What Pulsar Multimedia does

Pulsar Multimedia (legal entity Mariner Advanced Multimedia LTDA) is a privately held Brazilian software company founded in 1992 by CEO Marco Mariner, headquartered on Avenida Paulista in São Paulo. The company develops a comprehensive suite of professional multimedia automation software for radio and TV broadcasting stations, organized around three core playout engines — LIVE PRO (audio automation with up to 8 independent audio channels and console integration), LIVE 5 (fully automated 24/7 audio playout), and LIVE PRO STUDIO (audiovisual playout for TV, cable, and WebTV operations). Around these engines, the company has built a modular ecosystem covering studio operations (FASTPLAY ECAD DUO, EXCHANGE, MIXAIR), artistic and commercial functions (Musical programming, Sweeper, Listener CRM, Sales CRM), administrative management (Traffic commercial/financial, Stock inventory), journalism (News, Viewer, Weather), and broadcast infrastructure (Live Net Pro IP networking, Pulse Detector, Multipulse, Audio Logger, Video Logger, RDS Redispatcher, RDS Schedule, FTP Redispatcher), plus electronic invoicing modules (NFCom 62, Modelo 21, Modelo 55) and bundled Combos.

The company's technology is deeply localized for Brazilian regulatory requirements, including Anatel recording mandates, ECAD music royalty reporting with EXP file generation, and NFCom electronic invoicing. The platform integrates with major broadcast hardware (Wheatstone, Axia, Studer, Beringher consoles via IP/USB) and streaming platforms (TuneIn, SAMCAST, SHOUTCAST, vMix), and supports IP-based radio network distribution with AAC+ protocol at 50-150ms latency and automatic operator failover.

Pulsar operates a direct enterprise sales model selling quote-based multi-year subscription licenses to radio and TV stations across Brazil, with a dedicated client portal, remote support via Anydesk, and an online training platform exclusive to clients. The company is founder-controlled, has no registered funding rounds, no disclosed M&A activity, and maintains a single-country (Brazil) footprint. It is LGPD-compliant and participates in industry events such as SET Expo and ACAERT.

Name

Pulsar Multimedia

Legal name

Mariner Advanced Multimedia LTDA

Website

https://pulsarmultimedia.com.br

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Pulsar Multimedia is a Brazilian software company founded in 1992 that develops integrated broadcast automation software — audio/video playout, studio management, and regulatory compliance — for radio and TV stations across Brazil, sold via direct enterprise sales on multi-year subscriptions.

Ownership category

akta.pro rank

Product category

Broadcast Automation Software

NAICS

Software Publishers (5132), Broadcasting and Content Providers (516)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Control Room Orchestration & Workflow Integration (NRCS/MOS, Automation APIs) (MPAHAKAK)

akta.pro secondary industries

Disaster Recovery, Redundancy & Continuity (Backup Playout) (MPAHAKAI), Media Transport & Contribution (SRT/RIST, Satellite/IP, Fiber) (MPAHAKAD)

Keywords

• Broadcast automation software
• Radio playout systems
• TV automation software
• Audio video logging
• Electronic invoicing software

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licenses and Combos: Pulsar Multimedia sells bundled software combos for radio and TV automation. Their flagship combos include LIVE PRO (audio automation), LIVE 5 (automated audio), and LIVE PRO STUDIO (audiovisual playout). They offer flexible licensing that adapts to different operational structures regardless of user or computer count in each sector.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Pulsar Multimedia develops and sells professional multimedia automation software for radio and TV broadcasting stations in Brazil. The core offerings are audio/video playout systems (LIVE PRO, LIVE 5, LIVE PRO STUDIO) that automate on-air programming, supported by a comprehensive modular ecosystem covering commercial management, journalism, regulatory compliance (Anatel, ECAD, NFCom), networking, RDS content distribution, and electronic invoicing. Products are sold as standalone modules or pre-packaged bundles (Combos) with flexible licensing tailored to each station's operational structure.

Product overview

Pulsar Multimedia is a Brazilian radio and TV broadcasting technology company with over 30 years of experience (since 1992) developing professional multimedia automation software. Its offering is a platform-plus-modules architecture centered on audio/video playout and automation players (LIVE PRO, LIVE 5, LIVE PRO STUDIO), complemented by specialized modules across studio operations (MIXAIR, FASTPLAY ECAD DUO, EXCHANGE), artistic functions (Musical programming, Sweeper vignettes, Listener CRM), administrative management (Traffic commercial/financial, CRM de Vendas, Stock inventory), journalism (News, Viewer, Weather), and broadcasting infrastructure (Live Net Pro IP networking, Pulse Detector, Multipulse, Audio Logger, Video Logger, RDS Redispatcher, RDS Schedule, FTP Redispatcher). The company also offers product bundles (Combos) and electronic invoicing modules (NFCom, NFe). The portfolio serves radio and TV stations of varying sizes with flexible licensing for different numbers of users or workstations.

