Blue Frog Marketing
Blue Frog Marketing is an Australian boutique advisory firm, founded in 2001 by Nicole and Hunter Leonard, that delivers strategic marketing, business ownership and storytelling services to established SMEs, manufacturers and business owners using two proprietary consulting frameworks.
- Company typePrivate
- Founded2001
- HeadquartersCoffs Harbour, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Blue Frog Marketing does
Blue Frog Marketing is an Australian boutique strategic marketing and business ownership advisory firm founded in February 2001 by co-founders Nicole and Hunter Leonard and headquartered on the Coffs Coast, NSW. The firm operates three advisory streams — Strategic Marketing (anchored by the proprietary '5 Doors to Better Marketing' model), Strategic Business Ownership (anchored by the '8 Rooms to Better Business' model derived from surveys of more than 10,000 business owners), and Strategic Storytelling (ghostwritten books, leadership narratives and culture programmes) — and reports having served over 500 clients with $2 billion in delivered client revenue growth over its 25-year history. The underlying 'technology' is methodological rather than software-based: structured proprietary frameworks, a curated empirical base of business-owner survey data, and a content library of 10 authored books that double as marketing assets.
The business model is professional services: client engagements are initiated via a complimentary online Business Diagnostic (SurveyMonkey) followed by a no-obligation 30-minute consultation, after which bespoke advisory proposals are issued. Pricing is not publicly disclosed, and engagement structure is project-based/consultative rather than subscription or productised. The firm is bootstrapped, founder-owned (the Leonards as equal partners), and operates with 1–10 employees, making it effectively a principal-led practice. Customer mix spans established SMEs, manufacturers (including BlueScope Steel, InfraBuild, Austube Mills and Australian Vinyls), professional services firms and business-owner clients across Australia, with stated ambition to also serve international clients.
Go-to-market is sales-led and inbound-supported: a free diagnostic tool, LinkedIn and Facebook presence, an email newsletter, media appearances, workshops and Amazon-distributed books feed top-of-funnel awareness, converting into bespoke advisory work. Notable commercial signals include Hunter Leonard's credentials as a Fellow of the Australian Marketing Institute and Certified Practising Marketer, recognition as a finalist in the Australian Small Business Champions awards, and ongoing environmental partnerships with Rainforest Rescue and Landcare tied to client onboarding.
Blue Frog Marketing firmographics
Firmographics- Name
- Blue Frog Marketing
- Legal name
- Blue Frog Marketing Pty Limited
- Website
- https://bluefrogmarketing.com.au
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Blue Frog Marketing is an Australian boutique advisory firm, founded in 2001 by Nicole and Hunter Leonard, that delivers strategic marketing, business ownership and storytelling services to established SMEs, manufacturers and business owners using two proprietary consulting frameworks.
- Ownership category
- akta.pro rank
Blue Frog Marketing industry classification
Industry- Product category
- Marketing and Business Advisory Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
- akta.pro secondary industries
- B2B / Industrial Market Research (MPAAALAA), Product & Brand PR (Consumer & B2B) (BPAFADAH)
Keywords
Where Blue Frog Marketing is headquartered
LocationHeadquarters
- HQ city
- Coffs Harbour
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Blue Frog Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Strategic Marketing Advisory: Advisory services for established businesses to build stronger commercial foundations for marketing — understanding customer mix, competitive position, and growth opportunities. Structured around the 5 Doors to Better Marketing proprietary model.
- Strategic Business Ownership Advisory: Structured, commercial advisory work for business owners feeling stuck, overstretched or ready to take their business to the next level. Uses the 8 Rooms to Better Business model.
- Strategic Storytelling Services: Ghostwritten books, leadership narratives, internal culture programs, and external communication strategy for businesses and leaders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Complimentary initial engagement |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Blue Frog Marketing product offering
Product offeringCore offering
Blue Frog Marketing is a B2B advisory firm that helps established SMEs, manufacturers, professional services firms, and business owners build stronger commercial foundations for marketing and business ownership. It delivers three service streams: Strategic Marketing Advisory (using the proprietary 5 Doors to Better Marketing model), Strategic Business Ownership Advisory (using the proprietary 8 Rooms to Better Business model developed from surveys of 10,000+ business owners), and Strategic Storytelling (ghostwritten books, leadership narratives, internal culture programs, and external communication strategy). Engagements begin with a complimentary Business Diagnostic survey followed by a 30-minute consultation.
Product overview
Blue Frog Marketing is a business growth and marketing advisory firm founded in 2001 by co-founders Nicole and Hunter Leonard. The company operates three core advisory service streams: Strategic Marketing (using the proprietary 5 Doors to Better Marketing model), Strategic Business Ownership (using the proprietary 8 Rooms to Better Business model), and Strategic Story Telling (encompassing ghostwritten books, leadership narratives, and communication strategy). The company also publishes books including 'Get your Marketing Cooking' and 'Red Giraffe', with additional books forthcoming. A complimentary Business Diagnostic tool initiates client engagements, followed by tailored advisory work.
Differentiator
Problem solved
Functional benefit
Products and services
- 5 Doors to Better Marketing A proprietary strategic marketing model and corresponding advisory offering that provides a structured framework for auditing and improving every element of a client's marketing approach — understanding customer mix, competitive position, and growth opportunities. Targeted at established SMEs, manufacturers, professional services firms and industrial businesses.
