Westwords Consulting

What Westwords Consulting does

Westwords Consulting, LLC is a privately held, founder-owned marketing, creative and information-technology consulting firm headquartered in the Minneapolis-St. Paul metropolitan area, operating continuously since 2003. The firm delivers an integrated portfolio of services spanning marketing strategy, website design and development, creative design (logos, animation, newsletters, billboards), custom application development, e-commerce websites, email systems, infrastructure and network services, Mac-environment IT support, and promotional products through its westwordsPROMOTIONS sub-brand. Its primary customer segment is small and medium-sized businesses across healthcare, nonprofit, hospitality, automotive, retail, education and professional services, with at least one larger multinational IT department engagement referenced.

The business is built around two long-tenured principals — Wade West (Director of Creative & Marketing Services, founder and returning leader since 2016) and Pete Bockenhauer (Director of Technology, first full-time employee since 2008) — whose combined marketing-leadership and Mac-specialized IT expertise forms the core differentiator. Services are delivered via direct consulting engagements; pricing is custom and quote-based per project, and revenue is generated through professional services fees rather than productized or recurring subscription offerings. There is no proprietary technology platform, no disclosed API or product suite, and the firm relies on industry-standard web, application, and infrastructure tooling.

The firm is privately held with no external institutional capital, no disclosed funding rounds, no acquisitions, no partnerships, and no certifications or regulatory milestones. Its scale is small (1–10 employees), its geographic footprint is single-region domestic (US Midwest), and its customer base is composed predominantly of long-tail SMBs supplemented by at least one anchor enterprise relationship. There is no disclosed AI or machine-learning capability, no patents, and no third-party awards.

Name

Westwords Consulting

Legal name

Westwords Consulting, LLC

Website

https://westwordsconsulting.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Westwords Consulting is a Minneapolis-based, founder-owned marketing, creative, web design and Mac-specialized IT consultancy serving small and medium-sized businesses across the US Midwest with an integrated marketing-plus-technology service offering.

Ownership category

akta.pro rank

Product category

Marketing and IT Consulting Services

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYBPAHACAG

Customer, Marketing & Sales Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

SECONDARYBPAHAEAJ

Integration, API & Middleware Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Technology & Digital Consulting

SECONDARYBPAHAEAF

Data, Analytics & AI Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Technology & Digital Consulting

Keywords

• Marketing consulting services
• Web design services
• Creative design services
• Mac it support
• It consulting services

Headquarters

HQ city

Pleasant Prairie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Consulting Services: Provides integrated marketing, creative, digital, and IT consulting services to small and medium businesses. Revenue generated through consulting engagements, project-based work, and ongoing technology support services. Services include marketing strategy, web design/development, creative design, Mac support, IT consulting, and promotional products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Westwords Consulting provides integrated marketing, creative, digital/web design, and IT consulting services to small and medium-sized businesses. Offerings include marketing strategy development, website design and development, creative design (logos, animation, newsletters, billboards), Mac-focused IT support and troubleshooting, infrastructure and network services, application development, custom commerce websites, email system development, and promotional products under the westwordsPROMOTIONS sub-brand. Services are delivered as project-based engagements and ongoing technology support tailored to each client.

Product overview

Westwords Consulting is a technology and marketing consulting firm offering an integrated portfolio of services. The company provides Marketing Services, Digital/Web Design Services, Creative Services (logos, animation, newsletters, billboards), Mac Support/IT Support, IT Consulting, westwordsPROMOTIONS (branded merchandise), Application Development, Infrastructure and Network Services, Custom Commerce Websites, and Email System Development. The company was founded in 2003 and serves small-to-medium-sized business clients, offering solutions that are technically sound, stable, and secure using industry best practices.

Differentiator

Problem solved

Functional benefit

Brands

• westwordsPROMOTIONS: Promotional products service offering logo merchandise, giveaway items, team apparel, and custom engraved recognition items.

Products and services

• Marketing Services

Named customers20 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Regional players

• Clarity Coverdale Fury: Minneapolis-based full-service advertising agency offering creative, digital, and media services to regional brands. Operates in the same Twin Cities market with comparable creative and digital scope.
• StoneArch Creative: Minneapolis-based integrated marketing and creative agency serving healthcare and consumer brands. Same metro and adjacent service categories (marketing, creative, digital) make it a strong regional peer.

Direct peers

• FrogSlayer: Boutique custom software and web development firm delivering application development and IT consulting to SMBs — overlaps with Westwords' application development and IT consulting offerings.
• Plaudit Design: Small integrated digital agency offering web design, branding, and marketing services to SMB and mid-market clients. Closely comparable in service mix (web + creative + marketing) and SMB target customer base.
• Blue Frog Marketing: Boutique marketing and web design firm serving small businesses with integrated creative, web, and digital services — a near-comparable scale and service portfolio to Westwords.

Emerging players

• Serafin Technologies (Mac-focused MSP): Boutique MSP with Mac/Apple specialization serving SMB clients with IT support and infrastructure services. Directly comparable to Westwords' Mac-environment IT niche.

Broad incumbents

• Connor Group (SMB IT consulting): Specialized IT and management consulting firm serving high-growth and mid-market clients. Overlaps with Westwords' IT consulting and infrastructure services at a larger scale.
• Periscope (now Deloitte Digital): Originally a Minneapolis-based integrated marketing agency offering creative, digital, and analytics services, now part of Deloitte Digital. Comparable creative + digital + data analytics stack, though at vastly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/westwords-consulting-llc
• Facebookfacebook.com/westwordsconsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westwords Consulting