Brainerd Baptist Crossroads (Contracted)

What Brainerd Baptist Crossroads (Contracted) does

Brainerd Baptist School is a private, non-denominational Christian day school operating as an independent 501(c)(3) nonprofit organization in Chattanooga, Tennessee. It was founded in 1953 as a kindergarten program and formally established as a school in 1972; it now serves roughly 375-400 students across Pre-K through 5th grade on a single 8-acre campus with more than 100,000 square feet of learning space. Students follow an accelerated academic curriculum supplemented by athletics (3rd-5th grade), an enrichment catalog (art, drama, chess, coding, carpentry, cooking, Spanish, music), before- and after-school care, and a summer program branded Camp Bobcat. Specialized offerings include The Learning Center for academic support, the 2020 Hub facility combining Library, STEM Lab, and Learning Center, the MindPrint cognitive assessment for incoming 3rd graders, and the annual CAT Day and Tybee Island capstone experiences for 5th graders.

The school's technology stack is composed of integrated third-party platforms rather than proprietary systems: Clever for QR-code single sign-on across student apps, FACTS/RenWeb Family Portal for enrollment and grades (district code BBS-TN), Magnus Health Portal for student health records, Accelerated Reader and STAR from Renaissance Learning for reading assessment, NWEA MAP for academic progress monitoring, and brightwheel for after-school care checkout. The school holds SAIS accreditation through 2030 and maintains memberships in NAIS, TAIS (whose Board of Trustees is chaired by Head of School Dr. Sean Corcoran), and CESA. Governance rests with an independent Board of Trustees; the school is a legally separate entity from Brainerd Baptist Church despite its founding mission relationship.

Revenue is generated through tuition (not publicly disclosed; financial aid and the Tennessee ESA program are available), subscription-based lunch plans ($750-$950/year), weekly-billed summer camp ($250/week), and a Building Bridges Annual Fund with donor tiers up to $10,000+, supplemented by Amazon Smile, Publix Partners, and Box Tops retail-affiliate programs. Marketing leans heavily on community word-of-mouth, the Parent Support Organization (10+ service hours per family), the Bobcat Blog and weekly Bobcat News Network video series, and signature events such as Grandparents Day and open houses.

Name

Brainerd Baptist Crossroads (Contracted)

Legal name

Brainerd Baptist School

Website

https://brainerdbaptistschool.org

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

51–100 employees

Short description

Brainerd Baptist School is an independent Christian day school in Chattanooga, Tennessee, serving roughly 375-400 students in PreK through 5th grade with an accelerated academic curriculum, athletics, enrichment, and before- and after-school care on a single 8-acre campus.

Ownership category

akta.pro rank

Product category

Private Elementary Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Faith-Based (Religious) K–12 Schools (EDAJABAC)

akta.pro secondary industry

Preschool Programs within Private K–12 Schools (EDACABAM)

Keywords

• Private Christian education
• Elementary school programs
• Early childhood education
• Before after school care
• Summer camp programs

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Tuition: Primary revenue stream from tuition payments. Rates vary based on part-time and full-time enrollment for PreK-5th grade students
2. Lunch Program: Annual meal plan ($950/year for 1st-5th, $750/year for K3-K5), individual meal tickets, and milk tickets. Charged through FACTS system.
3. Summer Camp (Camp Bobcat): Summer program for K3 through 4th grade at $250/week with early care and after care options available for additional fees
4. Annual Fund (Building Bridges): Tax-deductible charitable donations supporting financial aid, capital improvements, technology enhancements, and teacher professional development. Second most vital financial support after tuition.
5. Retail Support Programs: Amazon Smile, Publix Partners, and Box Tops programs generate donations from everyday purchases

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Brainerd Baptist School is a private Christian elementary school that delivers PreK through 5th-grade education through early childhood programs, traditional kindergarten, and an accelerated elementary curriculum, supplemented by competitive athletics, enrichment activities, before and after-school care, summer camp, and academic support services. The school operates on an 8-acre campus with over 100,000 square feet of learning space and earns revenue primarily through tuition, with additional income from lunch programs, summer camp fees, and annual fund donations.

