4strax

What 4strax does

4strax is a privately held Dutch company headquartered in Amstelveen that organizes study choice information evenings (voorlichtingsavonden) connecting HAVO and VWO secondary schools with HBO and WO higher education institutions across multiple Dutch regions including Amsterdam, Haarlem, Alkmaar, Het Gooi, Zaanstreek, and Den Bosch. The company was founded by brothers Stanley Schmidt (ICT background, founder of Makisens BV) and Elmer Schmidt (23+ years as teacher, dean, and school leader), combining technology and education domain expertise.

The core technology is my4strax, a web-based student and career counselor (decaan) management platform with per-student accounts, attendance scanning, multi-round event scheduling for classrooms and presenters, and a Business Intelligence dashboard that visualizes student choice trends over years across profiles, gender, WO/HBO mix, and average choices per student. Around this platform, 4strax offers three subscription tiers: Simpel 4strax (platform access plus scheduling and scanning with no on-site staff), Meer 4strax (adds Business Intelligence and on-site event team), and Compleet/custom packages where 4strax assumes end-to-end event responsibility. Additional services include Mobiel Registreren mobile attendance registration and CoachElmer coaching.

Revenue is generated through quote-based subscription packages sold via consultative direct sales to schools, primarily channeled through regional decanenkringen (counselor networks) such as AKS, Kring Gooi en Vechtstreken, and Kring Kop van Noord-Holland. Higher education institutions including Hogeschool van Amsterdam and Inholland act as venue hosts and co-organizers rather than paying customers. The company is family-owned with no external funding, operates with approximately 4 core team members, and runs entirely within the Netherlands.

Name

4strax

Legal name

4strax

Website

https://4strax.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

4strax is a Dutch family-owned company that organizes study choice information evenings for HAVO and VWO secondary schools, pairing them with HBO and WO institutions across six Dutch regions. Its my4strax SaaS platform handles student scheduling, attendance scanning, and choice analytics around the events.

Ownership category

akta.pro rank

Product category

Educational Event Management Services

NAICS

Convention and Trade Show Organizers (561920), Educational Services (611), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)

akta.pro secondary industries

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB), Virtual & Hybrid Event Registration & Streaming Access Platforms (THAHAFAM)

Keywords

• Study information evenings
• Secondary education services
• Study choice counseling
• Educational event management
• Student guidance platform

Headquarters

HQ city

Amstelveen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Simpel 4strax Package: Basic package providing access to my4strax platform, support, student scheduling for up to 3 choices per student per evening, and scanner-based attendance registration. No 4strax staff on location.
2. Meer 4strax Package: Full-service package including everything in Simpel plus Business Intelligence reporting and on-site 4strax team support during events. Team manages all scheduling, scanners, and check-in desk operations.
3. Custom/Compleet 4strax Package: Tailored packages assembled for specific organizational needs, including possibility to transfer entire event organization to 4strax.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

4strax organizes study choice information evenings (voorlichtingsavonden) for HAVO and VWO secondary school students in the Netherlands, connecting them with HBO and WO higher education institutions. The company delivers end-to-end event management services supported by its proprietary my4strax digital platform, which provides student and dean accounts, preference submission, admission tickets, personal scheduling, scanner-based attendance registration, and Business Intelligence analytics. Service is offered via tiered packages (Simpel 4strax and Meer 4strax) with optional on-site event teams and custom configurations.

Product overview

4strax is an educational guidance services company offering two service packages (Simpel 4strax and Meer 4strax) built around its core digital platform my4strax. The my4strax platform enables students to make information evening preferences, download admission tickets and personal schedules, and complete evaluations, while deans manage school accounts and student oversight. The Simpel package provides platform access and basic event management features including room/presenter/presentation schedules and scanner-based attendance. The Meer package adds Business Intelligence analytics and on-site Team 4strax support. Additional services include coaching via CoachElmer, mobile registration, and scanner equipment for attendance tracking.

