach of 35 meters, below-ground reach of 8 meters, and 500 kg cage load. Compact dimensions ensure maneuverability in narrow urban environments. Sold to municipal and government fire brigades.
- FER-Series Premium aerial firefighting platforms representing the pinnacle of VEMA engineering. Working heights from 32 to 114 meters, horizontal outreach up to 39 meters, below-ground capability of 22 meters, up-and-over reach up to 28 meters, and 600 kg cage load. Features advanced hydraulics and intelligent control systems including CS3 operating system. Sold to high-rise rescue and complex emergency response operations.
- WT-Series High-performance water and foam tower platforms with exceptional flow capacity of 6000 l/min. Available in four models (32WT, 40WT, 48WT, 62WT) with working heights from 32 to 62 meters. Designed for industrial, petrochemical, municipal, and airport fire brigades with corrosion-resistant materials and robust structure.
- Combi-Series Multi-purpose rescue vehicles combining three functions in one unit: first response vehicle, aerial ladder platform, and aerial rescue pump. Working heights from 21 to 30 meters with 500 kg cage load. Compact design with integrated 2000-liter water tank and 3200 l/min water flow, ideal for smaller cities and suburban areas.
- VEMA Connect Cloud-based remote monitoring and diagnostic system providing real-time insight into aerial platform operational status. Features 3D visualization, automatic deviation notifications to VEMA technical support, encrypted data transfer, and operational traceability throughout the platform lifecycle. Included with new platforms during warranty period with optional subscription extension.
- After-Sales & Service Comprehensive lifecycle support including startup support, operator training, maintenance (at factory in Finland or through global service network), spare parts (24/7 availability), retrofits, overhauls, and upgrades. Video-assisted service using smart glasses enables real-time remote support.
Quantifiable outcome
- Maximum 114m working height - highest reach in the industry
- +5 more outcomes
Companies that use Vema Lift Oy
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Vema Lift Oy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Vema Lift Oy partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered major, core and minor.
- FireescapemajorLocal partner in India for distribution and final installation of Vema aerial platforms. Handled installation of 32F unit for Telangana Fire Department on locally supplied Ashok Leyland chassis.
- Alexander Perrie & Co Pty LtdmajorPartnership covering Australian market for emergency services and industrial fleets. Team members (Nicole Perrie, David Vanderhorst, Liam Ogg) visited Vema headquarters in Finland to learn about bespoke engineering and precision manufacturing.
- Emergency One Group LtdcoreStrategic partnership ensuring UK fire and rescue services have access to Vema's advanced product portfolio. Emergency One distributes and supports Vema aerial platforms in the UK market. A Vema appliance was showcased at Emergency Services Show 2025.
- GTE Group B.V.coreStrategic collaboration in aerial platform sector with focus on African market. Vema provides aerial platforms while GTE supplies chassis (MAN, IVECO, Volkswagen brands). Partnership aims to strengthen presence in Africa while remaining open to other regions. GTE has inventory of 1,200+ new trucks and trailers.
- Bomberos de ChilemajorNational fire service of Chile officially approved 11 different Vema Lift models for use in emergency response operations. Delegation led by National President Juan Carlos Field Bravo visited Finland headquarters. Strong diplomatic support including Ambassador of Chile to Finland.
- ReBuild UkraineminorVema participated as exhibitor at Finland Pavilion during ReBuild Ukraine event (third consecutive year). Event showcases technologies for Ukraine's reconstruction in construction and energy sectors. Vema presented rescue vehicles for firefighting and rescue operations.
- Fawn International LtdmajorBangladesh partner for government contracts. Partnered with Vema for 11 F-Series fire trucks deal with Bangladesh government. Fawn International participated in local Fire Vehicle bodybuilding factory assembly.
- DamaeqcoreRepresentative and distributor for South American market, specifically Brazil. Damaeq promotes and distributes Vema fire trucks and related equipment throughout Brazil, providing local support for Brazilian firefighters and first responders.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Vema Lift Oy competitors and assessment
Company assessmentEmerging players
- Haulotte: French manufacturer of aerial work platforms (boom, scissor, and telehandler lifts). Competes with Vema in adjacent material-handling/aerial-access niches rather than dedicated firefighting platforms.
