Draup
Draup is a US-based AI-powered enterprise platform that provides sales and talent intelligence to global Fortune 500 and Global 2000 organizations, using a multi-layer agentic AI engine over 1B+ data points to power workforce planning, account prioritization, and AI-era work redesign.
- Company typePrivate
- Founded2017
- HeadquartersThe Woodlands, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Draup does
Draup is a US-based, privately held AI-powered enterprise decision-making platform founded in 2017 and headquartered at 24 Waterway Ave, Suite 850, The Woodlands, TX. The company serves global Fortune 500 and Global 2000 organizations — with five of the Fortune 10 reported as customers — and addresses two parallel enterprise workflows: workforce and talent strategy (Talent Intelligence) and enterprise sales/account intelligence (Sales Intelligence). Its stated value proposition is multi-dimensional global labor and market data covering 1B+ professionals, 1B+ job descriptions, 27K+ skills, 3,500+ roles, 33 industries, 6,100+ locations, and 1.7M+ peer companies, refreshed continuously from 100,000+ sources.
The platform is built on a proprietary 'Draup Technology & Cognition Engine' that combines ETL infrastructure, 150+ production machine learning models (plus 80+ ML and 12+ Psychology models for the Sales product), statistical inference, research automation, and human curation. Product surface includes the unified 360 Draup platform, the Talent Intelligence suite (Strategic Workforce Planning, Predictive Skills Architecture, Work Redesign, Talent Acquisition, Peer & Competitive Intelligence, Reskilling Intelligence, University Hiring, Location Analysis), the Sales Intelligence suite (Account Prioritization, Account Planning, Precision Prospecting, Account Growth, Partner Sales, B2B Data Enrichment), and two agentic AI products — Curie (agentic AI for workforce strategy) and Etter (Work Redesign Agent). The company exposes its data via a public REST API, a Model Context Protocol (MCP) server for Claude/OpenAI-compatible AI agents, 30+ HCM/HRIS/ATS and 33+ CRM integrations, data shares to S3/ADLS/BigQuery/SFTP, and listings on six cloud/AI marketplaces (Databricks, Snowflake, AWS, Microsoft 365 Copilot, IBM watsonx Orchestrate, Salesforce AppExchange).
Draup monetizes primarily through an all-inclusive flat-rate annual SaaS subscription that bundles the web platform, Braindesk syndicated reports, and custom reports with predictable fees and unlimited usage, supplemented by usage-based API and data-feed contracts, data-monetization revenue from cloud marketplaces, and professional services / custom reports. Go-to-market is enterprise field sales-led (Book a Demo, Dedicated Account Manager, Rapid Onboarding, Ongoing Support) augmented by API-first and self-serve channels, with GTM partnerships such as the AWS workforce development initiative announced in July 2025. The company is privately held, with HKW disclosed as the sole institutional investor following its USD 20 million growth round in March 2022, and has 101–250 employees. Notable recognition includes 9 Gartner mentions, Josh Bersin's 'Trailblazer in HR Technology' designation, and Forbes' 2026 America's Best Startup Employers list.
Draup firmographics
Firmographics- Name
- Draup
- Legal name
- Draup, Inc.
- Website
- https://draup.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Draup is a US-based AI-powered enterprise platform that provides sales and talent intelligence to global Fortune 500 and Global 2000 organizations, using a multi-layer agentic AI engine over 1B+ data points to power workforce planning, account prioritization, and AI-era work redesign.
- Ownership category
- akta.pro rank
Draup industry classification
Industry- Product category
- Enterprise AI Workforce & Sales Intelligence Software
- NAICS
- Computer Systems Design and Related Services (54151), Software Publishers (51321), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
- akta.pro secondary industries
- Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Model Hosting, Serving & Inference Platforms (HDAAACAB)
Keywords
Where Draup is headquartered
LocationHeadquarters
- HQ city
- The Woodlands
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Draup business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- All-Inclusive SaaS Subscription: Single flat-rate subscription providing unlimited access to the web-based Draup platform, Braindesk syndicated reports, and custom reports, with predictable fees and unmetered account usage. Includes ongoing support, weekly feature releases, and SSO/RBAC enterprise controls.
