VROOAM Lubricants

What VROOAM Lubricants does

VROOAM Lubricants is a Dutch specialty lubricants manufacturer operating under two brands: VROOAM for powersports (kart and motorcycle racing oils, brake fluids, chain cleaners, maintenance chemicals) and V-STREAM for marine applications (high-TBN cylinder oils, system oils, chaincase oils, and gearbox oils for seagoing and river vessels). The company is headquartered in Dordrecht, Netherlands, and all products are developed and manufactured in the Netherlands. Core technology centers on a proprietary VROOAM Performance Additive Technology, with CIK-FIA homologated racing products (e.g., SYNCORSE, FACTORY RACING) and marine formulations such as the MR7050 cylinder oil with TBN 70 developed alongside the TM Racing Factory Italy and partner racing teams.\n\nThe business model is a hybrid B2B/B2C hardware-sales model using an event-driven go-to-market motion. VROOAM generates revenue by selling lubricants through two dedicated e-commerce storefronts (account.vrooamlubricants.shop for Powersports and vrooam-lubricants.shop for Marine), an authorized dealer network offering personal advice, and international distributors (e.g., BikeShop.lt in Lithuania). Brand credibility is built through motorsports sponsorships at international events such as the FIA Karting World Championship, Moto3 Junior World Championship, European karting series, and the Maritime Industry trade show, with notable partnerships including Angel Nieto Team, Sodikart, Ricciardo Kart, Birel ART, and HTP Kart Team.\n\nCustomer segments are anchored in two verticals: (1) professional and amateur powersports racing teams and individual competitors in karting, motorcycle, scooter, and motocross racing, and (2) commercial marine operators (e.g., Duraship B.V.) running low-speed crosshead diesel engines. The company is privately held as VROOAM Powersports Lubricants International B.V., with no institutional investors, no funding rounds, and a micro headcount of 1-10 employees, suggesting a founder/owner-operated specialty manufacturer.

Name

VROOAM Lubricants

Legal name

VROOAM Powersports Lubricants International B.V.

Website

https://vrooam-lubricants.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

VROOAM Lubricants is a Dutch manufacturer of high-performance lubricants for powersports (karting, motorcycle) and marine (sea and river vessels) applications, sold under the VROOAM and V-STREAM brands. It distributes via dedicated e-commerce storefronts, an authorized dealer network, and international distributors across Europe.

Ownership category

akta.pro rank

Product category

Specialty Industrial Lubricants

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191), Petroleum and Coal Products Manufacturing (3241)

SIC

Miscellaneous Chemical Products (2890), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Marine Lubricants (IMAEAMAM)

akta.pro secondary industries

Automotive Lubricants (PCMO, HDMO, ATF, Gear Oils, Coolants) (EUALAJAH), Fuel Additives & Lubricant Additives (IMAEAMAL), Lubricant Additives & Performance Chemicals (EUALAJAB), Marine Lubricants Supply & Services (Cylinder/System Oils) (TLAHAKAJ)

Keywords

• Racing engine oils
• Marine lubricants
• Kart racing oils
• Motorcycle lubricants
• Powersports lubricants

Headquarters

HQ city

Dordrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Powersports Lubricants: Sale of high-performance lubricants for motorcycles, karts, and automotive applications. Products include 2-stroke and 4-stroke engine oils, brake fluids, chain cleaners, and maintenance chemicals for racing and recreational use.
2. Marine Lubricants: Sale of marine-specific lubricants including cylinder oils, system oils, chaincase oils, and gearbox oils for seagoing vessels and river craft under the V-STREAM brand.
3. Racing Sponsorship and Partnerships: Revenue generation through sponsorship arrangements with racing teams, where VROOAM products are used and promoted in competitive environments, building brand credibility and market presence.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

VROOAM Lubricants manufactures and sells high-grade lubricants for the Powersports and Marine industries from the Netherlands. The product portfolio is split across the VROOAM brand (kart racing oils such as SYNCORSE and FACTORY RACING, motorcycle engine oils, automotive and watersports lubricants) and the V-STREAM brand (marine cylinder oils, system oils, chaincase oils and gearbox oils for seagoing vessels and river craft). Products are CIK-FIA and API homologated where applicable and developed using proprietary additive technology.

Product overview

VROOAM Lubricants is a Dutch manufacturer of high-quality lubricants serving the Powersports and Marine industries. The product portfolio is organized under two main brands: VROOAM® for Powersports (motorcycle, kart, automotive, watersports) and V-STREAM™ for Marine applications (river and sea vessels). Powersports offerings include kart racing oils (SYNCORSE™ 100% synthetic, FACTORY RACING castor-based), motorcycle oils (VR90 5W-40), brake fluids, chain lubes, and cleaning products. Marine products include cylinder oils (MR7050 with TBN 70), system oils (MR3008 SAE 30, MR4008 SAE 40), chaincase oils, and gearbox oils. The company also offers industrial products like Vickers Oil. All products are developed in the Netherlands with a focus on performance racing and heavy-duty marine applications.

