Almarena IT
Almarena IT is a French WordPress-focused digital agency in Lyon and Saint-Étienne that designs, hosts, maintains, secures, and optimizes WordPress sites for French SMEs and SMBs, complemented by digital consulting and a proprietary E-Stand 3D virtual showroom product.
- Company typePrivate
- Founded2021
- HeadquartersLyon, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Almarena IT does
Almarena IT is a French WordPress-focused digital agency headquartered in Andrézieux-Bouthéon (registered) with operational offices in Lyon and Saint-Étienne. The company provides end-to-end WordPress lifecycle services for French SMEs and SMBs: custom site creation (vitrine, e-commerce, e-learning, 3D virtual tours), managed cloud hosting on Google Cloud with RGPD-compliant data residency, recurring maintenance contracts, performance optimization (with a demonstrated 40% Speed Index reduction), and cybersecurity hardening producing A+ security header ratings. Beyond WordPress lifecycle work, the firm offers digital consulting covering IT audits, ERP migration planning, digital project management, and interim DSI (CIO) engagements, sold at €90/hour or via prepaid hour blocks.
The agency's technology stack centers on WordPress CMS with WooCommerce for e-commerce, Elementor for page building, Polylang for multilingual sites, and infrastructure built on Google Cloud (with Amazon Route 53 DNS and Amazon S3 for RGPD-compliant backups). Differentiated proprietary assets include the E-Stand® 3D virtual showroom product (externally penetration-tested by Fidens) and an 8-point security and performance methodology whose output includes top-20% global energy efficiency rankings. Business model combines recurring subscriptions (hosting €20–€90/month, maintenance €650–€1,750/year) with project-based development, hourly consulting, and free flash audits as a lead-generation funnel. The firm is structured as a SARL with three associates (Olivier Perrin – Operations, Bertrand Michoulier – Creation, Moussia Szasz – Consulting), a DPO, and operates as the IT-services arm of the broader Groupe Almarena ecosystem that also spans communications, HR consulting, marketing, and a creative foundry.
Almarena IT firmographics
Firmographics- Name
- Almarena IT
- Legal name
- Imexens | Almarena IT
- Website
- https://almarena-it.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Almarena IT is a French WordPress-focused digital agency in Lyon and Saint-Étienne that designs, hosts, maintains, secures, and optimizes WordPress sites for French SMEs and SMBs, complemented by digital consulting and a proprietary E-Stand 3D virtual showroom product.
- Ownership category
- akta.pro rank
Almarena IT industry classification
Industry- Product category
- WordPress Web Services
- NAICS
- Advertising Agencies (541810), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)
- akta.pro primary industry
- DevOps, SRE & Platform Engineering Consulting (BPAHAEAK)
- akta.pro secondary industry
- Service Desk & ITSM Outsourcing (BPAEAMAF)
Keywords
Where Almarena IT is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Almarena IT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- WordPress Web Hosting: Managed cloud hosting for WordPress sites on Google Cloud infrastructure with security, CDN, backups, and staging. Offered at three tiers (Starter at €20/mo, Business at €50/mo annual, Premium at €75/mo annual) with annual billing providing up to 25% discount. Revenue is recurring monthly or annual subscription-based.
- WordPress Maintenance Services: Comprehensive maintenance contracts covering backups, updates, security scans, monitoring, reporting, and support. Three tiers: Starter (€650/year), Business (€1,050/year), Premium (€1,750/year). Additional on-demand support at €90/hour or prepaid blocks at €85/hour (10h) or €80/hour (20h). Recurring annual subscription model.
- WordPress Site Creation & Development: Custom WordPress website development including design, development, deployment, and team training. Covers site vitrine, e-commerce, e-learning, and 3D virtual tour formats. One-time project-based revenue.
- Digital Consulting Services: IT consulting including IS audits, ERP migration planning, digital project management, and interim IT management (DSI de transition). Charged at €90/hour for on-demand support or as part of structured consulting engagements. 15 years experience as interim DSI mentioned.
- WordPress Security Services: Security hardening and ongoing protection services for WordPress sites. Includes 8-point security framework, daily security scans, and A+ security header ratings. Often bundled with hosting and maintenance contracts.