- Data Feeds / Data Shares: Custom scheduled data feeds pushed to customer data lakes/warehouses (Amazon S3, ADLS, Google Cloud Storage, BigQuery, SFTP) for analytics at scale, co-pilots, and internal data joins. Recurring revenue from enterprise data share contracts.
- Draup API & MCP Access: API access for embedding live Draup insights into customer workflows; native MCP server for LLM applications. Efficient API performance with flexible limits, native integrations with 33+ HCM/HRIS/ATS and 33+ CRM systems.
- Data Monetization on Cloud Marketplaces: Draup datasets are listed for purchase on Databricks Marketplace, Snowflake Marketplace, AWS Marketplace, Microsoft 365 Copilot, IBM watsonx Orchestrate, and Salesforce AppExchange as recurring/transactional data purchases.
- Professional Services & Custom Reports: Access to subject-matter expert consultants for tailored strategies, custom reports, and 1,000+ Custom Talent Reports, including an 'Ongoing Support' model with a Dedicated Account Manager.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | All-Inclusive Subscription (platform + Braindesk + custom reports) |
| Usage-based | Pay-as-you-go | API & Custom Data Feed |
| Other | Annual | Marketplace Listings |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels11 records
Draup product offering
Product offeringCore offering
Draup sells a unified enterprise AI platform (360 Draup) that combines Draup Talent Intelligence and Draup Sales Intelligence into a single agentic AI environment for HR and GTM leaders. The platform is built on a multi-layer agentic AI architecture (the 'Draup Technology & Cognition Engine') that processes 1B+ data points daily from 100,000+ sources to deliver workforce planning, skills intelligence, account prioritization, and buyer intelligence to Fortune 500/Global 2000 enterprises. Customers access the platform as a SaaS application, via APIs/MCP, through pre-built HRIS/ATS/CRM integrations, or via cloud marketplaces and data feeds.
Product overview
Draup sells a unified enterprise platform, branded 360 Draup, that combines two core products — Draup Talent Intelligence and Draup Sales Intelligence — into a single AI-driven decisioning environment. Draup Talent Intelligence (draup.com/talent) is the flagship talent product and includes modules such as Strategic Workforce Planning, Predictive Skills Architecture, Work Redesign (powered by the Etter agent), Talent Acquisition & Recruitment, Peer & Competitive Intelligence, Reskilling Intelligence, University Hiring, and Location Analysis. Draup Sales Intelligence (draup.com/sales) covers Account Prioritization, Account Planning, Precision Prospecting, Account Growth, Partner Sales, and B2B Data Enrichment. The platform is augmented by agentic AI products Curie (Agentic AI for Workforce Strategy) and Etter (Work Redesign Agent), and is delivered to customers both as a SaaS application and as data products (Labor Market Data, Taxonomy) via a Draup REST API, a Draup MCP server for AI-agent access, an Integration Hub of 30+ pre-built connectors (Workday, SAP SuccessFactors, Greenhouse, Oracle Taleo, BambooHR, Salesforce, HubSpot, Pipedrive, Microsoft Dynamics CRM, etc.), and data delivery via Data Shares (S3, ADLS, BigQuery, SFTP) and Marketplaces (AWS, Databricks, Snowflake).
Differentiator
Problem solved
Functional benefit
Brands
- Curie: Agentic AI platform for HR workforce strategy; described as an agentic AI that equips HR to drive growth and execute workforce actions.
- Etter
- Braindesk
Products and services
- Draup Talent Intelligence AI-driven enterprise SaaS product that delivers curated B2B data and AI insights for strategic workforce planning, talent acquisition, reskilling, university hiring, and location analysis, targeting enterprise HR leaders.
- Draup Sales Intelligence
Quantifiable outcome
- 30-fold increase in enterprise value over three years (as of 2022)
- +5 more outcomes
Companies that use Draup
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles2 records
Draup technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability12 records
Feature8 records
Draup partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered flagship and core.