Differentiator

Problem solved

Functional benefit

Brands

• V-STREAM Marine: Marine product sub-brand specializing in lubricants for seagoing vessels, river vessels, and watersports applications.

Products and services

• SYNCORSE SYNCORSE is a 100% synthetic 2-stroke kart racing engine oil meeting API TC specifications and CIK-FIA homologated. It is designed for high-performance, high-RPM 2-stroke racing engines, providing ultimate throttle response, increased power output, and engine reliability.
• FACTORY RACING FACTORY RACING is a high-performance 2-stroke kart racing engine oil based on castor and synthetic components, incorporating VROOAM's proprietary additive performance technology. CIK-FIA homologated, it was developed in association with TM Racing Factory Italy for kart racing applications.
• MR7050 - V-STREAM Marine Cylinder Oil MR7050 is a high-quality marine heavy-duty crosshead cylinder lubricant for low-speed marine two-stroke crosshead diesel engines running on residual fuel. SAE 50 viscosity grade with TBN of 70, providing excellent acid-neutralizing capability and engine protection.
• MR3008 - V-STREAM Marine System Oil MR3008 is a premium quality marine system oil for modern, highly rated low-speed crosshead marine diesel engines. SAE 30 viscosity grade with TBN of 8, providing excellent thermal stability and oxidation resistance.
• MR4008 - V-STREAM Marine System Oil MR4008 is a premium quality marine system oil for modern, highly rated low-speed crosshead marine diesel engines. SAE 40 viscosity grade with TBN of 8, offering excellent thermo-oxidative stability and superior water separation characteristics.
• V-STREAM Chaincase Oil V-STREAM Chaincase Oil is a high-quality extreme-pressure mineral gear oil for industrial gear transmissions subjected to heavy and/or shock loads. Available in ISO-VG 68, 100, 150, 220 and 320/460 viscosities with anti-wear properties and anti-foam ability.
• V-STREAM RR Gearbox Oil V-STREAM RR Gearbox Oil is a multipurpose lubricating oil crafted using premium solvent-refined base oils with high-quality additives. Suitable for reverse reduction gearboxes and transmissions requiring SAE 30 or 40 engine oil, meeting API CF quality.
• Powersports Motorcycle Products Powersports Motorcycle Products is the VROOAM product line of technically superior lubricants for motorcycles, including VR90 5W-40 engine oil and other motorcycle-specific products for racing and performance applications.
• Automotive Products Automotive Products covers VROOAM lubricants for automotive applications, including engine oils and related products for passenger and commercial vehicles.
• Watersports Products Watersports Products covers VROOAM lubricants and related products designed for watersports applications and marine leisure activities.
• Vickers Oil Vickers Oil covers VROOAM lubricants meeting Vickers hydraulic fluid specifications for industrial hydraulic applications.