Product overview

Brainerd Baptist School is a private Christian school offering a unified educational program for Pre-K through 5th grade. The core academic program includes early childhood classes (K2-K4), traditional kindergarten (K5), and elementary grades (1st-5th) with an accelerated curriculum. The school supplements academics with athletics (3rd-5th grade), enrichment activities (art, drama, music, chess, coding), before/after school care, and summer Camp Bobcat. Specialized programs include The Learning Center for academic support, a Library with Accelerated Reader program, MindPrint cognitive assessments, annual CAT Day experiences, and the capstone 5th-grade Tybee Island trip. The school operates as a single institution with all programs integrated under one administration.

Differentiator

Problem solved

Functional benefit

Products and services

• Early Childhood Programs (K2, K3, K4) Half-day programs for two-, three-, and four-year-olds using play-based, literature-based, and Letter People curricula with Saxon Math introduction. All programs include Music, Spanish, Bible, Library, and PE classes. Targeted at families seeking early childhood Christian education.
• K5 Traditional Kindergarten Full-day traditional kindergarten program designed to prepare students for first grade using Saxon Math and Saxon Phonics at first-grade level. Students attend Art, PE, Technology, Music, Library, Spanish, and Bible classes plus weekly chapel. Targeted at families seeking a kindergarten readiness program.
• Elementary Program (1st-5th Grade) Accelerated curriculum preparing students for acceptance into top middle and high schools, with participation in STEM, coding, chess, cooking, carpentry, and enrichment classes including art, PE, technology, music, Spanish, and Bible. Targeted at families seeking rigorous elementary education with Christian worldview integration.
• Athletics Program Competitive athletics for students in 3rd through 5th grade offering soccer, boys' and girls' basketball, lacrosse, and track, with multiple ISC championships. Targeted at enrolled students seeking competitive team sports.
• Enrichment and Extracurricular Activities After-school programs including ballet, drama, chess, soccer, art camps, piano lessons, Yearbook Committee, Debate Club, Shakespeare on the Playground, and Student Council for 4th and 5th graders. Targeted at families seeking to extend student learning beyond core academics.
• The Learning Center Academic support services including academic counseling, STEM Lab, speech-language pathology, and auditory verbal therapy providing individualized educational support for students. Targeted at students needing academic enrichment or specialized support services.
• Before and After School Care Early Room before school care starting at 7:00 AM (free for all students, 7:30 AM for K2) and After School Care available for a fee with checkout via brightwheel app. Targeted at working families needing extended-day coverage for their children.
• Camp Bobcat Summer Camp Summer program for students who have completed K3 through 4th grade offering themed weeks with STEM activities, crafts, snacks, field trips, and Water Days twice weekly. Also includes Sports Camps and Enrichment Camps (cooking, STEM, Shakespeare). Targeted at families seeking summer programming for children.
• Lunch Program Annual meal plan ($950/year for 1st-5th, $750/year for K3-K5), individual meal tickets (30-day for $210, 10-day for $75), and milk tickets ($20 for 30 milk purchases). Charged through FACTS system. Targeted at enrolled students' families.
• Building Bridges Annual Fund Tax-deductible charitable donations program supporting financial aid, capital improvements, technology enhancements, and teacher professional development. Tiered giving levels from Friends (up to $249) through Heritage ($10,000+). Targeted at families, alumni, and community supporters.