- Anthropic (Claude) and OpenAIflagshipDraup joined the Model Context Protocol (MCP) ecosystem in December 2025, exposing its real-time workforce and labor market data to LLMs, AI copilots (Claude, OpenAI, and MCP-compatible AI tools), and AI assistants with zero ETL, governed access, and PII masking.
- Amazon Web Services (AWS)flagshipAWS and Draup announced a joint workforce development initiative at AWS Summit New York in July 2025 to provide free AWS Skill Builder access to AWS Academy students globally, targeting 2.7 million college students and early-career professionals in its first year. Includes research showing 50-55% of early-career workloads are now AI-augmented, with entry-level software dev roles up 28% YoY and cybersecurity roles up 62.5% in the past year.
- MicrosoftflagshipDraup's account intelligence is embedded into the Microsoft customer sales journey, supporting Copilot-related GTM motions. Vijay Rajagopalan, Partner GM Product & Engineering – Business & Industry Copilot, publicly endorses Draup. Microsoft is also a featured customer and integration partner (Microsoft Dynamics CRM). Draup is listed on Microsoft 365 Copilot marketplace.
- WorkdaycoreNative HCM integration listed in Draup's Integration Hub for the Talent Intelligence product.
- SAP SuccessFactorscoreNative HCM integration listed in Draup's Integration Hub for the Talent Intelligence product.
- GreenhousecoreNative ATS integration listed in Draup's Integration Hub for the Talent Intelligence product.
- Oracle TaleocoreNative ATS integration listed in Draup's Integration Hub for the Talent Intelligence product.
- BambooHRcoreNative HRIS integration listed in Draup's Integration Hub for the Talent Intelligence product.
- SalesforceflagshipNative CRM integration in Draup for Sales, plus marketplace listing on Salesforce AppExchange.
- HubSpotcoreNative CRM integration in Draup for Sales.
- PipedrivecoreNative CRM integration in Draup for Sales.
- Microsoft Dynamics CRMcoreNative CRM integration in Draup for Sales.
- SnowflakecoreDraup datasets are listed on the Snowflake Marketplace for purchase by Snowflake customers.
- DatabrickscoreDraup datasets are listed on the Databricks Marketplace for purchase by Databricks customers.
- AWS MarketplacecoreDraup datasets are listed on the AWS Marketplace for purchase by AWS customers.
- Microsoft 365 CopilotcoreDraup datasets are listed on the Microsoft 365 Copilot marketplace for purchase by Microsoft 365 customers.
- IBM watsonx OrchestratecoreDraup datasets are listed on the IBM watsonx Orchestrate marketplace.
- Amazon S3coreDraup custom data feeds are scheduled to push to Amazon S3 data lakes.
- Azure Data Lake (ADLS)coreDraup custom data feeds are scheduled to push to Azure Data Lake Storage.
- Google Cloud StoragecoreDraup custom data feeds are scheduled to push to Google Cloud Storage.
- Google BigQuerycoreDraup custom data feeds are scheduled to push to Google BigQuery.
- Josh Bersin CompanycoreJosh Bersin (Founder & CEO) is a public endorser of Draup, particularly the Etter Work Redesign Agent, featured in testimonials and on the homepage 'Loved by Analysts' section.
Scale indicators14 records
Recent moves6 records
Expansion highlights8 records
Draup competitors and assessment
Company assessmentDirect peers
- Eightfold AI: Eightfold AI is a leading Talent Intelligence Platform serving Fortune 500 enterprises with AI-driven workforce planning, skills architecture, and talent acquisition — directly competing with Draup's Talent Intelligence product and Predictive Skills Architecture module.
- Phenom: Phenom provides an AI-powered talent experience platform for enterprise HR, including talent acquisition, workforce planning, and skills intelligence — overlapping directly with Draup's Talent Intelligence modules and enterprise HR buyer.
