FourOne Insights

What FourOne Insights does

FourOne Insights, founded in May 2025 in Boston by Will Markow, is a privately held research and advisory firm that helps employers, educators, government agencies, training and certification providers, and workforce-development nonprofits prepare for emerging-technology impacts on the workforce, with current emphasis on AI and cybersecurity. The firm is structured as a sole-principal practice (1-10 employees, no disclosed external funding or parent) that leverages third-party labor-market data — primarily Lightcast job-posting analytics and Bureau of Labor Statistics employment data — to produce original research, custom talent-gap analyses, and skills-based-hiring frameworks. Core offerings are organized in three service lines (Consulting and Advisory, Research and Analytics, Thought Leadership) delivered through three access models (Custom Engagements, Subscription Packages, Ecosystem Partnerships).

Pricing is quote-based and not publicly disclosed; revenue is generated through custom consulting engagements, recurring advisory subscriptions, white-paper and keynote commissions, and co-developed research with partner organizations. The go-to-market motion is sales-led, driven primarily by the founder's professional network, industry-association relationships, media presence (New York Times, Wall Street Journal, CNBC), and Congressional testimony positioning, with formal partnerships serving as referral and co-publishing channels (Women in CyberSecurity, Massachusetts Technology Leadership Council, Skillrex, Lightcast). The firm has published at least six original research reports in its first 12 months — including 'The ROI of Resilience,' 'The Talent Turning Point,' and analyses of generative-AI skill demand — establishing an annual flagship research franchise in the AI-and-cybersecurity workforce segment.

Name

FourOne Insights

Legal name

FourOne Insights

Website

https://fouroneinsights.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

FourOne Insights, founded in 2025, is a Boston-based research and advisory firm that delivers data-driven workforce analytics and consulting on emerging fields such as AI and cybersecurity to employers, educators, government agencies, training providers, certification bodies, and workforce-development organizations through custom engagements, subscriptions, and ecosystem partnerships.

Ownership category

akta.pro rank

Product category

Workforce Research & Advisory

NAICS

Management, Scientific, and Technical Consulting Services (5416), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM)

Keywords

• Workforce research
• Talent intelligence
• Future of work
• Workforce analytics
• Skills-based hiring

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting and Advisory Services: Custom scoped research and consulting engagements providing in-depth, hands-in-glove support on emerging workforce issues. Includes workforce development strategy, talent gap analyses, skills-based hiring support, workshops, expert briefings, and on-demand advisory support.
2. Subscription Packages: Ongoing, on-demand advisory support with access to original research, analytics, and frameworks. Includes access to member-only events and ecosystem partner connections.
3. Research and Analytics: Original research on emerging workforce trends, talent intelligence, custom datasets, and fractional research support delivered as custom engagements or subscription-based access.
4. Thought Leadership Content: Revenue generated through white papers, keynote speeches, custom content creation, and custom data visualizations for clients seeking thought leadership and marketing collateral.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

FourOne Insights is a research and advisory firm that sells custom consulting engagements, original research and analytics, and thought-leadership content on emerging workforce trends. Offerings focus on future-of-work issues such as AI and cybersecurity skills demand, talent gap analyses, skills-based hiring strategy, and curriculum or certification alignment. Services are delivered through custom scoped projects, ongoing subscription packages for advisory access, and ecosystem partnership programs.

Product overview

FourOne Insights is a research and advisory firm offering a portfolio of professional services organized around three core offerings: Consulting and Advisory (workforce development strategy, talent gap analyses, skills-based hiring), Research and Analytics (original research, talent intelligence, custom datasets), and Thought Leadership (white papers, keynotes, custom content). The company delivers these through flexible access models including Custom Engagements, Subscription Packages, and Ecosystem Partnerships. They also publish original research reports on workforce trends and AI's impact on jobs, available through their Insights portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulting and Advisory Advisory services including workforce development strategy, talent gap analyses, skills-based hiring and skill transformations, workshops, expert briefings, and on-demand advisory support for employers, training providers, certification bodies, and government agencies.
• Research and Analytics Original research on emerging workforce trends, talent intelligence and workforce analytics, custom datasets, and fractional research support delivered as custom engagements or subscription-based access.
• Thought Leadership Content White papers, keynote speeches, custom content creation, and custom data visualizations delivered to clients as thought-leadership and marketing collateral.

