Aveco
Aveco provides broadcast automation, media asset management, and integrated playout software (ASTRA platform, GEMINI MAM, Redwood engines) to 300+ television broadcasters worldwide, deployed on-premises, in the cloud, or in hybrid configurations from its Prague headquarters.
- Company typePrivate
- Founded1992
- HeadquartersPraha, Czechia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Aveco does
Aveco s.r.o. is a privately held Czech company founded in 1992 in Prague that develops broadcast automation, media asset management (MAM), and integrated playout systems for television broadcasters and media companies. Its product portfolio is anchored by the ASTRA platform family — ASTRA Studio for news production automation across multiple studios, ASTRA MCR for master control playout, ASTRA Ingest for file-based workflow automation, ASTRA V as the core server platform, and ASTRA Media Factory as the unified cloud/on-premises/hybrid offering introduced in 2024 — alongside the GEMINI MAM and the Redwood line of video playout engines (GREEN powered by Harmonic, WHITE on CasparCG/Linux, and BLACK for hybrid IP/SDI). The technical foundation rests on a QNX real-time operating system core that the company states has never been infected by a virus, used in safety-critical environments such as Cisco carrier-grade switches and Boeing aircraft.
Aveco serves more than 300 broadcasters across 50+ countries, including Televisa (80-channel disaster recovery), ETV Bharat (24 studios and 24 channels across 13 languages), and TCT Network (53 channels and 70,000 hours of archive digitization). The company monetizes through a mix of perpetual and subscription software licenses, professional services spanning plan-design-implement-handover, 24/7/365 support contracts, and Redwood hardware sales, typically structured as multi-year enterprise contracts with quote-based pricing. Distribution is global, with direct sales offices in Prague, Los Angeles, Dubai, New Delhi, Bangkok, Moscow, Hong Kong, Paris, and Zurich, supplemented by channel partners (Aicox in Iberia, LineUp in LATAM) and system integrators (Broadcast Solutions, OKNO-TV, MediaPower, LOGIC).
The company remains founder-controlled, with Pavel Potužák as CEO and Jim O'Brien as President of the US subsidiary, and has explicitly positioned itself as the largest independent automation specialist — deliberately not bundled with competing playout or storage product lines. Its strategic posture emphasizes integration breadth (all major NRCS platforms plus Harmonic, TVU, Spectra Logic, Avid, Adobe, and Telemetrics), resilience architecture (self-healing automation, frame-by-frame disaster recovery), and flexibility of deployment (on-premises, cloud, hybrid, and now temporary pop-up channels). Recognition includes the IBC 2019 Innovation Award for Content Everywhere and the NAB 2024 Best of Show Award for ASTRA Media Factory.
Aveco firmographics
Firmographics- Name
- Aveco
- Legal name
- Aveco s.r.o.
- Website
- https://aveco.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Aveco provides broadcast automation, media asset management, and integrated playout software (ASTRA platform, GEMINI MAM, Redwood engines) to 300+ television broadcasters worldwide, deployed on-premises, in the cloud, or in hybrid configurations from its Prague headquarters.
- Ownership category
- akta.pro rank
Aveco industry classification
Industry- Product category
- Broadcast Automation
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Audio and Video Equipment Manufacturing (3343), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Ad Insertion & Monetization (SCTE-35, DAI/SSAI) (MPAHAKAH)
- akta.pro secondary industries
- Media Asset Management (MAM) Platforms (MPAHAGAA), Digital Asset Management (DAM) for Media/Creative (MPAHAGAB)
Keywords
Where Aveco is headquartered
LocationHeadquarters
- HQ city
- Praha
- HQ country
- Czechia
- HQ region
- Europe
Offices10 records
Markets served
Aveco business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Licenses: Perpetual and subscription software licenses for ASTRA automation suite, GEMINI MAM, and related products. Systems sold to broadcasters for on-premises installation.
- Professional Services: Implementation services including planning, design, implementation, handover, roll-out, and training. Full lifecycle project services from new facility setup to system upgrades.
- Support Contracts: 24/7/365 technical support services with emergency hotline and expert assistance. System support provided to all customers as technologies evolve.
- Hardware Sales: Redwood video playout engines (GREEN, WHITE models) sold as integrated solutions. Hardware provides integrated channel origination, ingest, and playout features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise broadcast automation systems - quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Aveco product offering
Product offeringCore offering
Aveco develops and sells broadcast automation and media asset management (MAM) software, hardware video engines, and professional services for TV broadcasters and media companies. Its ASTRA suite automates news studio production, master control playout, and ingest; GEMINI MAM manages the media lifecycle from acquisition to archiving; and Redwood video engines (powered by Harmonic or CasparCG) provide integrated channel origination, graphics, and playout. The systems run on-premises, in the cloud, or in hybrid configurations.