- ZoomInfo: ZoomInfo is the leading B2B sales intelligence and account data platform, directly competing with Draup's Sales Intelligence product for account prioritization, prospecting, and B2B data enrichment at enterprise scale.
- 6sense: 6sense is an account prioritization and predictive sales intelligence platform that competes head-to-head with Draup's Account Prioritization, Precision Prospecting, and ABM Intelligence capabilities.
- Beamery: Beamery is an AI-driven talent lifecycle management platform that competes with Draup's Talent Intelligence modules, particularly for talent acquisition, workforce planning, and skills-based HR transformation at large enterprises.
- SeekOut: SeekOut is a talent intelligence platform specializing in AI-powered candidate discovery and workforce insights, overlapping with Draup's Talent Acquisition, University Hiring, and skills-based intelligence capabilities.
- Demandbase: Demandbase is an account-based marketing and sales intelligence platform competing with Draup's Account Prioritization and ABM Intelligence, and is explicitly co-listed with Draup in 2026 enterprise sales buyer's guides.
Broad incumbents
- Workday: Workday is the dominant enterprise HCM platform with a rapidly expanding AI-powered talent intelligence and workforce planning layer; it competes broadly with Draup Talent Intelligence while also being an integration partner via Workday HCM.
- Salesforce (Einstein / Data Cloud): Salesforce competes broadly with Draup's Sales Intelligence via Einstein and Data Cloud, while simultaneously serving as an integration partner and AppExchange marketplace channel for Draup's data.
Emerging players
- Apollo.io: Apollo.io is a fast-growing B2B sales intelligence and engagement platform that competes with Draup's Sales Intelligence product for mid-market and enterprise account prioritization and prospecting workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Draup social profiles
Digital presenceDraup compliance and trust
Trust signalCompliance3 records
Draup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Draup leadership team
Management profileNumber of profiles
Profiles5 records
Draup funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Draup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Draup
What does Draup do?
Draup sells a unified enterprise AI platform (360 Draup) that combines Draup Talent Intelligence and Draup Sales Intelligence into a single agentic AI environment for HR and GTM leaders. The platform is built on a multi-layer agentic AI architecture (the 'Draup Technology & Cognition Engine') that processes 1B+ data points daily from 100,000+ sources to deliver workforce planning, skills intelligence, account prioritization, and buyer intelligence to Fortune 500/Global 2000 enterprises. Customers access the platform as a SaaS application, via APIs/MCP, through pre-built HRIS/ATS/CRM integrations, or via cloud marketplaces and data feeds.
Is Draup a public or private company?
Draup is a private company. It is classified as venture growth investor backed and is currently operating.
When was Draup founded?
Draup was founded in 2017. It employs 101 to 250 people.
Where is Draup based?
Draup is headquartered in The Woodlands, United States, in the North America region.
How does Draup make money?
Five revenue lines are on record. All-Inclusive SaaS Subscription is the primary driver. The others are data Feeds / Data Shares, draup API & MCP Access, data Monetization on Cloud Marketplaces and professional Services & Custom Reports.
Who are Draup's main competitors?
Direct peers on record are Eightfold AI, Phenom, ZoomInfo, 6sense, Beamery, SeekOut and Demandbase. Broad incumbents are Workday and Salesforce (Einstein / Data Cloud). Apollo.io is listed as an emerging player.
Does Draup have an API?
Yes. Draup offers a public API for both talent and sales intelligence data, accessible via dedicated developer documentation portals. Draup API enables enterprise customers and partners to integrate Draup's curated B2B labor market, talent, and sales data into their own systems, workflows, and AI agents. The platform also supports a Model Context Protocol (MCP) server providing native integration with Claude, OpenAI, and MCP-compatible AI tools for agentic data access. Developer documentation is at draup.com/talent/data/api.
What industry is Draup in?
Draup's product category is Enterprise AI Workforce & Sales Intelligence Software. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management), with a secondary code of HDAEANAH, Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs). Its NAICS code is 54151 and its SIC code is 7372.