What Interbrands Denmark does

Interbrands Denmark ApS is a privately owned Danish wine and spirits distribution company, founded in 2005 and headquartered in Herlev, Denmark (CVR 29167893), operating as part of the Interbrands Nordic group. The company curates and distributes a portfolio of premium international alcoholic beverage brands — including Whyte & Mackay's Scotch whisky portfolio (Dalmore, Jura, Tamnavulin, Fettercairn), gins (Kyrö, Bloom, GinRaw), rum (Ron Barceló), liqueurs (Disaronno, Tia Maria), bitters (Angostura, including the Cocoa Bitters extension), vodka (Russian Standard), bourbon (Heaven Hill collection), and champagne (Charles Heidsieck) — to the Danish market.

The business operates on a sales-led B2B distribution model, delivering into four channels: HORECA (hotels, restaurants, cafes), Danish retail (Føtex, Bilka, Superbrugsen, Kvickly, Fakta, and specialist spirit shops), wholesalers, and Grænsehandelen (cross-border trade). Revenue is generated through transaction-based margins on the sale of third-party brand portfolios; pricing is not publicly disclosed and is accessible only via authenticated login to the company's price list. The company has no proprietary technology products, APIs, or software integrations — its assets are the distribution contracts, brand portfolio rights, and channel relationships. Marketing is conducted through a combination of industry events (Gin Festival, Heartland Festival, Århus Food Festival, FoodExpo), content marketing via the company blog, organic social media (Facebook, LinkedIn, Instagram), and a strategic partnership with Dansk Bartender Laug (since 2020) targeting the professional bartender community.

The company employs 11–50 people, does not disclose revenue, has no known institutional or venture capital backing, and operates only within Denmark. Headcount, revenue trajectory, and ownership structure beyond the parent group affiliation remain undisclosed in available source material.

Name

Interbrands Denmark

Legal name

Interbrands Denmark ApS

Website

https://interbrands.dk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Interbrands Denmark is a privately owned Danish wine and spirits distributor, curating premium international brands and supplying them to wholesalers, Danish retail chains, HORECA venues, and cross-border trade channels across Denmark.

Ownership category

akta.pro rank

Product category

Beverage Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)

Keywords

• Wine distribution
• Spirits distribution
• Premium beverage distribution
• B2B beverage wholesale
• HORECA beverage supply

Headquarters

HQ city

Herlev

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Wine and Spirits Distribution: Interbrands Denmark generates revenue through distributing premium wine and spirits brands to wholesalers, Danish retail, HORECA, and cross-border trade channels. They represent international brands including whisky (Whyte & Mackay, Dalmore, Jura), gin (Kyrö, Bloom, GinRaw), rum (Barceló), liqueurs (Disaronno, Tia Maria), bitters (Angostura), and vodka (Russian Standard).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Interbrands Denmark is a privately owned Danish wine and spirits distribution company that curates and represents premium international beverage brands. The company delivers primarily to wholesalers, Danish retail (supermarkets and specialist shops), the HORECA sector (hotels, restaurants, cafés), and cross-border trade channels, supplying a portfolio that spans whisky, gin, rum, vodka, liqueurs, bitters, champagne, and wines.

Product overview

Interbrands Danmark is a privately-owned wine and spirits distribution company offering a diverse portfolio of premium alcoholic beverages. The company represents multiple international brands across categories including gin (Bloom, Kyrö, GinRaw), whisky (Whyte & Mackay portfolio including Dalmore, Jura, Tamnavulin, Fettercairn), rum (Ron Barceló including Barceló Organic), champagne (Charles Heidsieck), liqueurs (Disaronno Amaretto, Tia Maria), bitters (Angostura Cocoa Bitters), vodka (Russian Standard), and bourbon (Heaven Hill collection). The company operates primarily serving wholesalers, Danish retail, HORECA, and border trade sectors. Products are catalogued and available via a product catalog requiring login for pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Bloom Gin A floral-forward gin handmade by England's oldest gin distillers, distributed in Denmark through Interbrands' B2B channels.
• Kyrö Gin A 100% rye gin from Finland, created by Finnish founders and produced at a converted cheese dairy, distributed to Danish trade.
• GinRaw Gin A gastronomic gin from Barcelona produced via small batch process using 6 plant extracts (citron, lime, bay leaves, kaffir lime leaves, coriander, cardamom seeds) distilled separately at 25 degrees.
• Disaronno Amaretto The original Italian amaretto liqueur with over 500 years of history, made from infusion of apricot kernel oil with alcohol, burnt sugar, and essences of 17 herbs and fruits.
• Barceló Organic Rum The world's first organic rum from the Dominican Republic, produced at the oldest distillery on Hispaniola island using organic sugarcane and organic yeast, aged in new American oak barrels.
• Ron Barceló Rum Premium Dominican rum from the world's most sustainable rum distillery, Carbon Neutral certified by SGS (2019) and ISO 14001 and ISO 14064-1 certified.
• Angostura Cocoa Bitters Bitters made with Trinitario cocoa from Trinidad and Tobago, combining 200 years of Angostura bitters expertise with rich, nutty cocoa notes balanced by botanical and light spice.
• Charles Heidsieck Champagne Champagne house ranked 4th in the World's Most Admired Champagnes list by Drinks International, based on votes from 300 internationally recognized sommeliers, wine merchants, and wine writers.
• Whyte & Mackay Whisky Scottish whisky company founded in Glasgow in 1844; portfolio includes Dalmore, Tamnavulin, Fettercairn, Jura, and Shackleton. Awarded Distiller of the Year 2021 (Scotland) by Icons of Whisky and 31 gold and double gold medals at ISC 2021.
• Jura Single Malt Whisky Single malt whisky from the island of Jura in Scotland with a light, floral style and a subtle hint of smoke; core range includes 10, 12, 18 years old, Seven Wood, and Journey expressions.
• Dalmore Whisky Premium Scottish whisky from the Dalmore distillery, with multiple expressions including 15, 18, and 25 years old, Portwood Reserve, and King Alexander III that have won gold awards.
• Russian Standard Vodka Russian vodka brand used in cocktail recipes distributed by Interbrands Denmark.
• Tia Maria Coffee Liqueur Coffee liqueur distributed by Interbrands Denmark and used in White Russian cocktail recipes.
• Heaven Hill Bourbon Collection American whiskey portfolio including Elijah Craig, Bernheim, Larceny, Rittenhouse, Pikesville, Fighting Cock, Heaven Hill, Old Style, and Georgia Moon, distributed in Denmark.
• Wine Portfolio Interbrands distributes a wide range of quality wines alongside their spirits portfolio to Danish trade customers.