- Web Performance Optimization: Performance tuning services including TTFB, LCP, FCP, CLS optimization, image compression, CDN setup, and code optimization. Can be standalone or bundled with hosting/maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | STARTER: Entry-level WordPress hosting in France, 10,000 monthly visits, 5GB SSD, 14-day backup retention |
| Subscription | Monthly | BUSINESS: Mid-tier Google Cloud hosting, 20,000 visits/mo, 10GB SSD, CDN, 20-day retention |
| Subscription | Monthly | PREMIUM: High-availability hosting with disaster recovery, 25,000 visits/mo, 20GB SSD, hourly backups |
| Subscription | Annual | STARTER: Entry-level WordPress maintenance, weekly updates, daily security scans, 30min support/mo |
| Subscription | Annual | BUSINESS: Mid-tier maintenance with daily backups, 10-min monitoring, 1hr support/mo, image compression |
| Subscription | Annual | PREMIUM: High-tier maintenance for critical or multisite, hourly backups, 5-min monitoring, 2hr support/mo |
| Unit Pricing | Pay-as-you-go | On-demand consulting support |
| Unit Pricing | One time/ perpetual license | Migration from another host |
| Unit Pricing | One time/ perpetual license | DNS change management |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Almarena IT product offering
Product offeringCore offering
Almarena IT is a French web agency that designs, hosts, maintains, optimizes, and secures WordPress websites for SMEs and mid-market companies in France. The firm provides end-to-end WordPress lifecycle services, including bespoke site creation, managed hosting on Google Cloud, performance optimization, security hardening with A+ SSL ratings, and digital consulting. As part of Groupe Almarena, the company also delivers specialized offerings such as the E-Stand® 3D virtual showroom and PRA WordPress as a Service (disaster recovery).
Product overview
Almarena IT is a WordPress-focused digital agency offering a comprehensive suite of services built around their core WordPress CMS expertise. Their portfolio consists of six interconnected service pillars: website creation (Création de site internet WordPress), managed hosting (Hébergement WordPress), ongoing maintenance (Maintenance WordPress), performance optimization (Optimisation WordPress), cybersecurity (Sécurité WordPress), and digital consulting (Consulting Digital). These core services are complemented by specialized offerings including E-Stand® by Almarena (a 3D virtual showroom product), PRA WordPress as a Service (disaster recovery), and free web audits. The ecosystem is unified by their specialization in WordPress, with services designed to work together—sites created by Almarena are hosted, maintained, optimized, and secured using their integrated service layers.
Differentiator
Problem solved
Functional benefit
Products and services
- Création de site internet WordPress (WordPress Website Creation) Design and build of bespoke WordPress websites, including showcase sites, e-commerce stores, and corporate platforms, tailored for French SMEs and mid-market companies.
- Hébergement WordPress (WordPress Hosting)
Companies that use Almarena IT
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Almarena IT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature9 records
Almarena IT partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- Google CloudcoreAlmarena IT hosts WordPress sites on Google Cloud infrastructure, offering fully managed cloud hosting with automatic scaling, WAF, anti-DDoS protection, and 99.9% availability SLA. Google Cloud hosting is used for the BUSINESS and PREMIUM tiers, compliant with EU RGPD regulations.
- Amazon Web Services (Amazon Route 53)supportingAlmarena IT uses Amazon Route 53 for DNS management in its BUSINESS tier hosting, providing reliable and fast DNS resolution as part of the managed hosting package.
- We Love SpeedcoreAlmarena IT is a member of the organizing staff, sponsor, and supporter of We Love Speed, the premier French web performance event. The company actively participates in event organization and promotes web performance best practices through this community.
- Time for the PlanetsupportingAlmarena IT is a shareholder of Time for the Planet, the largest citizen community dedicated to global action against greenhouse gas emissions, reflecting the company's environmental commitments.
- FidenssupportingFidens, an external cybersecurity firm specializing in IT security, conducted penetration testing on the E-Stand 3D virtual showroom developed by Almarena IT, validating its security posture.
- Groupe AlmarenacoreAlmarena IT is part of Groupe Almarena which also includes Almarena Communication, Almarena Conseil RH, Almarena Marketing, and Foundry by Almarena Creative. The group structure enables cross-discipline collaboration and shared brand equity.
