What Bergbahnen Dachstein Salzkammergut does

Bergbahnen Dachstein Salzkammergut (BBDS), legally OÖ Seilbahnholding GmbH, is an Austrian private cable car and mountain tourism operator headquartered in Pinsdorf, Upper Austria. The company runs four core mountain destinations — Dachstein West (Gosau, Russbach, Annaberg with 160 km of slopes), Dachstein Krippenstein (Obertraun, including the UNESCO World Heritage region and the 5fingers viewing platform at 2,100m), Feuerkogel (Ebensee, Upper Austria's sunniest high plateau), and Grünberg (Gmunden, with treetop walk and summer toboggan) — and is preparing to open a fifth site, Wurbauerkogel, in the Pyhrn-Priel region in spring 2027. It serves roughly one million guests per year across winter (ski passes, season tickets, ski touring) and summer (Dachstein Salzkammergut Ticket covering 6 peaks, hiking, caves, treetop walks, via ferrata) seasons.

Revenue is generated through a multi-channel direct-to-consumer model: individual ride tickets, ski/summer season passes (€579–€1,145), the subscription-based Naturally 365 all-year ticket (€689, club-member exclusive), group bookings for schools and corporates (€8.90–€45.50 per pupil), gift vouchers via the Incert platform, and ancillary e-charging stations at four locations. Distribution combines location-specific online shops (starjack platform), physical ticket counters, a dedicated group booking center, and partner ski resort distribution across the SuperSkiCard Salzburg and Kitzbüheler Alpen networks (8 regions). The Dachstein plus Club operates as a free loyalty layer with 16+ partner businesses and exclusive access to the Naturally 365 ticket.

A 2024 corporate merger unified Bergbahnen Dachstein West and Dachstein Tourismus AG under the BBDS brand; the company also holds a minority stake in Hinterstoder-Wurzeralm Bergbahnen AG. Operational technology is anchored by 70 kWp photovoltaic systems at Grünberg (80%+ self-consumption), modern technical snowmaking, and renewable-energy-powered summer attractions. Customer-facing technology is light (no proprietary app, no AI/ML capabilities disclosed), relying instead on third-party platforms (starjack, Incert, Bright IT, Mindstream) and open-source web analytics (Matomo). Leadership rests with Managing Director Rupert Schiefer, in role since January 2022.

Name

Bergbahnen Dachstein Salzkammergut

Legal name

OÖ Seilbahnholding GmbH

Website

https://bbds.at

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

Bergbahnen Dachstein Salzkammergut (OÖ Seilbahnholding GmbH) operates cable cars, ski areas, and year-round mountain tourism across four Austrian destinations — Dachstein West, Dachstein Krippenstein, Feuerkogel, and Grünberg — serving approximately one million guests annually through season passes, individual tickets, and the Dachstein plus Club loyalty program.

Ownership category

akta.pro rank

Product category

Mountain Tourism and Cable Car Services

NAICS

Skiing Facilities (71392), Skiing Facilities (713920), Scenic and Sightseeing Transportation, Other (4879)

akta.pro primary industry

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

akta.pro secondary industries

Mountain Gondola & Chairlift Passenger Transport (Non-ski Commuter/Tourist) (THAIAKAD), Winter Activity & Experience Operators (Ice Climbing, Dog Sledding, Fat Biking, Ice Skating) (THAAAJAJ), Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF)

Keywords

• Cable car operations
• Alpine ski resort
• Mountain tourism services
• Summer hiking attractions
• Seasonal lift tickets

Headquarters

HQ city

Pinsdorf

HQ country

Austria

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Ski Passes and Season Tickets: Revenue from winter season passes including Dachstein West season pass (€579-759 adults), Happy Hour Ticket (€519-675), Parents' time-out ticket (€659-857), Snow & Fun Card (€579-769), SuperSkiCard Premium (€999-1,145). Season passes grant access to multiple ski regions.
2. Summer Mountain Tickets: Dachstein Salzkammergut Ticket providing access to 6 peaks - valid for summer season with options for 6 or 4 peaks (€92-129 adults). Season passes also available (€299-389).
3. Naturally 365 Ticket: All-year ticket valid 365 days from purchase date, exclusively for Dachstein plus Club members. Includes 3 ski regions and 6 summer cable cars. Pricing: €629-689 adults, €415 youth, €245 children.
4. Group Bookings and School Trips: Special pricing for school groups and organized groups at all locations. Pricing varies by location and activity (€8.90-45.50 per pupil depending on ticket type and destination).
5. Individual Ride Tickets: Single ascent and descent tickets, day tickets, and combination tickets for various attractions including caves, treetop walks, summer toboggan runs.
6. Dachstein plus Club Membership: Free membership program providing exclusive discounts from partner businesses including Martini Sportswear, Naked Optics, Gmundner Keramik, Salzwelten, and others. Revenue derived indirectly through increased ticket sales and customer retention.
7. E-charging Stations: Electric vehicle charging stations at locations in Russbach, Annaberg, Dachstein Krippenstein, and Feuerkogel, generating revenue from EV charging services.
8. Voucher and Gift Shop Sales: Online voucher sales managed through Incert e-gift shop system, available at all locations with personalization options.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Bergbahnen Dachstein Salzkammergut operates four alpine destinations — Dachstein West, Dachstein Krippenstein, Feuerkogel, and Grünberg — running cable cars, gondolas, and ski lifts for both winter skiing and summer hiking, complemented by sightseeing attractions such as the 5fingers viewing platform, Dachstein Giant Ice Cave, Treetop Walk Salzkammergut, Grünberg-Flitzer summer toboggan, Europe Cross viewing platform, and Bruno's Mountain World. The company sells individual tickets, multi-day regional passes, season subscriptions, and a free year-round entry ticket (Naturally 365), plus operates a free loyalty programme (Dachstein plus Club).

