My Grief Angels

What My Grief Angels does

My Grief Angels Inc is a 501(c)(3) public charity headquartered in The Woodlands, Texas (incorporated in New York) and operating globally through digital channels. Founded in 2014, the organization delivers free, non-religious, peer-led online grief support to individuals grieving or anticipating the death of a loved one. Its product surface spans a flagship community site (MyGriefAngels.org), a scheduled grief-chat platform (Chat.MyGriefAngels.org), a free MOOC called UGrief (University of Grief), GriefSupportDirectory.com (a national directory of more than 20,000 grief support resources), the Grief Fest film festival, Grief @ Work Insights for employers, and a constellation of sub-brands covering grief television, music, films, technology, and apps. The platform explicitly states it serves over 100,000 grieving users annually.

The underlying technology is intentionally lightweight: a web-based content and community platform augmented by generative AI in the form of "AI Grief Avatars / Griefatars," which read aloud and highlight real-life grief stories submitted by community members. No proprietary AI model, training pipeline, or engineering team is disclosed; the organization is 100% volunteer-created, developed, and managed with 1-10 unpaid contributors and no paid staff. Distribution is fully digital and self-serve, with top-of-funnel awareness driven through organic social channels (X, YouTube, TikTok, Facebook, LinkedIn, Instagram, Spotify) and earned media via PR Newswire and Globe Newswire.

The business model is donation-driven: as a public charity, My Grief Angels relies entirely on voluntary contributions, with no donation required to access any service, no subscription, and no enterprise pricing tier. All services are free to end users (grieving individuals, mental health professionals, and grief support organizations). The organization monetizes only via charitable giving and validates its credibility through third-party recognition, including the Candid Platinum Seal of Transparency, GreatNonprofits Top Rated Award, Everyday Health's 2025 Best Mental Health Resources, and BetterHelp.com recognition — none of which represent paying customer relationships.

Name

My Grief Angels

Legal name

My Grief Angels Inc

Website

https://mygriefangels.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

My Grief Angels is a 100% volunteer-run 501(c)(3) non-profit offering free online peer-led grief support groups, chat communities, courses, and a 20,000+ resource directory for individuals grieving or anticipating the death of a loved one.

Ownership category

akta.pro rank

Product category

Grief and Bereavement Support Services

NAICS

Emergency and Other Relief Services (62423), Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300)

akta.pro primary industry

Palliative Care, Hospice & Serious Illness Support (BPAGACAK)

akta.pro secondary industries

Bereavement & Grief Support Services (Family Aftercare) (HSABAFAI), Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL)

Keywords

• Grief support services
• Online bereavement support
• Peer grief groups
• AI grief companion
• Nonprofit grief resources

Headquarters

HQ city

The Woodlands

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) public charity, My Grief Angels relies entirely on donations from the public. No donation is required to access any services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

My Grief Angels is a 501(c)(3) public charity that provides free online grief and bereavement support services to individuals experiencing loss. The organization delivers peer-led support groups, educational content, an AI-powered grief companion called Griefatars, and maintains an ecosystem of related platforms (GriefSupportDirectory.com, GriefTV, UGrief) to connect grievers with resources. All services are offered at no cost to users, with operations funded entirely through donations and managed by volunteers.

Product overview

My Grief Angels is a 501(c)(3) public charity offering a comprehensive digital grief support ecosystem. The core platform MyGriefAngels.org provides free peer-led virtual grief support groups, online chats, and grief education resources. Key supporting products include: Chat.MyGriefAngels.org for live grief chat; UGrief.com (University of Grief) offering free MOOCs on grief education; GriefSupportDirectory.com featuring 20,000+ searchable grief resources nationwide; and Grief Fest, the world's first holiday grief film festival. Additional modules cover grief camps, grief at work support, grief health/AI research, and self-care tools including grief journals, playlists, and comedy resources. All services are free and designed for anyone grieving or anticipating the death of a loved one.

Differentiator

Problem solved

Functional benefit

Brands

• GriefSupportDirectory.com: A comprehensive national directory featuring over 20,000 grief support resources for individuals and families navigating loss across the United States.
• Grief Fest
• UGrief: University of Grief

Products and services

• AI Grief Avatars (Griefatars)

Quantifiable outcome

• 100,000+ people grieving use the site yearly
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

One partnership is on record.

• GriefSupportDirectory.comcoreStrategic or Co-development PartnerA comprehensive national directory launched by My Grief Angels featuring over 20,000 grief support resources. The platform addresses a critical gap in bereavement care by offering free searchable access to grief counselors, support groups, and mental health providers.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Modern Loss: Online community and storytelling platform for young adults experiencing loss, featuring essays, events, and discussion groups. Comparable in targeting grieving individuals with a digital, content-driven community-led approach.
• Refuge in Grief: Online resource from Megan Devine offering writing, podcasts, and courses for grieving people. Comparable as an indie founder-led grief support content platform with a non-religious, non-clinical orientation similar to My Grief Angels.
• GriefShare: Christian-affiliated network of in-person and virtual grief support groups with 12,000+ host churches worldwide. Directly comparable as a peer-led grief support group infrastructure provider, though faith-based where My Grief Angels is non-religious.
• What's Your Grief: Online community and education platform offering free articles, lists, and discussion forums for grievers, run by mental health professionals. Directly comparable as a free, content-led grief support destination targeting the same bereaved-individual segment.
• Open to Hope: Online grief support destination featuring stories, podcasts, expert interviews, and a community forum for those who have lost loved ones. Directly comparable as a content-and-community grief support resource serving the same bereaved-persona segment.
• The Dinner Party: Peer-led community for 20- and 30-somethings who have experienced significant loss, operating dinner-table gatherings and digital programming. Closely comparable peer-led grief community model targeting similar demographics.

Emerging players

• 7 Cups: Free emotional support platform offering trained volunteer listener chat plus paid therapy. Comparable as a peer-led emotional support community with a freemium model that bridges volunteer support and paid clinical services—relevant adjacency to My Grief Angels' peer-led grief chat offering.

Broad incumbents

• Talkspace: Public online therapy and psychiatry platform with a national network of licensed clinicians. Broad incumbent in teletherapy with resources to bundle or partner on grief-specific programming.
• BetterHelp: Large venture-backed online therapy platform connecting users to licensed therapists via subscription. Listed as a recognition source for My Grief Angels, operates in adjacent mental health space with paid credentialed clinicians.

Others

• National Hospice and Palliative Care Organization: Industry association and advocacy body for hospice and palliative care providers, hosting grief-related resources and bereavement programs. Indirectly comparable as a grief-support ecosystem player with very different operating structure (membership-based industry body).

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MyGriefAngels
• YouTubeyoutube.com/@griefsupportgroup
• Facebookfacebook.com/MyGriefAngels
• LinkedInlinkedin.com/company/my-grief-angels
• Instagraminstagram.com/my.grief.angels
• TikToktiktok.com/@my.grief.angels

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Grief Angels