Activate Training

What Activate Training does

Activate Training is a Dublin-based professional services firm that designs and delivers bespoke sales, leadership, and communications training programmes for corporate clients across Ireland, the UK, and Australia. The company operates with a small team of approximately five personnel, co-founded by Ian Hannon (Managing Director) and Marius Smyth (Director), who met during MBA studies at Michael Smurfit School of Business and have practiced together since 2008-2010.

The firm's offering spans four core product lines: Sales Training & Selling Skills, Leadership & Team Management Training, Effective Communications Training, and Sales Consultancy & Interim Sales Management. Programmes are tailored following a consultative needs assessment and are delivered directly to client organizations on a project basis. The company does not maintain a software platform; its core capability is the practitioner experience of its consultants, several of whom have held senior sales and leadership roles at organizations including Google, Audi, Lyreco, and Windsor.

Commercially, Activate Training operates a referral-driven, sales-led GTM relying primarily on word-of-mouth and its professional reputation. Pricing is quote-based and not publicly disclosed, with revenues derived from professional services engagements. The firm has no external funding, is founder-owned, and serves named enterprise clients including MaxiZoo, Medguard, and Grosvenor. Geographic coverage is anchored in EMEA with a sales presence in Perth, Australia extending reach into APAC.

Name

Activate Training

Legal name

Activate Training

Website

https://activate-training.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Corporate Training Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Sales Management & Coaching (Frontline Leadership) (EDABABAI)

akta.pro secondary industries

Consultative Selling & Discovery (EDABABAC), Sales Leadership & Revenue Executive Coaching (EDABANAL), Performance & Accountability Coaching (EDABANAD)

Keywords

• Sales training programs
• Leadership development training
• Corporate communications training
• Executive coaching services
• Sales consultancy services

Headquarters

HQ city

Navan

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Training and Development Programmes: Bespoke sales, leadership, and communications training programmes delivered to corporate clients. Revenue appears to come from programme fees, likely structured as project-based or retainer engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Activate Training designs and delivers bespoke sales, leadership, and communications training and mentoring programmes for business teams. Programmes are scoped after a consultative needs assessment with the client and cover four areas: Sales Training & Selling Skills, Leadership & Team Management Training, Effective Communications Training, and Sales Consultancy & Interim Sales Management. Delivery is direct to corporate clients from the Dublin headquarters with secondary APAC coverage via a Perth-based Sales Manager.

Product overview

Activate Training offers a suite of professional bespoke training programmes in four main areas: Sales Training & Selling Skills, Leadership & Team Management Training, Effective Communications Training, and Sales Consultancy & Interim Sales Management. Based in Dublin, Ireland, the company delivers tailored programmes focused on helping businesses develop their people across sales, leadership, and communication domains.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Training & Selling Skills Bespoke training programme designed to help sales teams acquire new customers, retain existing customers, and grow accounts through improved selling skills and sales processes. Delivered to corporate sales teams after a consultative needs assessment.
• Leadership & Team Management Training Bespoke training programme for leaders, team leaders, supervisors, managers, and directors covering coaching, motivation, strategic thinking, conflict resolution, and managing performance. Designed to help managers transition from individual contributor roles into effective people leaders.
• Effective Communications Training Bespoke communications training covering Effective Workplace Communication, Customer Service Excellence, and Professional Presentation and Skills. Designed to help teams communicate more professionally, work better together, and improve customer-facing interactions.
• Sales Consultancy & Interim Sales Management Advisory and interim management service combining one-to-one executive coaching, strategic planning, KPI creation, commission structures, pipeline management, and CRM implementation. Targeted at growth-stage businesses needing structure, procedures, and support for scaling profitable growth.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Sandler Training: Global sales training franchise offering structured programmes in sales, leadership, and management, directly competing with Activate Training's sales training and sales management coaching offerings.
• Wilson Learning: Sales and leadership training provider with a global footprint, offering both customised and packaged programmes — directly comparable to Activate Training's bespoke, tailored approach.
• Imparta: Specialist sales training and consulting firm offering bespoke programmes in consultative selling, sales management, and account management — highly comparable to Activate Training's core sales training offering.
• Richardson Sales Performance: Sales training and performance improvement company offering customised sales and sales leadership programmes — directly comparable to Activate Training's sales and sales consultancy offerings.
• Dale Carnegie Training: Established provider of professional training in sales, leadership, communications, and presentation skills — a near-perfect match to Activate Training's four core product lines.
• Action Selling: Sales training company focused on consultative selling skills and sales process — a direct competitor to Activate Training's Sales Training & Selling Skills programme.
• BTS Group: Consulting and training firm specialising in sales force effectiveness, leadership development, and strategy execution — closely comparable to Activate Training's bespoke sales and leadership programmes.

Broad incumbents

• GP Strategies: Large performance improvement company delivering custom training, sales enablement, and leadership development programmes — comparable in offering breadth to Activate Training but at significantly greater scale.
• FranklinCovey: Large-scale leadership and effectiveness training firm offering programmes in leadership, sales performance, and organisational change — overlapping significantly with Activate Training's leadership and communications offerings but at much greater scale.
• Korn Ferry: Global organisational consulting firm offering leadership development, sales effectiveness, and executive coaching — overlaps with Activate Training's executive coaching and leadership development services but at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ActivateTraini3
• LinkedInlinkedin.com/company/activate-training-consultancy

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Activate Training