Quantifiable outcome

• Multiple ISC championships in soccer, boys' and girls' basketball, and lacrosse
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Council on Educational Standards and Accountability (CESA)coreStrategic or Co-development Partner · 8 July 2025Brainerd Baptist School joined CESA in July 2025. CESA is a network of Christian schools focused on academic excellence, strong governance, and spiritual formation. CESA holds member schools to rigorous standards in governance, academics, and Christian culture with emphasis on Biblical truth.
• Southern Association of Independent Schools (SAIS)coreStrategic or Co-development Partner · 13 December 2024SAIS accreditation is held by the best independent schools in the southeastern United States. Over 400 schools across 14 states are SAIS members. BBS was first accredited in 2008 and successfully completed reaccreditation in 2013, 2018, and 2024 through 2030.
• Tennessee Association of Independent Schools (TAIS)coreStrategic or Co-development PartnerProfessional organization supporting independent schools in Tennessee. Head of School Dr. Sean Corcoran serves as President of TAIS Board of Trustees.
• Girls Preparatory School (GPS)minorStrategic or Co-development PartnerCollaborative program where GPS 8th graders visited BBS to share children's books they wrote with allegorical messages inspired by George Orwell's Animal Farm. Also had joint art collaboration between GPS Ceramics students and BBS K5 students.
• Burton 4-H CenterminorStrategic or Co-development PartnerAnnual 5th-grade capstone trip to Tybee Island for environmental education including marine biology, dissections, beach ecology, and team-building activities.
• Erlanger HospitalminorStrategic or Co-development PartnerPartnership for CAT Day (Curiosity, Adventure, and Thought) where 5th-grade students visited Surgery Department to learn about robotic surgery technology using the da Vinci 5 system.
• University of Tennessee at Chattanooga (UTC) EsportsminorStrategic or Co-development PartnerPartnership for CAT Day where 5th-grade students visited UTC Esports department to learn about gaming programs and technology in education.
• ClevercoreTechnology or IntegrationSingle sign-on platform for students providing QR-code access to all educational applications and websites. Available via mobile app and web browser.
• FACTS ManagementcoreTechnology or IntegrationFamily Portal platform for enrollment management, grades (2nd-5th), student information, and payment processing including tuition and lunch charges.
• Magnus Health PortalcoreTechnology or IntegrationStudent health information management system accessed through Family Portal for collecting, reviewing, and storing student health records.
• Accelerated Reader (AR) / Renaissance LearningcoreTechnology or IntegrationReading comprehension assessment and practice program. Students in K5-5th grade take quizzes on books they've read to earn points and progress through reading levels.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Others

• Southern Association of Independent Schools (SAIS): Accreditation body of which Brainerd Baptist School is a member through 2030. Not a competitor but a peer-network indicator: SAIS membership signals standing among the 400+ accredited independent schools in the southeastern U.S.
• FACTS Management (Renaissance): Enrollment management, tuition billing, and family portal platform used by Brainerd Baptist School and widely adopted across private K-12 schools. Ecosystem enabler rather than direct competitor but a critical operational dependency.

Direct peers

• Boyd Buchanan School: K-12 private Christian school located in Chattanooga with faith-based mission similar to Brainerd Baptist. Competes directly for the same elementary-age families seeking Christian education with athletics and enrichment.
• Lookout Mountain School: Private K-5 elementary school on Lookout Mountain just outside Chattanooga. Directly comparable grade-band, small-class-size model, and feeder relationship to McCallie and GPS.
• Bright School: Independent K-5 private elementary school in Chattanooga serving the same elementary-age demographic with comparable tuition model, small class sizes, and feeder relationship to GPS and Baylor. Closest head-to-head peer on grade band.
• Collegedale Academy: K-12 Seventh-day Adventist Christian school in Collegedale (greater Chattanooga area). Comparable faith-based K-12 institution competing for similar Christian-education families in the same regional market.
• Chattanooga Christian School: K-12 private Christian school in Chattanooga serving families in the same 30-mile radius. Direct competitor for tuition-paying Christian education families; competes for the same feeder pool into local prep schools.

Broad incumbents

• Girls Preparatory School (GPS): Grades 6-12 private girls' college preparatory school in Chattanooga. Has a collaborative program with Brainerd Baptist School; serves as primary downstream feeder for female graduates and benchmark for academic rigor.
• McCallie School: Grades 6-12 private boys' college preparatory school in Chattanooga. Key downstream destination for Brainerd Baptist male graduates and aspirational peer for academic and athletic reputation in the Chattanooga private school ecosystem.
• Baylor School: K-12 private college preparatory school in Chattanooga. Major downstream feeder destination for Brainerd Baptist graduates and broader competitor for premium private education families in the Chattanooga market.

Market position

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/brainerdbobcat
• YouTubeyoutube.com/@brainerdbaptistschool
• Facebookfacebook.com/brainerdbaptistschool

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brainerd Baptist Crossroads (Contracted)