Product overview
Aveco offers a comprehensive broadcast automation and media asset management portfolio built around its ASTRA platform. The core products include ASTRA Media Factory (unified platform for cloud/on-prem/hybrid), ASTRA MCR (master control automation), ASTRA Studio (news production automation), ASTRA Ingest (ingest automation), and ASTRA V (core server platform). The GEMINI MAM manages media assets across storage hierarchies. Video playout engines include Redwood GREEN (powered by Harmonic, UHD HDR support), Redwood WHITE (powered by CasparCG, cost-effective), and Redwood BLACK (hybrid IP/SDI). Additional modules include Story Designer, CG Manager, Rundown Designer, and Ad Juggler. Services include Professional Services and 24/7 support. Solutions cover disaster recovery and regional program insertion. Aveco operates on-premises, in the cloud, and in hybrid configurations.
Differentiator
Problem solved
Functional benefit
Brands
- ASTRA Studio: Award-winning news production automation system designed for multiple studios with integrated MAM, equipment pool management, and breaking news capabilities.
- ASTRA MCR
- ASTRA Ingest
- ASTRA V
- ASTRA Media Factory
- GEMINI
- Redwood GREEN
- Redwood WHITE
- Redwood BLACK
Products and services
- ASTRA Media Factory Unified platform combining studio automation, media asset management, and playout delivery across cloud, on-premises, and hybrid environments with third-party system integration; targets enterprise broadcasters requiring end-to-end automation.
- GEMINI MAM Next-generation media asset management system for on-premises, cloud, and hybrid operations, managing media lifecycle from acquisition through postproduction, live production, playout to archiving.
- ASTRA Studio News studio production automation with multi-studio control, NRCS integration, built-in redundancy, and template-based automation for breaking news workflows; designed for broadcasters operating multiple studios.
- ASTRA MCR Industry's most advanced master control room automation for playout on-premises, in the cloud, and hybrid operations; scales from single channel to 100+ channels with full redundancy and 24/7/365 reliability.
- ASTRA Ingest Ingest automation tool for file-based workflows covering satellite feeds, videotape, cameras, and networked content with transcoding and equipment pool management capabilities.
- Redwood GREEN Multipurpose video engine with integrated IP and SDI interfaces, graphics, DVE effects, live switching, supporting formats up to UHD HDR; powered by Harmonic for high-performance channel origination, ingest, and playout.
- Redwood WHITE Video playout engine offering best price-performance ratio with fast cue times, graphics output, NRCS plugin integration; Linux-based, powered by CasparCG open-source platform for studio production and MCR environments.
- Redwood BLACK Multipurpose video engine offering both IP and SDI interfaces for hybrid projects mixing SDI with IP, as well as facilities transitioning from SDI to IP; supports media standards from SD up to 4K UHD HDR.
- ASTRA V Core server platform for hybrid on-premises and in-the-cloud broadcast automation, running virtualized and on COTS hardware; provides the automation foundation for ASTRA Studio, ASTRA MCR, and ASTRA Ingest.
- Professional Services Lifecycle services from planning through designing, implementation, handover, rollout, and ongoing maintenance for new facility setup and existing Aveco automation system upgrades.
- Support 24/7 24/7/365 emergency technical support with expert assistance available to all Aveco automation customers as technologies evolve.
Quantifiable outcome
- ETV Bharat reduced mobile news production to 5,000 mobile journalists across 24 studios and 24 channels
- +3 more outcomes
Companies that use Aveco
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Aveco technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability10 records
Feature9 records
Aveco partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- AicoxcoreAicox distributes Aveco solutions in Spain and Portugal. Partnership extends Aveco's European channel presence through established regional distributor.
- HarmoniccoreHarmonic VOS360 cloud platform integrated with Aveco's ASTRA MCR for cloud playout operations. Aveco handles automation backend while Harmonic provides video cloud infrastructure.
- TVU NetworkscoreTVU MediaMind AI integrated with Aveco MAM for transcription, facial/object recognition, and automated content search. TVU Transcriber integrated into MCR for AI-driven automation.
- Spectra LogiccoreAveco ASTRA MAM fully integrated with Spectra Logic BlackPearl Converged Storage System for end-to-end ingest to archive workflow. Solution certified and already on air.
- AvidcoreAveco's Story Designer App for Avid MediaCentral Cloud UX certified by Avid. Integrates ASTRA Studio News Production Automation with Avid MediaCentral Newsroom Management.
- OctopuscoreNRCS integration partnership. ASTRA Studio supports Octopus newsroom computer system for seamless rundown management.
- Broadcast SolutionsminorLeading system integrator for development and realization of complex broadcast systems. Partners on system integration projects.