Quantifiable outcome

• Whyte & Mackay won 31 gold and double gold awards at ISC 2021
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Dansk Bartender LaugcoreGTM or Marketing Partner · 23 January 2020Interbrands Denmark officially entered a partnership with Dansk Bartender Laug for 2020. As an official partner, Interbrands supplied products for the Danish Cocktail and Flair Championships (DM i Cocktail & Flair), held March 22-24, 2020. The partnership provides brand visibility to professional bartenders and supports the Danish bartender community through product supply and event sponsorship.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Anora Group: Anora Group (formed from the merger of Altia and Arcus Finland) is the leading wine and spirits producer and distributor in the Nordics, operating across Finland, Sweden, Norway, Denmark, and the Baltics. Directly comparable as a Nordic B2B wine and spirits distributor with overlapping product categories (whisky, gin, vodka, wine) and a similar multi-channel GTM.
• Arcus ASA: Arcus is a Norwegian wine and spirits group with agency distribution of international premium brands (including in the Nordics) and own brands. Comparable to Interbrands Denmark as a Nordic beverage distributor representing third-party international brand owners across HORECA and retail channels.
• Berentzen-Gruppe AG: Berentzen is a German-listed spirits producer and distributor operating in the Nordics and other European markets. Comparable to Interbrands Denmark as a mid-sized European alcoholic beverage distribution platform, with own brands plus agency distribution across channels.
• Hans Just Group: Hans Just is a Danish importer and distributor of wines and spirits with a long-established presence in the Danish HORECA and retail channels. Directly comparable to Interbrands Denmark as a Denmark-based B2B distributor of premium international beverage brands.
• Galatea (Denmark): Galatea is a Danish wine and spirits distributor/importer serving the HORECA and retail trade. Closely comparable to Interbrands Denmark in geography, customer base, and product mix (premium imported wines and spirits).

Broad incumbents

• Pernod Ricard: Pernod Ricard is a global premium spirits group with own brands (Chivas, Jameson, The Glenlivet, Beefeater) and integrated Nordic distribution. Comparable as a broad incumbent in the same product categories and Danish on/off-premise channels, although it owns rather than distributes third-party brands.
• Diageo: Diageo is a global premium spirits company (Johnnie Walker, Tanqueray, Captain Morgan) with direct Nordic market operations. Comparable to Interbrands Denmark in product category overlap and channel presence, but operates at far greater scale with its own distribution infrastructure.

Regional players

• Vingruppen i Sverige AB: Vingruppen is a Swedish wine and spirits distributor with a portfolio of international agencies serving the Swedish HORECA and Systembolaget channels. Comparable to Interbrands Denmark in product mix and channel approach, but focused on the Swedish market.
• Scandinavian Beverage Group: Scandinavian Beverage Group develops and distributes premium wine and spirits brands across the Nordics, combining own brands and agency partnerships. Comparable to Interbrands Denmark as a Nordic-focused multi-brand distribution platform with both proprietary and represented products.

Emerging players

• Enjoy Wine & Spirits: Enjoy Wine & Spirits is a Danish wine and spirits distributor serving HORECA and retail. Comparable to Interbrands Denmark as a smaller Denmark-based B2B distributor with a curated portfolio of premium international brands, though with a narrower brand list.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Interbrandsdenmark
• LinkedInlinkedin.com/company/1467836
• Instagraminstagram.com/interbrands.danmark

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interbrands Denmark