- Teupen: German manufacturer of truck-mounted and tracked aerial platforms up to 50m+ working height. Competes with Vema in specialty aerial-access applications including fire and rescue.
- Socage: Italian aerial platform specialist producing truck-mounted platforms for utilities, forestry, and fire-rescue. Overlaps with Vema on the lower-reach and Combi-style rescue platforms.
Broad incumbents
- Morita Holdings: Japanese manufacturer of fire trucks, aerial ladder trucks, and rescue equipment. Competes with Vema in Asia-Pacific fire-service tenders and on global supertall-building projects.
- JLG Industries (Oshkosh Corporation): Global leader in aerial work platforms (boom and scissor lifts) owned by Oshkosh. Overlaps with Vema in specialty truck-mounted platforms and adjacent aerial-lift categories worldwide.
- Rosenbauer International: Austrian global leader in firefighting vehicles, including aerial ladder platforms and turntable ladders. Competes with Vema in municipal fire-truck tenders worldwide with a much broader product portfolio and larger installed base.
- Magirus (CNH Industrial/Iveco): German firefighting brand within Iveco, historically a pioneer in turntable ladders and aerial platforms. Major competitor to Vema in the European municipal and industrial firefighting market.
Direct peers
- Time Manufacturing (Versalift): US-based manufacturer of truck-mounted aerial platforms (Versalift brand) for utilities, telecom, and sign & light. Adjacent firefighting-aerial-platform product lines overlap with Vema's lower-reach offerings.
- Bronto Skylift: Finnish aerial platform manufacturer (Tampere) producing truck-mounted aerial ladders and platforms up to 112m for fire and rescue. Most direct head-to-head competitor to Vema Lift in the high-reach European firefighting segment.
- Ruthmann: German specialist in truck-mounted aerial work platforms and firefighting turntable ladders. Direct competitor in mid-to-high reach platforms across Europe and Middle East.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Vema Lift Oy social profiles
Digital presenceVema Lift Oy compliance and trust
Trust signalCompliance4 records
Vema Lift Oy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vema Lift Oy leadership team
Management profileNumber of profiles
Profiles8 records
Vema Lift Oy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vema Lift Oy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vema Lift Oy
What does Vema Lift Oy do?
Vema Lift Oy designs and manufactures custom-built aerial firefighting platforms and rescue vehicles, offering four product series (F-Series, FER-Series, WT-Series, Combi-Series) with working heights from 21m to 114m, mounted on chassis from Scania, MAN, IVECO, Ashok Leyland, and Volkswagen. The company provides comprehensive after-sales support including startup assistance, operator training, scheduled maintenance, overhauls, 24/7 spare parts, and the cloud-based VEMA Connect remote diagnostics platform for fleet monitoring.
Is Vema Lift Oy a public or private company?
Vema Lift Oy is a private company. It is classified as corporate owned and is currently operating.
When was Vema Lift Oy founded?
Vema Lift Oy was founded in 1980. It employs 251 to 500 people.
Where is Vema Lift Oy based?
Vema Lift Oy is headquartered in Kaarina, Finland, in the Europe region.
How does Vema Lift Oy make money?
Four revenue lines are on record. Aerial Platform Vehicles are the primary driver. The others are after-Sales Services, spare Parts and VEMA Connect Remote Monitoring.
Who are Vema Lift Oy's main competitors?
Emerging players on record are Haulotte, Teupen and Socage. Broad incumbents are Morita Holdings, JLG Industries (Oshkosh Corporation), Rosenbauer International and Magirus (CNH Industrial/Iveco). Direct peers are Time Manufacturing (Versalift), Bronto Skylift and Ruthmann.
Does Vema Lift Oy have an API?
No public API is recorded for Vema Lift Oy.
What industry is Vema Lift Oy in?
Vema Lift Oy's product category is Aerial Firefighting Platforms. Its primary akta.pro industry code is TLAKAHAD, Aerial Access & Lift Equipment MRO (Boom/Scissor Lifts, Telehandlers), with a secondary code of EDAOAFAH, MRO Shop & Component Overhaul (Wheels/Brakes, Hydraulics, Pneumatics, Fuel). Its NAICS code is 333924 and its SIC code is 3530.