- 8 Rooms to Better Business A proprietary business ownership advisory model developed from surveys of more than 10,000 business owners, designed to help owners step back, gain clarity on what is working and what is not, and build a practical plan to move forward with more confidence and control. Targeted at business owners who feel stuck, overstretched or ready to take their business to the next level.
- Strategic Marketing Advisory Advisory service helping businesses improve commercial outcomes through the proprietary 5 Doors to Better Marketing model, focusing on customer mix analysis, competitive positioning and targeted growth opportunities.
- Strategic Business Ownership Advisory Advisory service designed to help business owners build a clearer, more profitable, and more manageable business using the proprietary 8 Rooms to Better Business framework.
- Strategic Story Telling Service helping businesses and leaders find, shape and tell their stories through ghostwritten books, leadership narratives, internal culture programs, and external communication strategy.
- Get your Marketing Cooking (Book) Book teaching how to research and plan a better marketing program for businesses; available on Amazon.
- Red Giraffe (Book) Book on how to scale new heights and reach goals; available on Amazon.
- Business Diagnostic A complimentary business diagnostic tool (SurveyMonkey-based) that helps identify commercial challenges in a business, followed by a 30-minute conversation to discuss findings. Initiates all client engagements.
Quantifiable outcome
- $2 billion+ in revenue growth delivered to clients
- +3 more outcomes
Companies that use Blue Frog Marketing
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Blue Frog Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Blue Frog Marketing partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Rainforest RescueminorEnvironmental nonprofit supported by Blue Frog Marketing since 2001. The company protects rainforest with every client they onboard and aligns efforts with UN Development Goals of Life on Land.
- LandcareminorEnvironmental organization supported by Blue Frog Marketing with both time and energy. Aligns with UN Development Goals of Life on Land and Life in the Ocean.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Blue Frog Marketing competitors and assessment
Company assessmentBroad incumbents
- BMF Advertising: One of Australia's largest independent advertising agencies, offering full-service creative, media, and brand strategy to national and international brands — a broader incumbent in the same space.
- Ogilvy Australia: Global creative and advertising network's Australian operation, providing integrated brand strategy, advertising, PR, and consulting to enterprise clients — a broad incumbent competing for the same enterprise marketing budgets.
- Kantar Australia: Global market research and consumer insights firm with Australian operations, providing research, brand tracking, and marketing effectiveness services to large enterprises.
Direct peers
- Principals: Australian strategy consultancy focused on brand, customer experience, and growth strategy for established businesses — comparable in client profile (established SMEs and mid-market) and advisory depth.
- The Works (M&C Saatchi): Independent Australian creative and strategy agency serving established brands with integrated marketing and communications work, overlapping with Blue Frog Marketing's brand strategy and storytelling offerings.
- AFFINITY: Australian brand and marketing consultancy serving established SMEs and mid-market businesses on strategy, brand development, and customer growth — overlapping client base and service mix.
- The Strategy Group: Australian strategic marketing and business advisory firm working with established SMEs on growth, positioning, and customer strategy — a closely comparable boutique peer.
- Mercer Bell: Australian strategic brand and marketing consultancy working with established businesses on positioning, communications, and growth strategy — directly comparable to Blue Frog Marketing's Strategic Marketing Advisory stream.
Emerging players
- Thinkerbell: Australian creative-led agency blending measured media, PR, and brand strategy with a distinctive proprietary methodology — comparable in its brand-as-IP approach and SME-to-enterprise reach.
Regional players
- Hatched Media: Australian full-service marketing agency focused on SME and mid-market clients, providing strategy, content, and digital execution — comparable in target segment but more execution-heavy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Blue Frog Marketing social profiles
Digital presenceBlue Frog Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Frog Marketing leadership team
Management profileNumber of profiles
Profiles2 records
Blue Frog Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Frog Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Frog Marketing
What does Blue Frog Marketing do?
Blue Frog Marketing is a B2B advisory firm that helps established SMEs, manufacturers, professional services firms, and business owners build stronger commercial foundations for marketing and business ownership. It delivers three service streams: Strategic Marketing Advisory (using the proprietary 5 Doors to Better Marketing model), Strategic Business Ownership Advisory (using the proprietary 8 Rooms to Better Business model developed from surveys of 10,000+ business owners), and Strategic Storytelling (ghostwritten books, leadership narratives, internal culture programs, and external communication strategy). Engagements begin with a complimentary Business Diagnostic survey followed by a 30-minute consultation.
Is Blue Frog Marketing a public or private company?
Blue Frog Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blue Frog Marketing founded?
Blue Frog Marketing was founded in 2001. It employs 1 to 10 people.
Where is Blue Frog Marketing based?
Blue Frog Marketing is headquartered in Coffs Harbour, Australia, in the Oceania region.
How does Blue Frog Marketing make money?
Three revenue lines are on record. Strategic Marketing Advisory is the primary driver. The others are strategic Business Ownership Advisory and strategic Storytelling Services.
Who are Blue Frog Marketing's main competitors?
Broad incumbents on record are BMF Advertising, Ogilvy Australia and Kantar Australia. Direct peers are Principals, The Works (M&C Saatchi), AFFINITY, The Strategy Group and Mercer Bell. Thinkerbell is listed as an emerging player. Hatched Media is listed as a regional player.
Does Blue Frog Marketing have an API?
No public API is recorded for Blue Frog Marketing.
What industry is Blue Frog Marketing in?
Blue Frog Marketing's product category is Marketing and Business Advisory Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies, with a secondary code of MPAAALAA, B2B / Industrial Market Research. Its NAICS code is 541810 and its SIC code is 7310.