- OKNO-TVminorRussian system integration group for media and broadcasting. Regional partnership for Russian/CIS markets.
- MediaPowerminorMedia workflow integrator enabling media companies to create, manage, deliver, and monetize digital media. Founded 1993.
- Ocon SolutionsminorTechnology consultation, wireless products, and bandwidth services. Strategic consulting partnership.
- LOGIC media solutionsminorBroadcast and telecommunication systems integrator. German market presence for system integration.
- LineUpminorLatin America channel partner. Aveco Sales Director LATAM & Caribe Guillermo Mon represented at SET EXPO through LineUp booth.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
Aveco competitors and assessment
Company assessmentDirect peers
- Grass Valley: Grass Valley (owned by Belden) is the largest direct competitor in broadcast automation, offering GV AMPP cloud-native playout, master control, MAM, and news production solutions. They compete head-to-head with Aveco's ASTRA suite for enterprise broadcaster RFPs globally.
- Evertz: Evertz provides master control automation (Dreamcatcher), playout, routing, and IP-based broadcast infrastructure directly competing with ASTRA MCR. Their XPS/Dreamcatcher series is a key alternative for large-scale channel deployments like Televisa-scale operations.
- Vizrt Group: Vizrt offers Viz One MAM, Viz Mosart studio automation, and broadcast graphics, directly competing with Aveco's GEMINI MAM and ASTRA Studio in enterprise news and sports production environments.
- Harmonic: Harmonic is a technology partner (powers Redwood GREEN video engine) but also a direct competitor through Harmonic VOS360 cloud playout and Spectrum media server, competing with Aveco's cloud playout automation.
- Dalet: Dalet is a leading direct competitor in media asset management, with Dalet Galaxy and Dalet Flex serving news, sports, and entertainment broadcasters. They compete with Aveco's GEMINI MAM for enterprise MAM deployments.
- Imagine Communications: Imagine Communications offers Versio playout automation, ADC automation, and cloud-native broadcast solutions directly competing with Aveco's ASTRA platform. They acquired Pebble Beach Systems, consolidating another competitor in the playout/automation space.
- Florical Systems: Florical provides broadcast automation (AirBoss, NewsBoss) and playout solutions for TV stations, directly competing with ASTRA Studio and ASTRA MCR in the US broadcast market. They are a longstanding independent automation competitor.
- Avid Technology: Avid provides MediaCentral newsroom/MAM platforms and iNEWS NRCS that integrate with Aveco but also compete via Avid's own automation partners. They are a partner through MediaCentral UX and a competitor in news production workflows.
- Pebble Beach Systems: Pebble Beach Systems (now owned by Imagine Communications) offers Marina automation and Dolphin playout, historically a direct competitor to ASTRA MCR in compact/enterprise playout. Many broadcasters evaluate Pebble and Aveco side-by-side.
Emerging players
- BroadStream Solutions: BroadStream offers OASYS playout automation and Current Cloud playout as an emerging cloud-native alternative to traditional on-prem automation, competing with ASTRA MCR particularly in mid-market and cloud-first deployments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Aveco social profiles
Digital presenceAveco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aveco leadership team
Management profileNumber of profiles
Profiles8 records
Aveco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aveco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aveco
What does Aveco do?
Aveco develops and sells broadcast automation and media asset management (MAM) software, hardware video engines, and professional services for TV broadcasters and media companies. Its ASTRA suite automates news studio production, master control playout, and ingest; GEMINI MAM manages the media lifecycle from acquisition to archiving; and Redwood video engines (powered by Harmonic or CasparCG) provide integrated channel origination, graphics, and playout. The systems run on-premises, in the cloud, or in hybrid configurations.
Is Aveco a public or private company?
Aveco is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aveco founded?
Aveco was founded in 1992. It employs 51 to 100 people.
Where is Aveco based?
Aveco is headquartered in Praha, Czechia, in the Europe region.
How does Aveco make money?
Four revenue lines are on record. Software Licenses are the primary driver. The others are professional Services, support Contracts and hardware Sales.
Who are Aveco's main competitors?
Direct peers on record are Grass Valley, Evertz, Vizrt Group, Harmonic, Dalet, Imagine Communications, Florical Systems, Avid Technology and Pebble Beach Systems. BroadStream Solutions is listed as an emerging player.
Does Aveco have an API?
No public API is recorded for Aveco.
What industry is Aveco in?
Aveco's product category is Broadcast Automation. Its primary akta.pro industry code is MPAHAKAH, Ad Insertion & Monetization (SCTE-35, DAI/SSAI), with a secondary code of MPAHAGAA, Media Asset Management (MAM) Platforms. Its NAICS code is 51821 and its SIC code is 7373.