AMAZE

What AMAZE does

AMAZE is a Washington, DC-based nonprofit organization founded in 2015 that operates a global sexual health education platform aimed primarily at young adolescents. Its core product is a library of free, animated educational videos organized into eight topic areas: puberty, healthy relationships, STIs/STDs and HIV, personal safety, pregnancy and reproduction, mental health, and gender and sexual orientation. Content is delivered via a freemium model through amaze.org, a YouTube channel, bi-weekly and monthly email newsletters, and downloadable educator toolkits, comics, and personalized playlists (My AMAZE). A sub-brand, AMAZE Jr., provides age-appropriate content for younger children.

The platform serves four stakeholder segments: youth (the primary audience), parents and caregivers, K-12 educators, and healthcare providers, with horizontal segmentation across these personas. AMAZE differentiates through comprehensive topic coverage, an animated video format designed to reduce awkwardness around sensitive subjects, and global distribution in 50+ languages with localized regional sites for the USA, UK, Asia, Sub-Saharan Africa, the Caribbean, the Pacific Islands, and Latin America.

AMAZE is operated by a consortium of partner organizations and is funded through donations channeled via the Action Network fundraising platform; it does not charge end users. The organization maintains a referral partnership ecosystem with established sexual health and youth-serving bodies including Planned Parenthood, Advocates for Youth, Answer/Rutgers, SIECUS, YTH, ASHA, and GLSEN, and has integrated third-party curricula (such as the 3Rs) into its educator toolkit offerings. Headcount is reported at 1-10 employees, with the headquarters located at 2000 M Street NW, Suite 750, Washington, DC.

Name

AMAZE

Legal name

Amaze

Website

https://amaze.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

AMAZE is a Washington, DC-based nonprofit operating a global, free animated video platform for adolescent sexual health education, serving youth, parents, educators, and healthcare providers in 50+ languages via its website, YouTube channel, newsletters, and downloadable toolkits.

Ownership category

akta.pro rank

Product category

Adolescent Sexual Health Education

NAICS

Educational Support Services (611710)

akta.pro primary industry

Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK)

Keywords

• Sex education videos
• Youth sexual health
• Puberty education resources
• Educator curriculum toolkits
• Digital sexual wellness

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: AMAZE is a nonprofit organization that operates on donations. The website includes a donate button linking to Action Network fundraising platform. All content is provided free to users.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

AMAZE is a nonprofit that produces and distributes free animated sex education videos and accompanying digital resources covering puberty, healthy relationships, STIs/STDs and HIV, personal safety, pregnancy and reproduction, mental health, and gender and sexual orientation. Content is delivered through amaze.org, a YouTube channel, downloadable educator toolkits, comic adaptations, and newsletters, available in 50+ languages across regional sites for youth, parents, educators, and healthcare providers worldwide.

Product overview

AMAZE is a comprehensive sex education platform offering free animated videos as its core product, organized into eight main topic areas: Puberty, Healthy Relationships, STIs/STDs & HIV, Personal Safety, Pregnancy & Reproduction, Mental Health, and Gender & Sexual Orientation. The platform serves youth, parents, educators, and healthcare providers globally in multiple languages. Supporting offerings include the My AMAZE personalized playlist feature, bi-weekly and monthly newsletters (The Everything AMAZE Newsletter and Educator Corner), and educator toolkits (Sexuality & Tech Toolkit, Digital and Media Literacy Toolkit, and Puberty Toolkit). AMAZE Jr. provides age-appropriate content for younger children, while AMAZE Comics offers illustrated versions of select video topics.

Differentiator

Problem solved

Functional benefit

Brands

• AMAZE Jr. A subsection of AMAZE providing age-appropriate educational videos for younger children

Products and services

• AMAZE

Quantifiable outcome

• Available in 50+ languages

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Amaze PartnerscoreOthersAMAZE is operated by a consortium of partner organizations. The terms of use page identifies 'Amaze partners' as those providing the amaze.org website as an online resource for sexuality and health information. Specific partner organizations include those focused on sexual health education and youth development.
• Planned ParenthoodmajorStrategic or Co-development PartnerReferenced in AMAZE videos as a resource for sexual health care. AMAZE videos direct users to Planned Parenthood health centers (1-800-230-PLAN) for finding family planning clinics. Collaborative content relationship where AMAZE references their services and vice versa.
• Advocates for YouthmajorStrategic or Co-development PartnerReferenced as a recommended resource on educator pages. Their Rights, Respect, Responsibility (3Rs) sex education curriculum is integrated into AMAZE's educator toolkit offerings through Google Classroom adaptation.
• Answer (Rutgers)minorStrategic or Co-development PartnerReferenced as a recommended sexuality education resource. AMAZE recommends Answer's 'Is This Normal?' and 'Making Sense of Puberty' resources on educator pages.
• SIECUSminorStrategic or Co-development PartnerReferenced as a recommended sexuality education organization on educator resource pages.
• YTH (Youth + Tech + Health)minorStrategic or Co-development PartnerReferenced as a recommended resource for youth sexual health information and technology-related topics.
• ASHA (American Sexual Health Association)minorStrategic or Co-development PartnerReferenced as a trusted resource for sexual health information on educator and parent pages.
• GLSENminorStrategic or Co-development PartnerReferenced in AMAZE's Coming Out video as a resource for LGBTQ+ youth seeking support and advocacy information.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Power to Decide: Nonprofit focused on preventing unplanned pregnancy through sexual health information and Bedsider. Comparable to AMAZE in mission and target audience, with broader policy and research footprint.
• Advocates for Youth: Nonprofit delivering sexual health education, advocacy, and the Rights, Respect, Responsibility (3Rs) curriculum referenced inside AMAZE's educator toolkits. Highly comparable mission and overlapping educator base.
• Scarleteen: Independent, youth-focused sexual and reproductive health education website offering free articles and guides to adolescents globally. Most directly comparable to AMAZE in mission, audience, and free digital content model.
• Bedsider: Online sexual and reproductive health education platform operated by Power to Decide, targeting young adults with method-comparison and clinic-locator tools. Comparable to AMAZE in operating a free, digital-first sexual health resource for a youth audience.
• SIECUS: Sexuality Information and Education Council of the US, providing policy, advocacy, and educational resources on comprehensive sex education. Directly comparable as a national sex-ed information resource and AMAZE referral partner.
• Sex, Etc. Sex education resource by Answer (Rutgers) aimed at teens, parents, and educators, including a magazine-style website and curriculum content. Closely comparable to AMAZE in serving the same three audiences with sexual health content.

Emerging players

• GLSEN: Education nonprofit focused on safe, inclusive K-12 schools for LGBTQ+ students, referenced by AMAZE in its Coming Out video. Adjacent peer overlapping on LGBTQ+ youth education content for educators.
• The Trevor Project: Nonprofit providing crisis support and education for LGBTQ+ youth. Comparable to AMAZE as an education and support resource for the same youth audience, particularly on gender and sexual orientation topics.

Broad incumbents

• Planned Parenthood Federation of America: Largest US provider of sexual and reproductive health education and care, with significant sex-ed content and clinical referrals. Comparable as a sexual health education source but vastly larger and offering clinical services AMAZE does not.
• Common Sense Media: Major nonprofit providing media ratings, reviews, and educational content for families and schools, including a digital literacy curriculum. Comparable to AMAZE's Digital and Media Literacy Toolkit and multi-stakeholder (parent/educator) model, but at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/amazeorg
• Xx.com/amazeorg
• LinkedInlinkedin.com/company/amaze-org

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMAZE