ALEXANDER + ROBERTS
- Company typePrivate
- Founded1947
- HeadquartersKeene, United States
- Headcount—
- GTM typeB2C
- OfferingServices
ALEXANDER + ROBERTS firmographics
Firmographics- Name
- ALEXANDER + ROBERTS
- Legal name
- Alexander + Roberts
- Website
- https://alexanderroberts.com
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Ownership category
- akta.pro rank
ALEXANDER + ROBERTS industry classification
Industry- Product category
- Guided Tour Services
- NAICS
- Tour Operators (561520), Tour Operators (56152), Travel Agencies (561510), Scenic and Sightseeing Transportation, Water (48721)
- akta.pro primary industry
- Luxury Multi-Day Tour Operators (THAKADAE)
- akta.pro secondary industries
- Group & Small-Group Custom Itinerary Planning (THAKAOAF), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Fee-Based/Independent Trip Planners (No Booking) (THAKAOAA)
Keywords
Where ALEXANDER + ROBERTS is headquartered
LocationHeadquarters
- HQ city
- Keene
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ALEXANDER + ROBERTS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Package Tour Sales: Revenue generated through sale of pre-packaged tour itineraries including small group journeys (maximum 16 guests), private/privately guided tours, and tailor-made/custom travel arrangements. Tours include accommodation, meals, sightseeing, transfers, and gratuities as part of the package.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Italy by Rail - 9 days Rome, Florence, Venice |
| One time/ perpetual license | Multi-year contract | Morocco Tours |
| One time/ perpetual license | Multi-year contract | Japan - Inland Sea to the Alps |
| One time/ perpetual license | Multi-year contract | Beijing Insider - 4 days Private Tour |
| One time/ perpetual license | Multi-year contract | Hong Kong Insider - 4 days Private Tour |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
ALEXANDER + ROBERTS product offering
Product offeringCore offering
Alexander + Roberts designs and operates pre-packaged, all-inclusive guided travel itineraries worldwide across four formats: Small Group Journeys capped at 16 guests, Small Ship Cruises to remote destinations, Private Journeys with dedicated guides and flexible itineraries for individuals, couples, families, or groups, and fully custom Tailor-Made itineraries. Packages bundle accommodations, meals, sightseeing, transfers, and gratuities, with native expert guides (including Egyptologists) and handpicked city-center hotels across Africa, Middle East, Asia, Pacific, Europe, Latin America, North America, Cuba, and Antarctica.
Product overview
Alexander + Roberts is a travel tour company offering Small Group Journeys (never more than 16 guests), Small Ship Cruises, Private Journeys, and Tailor Made travel experiences. The company provides guided tours across global destinations including Africa, Asia, Europe, Latin America, Middle East, North America, and Pacific regions. Key product lines include specialized regional tours such as Italy by Rail, Japan's Inland Sea to the Alps, Morocco tours (From Sea to Sahara, Magic of Morocco, Tangier and Chefchaouen), and Asian city insider tours (Beijing, Hong Kong, Shanghai, Guilin, Xian). The company also operates a rewards program for travel advisors.
Differentiator
Problem solved
Functional benefit
Products and services
- Small Group Journeys Guided small-group tours with never more than 16 guests, delivering personalized attention and intimate travel experiences across global destinations, with expert native guides and pre-arranged logistics.
- Small Ship Cruises Small ship cruising experiences on intimate vessels designed to access remote destinations with comfortable accommodations.
- Private Journeys Completely private travel experiences with dedicated guides and flexible itineraries for individuals, couples, families, or private groups.
- Tailor Made Custom-designed travel itineraries allowing clients to create their own unique journeys with personalized destinations, activities, and pacing.
- Italy by Rail with Privately Guided Sightseeing 9-day journey through Rome, Florence, and Venice using high-speed Italo trains with first-class seats and private guided tours; pricing tiers First Class $4,899-$5,599, Deluxe $5,599-$6,899, Luxury $6,199-$7,199 per person.
- From Japan's Inland Sea to the Alps 11-day journey through Kyoto, Hiroshima, Miyajima, Nara, Kanazawa, Shirakawago, Takayama, and Tokyo with native guides and UNESCO World Heritage sites.
- Morocco From Sea to Sahara 13-day immersive tour from the Sahara Desert across the High Atlas Range to ancient medinas and fishing villages, with luxury desert camp and riad accommodations.
- The Magic of Morocco 9-day tour featuring Morocco's imperial cities, luxury riads, Berber villages, and cultural experiences including cooking classes and hammam rituals.
- Tangier and Chefchaouen 4-day privately guided journey to Tangier and the blue-painted city of Chefchaouen in Morocco's Rif Mountains.
- Be a Beijing Insider 4-day privately guided tour featuring Temple of Heaven, Forbidden City, Great Wall at Mutianyu, and Hutong rickshaw exploration.
- Hong Kong Insider 4-day privately guided journey including Star Ferry, Victoria Peak, dim sum lunch, and exploration of Central, Sheung Wan, and Kowloon neighborhoods.
- Shanghai Tour 3-day private tour featuring Bund promenade, Yu Yuan Garden, French Concession, and Shanghai Museum.