Quantifiable outcome

• Championship wins: 125cc World Championship (Nico Terol 2011), KZ World Championship (Bas Lammers 2012), Moto3 Junior World Championship (2018), 24H Le Mans Karting (2018)
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Aspar Team / Angel Nieto TeamcoreStrategic or Co-development PartnerLong-term partnership (over a decade) with the Angel Nieto Team, providing lubricants, oils, brake fluids, cleaning products, and degreasers for use in Junior World Championship, Moto2, and Moto3 categories. The team has won multiple championships including 125cc World Championship (2011) and Moto3 Junior World Championship (2018).
• Ricciardo Kart Factory Racing TeamcoreStrategic or Co-development PartnerThree-year official kart racing oil partner of Ricciardo Kart Factory Racing Team, associated with F1 driver Daniel Ricciardo. The partnership covers the full range of kart categories from Mini-kart to Rotax and CIK-FIA classes (OKJ, OK, KZ). The team uses VROOAM Factory Racing 2T Kart Engine Oil.
• Sodikart Factory Racing TeamcoreStrategic or Co-development PartnerFactory sponsorship of the Sodikart racing team and its riders including Anthony Abbasse and Bas Lammers. The team has won major championships including the 24H Le Mans Karting (2018). Products used include VROOAM Factory Racing Oil.
• Birel ART RacingcoreStrategic or Co-development PartnerPartnership with Birel ART racing teams participating in FIA Karting European Championships. Multiple drivers using VROOAM products have achieved victories and podium finishes in KZ and KZ2 categories.
• HTP Kart TeamcoreStrategic or Co-development PartnerPartnership with HTP Kart Team for karting competitions. Driver Lorenzo Travisanutto achieved European Championship victory using VROOAM products.
• Pex RacingminorStrategic or Co-development PartnerPartnership with Stan Pex's racing team. Driver J. Pex achieved European Championship P3 finish in KZ category using VROOAM lubricants.
• SC PerformanceminorStrategic or Co-development PartnerPartnership with SC Performance racing team. Driver L. Camplese achieved victories in KZ class at FIA Karting European Championships using VROOAM products.
• Croc PromotionminorStrategic or Co-development PartnerPartnership with Croc Promotion racing team. Multiple drivers including G. Palomba achieved podium finishes using VROOAM racing oils.
• CPB SportminorStrategic or Co-development PartnerPartnership with CPB Sport racing team. Driver E. Denner achieved victories in KZ2 class using VROOAM lubricants.
• Paulius Labanauskas 'Neon Stunt'minorStrategic or Co-development PartnerPartnership since 2016 with Lithuanian stunt rider Paulius Labanauskas, associated with distributor BikeShop.lt. Rider achieved multiple championships including World Stunt Riding Championship (2017).
• RGS MX TeamminorStrategic or Co-development PartnerPartnership with RGS Motocross Team for Swiss Championship and ADAC Masters Series participation. Riders include Nico Jucker and Thomas Borgioli.
• Marco van Engelen (Visstick)minorStrategic or Co-development PartnerSponsorship of Dutch scooter drag racer Marco van Engelen. Rider won Dutch, French, and German championships (2018) and competes in Netherlands, France, Germany, and Italy.
• Van der Flier RacingminorStrategic or Co-development PartnerTeam sponsorship of Van der Flier Racing for Dutch ONK SuperCup 600 class. Riders include Patricia Kok and Ashwin van der Flier using Yamaha R6 motorcycles.
• Patricia KokminorStrategic or Co-development PartnerSponsorship since 2015 of Dutch racing competitor Patricia Kok, competing in Dutch ONK SuperCup 600 class. Rider is also Dutch Champion in multiple categories.
• The Dutch Lubricants Association (VSN)minorOthersMember of The Dutch Lubricants Association (VSN), indicating compliance with industry standards and participation in the Dutch lubricants industry community.
• Ahnendorp TuningminorStrategic or Co-development PartnerPartnership with Ahnendorp Tuning for motorcycle preparation and build services for sponsored racing teams.
• TM Racing Factory ItalycoreStrategic or Co-development PartnerFormula development partnership with TM Racing Factory Italy for VROOAM FACTORY RACING 2T Kart Engine Oil, incorporating professional racing team feedback into product development.
• Duraship B.V.minorChannel Partner/ Reseller/ DistributorMarine fleet customer using VROOAM marine products with high service level requirements. Oil sample tracking demonstrates product quality and support commitment.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bardahl: Italian manufacturer of lubricants, fuel additives, and vehicle maintenance chemicals with motorsport heritage. Bardahl is comparable to VROOAM in additive technology focus and European racing partnerships, and serves overlapping powersports and automotive lubricant markets.
• Liqui Moly: German manufacturer of motor oils, additives, and vehicle care chemicals with strong motorsport and powersports presence. Liqui Moly directly overlaps with VROOAM's motorcycle, automotive, and racing lubricant offerings, and competes in the same European specialty lubricant market.
• Maxima Racing Oils: American specialty manufacturer of racing lubricants for motorcycles, karts, and powersports vehicles. Maxima Racing Oils competes head-to-head with VROOAM in CIK-FIA-homologated kart oils and racing motorcycle lubricants, with similar sponsorship-driven go-to-market in professional and amateur racing circuits.
• Motul: French lubricant manufacturer specializing in motorsports-grade engine oils, brake fluids, and coolants. Motul is the closest direct competitor to VROOAM's racing and powersports product lines, with similar focus on karting, motorcycle, and automotive performance applications and a comparable sponsorship-driven brand strategy.

Broad incumbents

• Castrol: Global lubricant brand under BP with broad coverage across automotive, marine, and industrial applications. Castrol competes with VROOAM in motorcycle/kart racing lubricants through its Power1 and EDGE lines, but operates at significantly larger scale with broader product portfolios and global OEM relationships.
• Repsol Lubricants: Spanish integrated energy company with lubricants division covering automotive, motorcycle, and industrial applications. Comparable to VROOAM in motorcycle and racing lubricant offerings, with similar European motorsport sponsorship presence but significantly broader geographic reach.
• TotalEnergies Lubrifiants: Global lubricants division of TotalEnergies covering automotive, marine, industrial, and racing applications through brands including Total and Elf. Comparable to VROOAM's marine cylinder/system oils (V-STREAM) and motorsports heritage (Elf), but operates at scale across all major global markets.
• Fuchs: German-headquartered global lubricant manufacturer covering automotive, industrial, and specialty applications including marine and motorsports. Fuchs competes with VROOAM in marine system/cylinder oils and racing lubricants but operates as a broad incumbent with much wider geographic and category footprint.
• Shell Marine: Marine lubricants division of Shell offering cylinder oils, system oils, and gear oils for commercial shipping. Directly comparable to VROOAM's V-STREAM Marine product portfolio (MR7050 cylinder oil, MR3008/MR4008 system oils), but Shell Marine operates globally with refinery integration and broad OEM approvals.

Regional players

• ENEOS: Japanese petroleum and lubricant company with motorsports partnerships across Asia. ENEOS competes with VROOAM in racing lubricants but operates primarily in the Asian market with a regional motorsport focus, making it comparable in category but geographically distinct from VROOAM's Europe-centric footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VROOAMOIL
• LinkedInlinkedin.com/company/vrooam
• Instagraminstagram.com/vrooam
• Facebookfacebook.com/VROOAM

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VROOAM Lubricants