- Amazon S3supportingCustomer site backups are stored on Amazon S3 storage space located in Europe and RGPD-compliant, used for the externalized backup service within maintenance contracts.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Almarena IT competitors and assessment
Company assessmentDirect peers
- WPMU DEV: WordPress-focused services, plugins, and hosting platform. Operates in the same managed-WordPress-services niche as Almarena IT, combining hosting, maintenance, security, and performance tooling for SMB customers.
- Kinsta: Premium managed WordPress hosting provider using Google Cloud, offering performance-optimized infrastructure and security. Direct competitor to Almarena IT's managed hosting tier and appeals to the same SMB/mid-market performance-conscious segment.
- WP Engine: Large-scale managed WordPress hosting and digital experience platform. Direct competitor in the WordPress hosting and performance/security space, serving a similar SMB-to-enterprise customer base with recurring managed services.
- Human Made: Enterprise WordPress agency specializing in large-scale WordPress builds, hosting, and platform engineering. Most analogous peer at the agency-services layer, though Human Made operates at larger deal sizes and more enterprise-oriented engagements.
- rtCamp: WordPress agency specializing in enterprise WordPress, hosting (EasyEngine), and performance engineering. Direct peer in WordPress-specialist agency services with comparable focus on performance and managed infrastructure.
- 10up: WordPress-focused digital agency offering web engineering, hosting, and security services. Direct peer in the WordPress agency category with similar end-to-end service delivery and recurring managed services.
Regional players
- Webedia: Major French digital media and agency group. Regional peer in the French digital services market with comparable SMB-to-mid-market client base, though significantly larger and more diversified across content, media, and marketing services.
Broad incumbents
- OVHcloud: Largest European cloud and web hosting provider, headquartered in France. Broader incumbent that competes with Almarena IT's hosting offering as a generalized alternative, though lacking the WordPress-specialist positioning.
- IONOS: Large European web hosting and cloud provider serving SMBs with mass-market hosting and website builder products. Broader incumbent that overlaps with Almarena IT's hosting offering at the lower end of the market.
Emerging players
- WP Rocket: Leading WordPress performance optimization plugin provider. Closely comparable to Almarena IT's performance optimization focus, though WP Rocket is a self-serve software product rather than a services-led agency.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Almarena IT social profiles
Digital presenceAlmarena IT compliance and trust
Trust signalCompliance3 records
Almarena IT financial estimates
Financial estimateRevenue estimate
Valuation estimate
Almarena IT leadership team
Management profileNumber of profiles
Profiles4 records
Almarena IT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Almarena IT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Almarena IT
What does Almarena IT do?
Almarena IT is a French web agency that designs, hosts, maintains, optimizes, and secures WordPress websites for SMEs and mid-market companies in France. The firm provides end-to-end WordPress lifecycle services, including bespoke site creation, managed hosting on Google Cloud, performance optimization, security hardening with A+ SSL ratings, and digital consulting. As part of Groupe Almarena, the company also delivers specialized offerings such as the E-Stand® 3D virtual showroom and PRA WordPress as a Service (disaster recovery).
Is Almarena IT a public or private company?
Almarena IT is a private company. It is classified as management employee owned and is currently operating.
When was Almarena IT founded?
Almarena IT was founded in 2021. It employs 1 to 10 people.
Where is Almarena IT based?
Almarena IT is headquartered in Lyon, France, in the Europe region.
How does Almarena IT make money?
Six revenue lines are on record. WordPress Web Hosting is the primary driver. The others are wordPress Maintenance Services, wordPress Site Creation & Development, digital Consulting Services, wordPress Security Services and web Performance Optimization.
Who are Almarena IT's main competitors?
Direct peers on record are WPMU DEV, Kinsta, WP Engine, Human Made, rtCamp and 10up. Webedia is listed as a regional player. Broad incumbents are OVHcloud and IONOS. WP Rocket is listed as an emerging player.
Does Almarena IT have an API?
No public API is recorded for Almarena IT.
What industry is Almarena IT in?
Almarena IT's product category is WordPress Web Services. Its primary akta.pro industry code is BPAHAEAK, DevOps, SRE & Platform Engineering Consulting, with a secondary code of BPAEAMAF, Service Desk & ITSM Outsourcing. Its NAICS code is 541810 and its SIC code is 7371.