- Guilin with Li River Cruise 3-day private tour including scenic Li River cruise, Yangshuo bazaar visit, and Tea Institute at Yaoshan Mountain.
- Xian Tour 3-day tour featuring Terra Cotta Army, Big Wild Goose Pagoda, and ancient city walls.
- Travel Advisor Rewards Program Channel-partner loyalty program offering registered travel advisors privileged access to sales tools, e-Updates on savings offers, quarterly promotions, cash bonuses, and special travel offers for reselling Alexander + Roberts tours.
Companies that use ALEXANDER + ROBERTS
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
ALEXANDER + ROBERTS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ALEXANDER + ROBERTS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Travel Advisors (Individual)coreNetwork of travel advisors and agents who sell Alexander+Roberts tours to their clients. Advisors receive privileged access to tools, e-Updates on savings offers, quarterly promotions including cash bonuses and special travel offers through the Rewards program. Requires valid ARC/IATA number for enrollment.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
ALEXANDER + ROBERTS competitors and assessment
Company assessmentDirect peers
- Overseas Adventure Travel (OAT): Small-group adventure travel company focused on immersive, locally-guided trips in off-the-beaten-path destinations. Comparable to A+R's small-group format and emphasis on expert native guides and authentic experiences.
- Insight Vacations: Premium guided tour brand within The Travel Corporation portfolio offering small-group luxury escorted journeys in Europe, the Americas, and beyond. Competes in the same premium small-group tier A+R occupies.
- Luxury Gold: Luxury small-group tour operator offering high-end escorted journeys with VIP access and premium accommodations. Directly comparable to A+R's small-group luxury positioning and included-experiences model.
- Abercrombie & Kent: Luxury tour operator specializing in small-group journeys, private travel, and tailor-made itineraries across all seven continents. Direct competitor in the premium small-group and bespoke private travel segment.
- Tauck: US-based guided tour operator offering small-group escorted journeys, river cruises, and family tours worldwide. Closely comparable to Alexander + Roberts in small-group luxury positioning and multi-day international itinerary design.
- Collette: Long-established guided tour operator offering small-group and classic escorted tours globally. Comparable to A+R in multi-day packaged itineraries with included meals, sightseeing, and expert-led experiences.
- Kensington Tours: Luxury private-guided tour operator creating custom itineraries worldwide with expert local guides. Directly comparable to A+R's Private Journeys and Tailor Made product lines for affluent independent travelers.
Broad incumbents
- Trafalgar: Major global guided-holiday brand within The Travel Corporation, offering a wider range of tour styles. Overlaps with A+R in international multi-day tours but serves a broader price tier with larger group sizes.
- Globus Journeys: Large multi-day escorted tour operator with Cosmos, Monograms, and Avalon Waterways sister brands. Competes with A+R in multi-day package tours but at broader price points and larger group sizes.
Emerging players
- G Adventures: Small-group adventure tour operator with a strong younger-traveler following and social-enterprise positioning. Competes with A+R on small-group format and global destination coverage, but skews more budget and adventure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ALEXANDER + ROBERTS social profiles
Digital presenceALEXANDER + ROBERTS financial estimates
Financial estimateRevenue estimate
Valuation estimate
ALEXANDER + ROBERTS leadership team
Management profileNumber of profiles
ALEXANDER + ROBERTS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ALEXANDER + ROBERTS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ALEXANDER + ROBERTS
What does ALEXANDER + ROBERTS do?
Alexander + Roberts designs and operates pre-packaged, all-inclusive guided travel itineraries worldwide across four formats: Small Group Journeys capped at 16 guests, Small Ship Cruises to remote destinations, Private Journeys with dedicated guides and flexible itineraries for individuals, couples, families, or groups, and fully custom Tailor-Made itineraries. Packages bundle accommodations, meals, sightseeing, transfers, and gratuities, with native expert guides (including Egyptologists) and handpicked city-center hotels across Africa, Middle East, Asia, Pacific, Europe, Latin America, North America, Cuba, and Antarctica.
Is ALEXANDER + ROBERTS a public or private company?
ALEXANDER + ROBERTS is a private company. It is classified as unknown and is currently operating.
When was ALEXANDER + ROBERTS founded?
ALEXANDER + ROBERTS was founded in 1947.
Where is ALEXANDER + ROBERTS based?
ALEXANDER + ROBERTS is headquartered in Keene, United States, in the North America region.
How does ALEXANDER + ROBERTS make money?
One revenue line is on record: package Tour Sales.
Who are ALEXANDER + ROBERTS's main competitors?
Direct peers on record are Overseas Adventure Travel (OAT), Insight Vacations, Luxury Gold, Abercrombie & Kent, Tauck, Collette and Kensington Tours. Broad incumbents are Trafalgar and Globus Journeys. G Adventures is listed as an emerging player.
Does ALEXANDER + ROBERTS have an API?
No public API is recorded for ALEXANDER + ROBERTS.
What industry is ALEXANDER + ROBERTS in?
ALEXANDER + ROBERTS's product category is Guided Tour Services. Its primary akta.pro industry code is THAKADAE, Luxury Multi-Day Tour Operators, with a secondary code of THAKAOAF, Group & Small-Group Custom Itinerary Planning. Its NAICS code is 561520.