Quantifiable outcome

• Skills-based, talent-friendly practices can save over $125,000 per employee through better retention and faster hiring
• +6 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Women in CyberSecurity (WiCyS)coreStrategic or Co-development Partner · 11 March 2026FourOne Insights and WiCyS released a joint research report examining the financial impact of skills-based talent management practices in cybersecurity. The study found that mentorship and skills-based development increased retention by up to 18%, with potential savings exceeding $125,000 per employee. Research also found that WiCyS members have a 32% lower attrition rate and 14.5% performance advantage over broader workforce.
• SkillrexsupportingTechnology or IntegrationSkillrex conducted workforce analytics assessment for WiCyS Just Hacking Program curriculum, identifying that WiCyS members performed 14.5% better than the wider workforce across 60 core cybersecurity competencies and identifying specific training gaps to address.
• Massachusetts Technology Leadership Council (MTLC)coreStrategic or Co-development PartnerFourOne Insights partnered with MTLC to publish research identifying fastest-growing tech skills in Massachusetts. The report found demand for Generative AI skills increased 682% in two years, with seven of top 10 skills not being AI-related. This launches a regular series of pulse reports on the commonwealth's tech jobs market.
• LightcastsupportingTechnology or IntegrationFourOne Insights leverages Lightcast data for workforce analytics, job posting analysis, and labor market intelligence. Lightcast data is used across multiple research reports including AI impact analysis and employment trend tracking.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Emsi (now part of Lightcast): Workforce analytics firm (now consolidated with Lightcast) that produces regional and industry labor-market reports for economic development, training providers, and employers — overlapping directly with FourOne's employer/training-provider/government segment focus.
• Lightcast: Workforce analytics and labor market intelligence provider that is simultaneously FourOne's data partner and primary competitor. Both firms sell research, consulting, and datasets on emerging tech skills and talent trends; Lightcast's scale and direct employer contracts threaten to bypass FourOne's intermediary layer.
• Revelio Labs: Workforce intelligence platform that aggregates labor market data and publishes bespoke research on hiring, skills, and labor trends. It is directly comparable as a data-driven advisory/research alternative targeting enterprise and policy buyers.
• Draup: AI-powered talent intelligence platform that provides workforce analytics, skills mapping, and research on emerging tech talent pools. It serves enterprise and vendor buyers with similar insight-driven subscriptions to those FourOne is building.

Broad incumbents

• ManpowerGroup (ManpowerGroup Research Institute): Global staffing firm publishing the long-running 'Talent Shortage' and 'Skilling Revolution' research reports on workforce trends. Comparable to FourOne as a large-scale, brand-driven publisher of forward-looking workforce insight.
• Korn Ferry: Global organizational consulting firm with a substantial talent management research practice and future-of-work thought leadership. It is a comparable incumbent in workforce advisory and executive education research for large enterprises.
• McKinsey & Company (Future of Work practice): Global management consultancy with an extensive Future of Work research and advisory practice. Comparable as a premium buyer of workforce research and a producer of its own widely cited talent analytics publications.

Emerging players

• Brookings Institution (Workforce and Labor Policy programs): Public-policy think tank that conducts and publishes workforce research aimed at employers, educators, and government — the same stakeholder mix FourOne targets. Its 'Job Opportunities and Education' outputs compete for the attention of public-sector clients.

Regional players

• CompTIA (Research and Workforce Intelligence): Industry association that publishes workforce research (e.g., 'State of the Tech Workforce,' IT hiring forecasts) targeting employers, educators, and policymakers. Comparable as a channel-based research producer with strong cybersecurity/tech-talent overlap.

Others

• World Economic Forum (Future of Jobs report): Producer of the annual 'Future of Jobs' report — a flagship employer survey on skills, jobs, and automation that occupies similar terrain to FourOne's 'Talent Turning Point' research. Both shape the narrative on emerging workforce trends.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fourone-insights

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FourOne Insights