Differentiator

Problem solved

Functional benefit

Products and services

• LIVE PRO Professional audio player for radio automation with dual-monitor workspace, up to 8 independent audio output channels, and compatibility with Wheatstone, Axia, Studer, and Beringher consoles via IP/USB. Supports intelligent mixing, breaks, and musical programming for radio stations.
• LIVE 5 Audio player for radio automation offering intelligent mixing and assisted operation mode (with operator) or fully automated mode, supporting 24/7 continuous operation.
• LIVE PRO STUDIO (LPS) Professional multimedia playout system for audiovisual (radiovisual) content, enabling TV and streaming channel operations with an interface that maintains radio-style dynamics and visual quality.
• LIVE TV Video playout system with standard features for small TV, cable, or WebTV operations, including display reports, integrated with Prog Schedule and Musical Schedule modules.
• COMBO LIVE PRO Bundled software package for radio automation featuring the Live Pro player with creative tools for operators to deliver high-performance transmissions.
• COMBO LIVE 5 Bundled software package for radio automation featuring the Live 5 player enabling fully automated impeccable programming.
• COMBO LIVE PRO STUDIO (LPS) Bundle including LIVE PRO STUDIO (LPS) multimedia playout, Musical programming, Traffic commercial and financial management, and Sweeper vignette registration for audiovisual station automation.
• LIVE NET PRO IP radio network solution enabling creation of radio networks via the internet with audio streaming and remote break trigger commands to affiliates, using AAC+ protocol with high-fidelity audio and 50-150ms latency. Includes telemetry monitoring and automatic switching between internet operators for redundancy.
• TRAFFIC Multi-company commercial script and financial management system that automates commercial operations with billing consolidation, payments, cash flow, commission control, and program-based invoicing, including NFCom 62, model 21 and model 55 invoice generation.
• PROGRAMACAO MUSICAL (Musical) Musical programming tool with permission and restriction rules for monitoring the programmer's work in real time. Includes ECAD reporting with EXP file generation for online ECAD service and HTML file for station website.
• AUDIO LOGGER Audio recording and censorship module that simultaneously records multiple radio stations with licensed codecs (MP3, MP4, AAC, WMA, WAV), scheduled recording, user/password protection, and event logs. Includes Audio Extractor tool for extracting and unifying audio segments.
• VIDEO LOGGER Video recording and censorship module for recording up to 4 stations simultaneously with video and audio preview windows for regulatory compliance.
• NFCom 62, Modelo 21 e Modelo 55 Electronic invoice modules integrated with Traffic for generating NFCom modelo 62 (mandatory from November 2025, replacing models 21 and 22), modelo 21 (NFSC single-copy), and modelo 55 (NFe), with boleto and CNAB file generation.
• RDS REDISPATCHER RDS content generator that feeds dynamic and updated information to RDS systems, sending music names, phone numbers, and custom messages to RDS Encoders.
• FTP REDISPATCHER Information publishing tool for websites and streaming services (TuneIn, SAMCAST, SHOUTCAST) that sends song names, album art, program names, and events via FTP, POST, XML, HTML, JSON, or TXT formats.
• CURSOS ONLINE Online training platform with tutorial videos exclusively for Pulsar Multimedia clients, accessible via login credentials provided upon request.

Quantifiable outcome

• Reliable 24/7 automated operation capability
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature7 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• WideOrbit: Provider of radio and TV automation, traffic, and sales operations software (WO Automation, WO Traffic). Highly comparable as it bundles commercial traffic, playout, and CRM for broadcasters.
• ENCO Systems: US-based broadcast automation provider offering DAD radio automation and TV playout solutions. Directly comparable product suite for radio/TV station automation, visual radio, and playout workflows.
• RCS (Radio Computing Services): Global leader in radio automation and traffic software (Zetta, GSelector). Directly comparable as a radio broadcasting automation vendor serving stations of all sizes, with overlapping playout, scheduling, and commercial traffic functionality.
• OMT (Omeda Media Tools) / iMediaTouch: Canadian radio automation software vendor with iMediaTouch and iMediaLogger. Directly comparable playout, logging, and live assist functionality for radio broadcasters globally.

Broad incumbents

• Aveco: Broadcast playout and automation specialist serving TV and radio stations. Overlaps with Pulsar's LIVE TV and LIVE PRO STUDIO playout offerings but typically targets larger, enterprise broadcasters.
• Broadcast Electronics: Radio broadcast equipment and automation vendor with a long history in radio. Comparable in radio playout and studio automation, though stronger on hardware systems.
• PlayBox Technology: International broadcast playout and channel branding vendor. Comparable as a TV/WebTV playout automation provider, though focused more on TV than radio.
• Dalet: Enterprise broadcast workflow and media asset management vendor serving large TV and radio networks. Broader portfolio than Pulsar but overlaps in broadcast automation and playout for premium customers.

Emerging players

• vMix: Live video production and streaming software with integrations referenced by Pulsar's MIXAIR module. Comparable as audiovisual live production/streaming technology that increasingly overlaps with visual radio workflows.

Regional players

• Imagem (Grupo Imagem): Brazilian broadcast technology provider offering automation and content management solutions to Brazilian TV and radio broadcasters. Comparable regional peer with overlapping customer base in the Brazilian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/PulsarMultimedia
• Facebookfacebook.com/pulsarmultimedia
• LinkedInlinkedin.com/company/pulsar-multimedia
• Instagraminstagram.com/pulsarmultimedia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pulsar Multimedia