Product overview

Bergbahnen Dachstein Salzkammergut is a leading Upper Austrian tourism company operating multiple ski and hiking destinations across the Salzkammergut region. The portfolio includes four main locations: Dachstein West (spanning Gosau, Russbach, and Annaberg with 160km of slopes), Dachstein Krippenstein (in UNESCO World Heritage region with famous attractions like 5fingers platform and Giant Ice Cave), Feuerkogel (Upper Austria's sunniest high plateau and family ski area), and Grünberg (hiking mountain near Gmunden featuring the treetop walk and summer toboggan). The company offers various ticketing products including the Dachstein Salzkammergut Ticket (access to 6 peaks), Naturally 365 Ticket (year-round pass), and multiple season passes (Dachstein West Pass, SuperSkiCard Premium). A new Wurbauerkogel adventure mountain is under development for spring 2027. The company also operates the Dachstein plus Club loyalty program and organizes seasonal events including the Lichterzauber winter event. Group services for schools and organizations are available across all locations.

Differentiator

Problem solved

Functional benefit

Brands

• Dachstein plus Club: A membership club offering exclusive benefits, discounts from partner companies, and access to the Natürlich 365 Ticket
• Natürlich 365 Ticket
• Dachstein Salzkammergut Ticket
• Body, Mind and Mountains

Products and services

• Dachstein West ski and hiking region One of Austria's largest ski areas operated by BBDS, providing cable car and lift access for skiers in winter and hikers in summer, with dedicated family offerings. Targeted at winter sports enthusiasts, families, and alpine day visitors in the Salzkammergut.
• Dachstein Krippenstein ski and hiking region Alpine destination offering winter skiing with technical snowmaking and summer hiking, anchored by the 5fingers viewing platform and the Dachstein Giant Ice Cave. Targeted at adventure tourists and sightseeing visitors.
• Feuerkogel ski and hiking region Alpine mountain operated by BBDS offering skiing in winter and hiking in summer, with integrated access via the SuperSkiCard Premium partner network.
• Grünberg mountain (hiking and family leisure) Family hiking mountain near Gmunden operated by BBDS, providing cable car access to the Treetop Walk Salzkammergut, Grünberg-Flitzer summer toboggan, and Bruno's Mountain World for families and children.
• Dachstein Salzkammergut Ticket Summer combined ticket providing access to all four BBDS mountains (Dachstein West, Krippenstein, Feuerkogel, Grünberg) and their hiking and attraction offerings for individual travellers and families.
• Naturally 365 Ticket (365 ticket) Free-of-charge year-round pass enabling guests to obtain complimentary mountain access on any day of the year. Targeted at repeat leisure travellers and families to drive loyalty across summer and winter seasons.
• Dachstein West Season Pass Annual season subscription pass granting unlimited ski access at Dachstein West for the winter season. Targeted at local and regional winter sports enthusiasts.
• SuperSkiCard Premium Multi-resort regional ski pass combining BBDS destinations with partner ski areas such as Innerkrems, Kasberg, and Hochlecken. Targeted at skiers seeking broader alpine access across the Salzkammergut region.
• Dachstein plus Club Free membership-based loyalty programme that rewards guests with points convertible into benefits such as complimentary cable car rides. Targeted at repeat individual and family guests across all four mountains.
• 5fingers Viewing Platform Panoramic viewing platform at Dachstein Krippenstein designed as a five-finger shaped observation deck extending over the abyss. Targeted at sightseeing visitors seeking alpine panorama experiences.
• Dachstein Giant Ice Cave (Dachstein Rieseneishöhle) Year-round accessible ice cave attraction at Krippenstein, offering guided cave experiences to visitors interested in alpine geology. Targeted at tourists and families visiting the Dachstein region.
• Grünberg-Flitzer Summer Toboggan Run Summer alpine toboggan run located at Grünberg, providing a family-friendly downhill ride experience. Targeted at families with children and day visitors at the Grünberg mountain.
• Treetop Walk Salzkammergut Elevated treetop walkway at Grünberg offering panoramic views of the Salzkammergut, designed to be accessible for wheelchair users. Targeted at leisure travellers, families, and visitors with accessibility needs.
• Bruno's Mountain World (Brunos Bergwelt) Interactive family and children's attraction at Grünberg themed around the mascot Bruno, offering child-focused mountain play and exploration. Targeted at families with young children.
• Europe Cross Viewing Platform (Europakreuz) Viewing platform at Grünberg featuring a large cross-shaped installation with views across the Salzkammergut. Targeted at sightseeing visitors to Grünberg.
• School Group Packages (Schulgruppenangebote) Dedicated group booking and ticketing packages for Austrian schools organising excursions to BBDS mountains and attractions, with a single group booking contact. Targeted at schoolteachers and educational group organisers.
• E-Gift Voucher Shop (Incert) Online shop for purchasing digital gift vouchers redeemable against BBDS cable car and attraction tickets, powered by Incert voucher technology. Targeted at consumers seeking gifting options for mountain experiences.