Differentiator

Problem solved

Functional benefit

Brands

• my4strax: Digital platform providing student and dean accounts for managing study choice selections, downloading access tickets and personal schedules, and completing evaluations.
• Simpel 4strax
• Meer 4strax

Products and services

• Simpel 4strax Entry-level service package providing schools with access to the my4strax platform, support, student scheduling for up to 3 choices per student per evening, classroom/presenter/event schedules, scanners with attendance registration. No on-site 4strax staff. Target customers are secondary schools (HAVO/VWO).
• Meer 4strax Full-service package including everything in Simpel 4strax plus a Business Intelligence dashboard and on-site Team 4strax support during events, handling all scheduling, scanners, check-in desk operations, and visitor assistance. Target customers are secondary schools (HAVO/VWO).
• my4strax platform Web-based digital platform providing each student and career counselor (decaan) with an individual account. Students use it to submit information evening preferences, download admission tickets and personal schedules, and complete evaluations. Deans have a full overview of all their students and serve as school account administrators.
• Coaching (CoachElmer) Student guidance and coaching service helping students deal with motivation problems, stress from workload and expectations, and personal attention to prevent school dropouts. Focuses on building confidence, choice freedom, and autonomy. Provided by co-founder Elmer Schmidt.
• Mobiel Registreren (Mobile Registration) Mobile registration service for information evenings, enabling schools to register and manage student attendance via mobile devices.

Quantifiable outcome

• Schools can offer up to 5 rounds of 30-minute presentations with 10-minute breaks during study information evenings

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AKS (Amsterdamse Kring van Schooldecanen)coreStrategic or Co-development Partner4strax organizes study information evenings in Amsterdam in partnership with AKS, the Amsterdam Circle of School Counselors. AKS member schools use my4strax for their students' study choice registrations.
• Hogeschool van Amsterdam (HvA)coreStrategic or Co-development PartnerHvA is a key hosting partner and co-organizer for study information evenings in Amsterdam, providing venue facilities at the Wibauthuis location.
• Kring Gooi en VechtstrekencoreStrategic or Co-development PartnerRegional counselor network in Het Gooi area that commissions 4strax to organize study information evenings for member schools.
• Kring Kop van Noord-HollandcoreStrategic or Co-development PartnerRegional counselor network in the Kop van Noord-Holland region organizing study events with 4strax support.
• InhollandcoreStrategic or Co-development PartnerInholland University of Applied Sciences hosts study information evenings in Alkmaar and Haarlem locations, partnering with regional school networks and 4strax for event organization.
• CoachElmer.nlminorStrategic or Co-development PartnerElmer Schmidt's coaching practice, separate from 4strax but related through co-founder. Provides educational coaching services to students.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Emerging players

• VOX: Dutch education marketing and events organization that connects secondary schools with higher education institutions through information events. Directly comparable event-format offering but with a broader national footprint and marketing-led approach versus 4strax's technology-led regional model.
• Bizzabo: Modern event experience platform with registration, attendee engagement, and analytics. Comparable to the digital layer of my4strax; a credible competitor should 4strax attempt to expand into hybrid events or serve schools beyond the Netherlands.

Broad incumbents

• Cvent: Enterprise event management SaaS used widely across corporate and academic events globally. Comparable technology backbone (registration, attendee management, analytics) and a credible substitute if Dutch schools adopt enterprise event tooling for study information evenings.
• Magister: Leading Dutch school administration (LAS/ELO) platform used across the majority of secondary schools. While not a direct study choice tool, Magister could embed or partner with study choice functionality and represents both a potential distribution channel and a competitive threat to standalone platforms like my4strax.
• Eventbrite: Global event registration and ticketing platform. Could serve as a substitute if schools opt for generic registration tooling instead of 4strax's purpose-built my4strax platform, though Eventbrite lacks the Dutch study choice-specific scheduling and BI features.
• Avius (Qompas Group): Dutch group providing LOB, study choice, and career guidance software to secondary schools, having acquired Qompas. Offers broader portfolio (LOB tools, career guidance, study choice) than 4strax and represents the most credible scaled competitor in the Dutch market.

Direct peers

• KiesMBO: Information portal and event organizer for MBO (vocational) study choice in the Netherlands. Comparable use case to 4strax but serving the MBO segment instead of HAVO/VWO, making it an adjacent direct peer with potential MBO expansion implications for 4strax.
• Qompas: Long-standing Dutch platform for study choice (studiekeuze) and career guidance (LOB), widely used by secondary schools. Most directly comparable peer given overlapping customer base (HAVO/VWO schools and students) and overlapping functionality (student preference tracking, counselor dashboards).
• Studiekeuze123: Dutch study choice information portal providing always-on access to program information for prospective students. Competes for the same student attention budget as 4strax's in-person evenings, particularly for students exploring HBO/WO options before the regional voorlichtingsavond cycle.

Regional players

• Schooldata.nl: Dutch education data and analytics provider serving schools and policymakers. Comparable Dutch-market footprint and education-data focus; potential overlap with 4strax's BI offering as schools seek longitudinal insight on student choices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/4strax

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 4strax