Turbo

What Turbo does

Turbo (legally 'Turbo Family Shop') is a privately held Pakistani manufacturer and retailer of premium plastic household products, headquartered at 26th Street, Phase V, Tauheed Commercial Area, Defence V DHA, Karachi. Founded in 1980 with the Turbo brand developed in the late 1980s, the company produces kitchenware (strainers, bowls, trays, lunch boxes, water bottles, food containers), bathroom items (bath mugs, baby bath tubs), and household storage solutions (Storite boxes, crates, plastic drawers, laundry baskets, air-tight containers) using food-grade plastic materials with a stated no-recycled-plastic policy. Its product catalog spans approximately 98 SKUs across Kitchen, Bathroom, and Household Storage categories, with unit prices ranging from PKR 40 (water glass) to PKR 17,999 (large drawer), and it offers customization (printing) on request.

The company operates a hybrid distribution model combining a direct-to-consumer e-commerce storefront at turbofamilyshop.com (with cash-on-delivery and free national delivery), 30+ company-owned retail outlets across Pakistan, and shelf placements in four major hypermarket chains — Makro, Metro, Carrefour, and Hyperstar. Revenue is generated primarily through one-time unit sales of branded plastic goods to individual household consumers, with secondary use cases in food-service and industrial storage. Marketing relies on the company's own website, email newsletters, bundle/flash-sale promotions, and a tiered membership program. No external institutional investment, M&A activity, or AI/technology platform capabilities were disclosed in the available sources.

Name

Turbo

Legal name

Turbo Family Shop

Website

https://turbofamilyshop.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Turbo Family Shop is a privately held Pakistani manufacturer and retailer of premium plastic household products — kitchenware, bathroomware, and storage solutions — selling through 30+ owned outlets, four hypermarket chains, and a direct e-commerce website to mass-market household consumers across Pakistan.

Ownership category

akta.pro rank

Product category

Household Plastic Products

NAICS

All Other Plastics Product Manufacturing (326199)

SIC

Miscellaneous Plastics Products (3080)

akta.pro primary industry

Food Storage Containers (Disposable & Reusable) (CRAJAGAF)

Keywords

• Household plastic products
• Kitchen plasticware
• Bathroom plasticware
• Plastic storage solutions
• Household organization products

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Retail sales of plastic household products through e-commerce platform and physical retail outlets. Products include kitchenware, bathroom items, storage solutions, and various household containers sold at various price points.
2. Retail Distribution: Wholesale/distribution of Turbo branded products through hypermarket chains including Makro, Metro, Carrfour, and Hyperstar

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Turbo manufactures and sells premium food-grade plastic household products across three categories — Kitchen, Bathroom, and Household Storage — including Storite storage boxes, plastic storage drawers, crates, kitchen bowls, strainers, trays, lunch boxes, water bottles, food containers, bath mugs, and picnic products. The company sells directly to consumers through its own e-commerce storefront (turbofamilyshop.com), 30+ company-maintained outlets across Pakistan, and listings in major hypermarket chains (Makro, Metro, Carrefour, Hyperstar).