Quantifiable outcome

• 1 million guests annually across all locations
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Martini SportswearminorGTM or Marketing PartnerPartner in Dachstein plus Club providing permanent discounts for club members on sportswear products.
• Naked OpticsminorGTM or Marketing PartnerPartner in Dachstein plus Club offering discounts on optics and outdoor equipment.
• Gmundner KeramikminorGTM or Marketing PartnerRegional partner in Dachstein plus Club offering discounts on traditional Austrian ceramics.
• Dorfsalon & DorfcaféminorGTM or Marketing PartnerLocal partner in Dachstein plus Club offering discounts on dining and café services.
• nussbagminorGTM or Marketing PartnerPartner in Dachstein plus Club offering lifestyle and outdoor accessories.
• Greenheart AustriaminorGTM or Marketing PartnerPartner in Dachstein plus Club offering eco-friendly outdoor products.
• Jump DomeminorGTM or Marketing PartnerPartner in Dachstein plus Club offering indoor trampoline park discounts.
• Salzkammergut FestwochenminorGTM or Marketing PartnerCultural events partner in Dachstein plus Club, featured in newsletter discount promotions.
• Salzwelten HalleinminorGTM or Marketing PartnerSalt mine attraction partner in Dachstein plus Club newsletter featuring discount promotions.
• EurothermenResort Bad IschlminorGTM or Marketing PartnerThermal spa partner in Dachstein plus Club newsletter featuring discount promotions.
• THE.RIVERWAVEminorGTM or Marketing PartnerWater sports partner in Dachstein plus Club offering river and water activity discounts.
• Gravity Card NetworkcoreChannel Partner/ Reseller/ DistributorWurbauerkogel bike park is part of the Gravity Card network, connecting mountain bike parks across the region for integrated access.
• SuperSkiCard NetworkcoreChannel Partner/ Reseller/ DistributorSeason pass valid across Dachstein West, Feuerkogel, Dachstein Krippenstein and further ski regions of SuperSkiCard Salzburg and Kitzbüheler Alpen, integrating 8 ski areas.
• Hinterstoder-Wurzeralm Bergbahnen AGminorStrategic or Co-development PartnerBBDS holds a minority stake in Hinterstoder-Wurzeralm Bergbahnen AG as part of its branch holding structure for strategic regional tourism development.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Schmittenhöhebahn AG: Cable car company operating the Schmittenhöhe mountain in Zell am See, Austria, with similar summer/winter attractions and family-focused positioning to BBDS.
• Mayrhofner Bergbahnen: Austrian cable car and ski resort operator in the Zillertal valley, comparable to BBDS in operating multiple interconnected ski mountains with year-round attractions and integrated ticketing.
• Silvretta Montafon Bergbahnen: Vorarlberg-based Austrian ski resort operator with multi-mountain cable car operations, directly comparable to BBDS in scale, mountain destination portfolio, and summer/winter dual-season model.
• Bergbahnen Stubai: Tyrolean glacier and ski resort operator with year-round skiing and summer mountain experiences, directly comparable to BBDS in dual-season business model and premium Austrian positioning.
• SkiWelt Wilder Kaiser: One of the largest interconnected ski areas in the world located in Tyrol, comparable to BBDS in operating multiple linked mountains with unified season passes and family positioning.
• Kitzbüheler Bergbahnen: Operator of the Kitzbühel ski area in Tyrol, comparable to BBDS as an Austrian cable car/ski resort operator with premium season pass products and multi-region ski pass integration.
• Hochkönig Bergbahnen: Salzburg-region ski and cable car operator with interconnected ski areas, closely comparable to BBDS in scale, family positioning, and integration into Austrian multi-region ski pass networks.
• Planai-Hochwurzen-Bahnen: Operator of the Schladming/Dachstein-Tauern ski region, directly comparable to BBDS as a Styrian/Austrian ski lift company offering summer and winter mountain experiences with similar ticket integration.
• Lech Zürs Bergbahnen: Premium Austrian ski resort operator in Vorarlberg, comparable to BBDS as a high-end cable car company with strong summer/winter offering and unified multi-mountain ticketing.

Regional players

• Hinterstoder-Wurzeralm Bergbahnen AG: Upper Austrian ski resort operator in which BBDS holds a minority stake; directly comparable as a regional cable car/ski company in the same geography, providing context for BBDS's regional competitive set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bergbahnendachsteinsalzkammergut

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bergbahnen Dachstein Salzkammergut