Product overview

Turbo is a Pakistani household plastic products brand developed in the late 1980s, offering a comprehensive range of household items across Kitchen, Bathroom, and Household Storage categories. The product portfolio includes plastic storage solutions (Storite storage boxes, crates, plastic drawers), kitchenware (strainers, bowls, trays, lunch boxes, water bottles, food containers), bathroom items (bath mugs, baby bath tubs), and outdoor/picnic products. Products are manufactured using food-grade plastic materials and are available in attractive colors. The company operates through over 30 retail outlets across Pakistan and serves retail and export markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Products Plastic kitchenware items including strainers (Chinese Strainer, Amercian Strainer), kitchen bowls, trays (Tray Round, Rect Tray, Rice Tray, Spoon Tray), fruit baskets, ice trays, lunch boxes, and kitchen storage containers, sold to households for everyday kitchen use.
• Bathroom Products Plastic bathroom products including bath mugs and baby bath tubs, sold to households for bathroom use.
• Household Storage Products Storage solutions including Storite storage boxes, crates, plastic storage drawers (Large and Standard variants), laundry baskets, and air-tight containers, sold to households and small businesses for organization needs.
• Storite Bundle Offer Bundle of versatile Mega storage boxes for home organization of toys, clothes, office supplies, and keepsakes, sold in Pack of 2 and Pack of 3 configurations at discounted bundle pricing.
• Plastic Crates Plastic crates used for storing solid products for industrial and household purposes, available in multiple variants (Crate #1, #2, #3).
• Plastic Storage Drawers Plastic storage drawers in various sizes (Large and Standard variants), suitable for home organization, available in multiple colors.
• Lunch Boxes Plastic food containers designed for keeping various kinds of meals and food items, available in round and rectangular shapes.
• Kitchen Bowls Plastic fancy kitchen bowls offered in different sizes, highly durable for kitchen use.
• Water Bottles Plastic water bottles including school water bottles (Baranchi, CoolMan) and 1.5 Ltr fridge bottles for carrying and storing water.
• Strainers Kitchen strainers including Chinese Strainer and Amercian Strainer in various colors for kitchen draining and straining tasks.
• Save N Lock Containers Plastic food storage containers with 4 locks for safety, used for keeping food items and snacks.
• Picnic Products Plastic picnic items including plates and carry baskets for outdoor use.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• MakrocoreChannel Partner/ Reseller/ DistributorMakro is a major hypermarket chain partner for Turbo's retail distribution across Pakistan.
• MetrocoreChannel Partner/ Reseller/ DistributorMetro is a key hypermarket partner for distributing Turbo's household plastic products.
• CarrefourcoreChannel Partner/ Reseller/ DistributorCarrefour hypermarket chain partnership for retail distribution of Turbo products.
• HyperstarcoreChannel Partner/ Reseller/ DistributorHyperstar hypermarket chain partnership for wide retail distribution across Pakistan.

Scale indicators4 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Lock & Lock: Korean plastic kitchenware and food storage brand with airtight container technology. Closely comparable to Turbo's food storage, lunch box, and kitchen container portfolio in both product type and premium positioning.
• Tupperware Brands: Global leader in plastic household storage and food containers. Directly comparable to Turbo's household storage category, with a similar premium, food-safe, durable plastic positioning and multi-channel distribution.
• Sistema Plastics: New Zealand-based plastic kitchenware, lunch boxes, and storage products maker. Overlaps directly with Turbo's kitchenware, food storage, and outdoor/picnic product lines in both category and consumer use cases.

Broad incumbents

• Alpla Werke Alwin Lehner: Global rigid plastic packaging manufacturer serving FMCG and household brands. Comparable as a large-scale plastics producer with similar manufacturing inputs and customer types, though serving B2B rather than direct-to-consumer.
• Silgan Holdings: Major North American manufacturer of rigid plastic containers and household products. Comparable as a large-scale producer of food containers and household plastic goods at much greater scale.

Regional players

• Khaadi Home: Pakistani home and lifestyle retail brand extending into household products. Comparable as a Pakistani consumer brand leveraging premium positioning and omnichannel retail (own stores + online) in the same domestic market.
• Yash Pakka (formerly Yash Papers): Indian-listed manufacturer of biodegradable and molded fiber tableware and packaging. Comparable as a South Asian household disposables and packaging manufacturer with overlapping end markets in food-service and household use.
• Interplast (Pakistan): Pakistan's largest manufacturer of plastic pipes and fittings with consumer plastics exposure. Comparable as a domestic Pakistani plastic manufacturer serving the same geographic market as Turbo.
• Popular Plastics (Pakistan): Pakistani manufacturer of household plastic goods including storage containers and kitchenware. Directly comparable to Turbo as a domestic competitor in the same Pakistani market with overlapping product categories.

Emerging players

• Masafi (Pakistan/regional): Regional household and consumer goods brand in South Asia/Middle East with kitchen and household offerings. Comparable as a branded household goods player targeting similar consumer segments with a multi-category portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/turbofamilyshop
• Facebookfacebook.com/TurboKitchenWare
• LinkedInlinkedin.com/company/turbo-premium-plasticware

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turbo